Stop Scrolling, Start Scaling® Podcast
The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.
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180. Part 1: 5 Must-Know Q3 Marketing Strategies – Service Business Edition
06/04/2025
180. Part 1: 5 Must-Know Q3 Marketing Strategies – Service Business Edition
Summer may feel slow, but Q3 is secretly one of the most strategic seasons in business. Service providers who tap into its rhythms can gain a serious edge for the biggest sales period of the year: Q4. In this episode, Emma breaks down the most important marketing shifts to make during July, August, and September. From buyer psychology and content scheduling to influencer planning and belief-shifting messaging, Q3 holds untapped potential for brand building and conversion prep. If you’ve ever wondered how to stay visible and sell smarter while your audience is on vacation mode, this episode is your roadmap. Whether you're doing your own marketing or managing a team, these insights will help you stay one step ahead and set the stage for a profitable Q4. Listen in as Emma explains: Why Q3 buyer psychology centers on convenience, memory-making, and time-saving Why influencer and collab campaigns for Q4 must start now How to build brand awareness when social engagement dips in summer And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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179. The Peloton Principle: Sell the Transformation, Not the Product (Social Bite)
06/02/2025
179. The Peloton Principle: Sell the Transformation, Not the Product (Social Bite)
Here’s the truth: no one is buying your offer just because of what's included. In this episode, Emma unpacks why belief-based content—not feature-stuffed sales pages—is what actually moves your audience from scrolling to sold. Using sharp, real-world examples (hello, Peloton!) and behind-the-scenes insights from digital businesses, she reveals how to shift your messaging from what you do to what your audience needs to believe is possible. You'll learn how to future-cast, reframe limiting assumptions, and position your offer as the catalyst for transformation. If your content is packed with deliverables but low on conversions, this belief-first approach might just be the missing link in your sales cycle. Listen in as Emma explains: How to reposition your offer as the solution to who your audience wants to become Why future-casting content helps your audience see themselves inside the transformation The three types of belief-based content that spark connection and speed up conversions And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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178. No New Leads? It’s Not Your Content, It’s Your Platform
05/28/2025
178. No New Leads? It’s Not Your Content, It’s Your Platform
If you’re showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you’ve always posted. You’ll learn why demographic data isn’t enough, how to get inside your ideal customer’s everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal brand in driving lead generation, especially on platforms like LinkedIn. Whether you’re B2B, product-based, or a founder building your visibility, this episode will help you take a more thoughtful, data-driven approach to where, and how, you show up online. Listen in as Emma explains: Why content alone isn’t enough to drive consistent leads How to choose platforms based on consumer behavior, not guesswork The risk of relying on just one platform for growth And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, ! Get 20% off your first month or year with code:
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177. The Messaging Fix That Outperforms Viral Content (Social Bite)
05/26/2025
177. The Messaging Fix That Outperforms Viral Content (Social Bite)
If your content isn’t converting, it’s easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week’s worth of filler content. You’ll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you’ve been feeling stuck, scattered, or just unsure why your content isn’t converting, this episode might be the reset you need. Listen in as Emma explains: How one powerful post can turn a viewer into a buyer The ideal minimum posting cadence for consistent growth What to fix first if your content isn’t converting And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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176. Our Client Saw 30% Increase in Sales—Here’s the Strategy That Got Them There (In Just 5 Months)
05/21/2025
176. Our Client Saw 30% Increase in Sales—Here’s the Strategy That Got Them There (In Just 5 Months)
What if growing your sales by 30% didn’t require paid ads, daily posting, or burnout? In this episode, Emma pulls back the curtain on a powerful client case study—one that started with an ambitious goal of 20% sales growth in six months, and ended with a 30% increase in just five. You’ll hear exactly how this brand reached and exceeded their goal through intentional strategy, organic content, and a mindset shift around what their social media should really be doing. From audience analytics to launch alignment and time-saving systems, this episode uncovers how the right strategy can drive real results without adding more to your to-do list. Listen in as Emma explains: How to set ambitious yet achievable social media goals The simple system that made our client’s pre-scheduled content feel organic Why aligning content with launches changed everything for this brand And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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175. How Getting Ready in the Morning Will Make You More Sales (Social Bite)
05/19/2025
175. How Getting Ready in the Morning Will Make You More Sales (Social Bite)
