Using Social Media to Find Deals & Connect with Investors
Uncontested Investing
In this episode of Uncontested Investing, we continue our series on marketing and deal sourcing—this time focusing on how investors can use social media as a deal-finding and networking tool. From Facebook groups to LinkedIn connections, from Instagram reels to paid ads, we walk through the strategies that can help investors uncover off-market opportunities, build credibility, and attract both partners and capital. Social media isn’t just about posting pretty pictures—it’s about being authentic, consistent, and intentional with your content so that sellers, buyers, and other...
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Marketing Your Brand as a Real Estate Investor
Uncontested Investing
In this episode of Uncontested Investing, Suzanne and I dive into the powerful world of branding for real estate investors. We often see investors hyper-focused on deals, renovations, and returns—but what about their personal brand? Today, we break down why marketing yourself is just as important as marketing your properties. From defining your niche to social media strategies, storytelling, and building community connections, we explore what it really takes to stand out in today’s competitive market. Whether you’re new to investing or looking to grow your influence, this...
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Key Legal & Accounting Strategies for Real Estate Investors
Uncontested Investing
In this episode of Uncontested Investing, we are wrapping up our “Building Your Team” series with two roles that can make or break your real estate journey: attorneys and accountants. We dive deep into why these professionals are essential, how to vet them, what pitfalls to avoid, and the questions every investor should ask before signing a retainer or engagement letter. From airtight contracts and asset protection to tax strategy, bookkeeping, and long-term financial health, the right legal and accounting team will protect your portfolio and accelerate your path to financial...
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How to Find A Great Property Manager That Maximizes ROI on Your Investment Properties
Uncontested Investing
In this episode of Uncontested Investing, we continue our “Building Out Your Team” series by diving into one of the most crucial roles for any investor: the property manager. We explore why property managers are the boots on the ground and the true extension of the investor, and how hiring the wrong one can derail your portfolio quickly. From maximizing cash flow and tenant retention to protecting your long-term property value, the right property manager can make or break your strategy. This episode covers the qualities to look for, the red flags to avoid, the questions you...
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Building Powerful Relationships & Partnerships with Other Investors
Uncontested Investing
In this episode of Uncontested Investing, we’re diving into one of the most overlooked yet powerful tools in real estate investing: networking with other investors. While contractors, asset managers, and lenders are crucial, the truth is that some of the most valuable partnerships you’ll ever form are with people doing the same thing you are—other investors. We discuss how to find like-minded partners, why authenticity is the foundation of trust, and how joint ventures and syndications can help you scale faster than going solo. This conversation is packed with insights on...
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Why Every Real Estate Investor Needs an Asset Manager
Uncontested Investing
In this episode of Uncontested Investing, we’re breaking down one of the most overlooked roles in a real estate investor’s team: the asset manager. We dig into what exactly an asset manager does, how they’re different from a property manager, and why their value stretches far beyond spreadsheets. From analyzing financial health to forecasting long-term strategies, mitigating risks, and taking emotion out of tough investment decisions, an asset manager can be the key to turning your portfolio into a true wealth-building machine. If you’ve ever wondered when (or why) you...
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Finding the Right Contractors & Building Lasting Relationships
Uncontested Investing
In this episode of Uncontested Investing, we dive into one of the most important aspects of real estate success: finding the right contractors and building strong, lasting relationships with them. Nate Linsky and Suzanne Andreasen break down practical strategies for networking, vetting, and partnering with reliable contractors, plus how to set expectations, communicate effectively, and use technology to stay on track. Whether you’re new to investing or managing multiple projects, this episode will help you avoid costly mistakes, strengthen your contractor relationships, and create a trusted...
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He Built a 1,400-Agent Empire by Walking the Talk with Tom Truong
Uncontested Investing
In this powerful episode of Uncontested Investing, Tom Truong—real estate entrepreneur and global leader at eXp Realty—joins the show to share the unconventional path that took him from an insurance CFO to managing 1,400 agents across 37 states and five countries. Tom opens up about early lessons learned from his mom, how a chance trip to see Robert Kiyosaki shifted his mindset forever, and why his leadership style is built on doing the work with his team, not just telling them what to do. His philosophy of “show up early, get involved, stay late” has fueled a career marked...
