Leading Teams for Agency Success with Omari Broussard
Operation Agency Freedom Podcast
Release Date: 04/25/2024
181 OAF: Health Journeys and Marketing Data with Karen Cummings
Operation Agency Freedom Podcast
Welcome back to another engaging episode of "Operation Agency Freedom" with your host, Chris Martinez. In episode 181, we're joined by the inspiring Karen Cummings, CEO and founder of Radiant Marketing. Together, we dive deep into the realms of self-discovery and personalized health journeys, exploring the powerful impact of root cause medicine. Karen shares insights from her agency's client profitability tracking system, revealing how data and real-time analysis can pinpoint service overages and optimize delivery. We also discuss the vital role of time tracking and ROI in project management,...
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180 OAF: Multifamily Marketing Success With Sarah Lukemire
Operation Agency Freedom Podcast
In this episode of Operation Agency Freedom, host Chris Martinez welcomes Sarah Lukemire, CEO and founder of Brindle Digital Marketing, all the way from Colorado. Sarah brings over a decade of marketing experience to the table, specializing in website development, social media marketing, and branding services for the multifamily industry. Recently, she launched Rent Fetch, a groundbreaking software that integrates with property management systems to display real-time pricing and availability data. Join Chris and Sarah as they explore her entrepreneurial journey, discuss the challenges of...
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179 OAF: Marketing sales and Lead Generation With AJ Cassata
Operation Agency Freedom Podcast
Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in management consulting and technology for marketing agencies. Today, we have a remarkable guest joining us: AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible journey from founding a lead generation agency to steering Revenue Boost, which has helped over 400 agency owners skyrocket their client acquisition through cold outreach. AJ is currently living in Vietnam, which was initially a short stint but turned into a five-year...
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178 OAF: Impostor Syndrome, Impersonal Goals, and Other Challenges with Steve Guberman
Operation Agency Freedom Podcast
🎙️ Welcome to another exciting episode of Operation Agency Freedom! 🎙️ In Episode 178, our host Chris sits down with the insightful and experienced Steve Guberman, founder of Agency Outside and host of the "Agency Bites" podcast. With over 25 years in the agency space, Steve brings a wealth of knowledge to our discussion, touching on the challenges and triumphs of self-taught design during the COVID era, the invaluable role of drive and passion in learning, and the essence of living a life of service. Steve shares his journey from a soul-crushing stint in corporate America back to...
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177 OAF Why Print Ads Still Rock in This Digital World
Operation Agency Freedom Podcast
Welcome back to another exciting episode of "Operation Agency Freedom"! Today, we're thrilled to dive into the world of print and its strategic role in modern marketing with our special guest, Andy Buyting, the founder and CEO of Tulip Media Group. In episode 177, Andy shares how Managed Service Providers (MSPs) and various businesses leverage printed magazines to stand out in a saturated digital landscape. He discusses how print media, despite its challenges in direct ROI measurement, offers tangible value and boosts brand recognition, leading to increased client meetings and market presence....
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176 OAF Marketing a Successful Book Launch with Valerie Morris
Operation Agency Freedom Podcast
Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in helping marketing agencies increase profits, maximize value, and achieve eight-figure exits. In today's episode, we're thrilled to have Valerie Morris, a digital marketing and book marketing expert, joining us all the way from Copenhagen. Valerie, founder of Tintero Creative, has an impressive track record of leveraging her extensive marketing experience to help authors successfully launch their books. We'll discuss everything from her journey in...
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175 OAF: Josh Crouch's 2 Million Podcast Downloads and Its Impact on His Agency
Operation Agency Freedom Podcast
Welcome back to another episode of Operation Agency Freedom! In today's insightful chat, we're thrilled to have Josh Crouch from Relentless Digital joining us. In this milestone episode, Josh and I dive deep into the world of podcasting, highlighting the significant role of content quality over mere lead generation. We'll discuss the importance of consistency for long-term growth and explore how treating a podcast like a business can open up diverse opportunities beyond client acquisition. Josh shares the exciting advancements and strategic shifts he's implemented, like hiring a podcast...