The content with you in it always performs better. So why aren’t you showing up more often? In this episode, Emma explores the deeper reason so many founders resist getting in front of the camera, and what to do about it. It’s not just about vanity metrics or having the “right look.” It’s about confidence, preparation, and understanding what makes you feel like your best self. Whether you’re avoiding video content because you feel awkward, or you’re just not sure where to start, this episode is your pep talk and practical guide. Emma shares personal stories, industry data, and a mindset shift that could change the way you approach content creation forever. Because when you’re ready, you don’t have to get ready — and that’s when your best ideas make the biggest impact. Listen in as Emma explains: Why founder-led content consistently outperforms brand-only posts The real reason you may avoid filming (and how to overcome it) How showing up as your best self helps move the needle faster And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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174. Are We Talking About Tariffs?? Messaging to Use on Social Media
05/14/2025
174. Are We Talking About Tariffs?? Messaging to Use on Social Media
Tariffs are making headlines and impacting bottom lines—and everyone is wondering how to talk about them without sparking fear (or whether to talk about them at all). In this episode, Emma breaks down how to talk about tariffs on social media with clarity, transparency, and strategic calm. Whether you’re a product-based brand facing rising costs or a service-based business wondering how to support your clients, this conversation will help you navigate the uncertainty without sounding alarmist. You'll learn how to reframe the conversation, build trust through honesty, and even use the moment to strengthen your community and drive thoughtful sales. From messaging angles to campaign ideas like “anti-tariff sales,” Emma shares actionable ways to meet the moment head-on—without losing your audience’s confidence. Because when the market shifts, your power lies in how you respond. Listen in as Emma explains: How to communicate urgency without resorting to fear-based messaging Why honest content builds deeper trust (and often drives more sales) Specific campaign ideas to address tariff changes in a thoughtful way And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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173. You're Wasting Money on Paid Ads (Social Bite)
05/12/2025
173. You're Wasting Money on Paid Ads (Social Bite)
Plenty of business owners think of paid ads as their golden ticket to growth. But that’s only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn’t doing its job. Emma explains why organic content isn’t just the warm-up act; it’s the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won’t work if your profile feels off-brand or uninspiring, and what to do instead. Whether you're managing ads yourself or working with an agency, this episode will help you avoid wasted spend and build a strategy that actually drives sales. Listen in as Emma explains: Why paid ads are doomed to fail without a strong organic foundation The journey your audience actually takes before they buy Why better organic content lowers your paid media costs And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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172. May 2025 Marketing Updates: Lockable Posts, TikTok Ownership Drama & LinkedIn’s New Ad Tools
05/07/2025
172. May 2025 Marketing Updates: Lockable Posts, TikTok Ownership Drama & LinkedIn’s New Ad Tools
If it feels like the second you catch up with the algorithm, everything changes again, you’re not imagining it! Today’s episode is here to help you stay ahead of the curve. We’re diving into May’s biggest marketing updates, from Instagram’s experimental new features to TikTok’s latest political saga and LinkedIn’s ad upgrades. Knowing what’s changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it’s all about keeping users engaged) you can start using these shifts to your advantage, instead of letting them derail your strategy. Plus, Emma shares practical insights on how (and whether) you should be integrating these changes into your marketing right now. Listen in as Emma explains: Why TikTok’s future in the U.S. still isn’t finalized How LinkedIn’s new Campaign Manager tools could boost your ad performance Instagram’s new lockable posts and how to leverage them for exclusivity And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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171. This Is How You Recession-Proof Your Business (Social Bite)
05/05/2025
171. This Is How You Recession-Proof Your Business (Social Bite)
What if a recession didn’t mean slowing down, but scaling up? In this energizing episode, Emma challenges the instinct to pull back when the economy starts to shake. Instead, she shares why a recession might just be the biggest opportunity for growth—if you play your cards right. Drawing lessons from the marketing shifts of 2020, Emma highlights how the brands that committed to social media before the world turned upside down were the ones who came out stronger on the other side. But even if you're just getting started, it's not too late. This episode breaks down the mindset shifts, content strategy updates, and community-building efforts that can help your business thrive in any economic climate. This is your invitation to lean in, post more, connect deeper, and become the brand your audience turns to when the world gets shaky. Listen in as Emma explains: Why social media becomes more powerful during hard economic times How to adapt your messaging to speak directly to pain points The content strategy shift that builds buyer trust and community And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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170. How One Collaboration Led to 4,000 New Followers
04/30/2025
170. How One Collaboration Led to 4,000 New Followers
