Serve Luxury

Welcome to Serve Luxury, your go-to podcast for mastering business in the luxury services industry. Whether you run a salon, spa, wellness center, or a premier fitness studio, we provide expert insights and strategies to help you attract high-end clients and elevate your brand. Tune in for actionable tips and inspiring stories that will take your luxury service business to the next level!

#23 Filling the Chairs...The Wake-Up Call on Retention and Revenue! 05/07/2025

#23 Filling the Chairs...The Wake-Up Call on Retention and Revenue! In this eposide, we go over how when client visits decline and stylist schedules show more gaps than bookings, many salon owners face an uncomfortable truth: loyalty is no longer a given. In this eye-opening conversation, we dive into the growing "whitespace" problem plaguing the beauty industry—and why it's more than just an empty appointment slot. Discover why client retention is the new currency, how data and follow-up systems can uncover silent drop-offs, and why relying on good service alone isn’t enough. From secret shoppers to service audits, we explore proactive strategies salons must adopt to stay competitive, protect their revenue, and support their team’s financial and emotional well-being. If you’re ready to stop guessing and start growing, this conversation is your roadmap. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/36462795

#22 Turn Clients into Raving Fans: The Secret to Referral Success 02/10/2025

#22 Turn Clients into Raving Fans: The Secret to Referral Success 💡 What if your best clients became your best marketers? In this episode, we dive into the power of referrals and how to transform casual guests into loyal advocates. Learn why your connection with clients is the key to success, how to refine your referral program, and why tracking ‘raving fans’ could be your next big breakthrough. Don’t miss these actionable strategies to grow your salon business! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/35221870

#21 Numbers Don’t Lie: Leveraging Data and Tech to Future-Proof Your Salon 01/23/2025

#21 Numbers Don’t Lie: Leveraging Data and Tech to Future-Proof Your Salon In Episode #21, we dive into how data-driven decision-making can transform your salon's growth. From tracking KPIs like average service and retail tickets to identifying patterns that impact success, we explore the systems and strategies behind smarter business moves. We also tackle the challenges of adopting analytics tools and why embracing new technology—including AI—is essential for staying competitive. Plus, get ahead with our insights into 2025 salon trends, balancing self-service innovations with the personal touch clients crave. Ready to future-proof your salon? Tune in and take action! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/34837210

#20 Do YOU use the Power of Self-Investment?? 01/13/2025

#20 Do YOU use the Power of Self-Investment?? Ready to make 2025 your most impactful year yet? In Episode #20, we dive deep into the "Thrive in 25" initiative—a game plan for leaders and entrepreneurs to elevate their personal growth and business success. From identifying leadership workshops that actually move the needle to executing smart growth strategies that attract and retain clients, we cover it all. Discover why stepping out of your comfort zone, empowering your team, and automating tasks outside your expertise are key to scaling your business. It's time to stop collecting knowledge and start applying it. Let’s thrive together! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/34836815

#19: Build Resolutions That Stick—Your Blueprint for a Purposeful New Year! 01/03/2025

#19: Build Resolutions That Stick—Your Blueprint for a Purposeful New Year! Are your New Year’s resolutions set up for success? In this episode, we uncover how to create resolutions that truly matter and stick with you all year long. The conversation begins with a focus on crafting thoughtful resolutions. From improving communication to embracing honesty in professional and personal relationships, we explore how aligning your goals with your values can lead to meaningful growth. We also dive into the power of year-end reflections. Learn how taking a dedicated four-hour block to review your wins, losses, and lessons can set the stage for your best year yet. Plus, we share practical tools like daily reminders and milestone tracking to keep you motivated throughout the year. What you’ll take away: A step-by-step process for setting 1-3 impactful goals. How to reflect on the past without getting stuck in it. Why staying present is key to reducing anxiety and driving action. This episode is your guide to starting the new year with clarity, purpose, and actionable steps for lasting personal growth. Don’t just make resolutions—make them count! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/34542215

#18 Boring Retail & Work-Life Balance—Strategies for Success in the Salon Industry 12/31/2024

