Stop Scrolling, Start Scaling® Podcast

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what’s actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

279. A Belief About Marketing That Is Holding You Back 05/20/2026

279. A Belief About Marketing That Is Holding You Back Ignoring your marketing might feel easier in the moment, but it’s one of the fastest ways to lose opportunities without even realizing it. In this episode, you will learn about the hidden cost of avoidance and why outdated or inconsistent marketing can actively work against your business. Through real examples and clear data, this conversation reframes marketing as a responsibility, rather than an optional task. Because whether you’re actively showing up or not, your audience is still forming opinions based on what they find. And in today’s landscape, social media is often the first place they look. This episode also challenges the belief that doing nothing is neutral. It’s a decision that shapes how your brand is perceived, who reaches out, and who walks away. Instead, Emma introduces a more powerful mindset, one rooted in ownership, clarity, and intentional visibility. If your marketing has felt inconsistent, overwhelming, or easy to push aside, this episode will help you rethink your role, take back control, and start showing up in a way that actually supports your growth. Listen in as Emma explains: Why ignoring your marketing actively damages brand perception and client acquisition How outdated social media creates confusion and drives away ideal clients Why social media is now the primary first impression for most brands And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE AUDIT What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/41231170

278. How to Build a Marketing Strategy That Works (+ a New Offer!) 05/13/2026

278. How to Build a Marketing Strategy That Works (+ a New Offer!) If your marketing feels inconsistent, frustrating, or like it’s not driving results, the problem likely isn’t effort, it’s strategy. In this episode, we break down why so many businesses struggle to see traction and how jumping between tactics is actually holding them back. From posting sporadically to outsourcing without direction to following generic advice online, these common habits create scattered messaging and inconsistent outcomes. The reality is that without a clear, long-term plan, it’s nearly impossible to gather meaningful data, refine your approach, or build real momentum. This conversation reframes marketing as a strategic function of your business, not a reactive task. Because when strategy is missing, everything feels harder. More importantly, it highlights what changes when a clear, customized strategy is in place: clarity, direction, confidence, and ultimately, consistent demand. Listen in as Emma explains: Why lack of strategy is the root cause of most marketing challenges How jumping between tactics prevents meaningful growth and data collection Why generic marketing advice fails without customization to your business And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! GRAB YOUR MARKETING GROWTH BLUEPRINT If you’re tired of throwing tactics at the wall and hoping something sticks, the Marketing Growth Blueprint gives you the clarity and direction to finally make your marketing work like a real growth engine. In one focused strategy session, we pinpoint what’s been holding you back, simplify your next steps, and map a marketing plan you can actually execute over the next 120+ days. You will walk away knowing exactly what to prioritize to generate more leads, convert more consistently, and stop wasting time on content that isn’t moving the needle. Get your Marketing Growth Blueprint here: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/41225215

277. The Messaging Mistakes Costing You Clients (And What to Say Instead) 05/11/2026

277. The Messaging Mistakes Costing You Clients (And What to Say Instead) If your content is getting views but not converting, your messaging might be the problem, not your visibility. This episode breaks down the critical mistakes business owners make when talking about their offers and why unclear, passive, or overly broad messaging is costing you clients. When your audience doesn’t immediately understand who you help, what you do, and the result you deliver, they move on, no matter how often they see your content. Listen in to learn why vague statements fail to resonate, how soft language undermines trust, and why conviction is the key to driving conversions. Clear messaging is not about sounding clever or polished, it’s about being understood instantly. This episode also walks through practical ways to refine your messaging, and how to simplify your offer into a clear, outcome-driven statement. When done right, strong messaging builds trust, creates clarity, and makes it easy for the right people to say yes. Listen in as Emma explains: Why vague messaging prevents your audience from recognizing your value How passive language weakens trust and lowers conversions Why conviction in your offer directly impacts buyer confidence And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/41034010

276. May 2026 Marketing Updates: Instagram Analytics Upgrades, TikTok AI Video Tools & LinkedIn Search Expansion 05/06/2026