Collaboration isn't just a nice-to-have. It’s one of the fastest ways to scale. In today’s episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can’t. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You’ll also hear the behind-the-scenes story of a recent client collab that resulted in over 4,000 new followers in just five days, along with the giveaway strategy that made it go viral. Whether you're tagging brands in your content or launching a full-blown joint product, this episode will shift how you think about growing your audience and influence. Listen in as Emma explains: Why collaboration works better than solo scaling in most cases The two types of collabs that drive major visibility The right (and wrong) way to pitch a collab on social And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, ! Get 20% off your first month or year with code:
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169. Is Your Marketing Actually Working? THIS is how you know (Social Bite)
04/28/2025
169. Is Your Marketing Actually Working? THIS is how you know (Social Bite)
What if you’ve been measuring your marketing success all wrong? In this episode, Emma breaks down the real indicators that your marketing is working—and spoiler alert, it’s not about likes or follower counts. While most brands obsess over vanity metrics, Emma explains why conversations and community-building are the true secret sauce to long-term growth. Sharing personal stories from her early days growing Ninety Five Media, Emma reveals how low-follower accounts can still convert like crazy—if you're focusing on the right things. She invites you to zoom in on DMs, comments, and human-to-human engagement that drive connection, trust, and brand advocacy. Whether you're managing your own socials or have a team, this episode will reframe how you track your progress and fuel your momentum. Listen in as Emma explains: Why likes and follower growth are not accurate indicators of marketing success Where to focus if you want to drive real conversions The surprising brand reach and referrals that can come from proactive engagement And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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168. You Need to Tell Your Audience What To Do; Here’s How
04/23/2025
168. You Need to Tell Your Audience What To Do; Here’s How
Most business owners are stuck on the content rollercoaster with no clear path to scale. That ends today. In this episode, Emma breaks down the marketing funnel in a way that will totally click for you, even if you’re new to posting on social media. If you’ve ever wondered why your content isn’t converting, this episode will show you exactly where the disconnect is. Emma explains how the four phases of the funnel—awareness, consideration, conversion, and advocacy—mirror your audience’s buyer journey, and why it’s your job to guide them through every step. You’ll learn how to create intentional content for each stage, how to grow your reach without burning out, and why people don’t just stumble into your offers—you have to show them the way. Get ready to move from posting aimlessly to marketing with clarity, purpose, and actual results. Listen in as Emma explains: Why every piece of content should serve a specific purpose The biggest mistake business owners make at the top of the funnel What content to create for each stage of your buyer’s journey And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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167. Your Website Isn’t Enough: Instagram Is Your Portfolio (Social Bite)
04/21/2025
167. Your Website Isn’t Enough: Instagram Is Your Portfolio (Social Bite)
Still thinking of your Instagram as just another marketing channel? It’s time to shift your mindset. The truth is, in 2025 your social media is your portfolio. In this episode, Emma dives into the reality that, no matter your industry, your Instagram presence is no longer optional, it’s foundational. Emma unpacks how consumer behavior is rapidly shifting away from traditional search engines and toward social media as the first place people go to evaluate a brand. Whether you’re a service or a product-based business, your audience is making snap judgments based on what they see on your profile - and if your social content doesn’t match the quality of your website, you could be losing potential clients without even realizing it. Emma shares real examples, data-backed insights, and a clear call to elevate your brand presence in a way that aligns with how people actually shop and discover businesses today. Listen in as Emma explains: Why inconsistent branding between your website and social platforms can erode trust and block conversions The shifts in consumer behavior that show more people searching for businesses on Instagram than Google How to treat your social media like your digital storefront And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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166. Email Automation 101: The 3 Flows Every Business Must Have
04/17/2025
166. Email Automation 101: The 3 Flows Every Business Must Have
If you’re still relying only on one-off email blasts, it’s time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between campaigns and automations, why your customer experience depends on having flows in place, and how to set up three foundational automations: the welcome flow, re-engagement flow, and post-purchase flow. These email sequences don’t just streamline your workload—they actively build trust, boost sales, and elevate how your brand shows up. Whether your list is big or small, automations are the key to scaling without burnout. Listen in as Emma explains: How email flows enhance both customer experience and business efficiency Why automation isn’t just about saving time—it’s about creating deeper, more intentional connections with your audience Reframing your thinking to treat your email list like a relationship, not just a numbers game And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, ! Get 20% off your first month or year with code:
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165. Do Hashtags Still Matter? A Fresh Take for 2025 (Social Bite)
