#11: Mastering Company Culture, Lead Conversion, and Hitting the $1M Milestone
Release Date: 10/15/2024
#23 Filling the Chairs...The Wake-Up Call on Retention and Revenue!
Serve Luxury
In this eposide, we go over how when client visits decline and stylist schedules show more gaps than bookings, many salon owners face an uncomfortable truth: loyalty is no longer a given. In this eye-opening conversation, we dive into the growing "whitespace" problem plaguing the beauty industry—and why it's more than just an empty appointment slot. Discover why client retention is the new currency, how data and follow-up systems can uncover silent drop-offs, and why relying on good service alone isn’t enough. From secret shoppers to service audits, we explore proactive strategies salons...
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#22 Turn Clients into Raving Fans: The Secret to Referral Success
Serve Luxury
💡 What if your best clients became your best marketers? In this episode, we dive into the power of referrals and how to transform casual guests into loyal advocates. Learn why your connection with clients is the key to success, how to refine your referral program, and why tracking ‘raving fans’ could be your next big breakthrough. Don’t miss these actionable strategies to grow your salon business! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake...
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#21 Numbers Don’t Lie: Leveraging Data and Tech to Future-Proof Your Salon
Serve Luxury
In Episode #21, we dive into how data-driven decision-making can transform your salon's growth. From tracking KPIs like average service and retail tickets to identifying patterns that impact success, we explore the systems and strategies behind smarter business moves. We also tackle the challenges of adopting analytics tools and why embracing new technology—including AI—is essential for staying competitive. Plus, get ahead with our insights into 2025 salon trends, balancing self-service innovations with the personal touch clients crave. Ready to future-proof your salon? Tune in and take...
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#20 Do YOU use the Power of Self-Investment??
Serve Luxury
Ready to make 2025 your most impactful year yet? In Episode #20, we dive deep into the "Thrive in 25" initiative—a game plan for leaders and entrepreneurs to elevate their personal growth and business success. From identifying leadership workshops that actually move the needle to executing smart growth strategies that attract and retain clients, we cover it all. Discover why stepping out of your comfort zone, empowering your team, and automating tasks outside your expertise are key to scaling your business. It's time to stop collecting knowledge and start applying it. Let’s thrive...
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#19: Build Resolutions That Stick—Your Blueprint for a Purposeful New Year!
Serve Luxury
Are your New Year’s resolutions set up for success? In this episode, we uncover how to create resolutions that truly matter and stick with you all year long. The conversation begins with a focus on crafting thoughtful resolutions. From improving communication to embracing honesty in professional and personal relationships, we explore how aligning your goals with your values can lead to meaningful growth. We also dive into the power of year-end reflections. Learn how taking a dedicated four-hour block to review your wins, losses, and lessons can set the stage for your best year yet. Plus, we...
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#18 Boring Retail & Work-Life Balance—Strategies for Success in the Salon Industry
Serve Luxury
Struggling to boost retail sales or find a better work-life balance? In this episode, we dive into two pressing topics for beauty professionals: navigating the evolving retail landscape and mastering work-life balance. We start by uncovering why retail in the professional salon industry is facing headwinds—from price hikes and social media trends like TikTok to shifting generational brand loyalties. Hear a candid story from a salon owner battling declining revenues, and discover practical ways to retrain retail processes to keep profits thriving. Then, we pivot to something we all...
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#17 "Let Them Lead: Transformative Insights on Leadership and Team Dynamics"
Serve Luxury
In this episode, we delve into the transformative principles of leadership and personal growth inspired by Mel Robbins' latest book, Let Them. Explore how self-change, rather than attempting to modify others, can unlock your leadership potential. Learn how to categorize team members—50 percenters, 75 percenters, and 90 percenters—and align expectations with their capabilities. We also discuss the impact of a leader's energy on team morale, featuring insights from John Gordon's The Energy Bus, and share strategies like providing "quick wins" to foster team growth. Discover the importance...
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#16 "Thrive in 2025: Salon & Spa WHO Want to Maximize Profitability and Team Performance"
Serve Luxury
In this episode, we dive deep into the essentials of strategic planning for salon and spa owners gearing up for a successful 2025. From crafting precise revenue forecasts and marketing calendars to optimizing service provider schedules and budgeting for support staff, we cover everything you need to hit the ground running in the New Year. Discover seasonal strategies like spa membership promotions, recurring client appointments, and self-care campaigns tailored to the 'New Year, New You' mindset. Plus, we introduce Project Thrive 2025, featuring a 'reset day' and workshops designed to...
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#15 Mastering Salon Success: Team Appreciation, Bonuses & Coaching Strategies That Deliver!
Serve Luxury
In Episode #15, we unlock the secrets to effective salon management and powerful team development strategies that go beyond the basics. Our conversation highlights the critical role of team appreciation, from personalized onboarding experiences to thoughtful work anniversary celebrations, like gifting favorite flowers with handwritten notes and hosting monthly breakfast meetings for new employees. But we don’t stop at appreciation—we dig deep into financial strategies, revealing how a robust bonus structure can incentivize all team roles while ensuring business growth. Learn about the "4x...
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#14 Building Freedom & Culture: Transforming Your Salon for Lasting Success
Serve Luxury
In this engaging episode, we dive deep into what it takes to build a successful salon business, emphasizing the transformative power of a strong workplace culture and the freedom it brings to team members. Our hosts unpack the key attributes of a positive culture, from cultivating trust to fostering self-governance among employees, ensuring smooth operations even in the owner's absence. We also explore different salon business models, with a strong case for smaller, luxury-focused salons that align with personal values and elevate the guest experience. Plus, learn how to create unforgettable...
info_outlineIn this episode, our hosts dive into three essential topics for any business looking to thrive: company culture, marketing strategies, and achieving key financial milestones. Kicking off the discussion, they explore the role of culture in shaping a business, defining it as "how we do things around here." They emphasize the need for a detailed culture handbook, complete with acceptable dress code guidelines, proposing an all-black attire to foster professionalism and consistency.
Shifting to marketing, the hosts break down the different types of leads—cold, warm, and hot—and stress the importance of tailoring communication as potential clients progress through these stages. They encourage listeners to hone in on the specific problems their services solve and adopt a personalized marketing approach to convert leads into loyal customers.
In the final segment, they highlight the significance of financial milestones, particularly the $1 million revenue mark, and how tracking key metrics with scorecards can drive growth. The conversation is packed with actionable insights, including developing a culture handbook, refining service offerings, and implementing structured marketing and performance-tracking strategies.
Whether you're aiming to strengthen your company's culture, streamline your marketing, or hit your next big revenue goal, this episode provides a practical roadmap to success!
Tune in now to level up your business!
About Tim & Marcus...
Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way.
Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners.
That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building.
You can get your Free Salon Health Check at his website below.
https://wholesalonconsulting.com/salon-health-check/
Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands.
Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you!
You can get your FREE Luxury Marketing Assessment at his website below.
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