Operation Agency Freedom Podcast
In Operation Agency Freedom where we are bringing you top secret advice from the world’s most badass digital agency owners. These amazing men and women are sharing their stories of they have built 6, 7, and 8 figure digital agencies and how you can too.
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181 OAF: Health Journeys and Marketing Data with Karen Cummings
11/28/2024
181 OAF: Health Journeys and Marketing Data with Karen Cummings
Welcome back to another engaging episode of "Operation Agency Freedom" with your host, Chris Martinez. In episode 181, we're joined by the inspiring Karen Cummings, CEO and founder of Radiant Marketing. Together, we dive deep into the realms of self-discovery and personalized health journeys, exploring the powerful impact of root cause medicine. Karen shares insights from her agency's client profitability tracking system, revealing how data and real-time analysis can pinpoint service overages and optimize delivery. We also discuss the vital role of time tracking and ROI in project management, uncovering how granular data can expose hidden efficiency challenges and streamline processes. Karen emphasizes the importance of gut health and the body's incredible ability to heal with the right nutrition, while Chris opens up about his personal health triumphs with dietary changes. Tune in as we explore the delicate balance of process improvement, the benefits of AI tools, and the strategic implementation of time tracking systems. Don't miss out on this episode filled with practical tips, powerful stories, and a shared commitment to making impactful changes both in business and personal health. Join us for a conversation that's sure to inspire and inform! Resources • Connect with Bloom on the following social channels • Facebook / • Instagram / bloompartners.io/ • Visit our YouTube channel / @bloompartners • Check out our website and see how we can help you run a profitable agency bloompartners.io
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180 OAF: Multifamily Marketing Success With Sarah Lukemire
11/21/2024
180 OAF: Multifamily Marketing Success With Sarah Lukemire
In this episode of Operation Agency Freedom, host Chris Martinez welcomes Sarah Lukemire, CEO and founder of Brindle Digital Marketing, all the way from Colorado. Sarah brings over a decade of marketing experience to the table, specializing in website development, social media marketing, and branding services for the multifamily industry. Recently, she launched Rent Fetch, a groundbreaking software that integrates with property management systems to display real-time pricing and availability data. Join Chris and Sarah as they explore her entrepreneurial journey, discuss the challenges of scaling an agency, and delve into the intricacies of launching a successful software product. Whether you're an agency owner or a digital marketing enthusiast, this episode offers valuable insights into leadership, business growth, and innovative solutions in marketing. Tune in for a compelling conversation packed with actionable strategies and expert advice. Resources • Connect with Bloom on the following social channels • Facebook / • Instagram / bloompartners.io/ • Visit our YouTube channel / @bloompartners • Check out our website and see how we can help you run a profitable agency bloompartners.io
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179 OAF: Marketing sales and Lead Generation With AJ Cassata
11/14/2024
179 OAF: Marketing sales and Lead Generation With AJ Cassata
Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in management consulting and technology for marketing agencies. Today, we have a remarkable guest joining us: AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible journey from founding a lead generation agency to steering Revenue Boost, which has helped over 400 agency owners skyrocket their client acquisition through cold outreach. AJ is currently living in Vietnam, which was initially a short stint but turned into a five-year stay after he fell in love with the vibrant environment and the community of digital entrepreneurs. With a rich background in sales and sales management, AJ brings a wealth of knowledge in creating effective sales strategies and overcoming common challenges that agency owners face, such as follow-up and foundational sales skills. In today's episode, we'll dive deep into AJ's transition from a traditional lead generation agency to a consulting powerhouse, discuss the importance of tailored and genuine outreach methods, explore the power of lead magnets, and much more. Plus, AJ has generously offered a free course on LinkedIn and email strategies, packed with templates and actionable tips to help you maximize your outreach efforts. Don't forget to subscribe to our podcast and share it with your network. Check out our website and social media platforms for more insights into agency operation and scaling. Get ready for an episode filled with practical advice and inspiring stories on how to elevate your agency's sales game. Let's jump right in!
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178 OAF: Impostor Syndrome, Impersonal Goals, and Other Challenges with Steve Guberman
10/31/2024
178 OAF: Impostor Syndrome, Impersonal Goals, and Other Challenges with Steve Guberman
🎙️ Welcome to another exciting episode of Operation Agency Freedom! 🎙️ In Episode 178, our host Chris sits down with the insightful and experienced Steve Guberman, founder of Agency Outside and host of the "Agency Bites" podcast. With over 25 years in the agency space, Steve brings a wealth of knowledge to our discussion, touching on the challenges and triumphs of self-taught design during the COVID era, the invaluable role of drive and passion in learning, and the essence of living a life of service. Steve shares his journey from a soul-crushing stint in corporate America back to the creative agency world, where he thrived as an agency owner for a decade before turning to coaching. He speaks passionately about the crucial lessons he’s learned, the importance of mentorship, and the often-overlooked psychological hurdles agency owners face, such as "copycat goals" influenced by social media. Our conversation dives deep into the practicalities of building a scalable, balanced business, and the significance of setting genuine, personal goals. Steve introduces us to his "magic paintbrush" exercise for visualizing and achieving these goals, and we explore the necessity of discipline, focus, and effective delegation in entrepreneurship. Additionally, the evolving landscape of technology and AI and its dual role as both a challenge and an opportunity for businesses is discussed. Tune in as Steve offers invaluable advice, a free 45-minute consultation to agency owners, and shares strategies on overcoming the distractions of the entrepreneurial world. Whether you're a solo operator or manage a team of 75, this episode is packed with insights that can help you realign and propel your agency to new heights. Don't forget to subscribe, share this episode with your network, and join us as we navigate the intricate world of running a profitable and fulfilling agency. Let's get started! 🚀
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177 OAF Why Print Ads Still Rock in This Digital World
10/24/2024
177 OAF Why Print Ads Still Rock in This Digital World
Welcome back to another exciting episode of "Operation Agency Freedom"! Today, we're thrilled to dive into the world of print and its strategic role in modern marketing with our special guest, Andy Buyting, the founder and CEO of Tulip Media Group. In episode 177, Andy shares how Managed Service Providers (MSPs) and various businesses leverage printed magazines to stand out in a saturated digital landscape. He discusses how print media, despite its challenges in direct ROI measurement, offers tangible value and boosts brand recognition, leading to increased client meetings and market presence. Chris Martinez, our host and CEO of Bloom, is eager to explore integrating print into his agency's strategies as a cost-effective complement to rising digital ad costs. Andy walks us through his entrepreneurial journey, highlighting the importance of recognizing personal strengths, delegating operational tasks, and aligning business with personal goals for sustained growth and freedom. From the distinctive jacket that became a hallmark of his branding to the scalable approach of Tulip Media, Andy's insights are invaluable for any entrepreneur looking to make a memorable impact. Join us as we navigate the resurgence of print in a digital-heavy world, uncover practical strategies for brand differentiation, and learn how to effectively balance strategic focus with operational efficiency. This is an episode packed with actionable advice and inspiring stories that you won't want to miss!
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176 OAF Marketing a Successful Book Launch with Valerie Morris
10/17/2024
176 OAF Marketing a Successful Book Launch with Valerie Morris
Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in helping marketing agencies increase profits, maximize value, and achieve eight-figure exits. In today's episode, we're thrilled to have Valerie Morris, a digital marketing and book marketing expert, joining us all the way from Copenhagen. Valerie, founder of Tintero Creative, has an impressive track record of leveraging her extensive marketing experience to help authors successfully launch their books. We'll discuss everything from her journey in digital marketing to her top strategies for a successful book launch. Whether you're an aspiring author or a seasoned entrepreneur, you won't want to miss Valerie’s invaluable insights! Tune in as we explore how a well-launched book can elevate your personal brand and generate new business opportunities. Let's get started!
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175 OAF: Josh Crouch's 2 Million Podcast Downloads and Its Impact on His Agency
10/10/2024
175 OAF: Josh Crouch's 2 Million Podcast Downloads and Its Impact on His Agency
Welcome back to another episode of Operation Agency Freedom! In today's insightful chat, we're thrilled to have Josh Crouch from Relentless Digital joining us. In this milestone episode, Josh and I dive deep into the world of podcasting, highlighting the significant role of content quality over mere lead generation. We'll discuss the importance of consistency for long-term growth and explore how treating a podcast like a business can open up diverse opportunities beyond client acquisition. Josh shares the exciting advancements and strategic shifts he's implemented, like hiring a podcast manager and leveraging video content for broader reach on platforms like YouTube, Instagram, and Facebook. We also dissect the impact of SEO and AI on marketing strategies, emphasizing how media exposure drives audience engagement and brand omnipresence. From engaging in industry events and networking to managing sponsorships and content production, Josh offers valuable insights on building a successful podcasting business. We'll also touch on the organic growth of his new AI-focused business, the benefits of having a co-host, and the importance of unscripted, authentic conversations. So, get ready to learn from one of the top names in business management podcasting as we uncover the secrets to growing a podcast into a powerful business tool. Subscribe, share, and connect with us on Facebook, Instagram, LinkedIn, and YouTube, and let's dive into the fascinating world of podcasting with Josh Crouch!
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174 OAF Thrive in the Mortgage Industry with Nick Carpenter
10/03/2024
174 OAF Thrive in the Mortgage Industry with Nick Carpenter
Welcome back to another exciting episode of Operation Agency Freedom! In today's episode, your host Chris Martinez, CEO, and founder of Bloom, dives deep into the world of mortgage industry marketing with the legendary Nick Carpenter. Nick, the founder of the Legion of Loan Officers and a renowned trainer in the mortgage sector, shares his journey from navy brat to Air Force veteran, eventually becoming a top-tier marketing expert for loan officers. Discover how Nick's innovative strategies for lead generation, including his "local celebrity builder" concept and live event tactics, help loan officers gain more control over their business and secure valuable realtor partnerships. We also explore Nick's unique approach to creating fast results and building lasting relationships in the ever-evolving marketing landscape. If you're looking for actionable insights and scalable strategies to optimize your agency's operations, this episode is a must-listen. So, grab your notepads and get ready to transform your marketing game!
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173 OAF Guide to Mental Health, Productivity, and Ethical Entrepreneurship with Kenn Kelly
09/26/2024
173 OAF Guide to Mental Health, Productivity, and Ethical Entrepreneurship with Kenn Kelly
Welcome back to another exciting episode of "Operation Agency Freedom!" Today, we sit down with Kenn Kelly, the CEO and founder of , a globally awarded creative marketing and tech agency that prioritizes high performance without compromising ethical standards. Kenn's journey from a tumultuous upbringing to leading a successful agency is nothing short of inspiring. We'll dive deep into his daily routines, the mental and physical benefits of structured habits, and the challenges he faced in the world of entrepreneurship. Kenn shares his transition from management consulting to running his own agency and discusses his commitment to employee well-being, such as capping work hours to prevent burnout. We also explore the innovative policies at , their approach to managing client expectations, and how they navigate the fine line between profitability and ethical stewardship. Plus, get insights into Kenn's unique take on cold therapy, deep work, and the importance of faith and community in his personal and professional life. Kenn Kelly has shared incredible insights with us today. If you’re ready to see how his agency, Never Settle, is making waves, check out for more! Don't miss this conversation packed with actionable advice and profound reflections. Tune in now
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172 OAF When Partners Collide and You Need to Sell Your Agency With Carrolee Drummonds
09/19/2024
172 OAF When Partners Collide and You Need to Sell Your Agency With Carrolee Drummonds
Welcome to another insightful episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we empower marketing agencies to maximize their potential and achieve stellar growth. Today, we're delighted to have Carrolee Lee Drummonds, CEO and founder of Carrolee Moore Consulting Group, joining us from Frisco, Texas. Carrolee Lee has a fascinating journey from being a freelance graphic designer to building a successful agency, navigating the complexities of partnerships, and ultimately selling her business. In this episode, Carrolee Lee shares her entrepreneurial story, including the highs and lows of running an agency, the challenges of rapid growth, and the personal toll it can take. She opens up about the epiphanies she had along the way, the importance of self-care, and the critical mistakes to avoid in agency management. Plus, she introduces us to her new venture in content marketing, focused on helping B2B founders build genuine authority beyond social media. Get ready for an honest and inspiring conversation packed with valuable lessons for agency owners and entrepreneurs alike. Let's dive in!
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171 OAF College, Culture Shock, and Entrepreneurship: with Lucas Sommer
09/12/2024
171 OAF College, Culture Shock, and Entrepreneurship: with Lucas Sommer
Welcome to another episode of Operation Agency Freedom, the podcast where we share the stories, strategies, and insights of agency owners from around the world. I'm your host, Chris Martinez, CEO and founder of Bloom. Today, we're thrilled to have Lucas Sommer on the show. Lucas is a serial entrepreneur and the CEO and founder of Ad Apt, a cutting-edge marketing agency. Growing up in a small town outside of Portland, Lucas's journey from valedictorian in high school to scholarship student at the University of Miami is nothing short of inspiring. In this episode, Lucas opens up about moving from a rural, predominantly white town to the culturally rich and diverse city of Miami. We discuss the impact of his college experience on his entrepreneurial aspirations and dive deep into his early ventures in the music industry, where he learned the ropes of marketing by promoting artists. Transitioning from music to digital marketing, Lucas eventually founded Ad Apt, where he continues to succeed by focusing on performance marketing and building sustainable client relationships. Tune in as we explore Lucas's path from a small-town kid playing with sticks to a successful agency owner collaborating with big names like Netflix and Payless. Plus, we'll hear about his balanced work-life approach, managing multiple business ventures, and his mission to be a happy dad. Don't miss this fascinating conversation packed with valuable insights for entrepreneurs and agency owners alike.
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170 From Marketing Agency Owner to Investor with Tamara Thompson
09/05/2024
170 From Marketing Agency Owner to Investor with Tamara Thompson
Welcome to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO, and founder of Bloom—where we focus on elevating marketing agencies to new heights. Today, I am thrilled to introduce our guest, Tamara Thompson, the brilliant entrepreneur behind "Broadcast Your Authority TV." Tamara's journey from the fitness industry to filmmaking, and eventually to building a thriving content marketing agency, is nothing short of inspirational. In this episode, Tamara shares her incredible story of networking, building genuine connections, and leveraging partnerships to propel her business forward. She discusses her strategic approach to organizing joint ventures, masterminds, and unique sponsorship opportunities to create unforgettable experiences and expand her influence. Tamara dives deep into her philosophy of being a "go-giver," emphasizing the power of authentic relationships over mere transactions. We also explore the cutting-edge services offered by Broadcast Your Authority TV, from podcast production to content optimization and marketing. Tamara reveals her secrets to effective time management and the pivotal role of a strong support system in achieving success. Tune in as we uncover the strategies that have made Tamara a powerhouse in the world of entrepreneurship and content marketing. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with insights and actionable advice you won't want to miss!
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169 OAF 7-Figure Mindfulness and Success in Digital Marketing with Richard Taubinger
08/29/2024
169 OAF 7-Figure Mindfulness and Success in Digital Marketing with Richard Taubinger
Welcome back to another exciting episode of Operation Agency Freedom, where we delve into the minds of visionary leaders shaping the future of mindfulness and marketing. Today, we're thrilled to have Richard Taubinger, the CEO of The Conscious Marketer, join our host Chris Martinez for an eye-opening conversation. Richard discusses the journey of key teachers in the mindfulness field, highlighting the role of agencies in their rise to prominence. We explore how mindfulness managed to shed its religious connotations to become a mainstream practice embraced by the corporate world. Our discussion also dives into the sensitive topics of making spiritual practices accessible to different audiences and the potential pitfalls of cultural appropriation. We venture into the evolving acceptance of psychedelic therapy and the hazards of misusing substances like ayahuasca, underscoring the importance of ethical practices. Richard shares insights from his extensive experience, revealing how he navigates market changes and technological advancements to guide therapists towards success, even during challenging times like the Covid pandemic. Discover Richard's unique approach to digital marketing, characterized by creating "attractor fields" that align with the values of his clients while steering clear of purely financial motivations. Operating like a venture capitalist, he chooses projects based on potential outcomes and intuitive alignment. Join us as we unpack the fascinating nuances of Richard's method, discuss the importance of integrating facts and feelings, and gain invaluable wisdom from a pioneer in conscious marketing. Stay tuned to learn how to elevate your agency's impact in a way that resonates deeply with your audience. Don't forget to subscribe, share, and connect with us on social media for more inspiring content!
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168 Building Agency Success by Getting Dirty with Luke Eggebraaten
08/22/2024
168 Building Agency Success by Getting Dirty with Luke Eggebraaten
Welcome to another inspiring episode of Operation Agency Freedom! Today, your host Chris Martinez has a conversation with Luke Eggebraaten, the innovative CEO and founder of Phaser Marketing. Praised by Chris for his integrity and industry potential, Luke shares his journey of scaling his digital marketing agency, which specializes in creating SEO-optimized websites for the dirt industry. Luke's expertise has helped clients achieve remarkable business growth, such as winning multi-million dollar earthwork jobs through organic search. Luke dives into the importance of relationship-building, transparency, and setting realistic expectations with clients. He also discusses his transition from an employee to a full-time entrepreneur, navigating the challenges of managing clients, invoicing, and scaling his team. Listen in as Luke reveals how focusing on a niche market and knowing when to bring in experts has propelled Phaser Marketing to new heights, hitting almost $100K in monthly revenue with a global team. Chris encourages you to stay tuned, subscribe, share, and connect with us on social media. Don't forget to visit our website for more episodes and live training opportunities on running a highly profitable agency. Get ready to be inspired by Luke Eggebraaten's story of uncompromising growth and leadership in the digital marketing space!
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OAF 167 Embracing Data-Driven Decisions for Agency Success with Rocky Pedden
08/15/2024
OAF 167 Embracing Data-Driven Decisions for Agency Success with Rocky Pedden
Welcome to another thrilling episode of Operation Agency Freedom! In today's episode, we are joined by Rocky Pedden, a seasoned expert in business operations and data-driven decision-making. Rocky delves into the critical role of data in ensuring business success and revenue stability. He shares insights on the transformative impact of AI on content marketing and SEO, while stressing the irreplaceable human touch in editing and reviewing AI-generated content. As the president of Revenue Zen, recently acquired by Onfolio Holdings, Rocky outlines his agency's future plans and strategic shifts. We'll explore Rocky's journey from enterprise car rental to leading Revenue Zen, his pivotal role in organizing business operations, and the significance of systematic tracking with tools like Airtable and ClickUp. He underscores the convergence of marketing and sales teams, the importance of standard operating procedures, and the necessity of using factual data over gut feelings in decision-making. In this episode, you'll also hear about Revenue Zen's pivot towards SEO and content strategy, their innovative approach to managing deliverables, and their vision of becoming a "revenue agency" to enhance client reporting and lead attribution. Host Chris Martinez, the founder of Bloom, enthusiastically praises Rocky's expertise and invites listeners to connect, subscribe, and join live trainings on building profitable agencies. So tune in, get ready to learn from the best, and discover how to transform your agency's operations with expert insights from Rocky Pedden!
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OAF 166 Navigating Business Challenges with Kristina Witmer
08/09/2024
OAF 166 Navigating Business Challenges with Kristina Witmer
Hey there listeners, Chris Martinez here, your host of Operation Agency Freedom. We've got an exciting episode in store for you today as I sit down with the amazing Kristina Witmer, president of the Witmer Group. Kristina brings over 14 years of experience running a successful marketing agency focused on lead generation in the tech space. In our conversation, we dive into her entrepreneurial journey, from navigating the transition from print to digital early in her career, to pivoting and launching her own business after a partnership dissolution. We discuss the challenges and triumphs of agency life, and Kristina shares her wisdom on empowering teams, building client trust, and aligning your business with your lifestyle and goals. She also offers keen insights into how AI is impacting the marketing landscape and the importance of leveraging technology to work smarter. Kristina's story is one of passion, determination and the willingness to embrace change. Her advice is relevant and relatable whether you're just starting out or a seasoned agency owner. So sit back, grab your favorite beverage, and get ready to be inspired by this conversation with the one and only, Kristina Witmer. You're listening to Operation Agency Freedom, let's dive in!
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165 OAF The Story Behind Our Rebrand to Bloom With Chris
08/01/2024
165 OAF The Story Behind Our Rebrand to Bloom With Chris
Hey everyone, welcome to the latest episode of Operation Agency Freedom. In today's show, I'll be sharing the story behind our recent rebranding from Dude Agency to Bloom. As the host, Chris Martinez, and CEO of Bloom, I'll walk you through our journey and the reasons behind this exciting change. We'll discuss how our focus has evolved from primarily providing outsourcing services to offering comprehensive management consulting and technology solutions for marketing agencies. Our goal is to help agencies increase profit, maximize value, unlock potential, and ultimately achieve an eight-figure exit. Throughout the episode, I'll share insights into the rebranding process, the challenges we faced, and the lessons we learned along the way. We'll also delve into the eight key areas where Bloom assists agencies, including fulfillment, client results, cash and profit management, leadership team dynamics, talent acquisition, customer retention, lead generation, sales performance, pricing, packaging, and strategic planning. Lastly, I'll share some impressive results our clients have achieved within the first 90 days of working with us, such as an average revenue growth of 18.71%, gross margin improvement of 39.47%, and a whopping 234.9% increase in net income. So, sit back, relax, and join me as we explore the exciting world of agency growth and the story behind our rebranding to Bloom.
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164 OAF Transforming Adversity into Opportunity with Drew Kossoff
07/25/2024
164 OAF Transforming Adversity into Opportunity with Drew Kossoff
Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, and today we have a truly inspiring guest joining us—Drew Kossoff, CEO of Rainmaker Ad Ventures. Drew has a wealth of experience in internet advertising and affiliate marketing, and today he's here to share some incredible insights about turning business challenges into opportunities. In this episode, Drew opens up about how his company realized they were doing unnecessary work in email advertising and how cutting back led to improved systems and efficiency. We'll also delve into fascinating stories of how entrusting their team with more control led to scaled success and stronger relationships with clients. We discuss essentialism and how embracing its principles, as highlighted in the book "," has been transformative for Drew. You'll hear about his journey from being a one-man show to building a thriving, distributed team operating across the United States. We also touch on the importance of aligning business goals with personal growth and the concept of building a lifestyle business for a better quality of life. Plus, Drew recounts a personal story of how a flood in his house eventually turned into a blessing, thanks to an insurance settlement. And if you're interested in giving back, you'll love learning about Drew's charity initiative on the platform, where he lends his time to help foster children. Tune in to glean valuable lessons from Drew’s experiences and understand why he believes that problems can indeed come as gifts. Don’t forget to subscribe to the podcast, share this episode with others, and connect with us on your favorite social media platforms. Let's dive in!
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163 OAF Fractional CMOs and the Future of Strategic Marketing with John Jantsch
06/27/2024
163 OAF Fractional CMOs and the Future of Strategic Marketing with John Jantsch
Welcome back to another enlightening episode of Operation Agency Freedom! I'm your host, Chris Martinez, and today, we are diving into the evolving landscape of strategic marketing leadership with none other than John Jantsch, the founder of Duct Tape Marketing. With over 25 years of industry experience, John shares invaluable insights on why businesses are increasingly recognizing the need for a well-crafted strategy to navigate tough times. In this episode, we discuss the rising prominence of the "fractional CMO," a role that’s reshaping how agencies and businesses approach marketing strategies. John elucidates the benefits of leading with strategy, especially in an era where AI-driven tools are commoditizing traditional marketing services like content creation and SEO. We'll explore how agencies can reposition themselves as trusted advisors by offering fractional CMO services and focus on building long-term client relationships. John explains the cost-effectiveness of this model compared to hiring full-time employees and delves into the strategic role of a fractional CMO in orchestrating marketing efforts. Whether you’re a business owner, a freelancer, or running an agency, this episode is packed with strategies to help you improve your marketing efforts and generate quality leads. Stay tuned as we uncover the secrets to providing high-value services and making the right recommendations to build unshakeable trust with your clients. Don't forget to subscribe and connect with us on social media for more insights from industry leaders like John Jantsch. Let’s dive in!
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Cookies and Gifts to Generate Millions for Your Marketing Agency with Corey Quinn
06/20/2024
Cookies and Gifts to Generate Millions for Your Marketing Agency with Corey Quinn
Welcome back to Operation Agency Freedom, the podcast where we take you behind the scenes of successful agencies and uncover the strategies driving their growth. In today's episode, our host Chris Martinez sits down with Corey Quinn, a seasoned expert in agency development and growth. Corey shares his journey from growing up in Brentwood to playing a pivotal role at Scorpion, where he helped skyrocket their revenue from $20 million to over $150 million. Corey delves into the common pitfalls agency founders face, such as saying yes to too many clients and the importance of focusing on what they're truly passionate about. He emphasizes the need for commitment to change, touching on the profound impact AI could have on the industry. Discover how Corey utilized innovative strategies like sending personalized gifts to prospects and working with high-budget verticals to maximize client retention and marketing effectiveness. We also explore Corey’s new book, "Anyone, not Everyone: A Proven System to Escape Founder-Led Sales," offering free tools and insights available on his website. Join us for a deep dive into transforming agency sales and growth mindsets, and learn why specialization and AI could be the keys to your agency's future success. Don't forget to subscribe, and connect with us for more updates and resources.
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OAF 161 From Startup to Successful Business Sale: Brian Niebler's Experience
06/13/2024
OAF 161 From Startup to Successful Business Sale: Brian Niebler's Experience
Welcome to Episode 161 of Operation Agency Freedom! In this intriguing episode, our host Chris is joined by Brian Niebler, the former owner of Roofer Marketers agency. Brian takes us on a remarkable journey of entrepreneurial grit, highlighting his exit process when selling the agency, and his dynamic experiences working under new ownership for about a year. We'll uncover Brian's deep-rooted passion for digital marketing, his early days diving into SEO, and the momentous launch of Roofer Marketers in 2018, alongside his business partner Jim. Brian shares invaluable insights into the digital marketing industry's challenges, emphasizing the importance of transparency and sincerity in establishing trust and credibility. Stick around as Brian opens up about their strategic goal to eventually sell the business, the roller-coaster early years, and the significant growth that doubled their revenue by the end of 2021. Learn about the successful sale of Roofer Marketers to Job Nimbus in late 2022 and the intricacies that came with the transition. Now, as Brian looks forward to new ventures—potentially starting another agency or acquiring a brick-and-mortar business—he offers profound advice on client retention, work culture, and positioning for agency growth. Get ready for a rewarding episode brimming with entrepreneurial wisdom and future-forward thinking from one of the industry's seasoned veterans. Tune in and let's dive in!
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The Winning Traits of Top Marketing Agency CEOs with PEDIGREEE
06/06/2024
The Winning Traits of Top Marketing Agency CEOs with PEDIGREEE
Welcome to Operation Agency Freedom, where we dive deep into the world of top marketing agency owners and explore the winning traits that set them apart. In this episode, host Chris Martinez breaks down the concept of "pedigree" - a unique anagram representing key characteristics shared by successful agency owners. Chris walks us through each letter of "pedigree," highlighting the importance of physical and mental well-being, discipline in task execution, taking accountability for business outcomes, fostering a culture of intrapreneurship, maintaining strong financial responsibility, prioritizing relationships outside of work, running the business by the numbers, emotional control, and having a long-term exit strategy. Join us as we explore these essential traits that top agency owners embody, and see how you stack up against the pedigree of success in the marketing agency world.
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How to attract, engage, and convert top talent
05/30/2024
How to attract, engage, and convert top talent
Welcome to another episode of Operation Agency Freedom, the podcast where we help marketing agencies thrive! I'm your host, Chris Martinez, and today, we’re diving into one of the most critical aspects of scaling your agency: mastering recruitment. If you’re on the hunt for top talent to elevate your business, this episode is your go-to guide. We’ll explore five straightforward yet often overlooked strategies to attract, engage, and convert the best people for your team. From optimizing your online presence and leveraging review sites to engaging passive candidates and utilizing cutting-edge AI technology, these tips are designed to ensure you hire the right people who can propel your agency to new heights. So, grab your notebook and get ready for some invaluable insights that can transform your recruitment process. Let's get started!