04/14/2025
165. Do Hashtags Still Matter? A Fresh Take for 2025 (Social Bite)
It’s 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren’t working for you, and how to simplify your strategy to get seen by the right audience. Spoiler: it’s not about using fancy industry jargon—it’s about using words your customer would search for. Emma also shares a simple approach to optimizing your content, profiles, and reach through intentional hashtag use. If you’ve been overlooking or misusing hashtags, this episode will change how you show up. Listen in as Emma explains: Why hashtags will still work for you, but only with the right strategy behind them How to identify the most effective, audience-friendly keywords for your business Customizing hashtags per post and reviewing your data regularly for real results And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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164. April 2025 Marketing Updates: TikTok goes long-form, AI Comments, & Meta’s Ad Overhaul
04/09/2025
164. April 2025 Marketing Updates: TikTok goes long-form, AI Comments, & Meta’s Ad Overhaul
The algorithm has changed again—but don’t panic. This episode breaks it all down. In this episode, Emma dives into the shifts shaping how founders should approach content creation, outsourcing, and audience engagement. From TikTok's surprising push toward long-form videos to Instagram’s controversial rollout of AI-generated comments, the landscape is evolving fast and Emma is here to help you keep up. She also shares a behind-the-scenes look at how one client’s trust in the Ninety Five Media marketing team led to valuable growth and stress reduction, a reminder for anyone feeling overwhelmed by platform changes. Plus, hear Emma’s take on Meta’s latest ad updates and why TikTok is still thriving despite all the regulatory drama. Listen in as Emma explains: Instagram's new AI functionality and why Emma isn’t totally sold on it Why longer TikTok videos are suddenly outperforming short-form content How to test and scale content using audience data, not guesswork And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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163. You Are Not Just Your Business: Why Your Personal Brand Matters (Social Bite)
04/07/2025
163. You Are Not Just Your Business: Why Your Personal Brand Matters (Social Bite)
Your business isn’t the only brand that deserves the spotlight—you do too. In this episode, Emma challenges founders and entrepreneurs to stop hiding behind their business and start building their own personal brand as well. Drawing from her own journey with personal branding and some real-life stories from her clients, Emma unpacks why separating your identity from your business isn't just empowering, it’s smart strategy. From avoiding burnout to preparing for future exits, your personal brand can fuel both long-term success and short-term sales. Think of this episode as your gentle wake-up call to build an online presence that’s just for you. Listen in as Emma explains: Why a personal brand builds trust faster than business-focused content ever will How your own brand can protect you for future pivots, exits, or career transitions Creating “collab content” between your business and personal accounts to help grow both brands And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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162. What to Do When No One’s Engaging With Your Content
04/02/2025
162. What to Do When No One’s Engaging With Your Content
Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what’s really happening behind the scenes and why more followers don’t always mean more results. From the hidden impact of bot followers to content that simply isn’t connecting, Emma walks you through the most common culprits and, more importantly, what to do about them. You’ll learn how to audit your audience, rethink your content strategy, and make small but powerful shifts that lead to better conversion, without scrapping everything and starting over. Listen in as Emma explains: Why your engagement rate is more important than your follower count What to do if you’ve purchased followers in the past A content strategy rooted in analytics that will actually lead to conversions And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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161. The Power of Founder-Forward Video Content – And Where to Find the Best Ideas (Social Bite)
03/31/2025
161. The Power of Founder-Forward Video Content – And Where to Find the Best Ideas (Social Bite)
We all know that video is king right now, but the pressure to create great video content as a founder can be overwhelming. Video is one of the most powerful tools for building trust and connection with your audience, but knowing what to film, how to film it, and how to stay consistent can feel like major roadblocks. In this episode, Emma shares game-changing strategies for making founder-forward video content feel effortless and impactful. She breaks down how to batch content to save yourself time, reduce stress, and improve your social media engagement. Learn how to plan a successful filming session, why you don’t need constant outfit changes, and which simple tools will instantly enhance your video quality. Listen in as Emma explains: Why batching is key, and her top tips for recording content in bulk How to keep perfectionism at bay and focus on showing up consistently Where to source new ideas for video content (it’s easier than you think!) And so much more! Our favorite video recording tools: Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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160. 3 Social Media Opportunities You’re Probably Missing
03/26/2025
160. 3 Social Media Opportunities You’re Probably Missing