276. May 2026 Marketing Updates: Instagram Analytics Upgrades, TikTok AI Video Tools & LinkedIn Search Expansion If social media feels like it’s changing faster than you can keep up, hop off the hamster wheel and tune in to this episode. In this May 2026 Marketing Updates breakdown, we’re bringing you clarity on the most important platform changes impacting your strategy right now. From Instagram expanding algorithm controls and rolling out new performance metrics, to TikTok doubling down on AI-generated video tools, and Pinterest proving its power as a revenue-driving ad platform. The episode also explores LinkedIn’s evolving role as a search engine, highlighting how AI-powered discovery is changing the way audiences find content, brands, and opportunities. More importantly, this conversation reframes how to approach constant platform changes without feeling stuck or overwhelmed. Instead of chasing every update, it’s about understanding what actually matters, what to test, and how to stay aligned with your audience. If you’ve been feeling behind, this episode will help you reset, refocus, and move forward with clarity and confidence. Listen in as Emma explains: Why Instagram’s new metrics signal a shift in content performance priorities How TikTok’s AI tools are changing ad creation and creative strategy How LinkedIn’s search evolution impacts discoverability and audience growth And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE AUDIT What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/41114185

275. The Truth About “Waiting for the Right Time” to Invest in Marketing 05/04/2026

275. The Truth About “Waiting for the Right Time” to Invest in Marketing Hiring support is one of the most powerful decisions you can make in your business, and also one of the hardest. In this episode, Emma is unpacking why so many founders hesitate to delegate, even when they know it’s the next step, and what’s actually waiting on the other side of that decision. From fear of losing control to wanting to “figure it out first,” these thought patterns feel productive, but often keep you stuck in the same place. The reality is that growth doesn’t come from doing more, it comes from focusing on the right things and letting go of the rest. Through real client experiences and personal insight, this episode breaks down how hiring the right support creates structure, consistency, and momentum in your business. You’ll also hear why there is no perfect time to hire, how delaying decisions impacts your growth, and what it actually looks like when you bring in experts who can execute at a higher level than you can alone. If you’ve been sitting on the fence about hiring, this episode will challenge your mindset and help you take the next step forward. Listen in as Emma explains: Why fear and control are the biggest blockers to hiring support Why waiting for the “right time” to hire keeps your business stuck What actually happens when you invest in the right support And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40979000

274. The ONE Change You Need to Make to Your Sales Message 04/29/2026

274. The ONE Change You Need to Make to Your Sales Message Most brands don’t have a visibility problem, they have a conversion problem, and it all comes down to how you’re communicating. In this episode, Emma is breaking down the critical difference between marketing and sales, and why confusing the two is costing you revenue. While marketing is designed to build awareness and bring people in, sales is what actually drives action, and your messaging needs to reflect that shift. Through Emma’s recent real-life car buying experience, this episode highlights one of the most common mistakes brands make, focusing on what they think matters instead of what their audience actually cares about. It’s not about listing features or sounding polished, it’s about understanding how your customer thinks, what they value, and how your offer fits into their life. You’ll also hear a fresh perspective on using AI in your content process, and why it should support your ideas, not replace your voice. If your content is getting views but not converting, this episode will challenge how you approach messaging and give you a clear, simple way to fix it. Listen in as Emma explains: The key difference between marketing visibility and sales-driven conversion messaging Why most brands focus on the wrong details in their content How to shift your messaging to match your audience’s buying behavior And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! NEW QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40978810

273. Social Media Can’t Be Your Only Growth Channel 04/27/2026

273. Social Media Can’t Be Your Only Growth Channel If you’ve been relying on social media to drive all of your business growth, this episode will completely change how you think about your strategy. Social media is powerful, but it was never designed to do everything. When you expect it to generate awareness, nurture leads, and drive conversions all on its own, you set yourself up for frustration. The truth is, social media is just the entry point, not the full journey. In this episode, Emma breaks down the marketing funnel in a simple, actionable way so you can understand exactly where social media fits and what’s missing from your current strategy. You’ll learn why awareness alone isn’t enough, how to guide your audience through the consumption phase, and what it actually takes to convert followers into paying customers. We also walk through the essential growth channels every business should be using, including email marketing, free offers, and in-person experiences that build trust faster. Listen in as Emma explains: Why social media best serves as the awareness stage of your marketing funnel How the consumption phase builds trust and moves leads toward conversion Why relying on social media alone limits your ability to generate sales And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40808090

