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How To Use A Podcast To Grow Your Online Business

Podcasting Amplified: Podcasting for Business Growth and Marketing

Release Date: 10/28/2025

I Interviewed 52 Podcasters - What They Wish They Knew First show art I Interviewed 52 Podcasters - What They Wish They Knew First

Podcasting Amplified: Podcasting for Business Growth and Marketing

I interviewed 52 podcasters over the last two years. Some award-winning, some who have made podcasting their livelihood, some who podcast as a hobby. But one thing they have in common is that they all have a goal for what they want to get out of podcasting. A north star. And I asked them all the one thing they wish they’d known before starting, that would have made the whole process easier and get them to that goal faster. So if you want to skip the mistakes other podcasters learned the hard way - stick with me. In this episode of Podcasting Amplified, we rapid-fire the smartest insights...

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Attract New Podcast Listeners On Autopilot Using This YouTube Growth Strategy show art Attract New Podcast Listeners On Autopilot Using This YouTube Growth Strategy

Podcasting Amplified: Podcasting for Business Growth and Marketing

Did you know that there's a strategy that enables podcasters to get discovered by new listeners far more easily than trying to attract new listeners on Spotify and Apple Podcasts. And most podcasters either aren't using this strategy at all or aren’t using it to its fullest potential. Meet Auret Esselen from Essetino Media joins me in this episode to share how podcasters can position their podcast on YouTube to attract ideal listeners on autopilot. Even if your podcast is audio only, you’ll find out how to still make use of YouTube to grow your audience. In this episode, we cover -  ...

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The Essential Elements To A Lead Converting Podcast show art The Essential Elements To A Lead Converting Podcast

Podcasting Amplified: Podcasting for Business Growth and Marketing

A podcast isn't just talking.  And with the barrier to entry so low with starting a podcast, there are so many out there where ‘talking’ is all they're offering. Some still believe that the podcasting space is oversaturated and there's no place for a new podcast but with so many podcasts out there that aren't getting the essential elements right, it's not as difficult to stand out as you might think. In this episode, I'm joined by Vince Quinn who hosts It's Not Just Talking where he helps business owners generate leads through their podcast and not just downloads. And in this episode,...

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Using A Podcast Network To Grow A Niche Show show art Using A Podcast Network To Grow A Niche Show

Podcasting Amplified: Podcasting for Business Growth and Marketing

If you've ever wondered what being part of a podcast network could do for the growth of your show then this is for you. In this episode, I'm joined by Chris Osborne host of Play Comics, which is a podcast looking at video games based on comics. And if you’re thinking that sounds like a really niche concept for a podcast you'd be right. Chris came up with the idea and launched this podcast back in 2017 and it's steadily grown a loyal fan base. He's also part of a podcast network, a group of hobbyist podcasters who help each other grow and he shares some interesting insights and how you can...

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How To Use A Podcast To Grow Your Online Business show art How To Use A Podcast To Grow Your Online Business

Podcasting Amplified: Podcasting for Business Growth and Marketing

Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business? If this sounds familiar, this is for you. In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach. If you have an online business, you're going to learn how to turn your podcast into the biggest driver of growth for that business. If you don't have an online business yet, you're going to get valuable insights...

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The Keys To Building a Thriving, Loyal Podcast Audience show art The Keys To Building a Thriving, Loyal Podcast Audience

Podcasting Amplified: Podcasting for Business Growth and Marketing

Most niche topic podcasts struggle to grow beyond a small circle of listeners - but this podcaster has done something different. In this episode I'm joined by Neil Cozzi, host of Ancient History Hound. He's been podcasting for eight years and has grown a loyal following of history enthusiasts.  Neil’s collected over 200 reviews on Spotify alone and has a subreddit dedicated to his podcast with over 4,000 subscribers. He shares the strategies that he's used to grow his niche interest podcast and how he's able to make every episode a high-quality, well-researched experience. In this...