Are you unknowingly leaving game-changing opportunities on the table when it comes to social media? If you’ve ever felt like you’re lagging behind while others seem to be scaling effortlessly, you’re not alone. The truth is, social media offers unlimited possibilities—but without clarity, it can feel overwhelming. In this episode, Emma is uncovering three major opportunities that many brands overlook, from optimizing your profile for discoverability to building deeper audience connections and leveraging e-commerce in new ways. These hidden strategies could be the key to unlocking your next level of growth. Tune in to learn how to align your social media efforts with your goals and start making moves that actually drive results. Listen in as Emma explains: Why an optimized social media profile is essential for discoverability The importance of aligning your social strategy with your evolving business goals How e-commerce is shifting and what it means for your brand And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, ! Get 20% off your first month or year with code:
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159. Stop Chasing Followers—Start Tracking *These* Metrics Instead (Social Bite)
03/24/2025
159. Stop Chasing Followers—Start Tracking *These* Metrics Instead (Social Bite)
Raise your hand if you’ve ever wondered why gaining more followers isn’t leading to more sales in your business. You’re not the only one! Here’s the truth: metrics like follower count and likes don’t actually matter when it comes to your bottom line. In this episode, Emma breaks down the difference between “vanity metrics”—the ones that feel good but don’t actually impact your business—and “conversion metrics”—the ones you actually want to be paying attention to. She explains the hidden numbers that truly impact your ROI, how DM conversations are the best place to land more sales, and why website clicks should be your new best friend. Stop chasing likes—start tracking what actually moves the needle. Listen in as Emma explains: The surprising number one metric Instagram uses to measure post performance Why DMs and website clicks are more valuable than public engagement How to generate more sales by prioritizing relationship-building social interactions And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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158. Starting a New Instagram Account in 2025: What I Would Do
03/19/2025
158. Starting a New Instagram Account in 2025: What I Would Do
Starting a new Instagram account in 2025 is a whole different game than it was a decade ago. The days of organic reach doing all the heavy lifting are gone. Now, success on Instagram requires a strategic mix of consistency, engagement, and even paid media. In this episode, Emma shares expert insights into how to build momentum fast with a brand-new account, ensuring your online presence is not just visible but monetizable. Whether you’re launching a new business or rebranding an existing one, Emma outlines a clear roadmap to navigate Instagram’s ever-evolving landscape, from crafting a solid content strategy to leveraging paid media and engagement techniques. Tune in for an expert overview of how to maximize your content’s reach, develop a strong community, and convert followers into loyal customers. Listen in as Emma explains: The importance of a structured posting schedule for rapid Instagram growth How outbound engagement drives brand awareness and community building The role of paid media and how to when it’s time to utilize it And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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157. Escape the Algorithm with THIS Strategy (Social Bite)
03/17/2025
157. Escape the Algorithm with THIS Strategy (Social Bite)
Feeling overwhelmed by constant algorithm changes and shifting marketing trends? You’re not alone. Many business owners and creators feel like they’re constantly reinventing the wheel just to stay relevant. But here’s the truth: a solid content strategy isn’t about keeping up with every change—it’s about creating a strong foundation that allows you to evolve without losing direction. In this episode, Emma shares the foundational aspects of content strategy that act as your North Star—keeping you on track no matter how trends evolve. When you focus on these core principles, your content remains aligned with your brand, and scaling becomes seamless. Listen in as Emma explains: The proven strategies that drive results regardless of trends Content buckets and how to utilize them to create a structured, sustainable process How to make sure your content always aligns with your long-term vision And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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156. March 2025 Marketing Updates: TikTok’s Shocking Return, Pinterest’s Boom and Instagram’s New “Dislike” Feature
03/12/2025
156. March 2025 Marketing Updates: TikTok’s Shocking Return, Pinterest’s Boom and Instagram’s New “Dislike” Feature
This month saw big changes in the digital marketing world, and you need to stay ahead! In our March Marketing Update, Emma breaks down the latest must-know shifts across platforms, from TikTok’s reinstatement in the App Store to Pinterest’s record-breaking growth and Instagram’s controversial new dislike button. Plus, TikTok is testing a game-changing subscription feature for its e-commerce platform, making it an even bigger rival to Amazon. Whether you're a business owner, social media manager, or marketer, understanding these shifts will help you stay competitive and capitalize on emerging trends. Tune in as Emma unpacks the latest developments and outlines how they’ll impact your current social media strategy. Listen in as Emma explains: What TikTok’s reinstatement means for your account How Pinterest’s growth could drive more traffic to your brand Why TikTok Shop’s subscription model might revolutionize e-commerce And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, ! Get 20% off your first month or year with code:
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155. AI-Generated Content: Should You Use It? (Social Bite)
