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#002 - Why Going Viral Can Hurt Your Business (And What to Do Instead)

Your Audience Is Waiting

Release Date: 06/17/2025

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Your Audience Is Waiting

In this episode of Your Audience Is Waiting, Eleisha Everett shares the unexpected lessons behind a viral TikTok video that brought in over 250K views—and why it didn’t grow her business. If you’ve ever chased trends hoping for visibility, this episode is your wake-up call. We’re diving into why viral content can actually hurt your long-term goals, how to align your content with your ideal customer journey, and what real strategy looks like for entrepreneurs who want growth that sticks. Whether you're an online business owner, content creator, or coach looking to build a magnetic...

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Welcome to Your Audience Is Waiting—the show for visionary founders and CEOs ready to build authority online without chasing trends or burning out. In this first episode, I’m sharing the real reason so many brilliant entrepreneurs struggle to grow their online presence—and it’s not because they’re not posting enough. It’s because they’re creating content without a clear purpose, aligned message, or strategy that actually moves people. I’ll walk you through: Why your audience might feel disconnected (even if you’re “doing all the right things”) How to shift from...

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In this episode of Your Audience Is Waiting, Eleisha Everett shares the unexpected lessons behind a viral TikTok video that brought in over 250K views—and why it didn’t grow her business. If you’ve ever chased trends hoping for visibility, this episode is your wake-up call.

We’re diving into why viral content can actually hurt your long-term goals, how to align your content with your ideal customer journey, and what real strategy looks like for entrepreneurs who want growth that sticks.

Whether you're an online business owner, content creator, or coach looking to build a magnetic brand, this episode will help you shift from scattered content to a focused, results-driven presence.

 

🔑 3 Key Takeaways:

  1. Why chasing trends can lead to the wrong audience—and wasted effort.

  2. What the 5 stages of the customer journey are—and how to create content that speaks to each one.

  3. How to audit your recent content and instantly improve alignment and effectiveness.

 

📌 Mentioned in This Episode:

🎁 Download the Customer Journey Map – Your step-by-step content guide to reach and convert your ideal audience.
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Let's connect and chat on Instagram: @eleishaeverett