272. What I No Longer Believe About Social Media Marketing 04/22/2026

272. What I No Longer Believe About Social Media Marketing After a decade in social media marketing, we know that what used to work simply doesn’t anymore. The platforms have evolved, audiences have changed, and the way people build trust online looks completely different than it did even a few years ago. Yet so many brands are still operating from outdated beliefs without even realizing it. In this episode, Emma breaks down four of the most common social media marketing myths that could be quietly holding your business back – ones that she herself used to believe! From the obsession with aesthetic feeds to the fear of giving away too much value, these mindsets are keeping brands stuck in strategies that no longer convert. You’ll learn what actually drives growth today, why messaging matters more than visuals, and how to create content that builds trust and authority. Plus, we unpack the real role of paid ads and how to use them effectively without wasting your budget. Get ready to evolve your strategy and start seeing better results. Listen in as Emma explains: Why strong messaging now matters more than aesthetic social media feeds How giving away valuable content builds authority and long-term trust Why polished, scripted content performs worse than clear, authentic communication And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! NEW QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40798210

271. Stop Posting Lifestyle Content That Doesn’t Convert (The Shift From Lifestyle to Leadership) 04/15/2026

271. Stop Posting Lifestyle Content That Doesn’t Convert (The Shift From Lifestyle to Leadership) The market has shifted, and attention alone is no longer enough to convert informed, selective buyers. While lifestyle content builds connection and brand awareness, it rarely drives confident purchasing decisions. Today’s buyers are searching for certainty, clarity, and leadership. In this episode, you’ll discover why leadership content (not perfectly curated visuals) is what positions you as the obvious choice in your industry. You’ll learn how small mindset shifts can transform your content from aesthetic to authoritative, and why educational posts actually increase demand rather than replace your services. When done well, authority-building content guides your audience across the bridge from what they currently believe to what they need to believe in order to hire you. By understanding what clients are truly paying for - application, efficiency, expertise, and decision-making - you’ll see why stepping into leadership is the fastest path to higher-quality inquiries and stronger conversions. Listen in as Emma explains: Why lifestyle content builds awareness but not buyer confidence The four things clients are actually paying you for How educational content increases demand for your services And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40774825

270. How Carolyn Haeler Raised $5M and Built a National CPG Cookie Brand from Scratch 04/15/2026

270. How Carolyn Haeler Raised $5M and Built a National CPG Cookie Brand from Scratch What happens when burnout, a health diagnosis, and an obsession with baking the perfect gluten-free cookie lead to a multimillion-dollar business? In this episode, Emma speaks with Carolyn Haeler about the story behind her nationally distributed gluten-free cookie brand, Mightylicious. From walking into a grocery store with homemade samples to landing on shelves in Whole Foods, Walmart, and beyond, this conversation breaks down what it actually takes to scale a CPG brand. Emma and Carolyn discuss the realities most founders don’t see coming, including cash flow challenges, supply chain unpredictability, and the surprising truth that having a great product isn’t enough. It also unpacks the power of being forward, asking for feedback, and leveraging relationships to unlock opportunities, including raising $5 million through crowdfunding. If you’ve ever considered starting a product-based business, you’ll enjoy the deeper conversation around resilience, risk-taking, and navigating the emotional side of entrepreneurship, especially as a female founder. Listen in as Emma and Carolyn discuss: How one bold question led to national retail distribution opportunities for Mightylicious Why product quality alone is not enough to succeed in CPG How funding, cash flow, and distribution unlock scalable business growth And much, much more! Connect with Carolyn and try her cookies: Website: TikTok: Instagram: Facebook: Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! NEW QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40797975