#18 Boring Retail & Work-Life Balance—Strategies for Success in the Salon Industry Struggling to boost retail sales or find a better work-life balance? In this episode, we dive into two pressing topics for beauty professionals: navigating the evolving retail landscape and mastering work-life balance. We start by uncovering why retail in the professional salon industry is facing headwinds—from price hikes and social media trends like TikTok to shifting generational brand loyalties. Hear a candid story from a salon owner battling declining revenues, and discover practical ways to retrain retail processes to keep profits thriving. Then, we pivot to something we all crave—better work-life balance. Learn how to set "guardrails" for essential tasks, delegate effectively, and use block scheduling to boost productivity. Plus, we share tips on crafting personal routines through simple morning and evening rituals that can transform your day. Actionable insights you don’t want to miss: How to revamp your retail systems for 2024 success Simple scheduling hacks to regain control of your time Practical ways to build habits that lead to sustainable routines Whether you’re a salon owner or beauty professional, this episode is packed with tips to help you thrive in both business and life. Tune in and take the first step toward a profitable and balanced future! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/34542020

#17 "Let Them Lead: Transformative Insights on Leadership and Team Dynamics" 12/26/2024

#17 "Let Them Lead: Transformative Insights on Leadership and Team Dynamics" In this episode, we delve into the transformative principles of leadership and personal growth inspired by Mel Robbins' latest book, Let Them. Explore how self-change, rather than attempting to modify others, can unlock your leadership potential. Learn how to categorize team members—50 percenters, 75 percenters, and 90 percenters—and align expectations with their capabilities. We also discuss the impact of a leader's energy on team morale, featuring insights from John Gordon's The Energy Bus, and share strategies like providing "quick wins" to foster team growth. Discover the importance of tailoring leadership styles to individual needs and recognizing when it's time for team members to transition to new roles. Tune in to gain actionable strategies that will help you inspire growth, optimize performance, and create a thriving team environment. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/34532205

#16 "Thrive in 2025: Salon & Spa WHO Want to Maximize Profitability and Team Performance" 12/19/2024

#16 "Thrive in 2025: Salon & Spa WHO Want to Maximize Profitability and Team Performance" In this episode, we dive deep into the essentials of strategic planning for salon and spa owners gearing up for a successful 2025. From crafting precise revenue forecasts and marketing calendars to optimizing service provider schedules and budgeting for support staff, we cover everything you need to hit the ground running in the New Year. Discover seasonal strategies like spa membership promotions, recurring client appointments, and self-care campaigns tailored to the 'New Year, New You' mindset. Plus, we introduce Project Thrive 2025, featuring a 'reset day' and workshops designed to refine your business plan, reinforce team culture, and boost profitability. Tune in for actionable insights to ensure your salon or spa thrives in the year ahead! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/34532100

#15 Mastering Salon Success: Team Appreciation, Bonuses & Coaching Strategies That Deliver! 11/14/2024

#15 Mastering Salon Success: Team Appreciation, Bonuses & Coaching Strategies That Deliver! In Episode #15, we unlock the secrets to effective salon management and powerful team development strategies that go beyond the basics. Our conversation highlights the critical role of team appreciation, from personalized onboarding experiences to thoughtful work anniversary celebrations, like gifting favorite flowers with handwritten notes and hosting monthly breakfast meetings for new employees. But we don’t stop at appreciation—we dig deep into financial strategies, revealing how a robust bonus structure can incentivize all team roles while ensuring business growth. Learn about the "4x revenue rule" for bonus alignment, strategies to help team members reach significant income milestones, and methods for creating transparent, fair incentives. This episode’s centerpiece is personalized coaching. We discuss fostering a supportive environment where private, one-on-one coaching addresses team members’ unique needs, leading to better job performance and greater fulfillment. Through focusing on mindset, skill, and effort, you can build a more meaningful and impactful salon business. Tune in for actionable strategies to elevate team appreciation, optimize incentives, and nurture your team for long-term success! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33855637

#14 Building Freedom & Culture: Transforming Your Salon for Lasting Success 11/08/2024

#14 Building Freedom & Culture: Transforming Your Salon for Lasting Success In this engaging episode, we dive deep into what it takes to build a successful salon business, emphasizing the transformative power of a strong workplace culture and the freedom it brings to team members. Our hosts unpack the key attributes of a positive culture, from cultivating trust to fostering self-governance among employees, ensuring smooth operations even in the owner's absence. We also explore different salon business models, with a strong case for smaller, luxury-focused salons that align with personal values and elevate the guest experience. Plus, learn how to create unforgettable events—from high-energy guest appreciation gatherings to exclusive VIP experiences designed to strengthen client loyalty and energize your staff. Packed with actionable tips and real-world examples, this episode is your guide to elevating your salon's culture and impact. Tune in for inspiration, practical strategies, and a vision for creating a thriving, value-driven salon environment. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33848977

#13 Building a Thriving Salon—Flexible Schedules, Smart Recruitment, and Authentic Leadership 10/24/2024