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174 OAF Thrive in the Mortgage Industry with Nick Carpenter
Operation Agency Freedom Podcast
Welcome back to another exciting episode of Operation Agency Freedom! In today's episode, your host Chris Martinez, CEO, and founder of Bloom, dives deep into the world of mortgage industry marketing with the legendary Nick Carpenter. Nick, the founder of the Legion of Loan Officers and a renowned trainer in the mortgage sector, shares his journey from navy brat to Air Force veteran, eventually becoming a top-tier marketing expert for loan officers. Discover how Nick's innovative strategies for lead generation, including his "local celebrity builder" concept and live event tactics, help loan...
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173 OAF Guide to Mental Health, Productivity, and Ethical Entrepreneurship with Kenn Kelly
Operation Agency Freedom Podcast
Welcome back to another exciting episode of "Operation Agency Freedom!" Today, we sit down with Kenn Kelly, the CEO and founder of , a globally awarded creative marketing and tech agency that prioritizes high performance without compromising ethical standards. Kenn's journey from a tumultuous upbringing to leading a successful agency is nothing short of inspiring. We'll dive deep into his daily routines, the mental and physical benefits of structured habits, and the challenges he faced in the world of entrepreneurship. Kenn shares his transition from management consulting to running his own...
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172 OAF When Partners Collide and You Need to Sell Your Agency With Carrolee Drummonds
Operation Agency Freedom Podcast
Welcome to another insightful episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we empower marketing agencies to maximize their potential and achieve stellar growth. Today, we're delighted to have Carrolee Lee Drummonds, CEO and founder of Carrolee Moore Consulting Group, joining us from Frisco, Texas. Carrolee Lee has a fascinating journey from being a freelance graphic designer to building a successful agency, navigating the complexities of partnerships, and ultimately selling her business. In this episode, Carrolee Lee shares her...
info_outlineRunning a business isn't just about the glitz and glamour you see on the surface; it's the nitty-gritty, behind-the-scenes action that makes the real magic happen. That's what we're diving into today on Operation Agency Freedom with my buddy Omari Broussard.
Just like a sports team needs solid coaching and star players with the right stats, your business leadership team gotta have that same level of synergy and understanding of roles. Looking at you, Jerry Jones and your Dallas Cowboys! Trust me, Omari breaks it down like a pro, using his military smarts to show just how strategic you need to be.
We're tackling the tough questions: Are you fostering trust and clear communication in your team? How's their performance really measuring up? It ain't just about sales — there's so much more to the game.
Don't worry; we're not just talking high-level theory here. We're all about that practical advice, with real-life examples straight from the field. Plus, Omari's got the creds — his time in camo and creating marketing strategies is nothing to scoff at!
You're gonna walk away from this episode with a clear game plan on trusting your team, defining those expectations like a boss, and why rolling up your sleeves for the less glamorous side of business can seriously pay off.
So, if you're pumped to get the crowd cheering for your agency, tune in and let's kick off this playbook together. It's all happening right here, on Operation Agency Freedom. Don't forget to smash that subscribe button, share the love, and hit us up on social for more plays you can't afford to miss!
Discussion Points
00:00 Intro.
07:01 Navy veteran turned agency owner.
12:15 Agency team development is chaotic but effective.
13:36 Analyzing sports contracts for winning formula.
18:57 Cowboys leadership team communication issues and structure.
22:06 Understanding team strengths and weaknesses is crucial.
23:00 CQB training: focused teamwork, trust, and leadership.
28:24 Fundamentals are not sexy, but essential.
30:06 Impressed by CX team's exceptional automation work.
33:32 Outro.
Resources
• Connect with DUDE on the following social channels
• Facebook / dudeagency
• Instagram / dudeagency.io
• Visit our YouTube channel / @dudeagency2093
• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn