The Value Of Investing In Yourself
Barbell Business - Podcast for gym owners by Barbell Shrugged
Release Date: 04/11/2017
Founder of Brute Strength - Michael Cazayoux - 176
Barbell Business - Podcast for gym owners by Barbell Shrugged
📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here Barbell Shrugged helps people get better. Usually in the gym, but outside as well. In 2012 they posted their first podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing...
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Cultivating Fearlessness with Peter Scott - 175
Barbell Business - Podcast for gym owners by Barbell Shrugged
Some fear is great because it keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are less useful. Are you afraid of sales conversations with prospects? Or of public speaking? Or of raising your membership prices? Yeah? We need to talk about that. This week, we met up with Peter Scott of to talk about the fears that stand in our way and how to conquer them. A former investment banker, Peter shares his personal story about how fear got him into a career that he found...
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Staying on Top of Fitness Marketing with Jeff Sherman - 174
Barbell Business - Podcast for gym owners by Barbell Shrugged
How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff Sherman of about how to make a connection with your clients before you even meet them. In this episode, we talk to him about what in the wide world of social media marketing is worth our time, what trends to let go of, and why it’s necessary in order to get our potential clients to know, like, and trust us before they become members. If you have some discomfort about putting yourself...
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Shutting It Down with Conner Moore - 173
Barbell Business - Podcast for gym owners by Barbell Shrugged
This week, we met up with our friend Conner Moore at a box in Mission Viejo, California. To be clear, we said “a box,” not “his box.” That’s because Conner shut his box down. Ultimately, this is a story of Conner’s success, but we met with him today to talk about that particular phase of failure, what he learned, and how it can help the rest of us. “I am really excited to be a part of this and share the story, because I think one thing that we missed is the idea that we can grow from critical failure, and we attached the idea that something is a success or failure when it's...
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Who You Are and What You Want with AJ Roberts - 172
Barbell Business - Podcast for gym owners by Barbell Shrugged
This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter (Instagram: ). He’s one of the few people in the industry with a very solid perspective on both business and training, and he’s one of our favorite speakers of all times. AJ breaks down what he considers to be the three pillars of running a successful gym: sales, marketing, and experience. If you’re like most box owners we know, crafting a great client experience comes naturally to you, but sales and marketing might feel like something...
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The Legend of Mike Dolce with Mike Dolce
Barbell Business - Podcast for gym owners by Barbell Shrugged
We haven’t been able to independently verify it, but we think MMA trainer and entrepreneur Mike Dolce, of and , might be the hero of an old-school . Hear us out. After his father suffered a massive stroke, Dolce got a job as a New Jersey dock worker at the age of eight. Eight years old. Scraping barnacles off of fishing boats for $2 a day, like a… well, like a character right out of a legend. Being a forward-looking youngster, Dolce knew that $2 in his pocket wasn’t just that: If he kept it up, in 100 days he’d have $200. And if he found other work, he would have even more money....
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Mutually Beneficial Marketing with Josh Carter
Barbell Business - Podcast for gym owners by Barbell Shrugged
You may have heard the expression, “C students make the best teachers.” They remember the struggle of not getting it. They tend to give students the kind of support they wish they’d had themselves when they were struggling to learn algebra (or English, or chemistry, or whatever). The same can be said of functional fitness coaches. While natural-born athletes can certainly make great coaches too, the self-described “fat kids” have a natural empathy for their prospects that helps close the sale and keep clients coming back. And as perverse as it sounds, we’ve observed that true...
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Three-Tiered Accountability with Markus Gerszi
Barbell Business - Podcast for gym owners by Barbell Shrugged
We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years, because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus Gerszi, of Barbell Business fame! [Thunderous applause; confetti falls from the ceiling.] Joking aside, it was very cool to be in Markus’s old box in Orange County, CA, this week. Markus is a smart dude, which is why we keep him around. We’ve been wanting to get his best practices for accountability on the record, so that’s what this episode is all about. [Thunderous...
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How the Best Get Better -- with Bedros Keuilian
Barbell Business - Podcast for gym owners by Barbell Shrugged
Who do you learn from when you’re already at the top of your field? How do you get the motivation to grow when you’re already, frankly, pretty awesome? Maybe there are worse problems to have… Okay, there are definitely worse problems to have. But as entrepreneurs, this is the challenge that we all hope to face at some point. This week we travelled to Chino Hills, California to interview someone who knows a ton about the top tier of personal development: Bedros Keuilian, CEO and founder of the Fit Body Boot Camp empire. Bedros has one of the fastest-growing franchises on the planet, so...
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Extending The Client Lifecycle -- With Casey Jenks
Barbell Business - Podcast for gym owners by Barbell Shrugged
What would it take to get Casey Jenks functional fitness sainthood status? Is that a thing? If we just put his face on a medal and wear it around our gym, will that do the trick? Casey’s the creator of Fitbot, the software that keeps our personal training programs from being our personal nightmares. One thing we’ve found as gym owners is that people very rarely stumble upon a great opportunity without first encountering a world of pain. For Casey (and for us before he came along with Fitbot,) the pain was in the logistics of maintaining individualized fitness plans for personal training...
info_outlineAs gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable.
In this week’s show we interview Marci Lock. Marci is a very successful coach, and you can tell why as soon as you hear her speak in this episode. She works with some of the most successful entrepreneurs in the world, and charges 1 million dollars a year to work with her.
She obviously did not start out that way, and in fact was a waitress at the Olive Garden when she got started with coaching. What elevated her success, was her willingness to invest in herself and make bold decisions even when others encouraged her to take the safe path.
As entrepreneurs we can’t afford to take the safe path, and in this episode you will find some insight into how you can start on a path of growth in your entrepreneurial journey.
Enjoy the show,
Mike