The 3 Unexpected Tools That EVERY Podcaster Needs
Podcasting Amplified: Podcasting for Business Growth and Marketing
Release Date: 01/21/2025
Podcasting Amplified: Podcasting for Business Growth and Marketing
Podcasting in 2026 is not the same game it was even two years ago. The industry has evolved, with new expectations from listeners and tools and strategies available to podcasters. And if you’re still podcasting like it’s 2019, you could be falling behind. But there’s also a lot of noise out there. Distractions from what’s really important. As of 2025, there are estimated to be around 4.5 million published podcasts. And the number of podcast listeners globally has climbed 7% from 2024. What that tells us is that there are still more listeners and shows than ever. That might sound like...
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I interviewed 52 podcasters over the last two years. Some award-winning, some who have made podcasting their livelihood, some who podcast as a hobby. But one thing they have in common is that they all have a goal for what they want to get out of podcasting. A north star. And I asked them all the one thing they wish they’d known before starting, that would have made the whole process easier and get them to that goal faster. So if you want to skip the mistakes other podcasters learned the hard way - stick with me. In this episode of Podcasting Amplified, we rapid-fire the smartest insights...
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Did you know that there's a strategy that enables podcasters to get discovered by new listeners far more easily than trying to attract new listeners on Spotify and Apple Podcasts. And most podcasters either aren't using this strategy at all or aren’t using it to its fullest potential. Meet Auret Esselen from Essetino Media joins me in this episode to share how podcasters can position their podcast on YouTube to attract ideal listeners on autopilot. Even if your podcast is audio only, you’ll find out how to still make use of YouTube to grow your audience. In this episode, we cover - ...
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A podcast isn't just talking. And with the barrier to entry so low with starting a podcast, there are so many out there where ‘talking’ is all they're offering. Some still believe that the podcasting space is oversaturated and there's no place for a new podcast but with so many podcasts out there that aren't getting the essential elements right, it's not as difficult to stand out as you might think. In this episode, I'm joined by Vince Quinn who hosts It's Not Just Talking where he helps business owners generate leads through their podcast and not just downloads. And in this episode,...
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If you've ever wondered what being part of a podcast network could do for the growth of your show then this is for you. In this episode, I'm joined by Chris Osborne host of Play Comics, which is a podcast looking at video games based on comics. And if you’re thinking that sounds like a really niche concept for a podcast you'd be right. Chris came up with the idea and launched this podcast back in 2017 and it's steadily grown a loyal fan base. He's also part of a podcast network, a group of hobbyist podcasters who help each other grow and he shares some interesting insights and how you can...
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Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business? If this sounds familiar, this is for you. In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach. If you have an online business, you're going to learn how to turn your podcast into the biggest driver of growth for that business. If you don't have an online business yet, you're going to get valuable insights...
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Most niche topic podcasts struggle to grow beyond a small circle of listeners - but this podcaster has done something different. In this episode I'm joined by Neil Cozzi, host of Ancient History Hound. He's been podcasting for eight years and has grown a loyal following of history enthusiasts. Neil’s collected over 200 reviews on Spotify alone and has a subreddit dedicated to his podcast with over 4,000 subscribers. He shares the strategies that he's used to grow his niche interest podcast and how he's able to make every episode a high-quality, well-researched experience. In this...
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If you want to turn your podcast into a revenue driving asset, then this is for you. Kurt Elster hosts an eCommerce podcast called The Unofficial Shopify Podcast. He started podcasting over 10 years ago and has managed to turn his podcast into a key lead generator for his business And in this episode, he shares his expertise around podcasting as well as how podcasters can start making money selling products online. In this episode, you’ll discover - How to turn a podcast into a lead generator. The first steps of making money online through eCommerce. Advice for coaches and...
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So you've booked the perfect guest and you know they have a fascinating story to tell, and insight to share. But how do you make sure they bare all on your podcast so you can bring the most value to your listeners? This week I'm joined by Christian Carrion, who hosts Tell Us About Yourself where he interviews game show contestants and digs up their behind the scenes stories. Christian has been running the show for three years now and has been heavily involved in the niche for far longer. And he has a ton of advice to share around growing a niche podcast and getting the most out of your guest...
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Do you ever struggle to book the right guests for your podcast?Or maybe you have more than enough guests, but even the ones with big followings aren’t moving the needle. If this sounds familiar, this is for you. Alex Sanfilippo, Founder of PodMatch and host of Podcasting Made Simple, joins me to share his expert insights into who you should be booking as a guest, how exactly to get them on board and how to leverage guest appearances to grow your podcast - as well as some top tips for solo podcasters. In this episode, you’ll discover - What kinds of guests you should be looking for...
info_outlineThere are a few things that every podcaster should have - right from the start of their podcasting journey if they want to build a successful podcast.
And we're not talking about microphones, headphones, cover art and so on - although those things are very important - before worrying about any of that - there are a few other things you need to get clear on.
In this episode of Podcasting Amplified, Jennifer Rosemary Francis - host of Tools of the Podcast Trade - joins me to share her three unexpected tools for podcasters that will set you on a path to success.
We cover in this episode -
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The three unexpected tools for podcasters that we all need.
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The biggest causes of ‘podfading’ and how to avoid it.
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How to stop emulating your favourite podcasters and why it's so important to be yourself.
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The most common barriers podcasters face for not getting started and how to break through them.
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And much more…
If you're just getting started on your podcasting journey or you're having trouble getting the results that you want from your podcast, this episode is for you.
LEARN MORE
Tools of the Podcast Trade - https://www.toolsofthepodcasttrade.com/
CONNECT
J. Rosemarie Francis on LinkedIn - https://www.linkedin.com/in/jrosemarie/
Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/
LISTEN
Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd
Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934
YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z
Production by Claricast.