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The Power of Empathy and Patience in Customer Experience Management
05/16/2024
The Power of Empathy and Patience in Customer Experience Management
Hey guys, welcome back to another episode of Operation Agency Freedom! Today we're diving into an amazing chat with Erin Rohner, the powerhouse behind customer experience here at DUDE! Ever wondered how to really listen to your customers and make your service fantastic? Erin’s got you covered. She'll share the key to staying ahead of the game by understanding your client's needs and making the right changes. I'll be giving you some cool ideas too, like using those not-so-great Yelp and Google reviews of competitors to position your business better 😉 We get to hear Erin’s leadership lessons from her journey in the trenches, including why it’s crucial to trust your team and let go a bit, and how to manage employees as your business grows. Her insights on building confidence by pushing yourself are pure gold. Plus, we also get real about the tough decisions in leadership, like letting go of your first hire and setting realistic expectations for your team. It is all about balancing facts over feelings in leadership. We'll also be diving a bit into Erin’s background—did you know she’s juggling an MBA program? Erin’s story of handling customer support during the crazy times definitely showcases her dedication. She even trains other agencies now on nailing customer experience! Grab your headphones and get ready for a fun, insightful ride with Erin and I. Don’t forget to subscribe and connect with us on social media. You won’t want to miss this one, friends! Discussion Points 00:00 Intro. 03:17 Longest standing team member during newspaper days. 08:46 Recognized need for leadership team, hired quickly. 12:33 Empathize with clients to improve their experience. 14:28 Emphasize customer perspective; trust but expect remorse. 18:38 Grateful for growth, learning, and letting go. 19:26 Leadership growth, challenging lessons, empathy, and confidence. 25:08 Leading means providing guidance and setting expectations. 27:56 Outro. Resources • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn
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How Diversity Can Help With Business Growth
05/09/2024
How Diversity Can Help With Business Growth
Diving into the world of diversity isn't just 'nice'—it's a must-have in today’s business landscape, and guess what? It can seriously boost your growth too! In this episode, Joe and I unpack why having a diverse team isn't just about filling quotas. We're digging deep into how embracing diverse cultures and backgrounds can open up fresh opportunities and drive financial success for businesses. You'll hear about the challenges and triumphs in industries like the movie biz where diversity is often given a back seat. Don't miss on this episode's insights on the systemic issues and our personal experiences that reveal a bigger picture of how diversity impacts business and entrepreneurship. So, if you’re ready to explore how being truly inclusive can revolutionize your business approach and why it’s essential to adapt to our rapidly changing demographic landscape, this discussion is tailor-made for you! Let’s get the lowdown on making your business more diverse and thriving. Tune in now, share your thoughts, and don't forget to hit that subscribe button for more insightful talks here on Operation Agency Freedom! Discussion Points 00:00 Intro. 09:04 Embracing humanity and imperfection while embracing control. 13:32 Personal experiences. 20:42 US demographics shift impacts business marketing strategies. 26:30 Speaker lineup lacks diversity, needs more representation. 34:26 Minority entrepreneur's concerns about identity and business. 47:25 Profitability favored over diversity in film industry. 50:01 Diversity in workforce leads to better profits. 55:05 Leaders must pave the way for change. 01:00:40 Outro. Resources • Connect with DUDE on the following social channels • Facebook / • Instagram / • Visit our YouTube channel / • Check out our website and see how we can help you run a profitable agency
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Effective Team Management and Personal Growth with Brittany Filori of 51 Blocks
05/02/2024
Effective Team Management and Personal Growth with Brittany Filori of 51 Blocks
Ever felt stuck figuring out how to keep clients happy without spinning your wheels? We've all been there, and guess what? Brittany Filori from 51Blocks breaks it all down in today’s episode. She talks about how listening closely to client feedback can majorly upgrade your agency's game. We also dive into the challenges of dealing with agency owners who sometimes miss the mark on sales focus or processes. If you've been scratching your head about client retention or need a fresher, crisper approach to running your digital marketing gig, this chat is might be what you need. Plus, we'll be giving you practical bits on building a kickass team atmosphere and the art of balancing life with hustle. Ready to improve your agency’s charm and keep those clients thrilled? Then grab your notes (or your coffee), and let's dive in! And yeah, don’t forget to hit subscribe and throw us some social media love if you dig what you hear! Discussion Points 00:00 Intro. 04:07 Retail experience led to offering productized solution. 12:17 Amplify value, build trust. 18:37 Brittany's transition to digital marketing. 22:11 College pushes personal growth. 27:31 Prioritize creating a healthy work culture. 30:12 Males seeking validation through business and social media. 33:15 Outro. Resources • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn
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Leading Teams for Agency Success with Omari Broussard
04/25/2024
Leading Teams for Agency Success with Omari Broussard
