Redefining Luxury Fintech with Hugo Gomez from Bobo
Lifeselfmastery's podcast I Startups I Venture Capital
Release Date: 04/10/2025
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Lifeselfmastery's podcast I Startups I Venture Capital
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info_outlineHugo Gomez is the co-founder and CEO of Bourgeois Bohème (BoBo), a fintech that caters to the unique needs of (U)HNWIs. Hugo has over 15 years of experience in traditional banking, including roles at HSBC and Banistmo
In this episode, Hugo Gomez, Co-founder and CEO of Bobo Fintech, shares how his background in traditional banking led him to build a luxury fintech platform tailored for high-net-worth individuals. Hugo discusses how Bobo offers customizable financial experiences—from wearable payment devices to accounts for private staff—and why legacy banks are unprepared for the $84 trillion generational wealth transfer. He delves into growth strategies, including strategic partnerships and content marketing, and explains how AI and personalization will shape the future of wealth management, and much more!
Timestamps
01:00 – Hugo shares his banking background and early career in Panama.
02:55 – Discovering the gap in banking services for affluent clients.
04:20 – Why corporate banking struggles to innovate quickly.
06:00 – How Hugo’s experience led to the founding of Bobo.
07:10 – Differentiating Bobo from banks and fintechs.
08:45 – Offering financial services to private staff like nannies and chauffeurs.
10:30 – Use of wearables (rings, charms) in Bobo’s fintech offering.
12:00 – Payment facilitation and delegated approvals for high-net-worth clients.
13:30 – The $84 trillion generational wealth transfer and why banks aren’t ready.
15:00 – Customization gaps in traditional banking apps for millennials.
16:40 – Bobo’s opportunity in serving HNIs and UHNWIs during generational shift.
18:00 – Two major challenges in luxury fintech: regulation and trust.
19:45 – The importance of partnerships in luxury brand positioning.
21:00 – Hugo’s advice on wealth diversification and personal risk appetite.
23:30 – Hugo’s own portfolio: ETFs, private equity, crypto, and real estate.
25:00 – How Bobo is using their €6.5M seed funding.
26:30 – Addressing cross-border needs of global HNIs with the right partners.
28:00 – Initial growth tactics: leveraging the founders’ network.
29:30 – Key strategy: partnerships with real estate, family offices, concierge services.
31:00 – Underutilized tactic: emotional storytelling via content marketing.
32:30 – Product testing using a lean approach with trusted HNI clients.
34:00 – Trends in wealth management: personalization, ESG, and blockchain.
36:00 – Hugo’s belief in small Bitcoin allocation as a hedge against inflation.
Hugo’s Links
LDN– https://www.linkedin.com/in/hugo-gomez-052b2352/
Website – https://www.bobofin.com/
My Links
Podcast: https://lifeselfmastery.com/itunes
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YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
LinkedIn: https://www.linkedin.com/in/rohit857/
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