#13 Building a Thriving Salon—Flexible Schedules, Smart Recruitment, and Authentic Leadership In this episode, we dive into the strategies that create a successful salon environment, focusing on flexible scheduling, effective recruitment, and ethical leadership. Our hosts discuss the growing demand for flexible work hours, encouraging salon owners to offer tailored schedules that align with the diverse needs of their team members—whether it's accommodating weekend work or helping staff hit their financial goals through goal-based scheduling. Next, they share expert tips on recruitment and onboarding, from partnering with beauty schools to running efficient screening processes, like Zoom interviews and shadow dates, to ensure cultural fit. They also emphasize the importance of onboarding with clear expectations and open communication. Finally, the episode covers how to handle the difficult process of firing with integrity. The hosts advocate for performance reviews and open dialogue before termination, stressing the importance of authentic leadership that focuses on team commitment, not just compliance. Packed with actionable insights, this episode will help you build a flexible, motivated, and well-aligned salon team. Don’t miss out! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33491607

#12: Master Your Salon’s Success—Strategic Planning, Content Marketing, and Leadership Growth 10/17/2024

#12: Master Your Salon’s Success—Strategic Planning, Content Marketing, and Leadership Growth In this episode, we’re unlocking the secrets to effective salon management with actionable insights on calendar planning, hurricane preparedness, content marketing, and leadership development. The hosts start by emphasizing the importance of planning next year’s goals and promotions well in advance, offering tips to help salons stay organized and ahead of the curve. The conversation then shifts to hurricane season preparation, highlighting smart inventory strategies and budget adjustments to keep your business running smoothly through any storm. On the marketing front, the hosts reveal why local businesses should prioritize advertising over organic content creation while staying authentic and consistent with three posts per week. Education also takes center stage, as the hosts offer advice on tailoring your education budget to your salon’s size and collaborating with others to provide cost-effective training that attracts top talent. Finally, the episode wraps up with essential tips for leadership development, recommending introspective courses and valuable networking opportunities that will help build a strong, motivated team culture. Tune in to learn how to set your salon up for success—one step at a time! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33473877

#11: Mastering Company Culture, Lead Conversion, and Hitting the $1M Milestone 10/15/2024

#11: Mastering Company Culture, Lead Conversion, and Hitting the $1M Milestone In this episode, our hosts dive into three essential topics for any business looking to thrive: company culture, marketing strategies, and achieving key financial milestones. Kicking off the discussion, they explore the role of culture in shaping a business, defining it as "how we do things around here." They emphasize the need for a detailed culture handbook, complete with acceptable dress code guidelines, proposing an all-black attire to foster professionalism and consistency. Shifting to marketing, the hosts break down the different types of leads—cold, warm, and hot—and stress the importance of tailoring communication as potential clients progress through these stages. They encourage listeners to hone in on the specific problems their services solve and adopt a personalized marketing approach to convert leads into loyal customers. In the final segment, they highlight the significance of financial milestones, particularly the $1 million revenue mark, and how tracking key metrics with scorecards can drive growth. The conversation is packed with actionable insights, including developing a culture handbook, refining service offerings, and implementing structured marketing and performance-tracking strategies. Whether you're aiming to strengthen your company's culture, streamline your marketing, or hit your next big revenue goal, this episode provides a practical roadmap to success! Tune in now to level up your business! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33473287

#10 Boosting Your Salon's Visibility and Growth: Google My Business, Social Media Strategy, and Team Leadership Skills 10/03/2024

#10 Boosting Your Salon's Visibility and Growth: Google My Business, Social Media Strategy, and Team Leadership Skills In this episode, we dive into practical strategies to enhance your business visibility and foster sustainable growth. We kick things off by exploring the power of Google My Business—a free yet essential tool for improving local visibility. We discuss why it's crucial to keep your profile updated, add engaging visuals, and consistently respond to customer reviews to build trust and engagement. Next, we shift to social media content, highlighting the importance of consistency and how educational, video-driven posts can convert audiences into loyal customers. If you're not posting at least three times a week, you're missing opportunities to connect with your audience! Our discussion on leadership and management emphasizes the value of internal promotion and nurturing talent within your team. Learn why hiring managers who lead with service and see the big picture can create alignment and trust throughout the company. Finally, we unpack actionable growth strategies that focus on leveraging technology, internal talent, and expert mentorship. Plus, we underscore the importance of having strong systems and culture before scaling your operations. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33244112

