Libsyn Directory

164. April 2025 Marketing Updates: TikTok goes long-form, AI Comments, & Meta’s Ad Overhaul

Release Date: 04/09/2025

172. May 2025 Marketing Updates: Lockable Posts, TikTok Ownership Drama & LinkedIn’s New Ad Tools

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If it feels like the second you catch up with the algorithm, everything changes again, you’re not imagining it! Today’s episode is here to help you stay ahead of the curve. We’re diving into May’s biggest marketing updates, from Instagram’s experimental new features to TikTok’s latest political saga and LinkedIn’s ad upgrades. Knowing what’s changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it’s all about keeping users engaged) you can start using these shifts to your...

171. This Is How You Recession-Proof Your Business (Social Bite)

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What if a recession didn’t mean slowing down, but scaling up? In this energizing episode, Emma challenges the instinct to pull back when the economy starts to shake. Instead, she shares why a recession might just be the biggest opportunity for growth—if you play your cards right. Drawing lessons from the marketing shifts of 2020, Emma highlights how the brands that committed to social media before the world turned upside down were the ones who came out stronger on the other side. But even if you're just getting started, it's not too late. This episode breaks down the mindset shifts,...

170. How One Collaboration Led to 4,000 New Followers

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Collaboration isn't just a nice-to-have. It’s one of the fastest ways to scale. In today’s episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can’t. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You’ll also hear the behind-the-scenes story of a recent client collab that...

169. Is Your Marketing Actually Working? THIS is how you know (Social Bite)

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What if you’ve been measuring your marketing success all wrong? In this episode, Emma breaks down the real indicators that your marketing is working—and spoiler alert, it’s not about likes or follower counts. While most brands obsess over vanity metrics, Emma explains why conversations and community-building are the true secret sauce to long-term growth. Sharing personal stories from her early days growing Ninety Five Media, Emma reveals how low-follower accounts can still convert like crazy—if you're focusing on the right things. She invites you to zoom in on DMs, comments, and...

168. You Need to Tell Your Audience What To Do; Here’s How

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Most business owners are stuck on the content rollercoaster with no clear path to scale. That ends today. In this episode, Emma breaks down the marketing funnel in a way that will totally click for you, even if you’re new to posting on social media. If you’ve ever wondered why your content isn’t converting, this episode will show you exactly where the disconnect is. Emma explains how the four phases of the funnel—awareness, consideration, conversion, and advocacy—mirror your audience’s buyer journey, and why it’s your job to guide them through every step. You’ll learn how to...

167. Your Website Isn’t Enough: Instagram Is Your Portfolio (Social Bite)

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Still thinking of your Instagram as just another marketing channel? It’s time to shift your mindset. The truth is, in 2025 your social media is your portfolio. In this episode, Emma dives into the reality that, no matter your industry, your Instagram presence is no longer optional, it’s foundational. Emma unpacks how consumer behavior is rapidly shifting away from traditional search engines and toward social media as the first place people go to evaluate a brand. Whether you’re a service or a product-based business, your audience is making snap judgments based on what they see on your...

166. Email Automation 101: The 3 Flows Every Business Must Have

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If you’re still relying only on one-off email blasts, it’s time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between campaigns and automations, why your customer experience depends on having flows in place, and how to set up three foundational automations: the welcome flow, re-engagement flow, and post-purchase...

165. Do Hashtags Still Matter? A Fresh Take for 2025 (Social Bite)

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It’s 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren’t working for you, and how to simplify your strategy to get seen by the right audience. Spoiler: it’s not about using fancy industry jargon—it’s about using words your customer would search for. Emma also shares a simple approach to optimizing your content,...

164. April 2025 Marketing Updates: TikTok goes long-form, AI Comments, & Meta’s Ad Overhaul

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The algorithm has changed again—but don’t panic. This episode breaks it all down. In this episode, Emma dives into the shifts shaping how founders should approach content creation, outsourcing, and audience engagement. From TikTok's surprising push toward long-form videos to Instagram’s controversial rollout of AI-generated comments, the landscape is evolving fast and Emma is here to help you keep up. She also shares a behind-the-scenes look at how one client’s trust in the Ninety Five Media marketing team led to valuable growth and stress reduction, a reminder for anyone feeling...

163. You Are Not Just Your Business: Why Your Personal Brand Matters (Social Bite)

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Your business isn’t the only brand that deserves the spotlight—you do too. In this episode, Emma challenges founders and entrepreneurs to stop hiding behind their business and start building their own personal brand as well. Drawing from her own journey with personal branding and some real-life stories from her clients, Emma unpacks why separating your identity from your business isn't just empowering, it’s smart strategy. From avoiding burnout to preparing for future exits, your personal brand can fuel both long-term success and short-term sales. Think of this episode as your gentle...

More Episodes

Listen in as Emma explains:

Instagram's new AI functionality and why Emma isn’t totally sold on it
Why longer TikTok videos are suddenly outperforming short-form content
How to test and scale content using audience data, not guesswork

And much, much more!

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