How To Charge Clients For The True Value Of Your Service
Barbell Business - Podcast for Gym Owners by Big Little Gyms
Release Date: 05/02/2017
The NEW Way To Get Your Gym Ranked #1 On Google In 2025
Barbell Business - Podcast for Gym Owners by Big Little Gyms
Want To Grow Your Gym? Go Here: I just did a deep dive into how to get your Gym to the TOP of Google in 2025. 🚀 If your gym isn’t ranking #1 or at least near the top of Google, you’re missing out on a steady stream of high-quality leads. Most gym owners are still relying on outdated SEO tactics that just don’t work anymore. Or they’re relying too much on paid traffic. Google has changed, and if you’re not adapting, you’re getting left behind. So I put together a step-by-step breakdown of what’s working NOW, including: ✅ The 5 key factors Google actually uses to...
info_outline
How This Gym Owner Went From Being Stuck For 7 Years To $60k/Month
Barbell Business - Podcast for Gym Owners by Big Little Gyms
Ready to grow your Gym? Book a free strategy call with Big Little Gyms at . For years, Jim Breuer, owner of Momentum Fitness in Eau Claire, WI, felt stuck—his gym was plateaued for nearly seven years. But instead of staying stuck, Jim made a game-changing decision—he joined Big Little Gyms. What happened next? 🚀 He shattered his growth ceiling, hitting a record $60K month 📈 Grew total revenue by over $80K year-over-year 💪 Expanded personal training revenue by over $30K 🔑 Discovered the key strategies to breaking free from stagnation Now, Jim is actively working on buying...
info_outline
From Battlefield to the Barbell: How Mycal Anders Doubled His Gym’s Revenue & Built a Community of High-Performers
Barbell Business - Podcast for Gym Owners by Big Little Gyms
In this episode of The Barbell Business Podcast, we sit down with Mycal Anders, a Marine Corps veteran, elite strength coach, keynote speaker, and the founder of Next Level Performance Consulting. Mycal has taken the leadership skills he developed in the military and applied them to the world of fitness, growing his gym, scaling his revenue, and creating a thriving community of high-performing individuals. 🔥 What you'll learn in this episode: ✅ How Mycal doubled his gym’s revenue while maintaining a strong community ✅ The leadership principles that helped him scale his business ✅...
info_outline
How This Gym Owner Scaled From 59 to 230 Members A Month
Barbell Business - Podcast for Gym Owners by Big Little Gyms
In this episode of The Barbell Business Podcast, we sit down with Mike Wilson, owner of CrossFit OYL in Rhome, Texas. Mike shares his incredible journey of leaving a high-paying engineering career to pursue his passion for fitness. Along the way, he grew his gym from 59 to 230 members, quadrupled revenue, navigated the challenges of buying out a business partner, and moved into a 10,000-square-foot facility. What you’ll learn in this episode: The risks and rewards of transitioning from corporate life to gym ownership Proven strategies for scaling a fitness business Insights into navigating...
info_outline
His Coaches Stole His Members… Now His Gym Does $1M Year
Barbell Business - Podcast for Gym Owners by Big Little Gyms
In this episode of Barbell Business, we sit down with Drew Girton, gym owner of Pendulum Fitness. Drew is a industry veteran, coach, and business owner, join us as we explore his incredible journey and the strategies behind his success. With over 20 year experience, Drew has helped countless individuals achieve their fitness goals while building a thriving business. Join us as we dive into: Drew’s origin story and how he got started in the fitness industry. The keys to growing and scaling his successful gym business. Insights into coaching methodologies, fitness trends, and what makes a...
info_outline
Founder of Brute Strength - Michael Cazayoux - 176
Barbell Business - Podcast for Gym Owners by Big Little Gyms
📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here Barbell Shrugged helps people get better. Usually in the gym, but outside as well. In 2012 they posted their first podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing...
info_outline
Cultivating Fearlessness with Peter Scott - 175
Barbell Business - Podcast for Gym Owners by Big Little Gyms
Some fear is great because it keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are less useful. Are you afraid of sales conversations with prospects? Or of public speaking? Or of raising your membership prices? Yeah? We need to talk about that. This week, we met up with Peter Scott of to talk about the fears that stand in our way and how to conquer them. A former investment banker, Peter shares his personal story about how fear got him into a career that he found...
info_outline
Staying on Top of Fitness Marketing with Jeff Sherman - 174
Barbell Business - Podcast for Gym Owners by Big Little Gyms
How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff Sherman of about how to make a connection with your clients before you even meet them. In this episode, we talk to him about what in the wide world of social media marketing is worth our time, what trends to let go of, and why it’s necessary in order to get our potential clients to know, like, and trust us before they become members. If you have some discomfort about putting yourself...
info_outline
Shutting It Down with Conner Moore - 173
Barbell Business - Podcast for Gym Owners by Big Little Gyms
This week, we met up with our friend Conner Moore at a box in Mission Viejo, California. To be clear, we said “a box,” not “his box.” That’s because Conner shut his box down. Ultimately, this is a story of Conner’s success, but we met with him today to talk about that particular phase of failure, what he learned, and how it can help the rest of us. “I am really excited to be a part of this and share the story, because I think one thing that we missed is the idea that we can grow from critical failure, and we attached the idea that something is a success or failure when it's...
info_outline
Who You Are and What You Want with AJ Roberts - 172
Barbell Business - Podcast for Gym Owners by Big Little Gyms
This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter (Instagram: ). He’s one of the few people in the industry with a very solid perspective on both business and training, and he’s one of our favorite speakers of all times. AJ breaks down what he considers to be the three pillars of running a successful gym: sales, marketing, and experience. If you’re like most box owners we know, crafting a great client experience comes naturally to you, but sales and marketing might feel like something...
info_outlineWe say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership.
On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth.
In this week’s episode, we are talking to Aj Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell.
If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch.
Enjoy the show,
Mike