#9 Inside the Mind of a Multi-Million Dollar Salon Owner... 09/26/2024

#9 Inside the Mind of a Multi-Million Dollar Salon Owner... Ever wonder what it takes to run a multi-million dollar salon? In this episode, we sit down with a seasoned salon owner who walks us through a typical day in their life, starting at 1 PM, and how an off-site office helps them stay laser-focused. We dive into the leadership strategies that have helped them scale their business, from checking daily reports to leading effective team communication. The conversation takes a deep dive into the importance of planning, forecasting, and benchmarking to ensure consistent salon performance. You’ll hear how this owner can predict monthly revenue with impressive accuracy and why tracking benchmarks is the secret to identifying issues before they snowball. Whether it's aligning team goals, creating a culture of coaching, or tailoring feedback to individual team members, this episode offers actionable strategies to elevate your salon's performance. Tune in to learn how strong leadership, consistent planning, and a focus on guest service can transform your business! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33219777

#8 Building Loyalty, Leadership, and Growth Strategies for Salon Owners 09/19/2024

#8 Building Loyalty, Leadership, and Growth Strategies for Salon Owners In this episode, we dive deep into the art of cultivating a loyal customer base and boosting your salon’s growth, all while nurturing a strong and dynamic team. We explore the significance of retaining and engaging your best clients, how they can transform into brand ambassadors, and the value they bring through referrals and repeat business. We then shift gears to leadership and team development strategies specifically for salon owners with revenues under $1 million. Learn how to maximize existing resources, increase service ticket values, and use unique approaches like ‘hopes and dreams’ meetings to inspire your team and drive results. Discover innovative referral programs designed to attract your ideal clients, and hear creative ways to enhance your service offerings, from complimentary blow-drys to additional treatments that can significantly boost revenue. Finally, for salon owners around the $500,000 revenue mark, we discuss key strategies like benchmarking, effective coaching, and fostering meaningful connections with the younger generation in your workforce. We wrap up with actionable steps to track performance, build stronger client relationships, and empower your team to reach new heights. Join us for an episode packed with insights, strategies, and practical takeaways to help your salon thrive! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33028632

#7 10 Must Have Tips To Create A Million Dollar Salon... 09/12/2024

#7 10 Must Have Tips To Create A Million Dollar Salon... In this episode, we dive deep into the essential strategies for growing a successful salon business. From mastering marketing to creating a thriving luxury salon, our experts share practical advice and real-life experiences. Learn how to establish a compelling online presence across social media platforms like Facebook, Instagram, and TikTok, create a modern, user-friendly website, and leverage tools like Google My Business and targeted paid advertising to attract new clients. Discover the importance of investing either time or money in your marketing efforts and how to scale your budget effectively over time. We also explore the journey of launching a luxury salon, starting with smaller locations to build a strong culture, developing leadership skills, and understanding key financial metrics. Hear firsthand how focusing on coaching, providing regular feedback, and using organizational tools such as calendars and checklists can contribute to sustainable growth. Don’t miss this insightful episode filled with actionable steps and inspiring stories from salon professionals who took two decades of learning and adaptation to reach a million-dollar annual revenue milestone. Whether you're an established salon owner or just starting out, this episode is packed with valuable tips and strategies to help you succeed. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe or follow to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/33028287

#6 Maximize Your Salon's Success: Streamline, Engage, and Retain Clients Like a Pro! 09/02/2024

#6 Maximize Your Salon's Success: Streamline, Engage, and Retain Clients Like a Pro! In this episode, we explore actionable business strategies for salon owners to elevate their operations and boost client engagement. We break down three essential strategies: streamlining processes through elimination, automation, and delegation; enhancing social media engagement to connect with followers and local businesses; and implementing effective retention techniques to grow client loyalty. Learn how to optimize daily planning for appointments, use social media to increase revenue by up to 20%, and create memorable experiences for new guests with personalized greetings and complimentary services. Additionally, we cover powerful marketing tactics, such as creating urgency in promotions and reactivating past clients without relying on discounts. Tune in to discover practical steps to strengthen your salon's success and client relationships! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/32793412

#5 From Hiring to Lead Generation: Transforming Salon Strategies for Maximum Impact 08/29/2024

#5 From Hiring to Lead Generation: Transforming Salon Strategies for Maximum Impact In the fifth episode of our podcast, we dive into the core elements of building a successful salon business. We begin by tackling the initial challenges of podcasting setup and effective editing techniques, then shift our focus to hiring and recruitment strategies. Learn how to align new hires with your core values, actively recruit at beauty schools, and assess candidates’ energy and coachability for long-term success. We also explore diverse lead generation and marketing strategies, emphasizing the importance of tracking effectiveness and maximizing ROI through networking. Finally, we reframe the concept of 'sales' in the salon business as education and personalized recommendations, highlighting the deep, trust-based connections hairdressers create with their clients. Tune in for actionable insights to elevate your salon’s hiring, marketing, and sales processes! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/32774312

