Going from a Priest to a Bartender w Roberto Nuñez | Bartender at Large ep 496
Release Date: 05/04/2026
Bartender at Large
These days more and more guests skip Google and Yelp when they’re picking a bar. They search Instagram and TikTok instead. So how does a bar without a big marketing budget get found? This week we’re joined by Rain Garcia, founder of Garcia Media Works. Rain explains how she uses a SWAT analysis (strengths, weaknesses, opportunities, threats) to find what makes a bar worth posting about. She also talks about why viral views in the wrong city are just a vanity metric, and how to use keywords, carousels, Instagram’s trial reels and pop culture moments to get more people through the door. So...
info_outlineBartender at Large
These days more and more guests skip Google and Yelp when they’re picking a bar. They search Instagram and TikTok instead. So how does a bar without a big marketing budget get found? This week we’re joined by Rain Garcia, founder of Garcia Media Works. Rain explains how she uses a SWAT analysis (strengths, weaknesses, opportunities, threats) to find what makes a bar worth posting about. She also talks about why viral views in the wrong city are just a vanity metric, and how to use keywords, carousels, Instagram’s trial reels and pop culture moments to get more people through the door. So...
info_outlineBartender at Large
This week we’re joined by Kenta Goto of New York’s Bar Goto and James Beard Award-winning spirits writer Noah Rothbaum to talk about their new book, The Goto Bartender's Guide: A Philosophy of Cocktails, Hospitality, and How to Make Great Drinks Every Time. Kenta shares why he waited until Bar Goto turned 10 to finally put his methods on paper. The two also dig into one of the most overlooked ingredients in any cocktail, water, and how matching your stirs and shakes to a spirit’s proof can transform a drink. Along the way, Kenta explains his philosophy of intentional bartending and...
info_outlineBartender at Large
This week we are joined by bartender, spirits specialist and consultant Lex, who opens up about the hardest chapter of her life. For four years she worked 14-hour bar shifts while raising the little sister she adopted when she was just 26. She also fought for custody in family court on her own, often walking into the courthouse straight from a closing shift with no sleep. So tune in as she shares how she kept smiling for guests through all of it, and how the coworkers who stepped up carried her when she couldn't see the light at the end of the tunnel. She also explains why everyone deserves a...
info_outlineBartender at Large
This week we head to Washington, DC to pull up a stool with Kapri Robinson and Princess Johnson of Allegory, one of the most inventive bars in the country and a fixture on the North America's 50 Best Bars list. They take us behind the scenes of their famously ambitious concept menus, including their current book-length tribute to Ruby Bridges, complete with hand-built dioramas made from thrifted toys. Along the way, they break down the one-to-two-year R&D process behind every menu, how they keep egos out of the creative room, and what's next for Allegory, from new formats to "Club...
info_outlineBartender at Large
Walk into any Total Wine & More these days and there's a good chance a bartender has had a hand in what you're seeing on the shelves. This week we're joined by Molly Horn, Chief Mixologist and Spirits Educator at Total Wine & More, who traded restaurant bartending for a role teaching both store staff and shoppers how to drink better at home. We dig into how bar trends take a few years to trickle down to home bartenders, how TikTok can send a drink like the Dubai chocolate martini viral overnight, why rum and mezcal are having a moment in certain markets, and how canned cocktails are...
info_outlineBartender at Large
Rum has long suffered from an image problem in this country, as too many drinkers still associate the category with sugary spiced bottles and sticky frozen drinks. But if tequila could go from a spirit taken by the shot to one sipped and studied, then why can't rum do the same? To help us make sense of where the category is headed, we are joined this week by actor and co-founder of Palm Republic Rum, Eric Winter. So tune in as he shares how a single pour of aged rum nearly twenty years ago set him down this path, and what went into blending Jamaican funk with rums from Panama and the US Virgin...
info_outlineBartender at Large
Bartenders spend their whole careers reaching into ice wells, pulling from speed rails and slamming glass door coolers shut a few hundred times a night, and yet most of us have never given a second thought to who decides how any of that gets built. To help us pull back the curtain on the equipment side of the business we are joined by Corrinne Walenda, Corporate Training Manager and Brand Ambassador for Perlick, who has spent nearly 15 years working in restaurant equipment and building training programs that translate between the people who make the gear and the people who use it. Get your...
info_outlineBartender at Large
It is no secret that our industry moves in cash and good nights, but very few of us were ever taught what to actually do with it once it lands in our pocket. Between untracked income, lifestyle creep and a social media feed constantly telling us how we should be spending, it is far too easy to make great money for years and still have nothing to show for it. This week's guest learned that lesson early, watching her mother lose her job in the 2008 crash after more than a decade of strong earnings behind the bar. So tune in as we are joined by Dana June, founder of How to Cocktail and author of...
info_outlineBartender at Large
This week we are joined by Chris Lowder, co-founder of Lowder-Tascarella Hospitality, two-time Tales of the Cocktail nominee for Best Global Bar Mentor, and one of Drinks International's 100 Most Influential Figures in the Global Bar Industry. After leading World's 50 Best-recognized bars across China, Chris co-founded LTH, now a team of 18 spanning New York, Miami, and Bangkok, with his latest work on display at Miami Beach's Shelborne by Proper. So tune in as we discuss why sustainable operations and financial literacy beat chasing accolades, his years bartending in Korea and China, and the...
info_outlineJoin us for one of the most extraordinary career journeys you will ever hear as Roberto Nuñez, National Brand Ambassador for Patrón Tequila, shares how he left the priesthood to become a bartender. Roberto opens up about his 15 years in the seminary, including working at the Vatican as a tour guide and ceremonier, before realizing that his true calling lay behind the bar. He also draws historical connections between spirits, religion, and service, noting the long tradition of monks and priests producing beer, wine, and liqueurs, and how that foundation shaped his approach to hospitality. Roberto also discusses how his Mexican heritage instilled a deep respect for serving others, and why bartending ultimately became his true form of ministry.
WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge
FOLLOW US ON INSTAGRAM:
Erick Castro: www.instagram.com/HungryBartender
Bartender at Large: www.instagram.com/BartenderAtLarge
FOLLOW US ON TIKTOK:
Erick Castro: https://www.tiktok.com/@hungrybartender?_t=ZT-8uBekAKOGwU&_r=1
Bartender at Large: www.tiktok.com/BartenderAtLarge