269. How Content Pillars Make Content Creation Faster + Easier 04/13/2026

269. How Content Pillars Make Content Creation Faster + Easier You likely don’t need more IDEAS, you need more DIRECTION in your content. If your strategy feels scattered, inconsistent, or harder than it should be, this episode will show you why. Emma breaks down the real reason most brands struggle with content clarity: you don’t understand the difference between content buckets and content pillars, and you’re using them interchangeably. In this episode, you’ll learn how content buckets define the emotional role your content plays, while content pillars shape what you’re strategically known for. When those two concepts are confused, content either becomes unfocused or repetitive without purpose. When they’re aligned, everything clicks. After tuning in, you will walk away with a clear understanding of the three universal content buckets and how each one builds authority, trust, and connection. You will also discover how to choose three to six content pillars that support your positioning and align with the awareness, interest, and conversion stages of the marketing funnel. The result? Content that feels simpler to create, clearer to consume, and far more effective at driving sales. Listen in as Emma explains: The difference between content buckets and content pillars How to choose 3-6 strategic content pillars using the marketing funnel Why clear pillars make your content easier to create and convert And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40672680

268. April 2026 Marketing Updates: “Instagram Plus” Rollout, TikTok Premium Ads & Reddit Shopping Tools 04/08/2026

268. April 2026 Marketing Updates: “Instagram Plus” Rollout, TikTok Premium Ads & Reddit Shopping Tools April’s industry updates prove just how quickly the social media landscape is shifting. From long-awaited feature releases to major monetization pushes, platforms are doubling down on performance, visibility, and paid opportunities. In this episode, Emma reveals how Instagram is finally giving creators more control with post-published carousel edits, while also teasing a premium subscription tier that could completely change how we think about reach and conversions. Meanwhile, TikTok and Reddit are leaning heavily into advertising innovation, offering brands new ways to capture attention at high-intent moments and turn engagement into real revenue. You’ll also hear about how Pinterest is simplifying paid media with an easier entry point, and LinkedIn is quietly becoming one of the most powerful tools for SEO and AI discoverability through long-form content. The common thread? Social media is no longer just about showing up, it’s about strategy, adaptability, and knowing where to invest your time and budget. Listen in as Emma explains: Why “Instagram Plus” could reshape visibility, conversions, and story strategy How LinkedIn’s long-form content boosts AI discoverability and search presence Why paid media expansion across platforms signals a stronger pay-to-play future And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! NEW QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40730375

267. You Have the Data, So Why Aren’t You Using It? How to Interpret and Leverage Your Social Media Analytics to Increase Your Revenue 04/06/2026

267. You Have the Data, So Why Aren’t You Using It? How to Interpret and Leverage Your Social Media Analytics to Increase Your Revenue Data is the difference between guessing in your marketing and scaling it with confidence. Most brands are sitting on valuable insights, but very few are actually leveraging them to drive revenue. In this episode, Emma unpacks how data, when used correctly, becomes your most powerful tool for making smarter, more profitable decisions. You’ll understand how high-performing businesses use data to remove emotion from their decision-making, identify what’s truly working, and confidently choose their next steps. You’ll also hear one of the biggest mistakes brands make when it comes to the numbers: focusing on vanity metrics instead of data that reflects real buyer behavior. By hearing real-life examples of the impact of decision making by the numbers, you’ll walk away knowing how to interpret your social media analytics, refine your messaging, and create content that actually converts. If you’re ready to stop relying solely on gut instinct and start making decisions backed by real numbers, this episode will give you the clarity and direction you need to scale more strategically and profitably. Listen in as Emma explains: Why your data is useless if it doesn’t change your decisions How to spot the difference between vanity metrics and buyer behavior What your data should tell you to do more of, and what to cut immediately And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40663665