#4 Turning Referrals into Raving Fans: The Social Media Strategy Every Luxury Business Needs 08/22/2024

#4 Turning Referrals into Raving Fans: The Social Media Strategy Every Luxury Business Needs In this episode, we explore how luxury businesses can leverage social media to expand their referral-based client base and showcase their unique value. We discuss the powerful role of authentic video content, like salon walkthroughs and personalized styling tutorials, in making a strong first impression and retaining clients. Our conversation covers practical tips for overcoming common social media challenges, from using simple technology to engaging younger team members in content creation. Whether you're looking to enhance client experiences or differentiate your brand, this episode offers actionable insights for creating a thriving, luxury service business in the digital age. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/32664672

#2 From Walk-Ins to Clicks: Mastering Social Media to Drive Business Growth 08/22/2024

#2 From Walk-Ins to Clicks: Mastering Social Media to Drive Business Growth In today's episode, we dive deep into the evolving role of social media in business marketing. With traditional walk-ins becoming a rarity, how can small businesses adapt to thrive in a digital-first world? We explore the critical balance between organic posts and paid ads, revealing how to maximize engagement without breaking the bank. Discover the importance of consistency, the power of authentic content, and why a strategic approach to social media can level the playing field against larger competitors. Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights to elevate your online presence. Tune in to learn how to make social media work for you, even on a tight budget. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/32664362

#3 Luxury Salons Unlocked: Mastering the Secrets of Elite Branding and Service 08/22/2024

#3 Luxury Salons Unlocked: Mastering the Secrets of Elite Branding and Service We dive deep into the world of luxury branding and marketing, dissecting the strategies that distinguish elite brands like Mercedes and Bentley. Join us as we explore the power of strong branding, the significance of customer experience, and the art of creating status through luxury services. We then transition to a discussion on luxury business strategies, examining the fine line between budget and luxury services, the pivotal role of relationship-building, and the complexities of maintaining top-tier service quality amid rising costs. Discover innovative service techniques, including a groundbreaking approach to client education—recording personalized styling lessons—that not only boosts referrals but also deepens client engagement. Tune in for actionable insights on ensuring consistent service excellence, educating younger clients about luxury products, and integrating technology to enhance client experiences. Whether you're in the luxury industry or aspire to be, this episode is packed with valuable takeaways to elevate your business to the next level. About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/32567407

#1 From Salon Floor to Soaring Success: Mastering Team Culture, Community, and Innovation 08/21/2024

#1 From Salon Floor to Soaring Success: Mastering Team Culture, Community, and Innovation In this episode, we dive into the importance of building strong communities within and outside your salon business. We explore how fostering a supportive internal team culture leads to success, touching on leadership, recognition, and creating a space where everyone feels valued. We also discuss the power of external networks among salon owners, sharing insights, ideas, and strategies to elevate the entire industry. Finally, we highlight the transformative role of coaching in helping leaders stay innovative and accountable, ensuring continuous growth. Plus, a glimpse into how AI is shaping the future of business. Tune in for an inspiring conversation on building your Luxury Business! About Tim & Marcus... Tim Belcher is a 40+ year salon owner who’s seen it all. He built a successful multi-million dollar salon empire from the ground up, learning from every mistake along the way. Tim’s not here to BS you. He's here to dive deep into your salon to identify what’s working (and what’s not). He’ll teach you the 40+ years of salon secrets to unlock your salon's hidden goldmine. Tim knows that passionate stylists don’t always make the best business owners. That’s why he’s here to bridge the gap between artistic talent and financial savvy dream business building. You can get your Free Salon Health Check at his website below. Marcus Brugger has owned two separate multiple locational luxury businesses in the health & wellness industries for over 15+ years. He headed their front end stratagetic customer aquasition and marketing departments for both luxury wellness brands. Marcus loves coaching other luxury service based business owners to help launch their modern marketing systems using the latest technogoly without having to be a tech genuis. He is motivated by massive impact in others. He believes that small business is the future and providing a constant stream of ideal luxury clients will not only change your life but the lives of everyone around you! You can get your FREE Luxury Marketing Assessment at his website below. Thanks for tuning in and remember to hit subscribe to get our latest and greatest podcast! /episode/index/show/b8b52a9f-45da-426c-a4f0-4cef848bc4e8/id/32557902

Serve Luxury

TOPICS