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A Masterclass On eCommerce For Podcasters from a 10+ Years Podcaster show art A Masterclass On eCommerce For Podcasters from a 10+ Years Podcaster

Podcasting Amplified: Podcasting for Business Growth and Marketing

If you want to turn your podcast into a revenue driving asset, then this is for you. Kurt Elster hosts an eCommerce podcast called The Unofficial Shopify Podcast. He started podcasting over 10 years ago and has managed to turn his podcast into a key lead generator for his business And in this episode, he shares his expertise around podcasting as well as how podcasters can start making money selling products online. In this episode, you’ll discover -  How to turn a podcast into a lead generator. The first steps of making money online through eCommerce. Advice for coaches and...

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Turning Your Guest Interviews Into Podcast Gold with Christian Carrion show art Turning Your Guest Interviews Into Podcast Gold with Christian Carrion

Podcasting Amplified: Podcasting for Business Growth and Marketing

So you've booked the perfect guest and you know they have a fascinating story to tell, and insight to share. But how do you make sure they bare all on your podcast so you can bring the most value to your listeners? This week I'm joined by Christian Carrion, who hosts Tell Us About Yourself where he interviews game show contestants and digs up their behind the scenes stories. Christian has been running the show for three years now and has been heavily involved in the niche for far longer. And he has a ton of advice to share around growing a niche podcast and getting the most out of your guest...

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How To Book The RIGHT Guests To Grow Your Podcast with Alex Sanfilippo show art How To Book The RIGHT Guests To Grow Your Podcast with Alex Sanfilippo

Podcasting Amplified: Podcasting for Business Growth and Marketing

Do you ever struggle to book the right guests for your podcast?Or maybe you have more than enough guests, but even the ones with big followings aren’t moving the needle. If this sounds familiar, this is for you. Alex Sanfilippo, Founder of PodMatch and host of Podcasting Made Simple, joins me to share his expert insights into who you should be booking as a guest, how exactly to get them on board and how to leverage guest appearances to grow your podcast - as well as some top tips for solo podcasters. In this episode, you’ll discover -  What kinds of guests you should be looking for...

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Inside An Award Winning Podcast Series with Katie Stokes show art Inside An Award Winning Podcast Series with Katie Stokes

Podcasting Amplified: Podcasting for Business Growth and Marketing

What is it about an award-winning podcast series that makes it worthy of an award? Let's find out. I'm joined by Katie Stokes in this episode, the producer and host of Floating Space. With just six episodes in the series totalling around an hour and a half, Floating Space has managed to find an audience, get mentioned on national media such as Radio 5 Live and win an International Women’s Podcast Award.  The podcast tackles a pain point that so many of us face today, in a way that’s engaging from a narrative and production perspective. In this episode, you’ll discover -  What...

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More Episodes

Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business?

If this sounds familiar, this is for you.

In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach.

If you have an online business, you're going to learn how to turn your podcast into the biggest driver of growth for that business.

If you don't have an online business yet, you're going to get valuable insights that will set your podcast apart from the crowd.

In this episode, you’ll discover - 

  • What’s one thing people miss when it comes to getting visibility online?

  • The assumptions many podcasters are making that lead to stagnant growth.

  • Why all podcasters should have an email list and how to start one.

  • How to speak to your audience in a way that makes them feel seen.

  • When you should or shouldn't use paid advertising to promote your podcast.

  • How to make sure your podcast cuts through the noise.

  • Why you should aim for clear over clever.

  • And much more…

So if you want to attract more attention to your podcast and start bringing more value to your audience and keep listening.

 

LEARN MORE

Facebook Group - https://www.facebook.com/groups/beaconfidententrepreneur
YouTube Channel - https://youtube.com/@tracybeaverscoaching
Website - https://www.tracybeavers.com
Claricast - https://www.claricast.com

CONNECT

Tracy Beavers on LinkedIn - https://www.linkedin.com/in/tracy-beavers-b650449/

Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/

LISTEN

Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd

Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934

YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z

 

Production by Claricast.