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Tenant Screening Tips for Growing Real Estate Portfolios
Uncontested Investing
In this episode, we’re diving into one of the most critical and often overlooked pillars of successful real estate investing: tenant screening. Whether you’re just getting started or actively scaling your rental portfolio into the double or triple digits, your ability to consistently place the right tenant will either fuel your growth or derail it completely. I’ve seen investors make the mistake of relying too much on their gut, rushing into lease agreements because a property’s sitting vacant, or making subjective, emotionally driven decisions. That’s a recipe for legal...
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Using VAs to Handle Day to Day Operations in Your Real Estate Investing Business
Uncontested Investing
In this episode of Uncontested Investing, we will wrap up our deep dive into property management by exploring one of the smartest scaling tools in real estate: virtual assistants (VAs). From tenant communication to maintenance coordination and bookkeeping, VAs are changing the game for landlords, operators, and investors of all sizes. We’re breaking down how VAs can handle everything from leasing logistics to after-hours emergency calls and why using them can make a small operation look like a Fortune 500 team. If you’ve been overwhelmed by the day-to-day or wondering how to...
info_outlineIn this episode of Uncontested Investing, Suzanne and I dive into the powerful world of branding for real estate investors. We often see investors hyper-focused on deals, renovations, and returns—but what about their personal brand? Today, we break down why marketing yourself is just as important as marketing your properties.
From defining your niche to social media strategies, storytelling, and building community connections, we explore what it really takes to stand out in today’s competitive market. Whether you’re new to investing or looking to grow your influence, this episode delivers actionable tips that can transform the way others perceive—and connect—with your business.
Key Talking Points of the Episode
[0:00] - Kicking off with energy and why brand marketing matters
[0:50] - The power of having a brand that people recognize and trust
[1:37] - Defining your niche: fix & flips, rentals, or commercial?
[2:53] - Identifying your target audience and tailoring your message
[3:52] - Importance of consistency and interaction on social platforms
[4:49] - Unique touches in your brand: home warranties, smart tech, etc.
[5:10] - Choosing the right social media platform for your content
[6:13] - Learning from others: follow but don’t copy
[7:13] - Educational content vs. lighthearted fun—finding the right mix
[8:25] - Tracking social media performance and adapting your strategy
[9:11] - Networking: In-person still beats digital connections
[10:12] - Offline marketing tactics: placemats, signage, sponsorships
[11:32] - Building a memorable brand and value proposition
[12:18] - Your online presence: websites, bios, and testimonials
[13:06] - Storytelling and relatability as branding superpowers
[13:29] - Dealing with criticism professionally
[14:58] - Collaborating with creators and businesses to expand reach
[17:53] - Bringing personality to your content with creative video ideas
[18:35] - Educational how-to videos for extra value
[19:11] - Analyze content performance to guide future strategy
[21:11] - Don’t quit early—consistency and patience are crucial
[22:10] - Set a content schedule and stick to it
[22:28] - Don’t just market properties—market yourself
[23:08] - Building brand equity through community engagement
Quotables
“You can’t just post—you’ve got to show up, interact, and stay consistent.”
“Marketing yourself as a brand can take you to that next level as an investor.”
“Social media is a tool—networking is the connection.”
“Find your niche, master it, and build your brand around it.”
“People connect with what’s real—so be real.”
“You don’t need to be perfect, you just need to be present.”
“The old school handshake and the new school hashtag go hand in hand.”
Links & Resources
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RCN Capital
https://www.rcncapital.com/podcast
Email: [email protected]
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REI INK Magazine
Closing Note
Loved the episode? Be sure to rate, follow, share, and review Uncontested Investing! We appreciate your support and can’t wait to see how you grow your brand. Don’t forget to tag us in your posts—we’re watching, cheering, and here to help. See you next week!