03/10/2025
155. AI-Generated Content: Should You Use It? (Social Bite)
AI is shaking up the marketing world—but how much should we really be relying on it? In this episode, Emma explores the exciting potential of AI in the content creation process, as well as the key limitations marketers need to keep in mind before integrating it. From streamlining workflows to generating fresh ideas, AI has the potential to be a powerful tool—but what pitfalls might we not be seeing? Emma shares her take on where AI shines, where it still falls short, and how marketers can use it strategically without losing the human touch. Whether you're an AI enthusiast or a skeptic, this episode will give you a fresh perspective on how to make AI work for your brand. Listen in as Emma explains: What AI does well, and what it can’t replace The best way to blend AI efficiency with human creativity One thing you must consider before relying on AI in your marketing And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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154. Community is the Ultimate Growth Hack for Brands in 2025 with Umama Kibria
03/05/2025
154. Community is the Ultimate Growth Hack for Brands in 2025 with Umama Kibria
What’s the secret that great marketers know? That brand marketing isn’t just about selling a product—it’s about creating a movement. In this episode, Emma sits down with Umama Kibria, a community-building marketing expert, to explore how brands can cultivate devoted audiences that feel like family. She shares insights on fostering genuine connections, turning customers into ambassadors, and why the most successful brands prioritize engagement over transactions. This conversation will give you actionable strategies to create a brand that people don’t just buy from but believe in. Umama also reveals the common mistakes brands make when trying to build a loyal community—and how to avoid them. If you’re looking to strengthen your brand’s impact and build lasting customer relationships, you’ll want to tune in. Listen in as Emma explains: The key ingredients for building an engaged and loyal brand community The biggest mistakes brands make when fostering a community—and how to fix them How to turn customers into brand advocates who spread the word for you And much, much more! Connect with Umama: Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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153. Reddit Is Your Brand’s Secret Weapon in 2025 (Social Bite)
03/03/2025
153. Reddit Is Your Brand’s Secret Weapon in 2025 (Social Bite)
Reddit is having a major moment, and if your brand isn’t on it yet, you could be missing out on a ton of organic reach. Thanks to a game-changing data sharing deal with Google in 2024, Reddit now ranks incredibly high in search results—meaning conversations happening on Reddit are more visible than ever. But here’s the catch: Reddit is not like Instagram or TikTok. If you try to sell the way you do on other platforms, you’ll get flagged, downvoted, or even banned. In this episode, Emma breaks down exactly how to use Reddit to build brand awareness without getting kicked off the platform. We’ll discuss why Reddit should be a key part of your 2025 marketing strategy, how to leverage subreddits to engage with your target audience, and the best way to position your brand authentically. Listen in as Emma explains: The reason Reddit is ranking so high on Google right now. Why you shouldn’t think of Reddit as a social media platform, and how to categorize it instead. How to engage as an authentic resource on Reddit rather than a salesperson. And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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152. Stop Posting the Content YOU Want to See
02/26/2025
152. Stop Posting the Content YOU Want to See
Are you unknowingly creating content for yourself instead of your audience? If so, you’re not alone—this is one of the biggest mistakes small businesses make on social media. In this episode, Emma dives into the importance of data-driven content creation and why relying on personal preference can limit your brand’s growth. She shares real-world examples, including a behind-the-scenes look at how Ninety Five Media helps clients pivot their strategies based on audience insights. If you’ve ever felt stuck on what to post, this episode will give you actionable steps to understand your audience, stop guessing, and create content that truly resonates. Listen in as Emma explains: Why creating content you love isn’t always the best strategy How to analyze your data and uncover what your audience actually wants The power of platform-specific content and adapting to different audiences And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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151. The Service Provider’s Guide to Standing Out on Social Media (Social Bite)
02/24/2025
151. The Service Provider’s Guide to Standing Out on Social Media (Social Bite)
If you feel like your service-based business is getting lost in the noise of social media, it’s time to change that. In this episode, Emma breaks down how to make your brand stand out and attract the right clients. The truth is, there are plenty of people who offer the same service as you - but no one does like you. By clarifying your brand voice, showcasing your expertise, and leveraging social proof, you can position yourself as the go-to provider in your industry. Emma shares real-world examples of how small shifts in messaging and content strategy can create massive results. Ready to finally stop blending in and start scaling? Let’s get into it! Listen in as Emma explains: How to define what makes your approach unique. Creating value- and data-driven content to showcase your expertise. How to use client testimonials and case studies to reinforce credibility. And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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