Running a business isn't just about the glitz and glamour you see on the surface; it's the nitty-gritty, behind-the-scenes action that makes the real magic happen. That's what we're diving into today on Operation Agency Freedom with my buddy Omari Broussard. Just like a sports team needs solid coaching and star players with the right stats, your business leadership team gotta have that same level of synergy and understanding of roles. Looking at you, Jerry Jones and your Dallas Cowboys! Trust me, Omari breaks it down like a pro, using his military smarts to show just how strategic you need to be. We're tackling the tough questions: Are you fostering trust and clear communication in your team? How's their performance really measuring up? It ain't just about sales — there's so much more to the game. Don't worry; we're not just talking high-level theory here. We're all about that practical advice, with real-life examples straight from the field. Plus, Omari's got the creds — his time in camo and creating marketing strategies is nothing to scoff at! You're gonna walk away from this episode with a clear game plan on trusting your team, defining those expectations like a boss, and why rolling up your sleeves for the less glamorous side of business can seriously pay off. So, if you're pumped to get the crowd cheering for your agency, tune in and let's kick off this playbook together. It's all happening right here, on Operation Agency Freedom. Don't forget to smash that subscribe button, share the love, and hit us up on social for more plays you can't afford to miss! Discussion Points 00:00 Intro. 07:01 Navy veteran turned agency owner. 12:15 Agency team development is chaotic but effective. 13:36 Analyzing sports contracts for winning formula. 18:57 Cowboys leadership team communication issues and structure. 22:06 Understanding team strengths and weaknesses is crucial. 23:00 CQB training: focused teamwork, trust, and leadership. 28:24 Fundamentals are not sexy, but essential. 30:06 Impressed by CX team's exceptional automation work. 33:32 Outro. Resources • Connect with DUDE on the following social channels • Facebook / • Instagram / • Visit our YouTube channel / • Check out our website and see how we can help you run a profitable agency
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How This Corporation Made MILLIONS by Selling Cooking Utensils Pt. 2
04/18/2024
How This Corporation Made MILLIONS by Selling Cooking Utensils Pt. 2
Ever wondered how some college kids manage to sell a boatload of kitchen knives? Well, strap in because we're slicing through the remainder of the Cutco sales and training manual in today's episode. I've already carved up the first part in our previous episode, and now I'm diving knife-first into the juicy bits of their sales script, pricing strategy, and even how they handle those pesky objections. And let me tell ya, it's a script so sharp, it cuts through market clutter like a hot knife through butter. We're also touching on the genius of their referral system that had these college students racking up appointments like chefs do kitchen gadgets. I mean, we've all got to tip our hats to the sheer simplicity and effectiveness of this thing! So if you're in the game of selling—anything, really—and you want to sprinkle some of that Cutco magic into your pitches, set your ears to listen mode and get ready to be schooled. This episode is for anyone who's ready to up their sales game and carve out a piece of that sweet, sweet pie of success. 🎧✨🔪 Discussion Points 00:00 Intro 03:29 First call special. 08:23 Offer accessories. 10:55 Three piece special. 14:05 Marketing agencies must strategically offer services to clients. 19:21 Schedule, practice, improve, focus on qualified prospects. 19:55 Offer prospects first use. 24:36 Outro. Resources • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn
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How This Corporation Made MILLIONS by Selling Cooking Utensils Pt. 1
04/11/2024
How This Corporation Made MILLIONS by Selling Cooking Utensils Pt. 1
Ever wondered how a simple knife demo could skewer the competition? I'm breaking down the razor-sharp sales strategy that this massive corporation has perfected. From paring knives to carving forks, we're cutting right through to why these tools—and the sales tactics—are top-tier. And hey, if you're in the business: I'm sharing how a solid sales process, can skyrocket your agency's close rate. It's all about the script! So, buckle up for some insider sales tips that even "knucklehead" college kids could bank on (no offense to the rookies out there). Ready to up your sales game and slice through the market like a hot knife through butter? This episode's got your name on it! Remember, it's not just about the tools you sell; it's how you sell 'em. Tune in now! 🎧 Discussion Points 00:00 Intro. 05:13 Standardize sales processes. 07:02 Simple script leads to successful knife sales. 11:25 Verbal commitment to buy marketing solution. 22:29 Lifetime guarantee. 29:11 Reviewing more sheets. 37:09 Outro. Resources • Connect with DUDE on the following social channels • Facebook / • Instagram / • Visit our YouTube channel / • Check out our website and see how we can help you run a profitable agency
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Why You Need to Work at a Fast Food Place to Develop Great SOPs
04/04/2024
Why You Need to Work at a Fast Food Place to Develop Great SOPs
Hey Dude! This week's episode of Operation Agency Freedom is all about an unlikely source of inspiration for creating amazing Standard Operating Procedures (SOPs). I will be sharing my experiences working at a fast food restaurant as a teenager and reveal the invaluable lessons I learned about processes and systems from my time at Chuck E. Cheese, and how the restaurant's stringent SOPs contributed to its success, and how these practices can be applied to marketing agencies like yours! If you were alive in the 90's, you'll probably remember how places like this were THE place to be! You could say that the meticulous process of making pizzas taught me the significance of strong leadership and accountability in upholding SOPs. Join me as I uncover the hidden secrets of fast food SOPs and how they can be leveraged to elevate your agency's operations. Tune in now to gain a fresh perspective on creating and implementing effective SOPs within your agency. Remember to subscribe to Operation Agency Freedom to stay updated with our latest episodes! Discussion Points: 00:00 Intro. 09:24 Mastered job quickly. 12:35 Understanding the SOPs and kitchen processes. 15:23 Effective management crucial for efficient operations and accountability. 17:48 Crazy interview process leads to Chuck E. Cheese. 22:14 Outro. Resources: • Connect with DUDE on the following social channels • Facebook / dudeagency • Instagram / dudeagency.io • Visit our YouTube channel / @dudeagency2093 • Check out our website and see how we can help you run a profitable agency
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