266. What Scaling Brands Prioritize That Early-Stage Brands Ignore 04/01/2026

266. What Scaling Brands Prioritize That Early-Stage Brands Ignore What if the thing keeping your brand stuck isn’t effort, but focus? In this episode, Emma breaks down the subtle yet powerful differences between early-stage brands and those that scale with consistency and revenue. She reveals why doing more isn’t the answer, and how prioritizing the right things is what truly drives growth. You’ll learn why unclear messaging, lack of systems, and relying on guesswork can quietly stall your progress, even when you’re showing up consistently. Emma walks through the four essential priorities that scaling brands get right, and introduces a free Social Media Health Check to help you identify exactly where your brand stands and what to focus on next. If you’ve been feeling like you’re doing all the things but not seeing results, this episode will help you simplify your strategy and move forward with clarity and confidence. Listen in as Emma explains: Why clear positioning attracts the right audience and speeds up conversions How conversion systems turn visibility into consistent revenue growth How to employ strategic restraint to grow faster And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! FREE QUIZ! What if I told you your content isn’t converting, your audience isn’t engaging, and it feels like too much work - not because you’re failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven’t seen results yet doesn’t mean it has to stay that way. We’re here to help. Ready to find out how you're doing? Take our free Social Media Health Check: /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40583350

265. How successful was your Q1? 4 Key Metrics to Track That Actually Drive Revenue 03/30/2026

264. 7,200 Website Visits & 4K New Followers in 10 Months (Real Client Results) 03/25/2026

263. 5 Signs You’ve Outgrown Your Content Strategy (And What To Do Next) 03/23/2026

262. Five Q2 Social Media Themes + Content Ideas for Scaling Brands 03/18/2026

261. What I Wish You Would Ask Me About Social Media Marketing 03/16/2026

260. How Kieryn Wang Built a Boutique Email Marketing Agency, Plus Her Strategy for 50%+ Open Rates 03/11/2026

260. How Kieryn Wang Built a Boutique Email Marketing Agency, Plus Her Strategy for 50%+ Open Rates Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That’s where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing - including experience in highly regulated industries where accounts were constantly at risk - Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You’ll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel. Listen in as Emma and Kieryn discuss: How email helps nurture and deepen relationships with your audience Where to begin when you’re starting an email list from scratch Subject line psychology that increases open rates And much, much more! Connect with Kieryn: Website: Instagram: Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE. Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/40344115

259. Retention Is the New Attention: How to Win the Social Media Algorithm in 2026 03/09/2026

258. March 2026 Marketing Updates: Meta’s AI Video App, Reddit’s Explosive Growth & AI Search Changes 03/04/2026

257. The Content Role You’re Neglecting In Your Business 03/02/2026

256. Exactly What to Post This Week 02/25/2026

255. How to Get More Followers on Instagram (Social Bite) 02/23/2026

254. How to Start a New Instagram Account in 2026 (The Strategy I’d Use Today) 02/18/2026

253. The 3 Workflows That Keep Our Marketing Running Without Me Touching It (Social Bite) 02/16/2026

252. How to Build a High-Converting Website: Copy-First Design, Web Dev Strategy, and Common Founder Mistakes with Natasha Golinsky 02/11/2026

252. How to Build a High-Converting Website: Copy-First Design, Web Dev Strategy, and Common Founder Mistakes with Natasha Golinsky Building a beautiful website is easy these days. Building one that actually converts is where most founders go wrong. As the founder of a custom web and Shopify development agency, Natasha Golinsky knows how to launch a high-performing website. She joins Emma to break down how you should approach building a website that truly works for your business: what to focus on, what actually drives conversions, and what’s just noise. From the difference between web design and web development to why copy matters more than aesthetics, Natasha shares hard-earned insights from over a decade crafting sites clients love. Together, Emma and Natasha unpack common founder mistakes, why websites should be treated as living business assets (not one-and-done projects), and how marketing, copy, UX, and development must work together to create meaningful conversions. They also dive into Shopify vs WooCommerce, how to know when you actually need a dev team, and how AI is reshaping the future of web development. If you’re a founder investing in your website or wondering why your traffic isn’t converting, this episode will completely change how you think about web strategy. Listen in as Emma and Natasha discuss: Why high-converting websites start with copy, not design or development When you actually need a developer (and when you don’t) How simple UX decisions dramatically impact conversions and marketing results And much, much more! Connect with Natasha: Website: Linkedin: Chat with Natasha about your website: Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! /episode/index/show/bc44881a-9e1e-4ea8-b503-806a74908893/id/39830590

251. Why Your Best Content Should Feel Boring (Social Bite) 02/09/2026

250. February 2026 Marketing Updates: LinkedIn + AI Visibility, Instagram Friends & Will OpenAI Acquire Pinterest? 02/04/2026

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