Stop Scrolling, Start Scaling® Podcast
The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.
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247. Why Nurturing Your Email List Matters More Than Growing It (Social Bite)
01/26/2026
247. Why Nurturing Your Email List Matters More Than Growing It (Social Bite)
Scaling your business doesn’t always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You’ll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won’t move the needle, and how an over-focus on new subscribers can quietly leave thousands in revenue on the table. Discover why warm audiences convert faster, how email outperforms social reach when it comes to action, and what it really takes to build loyalty through your inbox. From welcome sequences to weekly value emails and reactivation campaigns, you’ll walk away with actionable ways to actually nurture your list so subscribers are consistently moving closer to buying. Listen in as Emma explains: Why growing an email list matters less than nurturing and activating it The three essential types of “nurture” emails How strong email marketing increases retention and repeat customers And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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246. How to Stand Out on Instagram in 2026 When Everyone Looks the Same
01/21/2026
246. How to Stand Out on Instagram in 2026 When Everyone Looks the Same
If your Instagram feed feels boring, repetitive, and strangely uninspiring, it’s not just you. AI tools, templates, and trends are becoming the default, killing engagement and encouraging audiences to scroll faster than ever. 2026 is the turning point creators and brands can’t afford to ignore. In this episode, Emma unpacks what’s really happening behind the scenes of the algorithm during this AI influx. You’ll find out which retention-based metrics matter far more than how often you post, and why quality content and intentional storytelling are outperforming polished but forgettable posts (even on platforms known for trends). Most importantly, you’ll learn the three core storytelling elements that help content stand out right now. Leaning into your human delivery, strong opinions, and recognizable branding builds trust, increases retention, and signals value to the algorithm. If you want to stand out in an oversaturated market, connect more deeply with your audience, and create content the algorithm actually rewards, this episode offers a clear, actionable mindset shift for the year ahead. Listen in as Emma explains: Why AI-driven sameness is causing lower engagement and faster audience burnout How watch time, saves, and shares now matter more than posting frequency Why your voice and opinions are the strongest differentiators in 2026 And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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245. Stop Posting and Ghosting: How Daily Engagement Drives Real Social Media Results (Social Bite)
01/19/2026
245. Stop Posting and Ghosting: How Daily Engagement Drives Real Social Media Results (Social Bite)
Posting great content isn’t enough anymore, and that’s where most brands are getting stuck. “Posting and ghosting” is a too-common approach that signals disinterest to both your audience and the algorithm, limiting your reach and stalling growth. In this episode, Emma breaks down the often-overlooked power of community management and why engagement is just as important as the content you post. You’ll learn a simple, sustainable daily engagement system designed to help you grow visibility, build real relationships with your followers, and tactfully monetize your presence if you desire. From understanding inbound versus outbound engagement to learning why this work should always stay human (never automated), this episode offers practical, realistic guidance for founders at every stage. Even 30–60 minutes of intentional engagement can compound over time, driving reach, trust, and sales. If social media growth feels harder than it used to, this episode explains exactly why and what to do about it. Listen in as Emma explains: How daily engagement signals trust to both your audience and the algorithm The difference between inbound and outbound engagement, and why you need both A simple daily engagement system that compounds reach, relationships, and revenue And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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244. Team 95’s Account Managers: Meet the Team Driving Your Growth on Social
01/14/2026
244. Team 95’s Account Managers: Meet the Team Driving Your Growth on Social
What actually goes on behind the scenes of high-performing social media accounts? In this episode, Emma is joined by Ninety Five Media’s expert Account Managers – Ali, Annie, and Kaitlin – for an honest, strategic look at what social media management truly involves beyond “just posting.” From debunking common misconceptions about delegating social media, to explaining how analytics guide every decision, this conversation reveals why social media success is a long game, and why having trained experts at the helm of your account can make all the difference in your sustained performance. The team shares real examples from their experience at Ninety Five Media, a peek into the behind-the-scenes processes, and the small but powerful relationship-building details that often go unnoticed but make a major impact. If you’re a founder juggling content creation, analytics, and platform changes on your own, this episode will help you understand what strategic social media management looks like when it’s done right, and why you don’t have to do it alone. Listen in as Emma speaks with Ali, Annie and Kaitlin about: How Account Managers translate business goals into consistent, high-impact social content Why social media management requires strategy, testing, and ongoing data analysis Which metrics actually matter when measuring long-term social media success And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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243. How We Sign $50K Clients With 5 Posts Per Week (Social Bite)
01/12/2026
243. How We Sign $50K Clients With 5 Posts Per Week (Social Bite)
Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you’ll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting five times a week isn’t about volume, it’s about repeated exposure over time. You’ll learn why single posts are overvalued, while long-term consistency is undervalued, and how prospects absorb your message holistically rather than remembering individual pieces of content. The thing most people don’t realize is that content is about reputation management: your online presence acts as a living business card long before a referral, AI search, or sales call occurs. From shortening sales cycles to setting expectations around professionalism, boundaries, and pricing, this episode makes one thing clear: consistency isn’t optional if you sell high-ticket offers. It’s the asset that does the selling for you. Listen in as Emma explains: Why consistency (not volume or virality) drives high-ticket sales on social media How repeated exposure builds trust and shortens the sales cycle How long-term content creates confidence before a sales conversation happens And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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242. January 2026 Marketing Updates: Instagram’s Hashtag Limit, Meta’s Link Restrictions & Pinterest x Walmart
01/07/2026
242. January 2026 Marketing Updates: Instagram’s Hashtag Limit, Meta’s Link Restrictions & Pinterest x Walmart
Social media is kicking off 2026 with major changes, and it’s worth paying attention now if you don’t want to fall behind this year. There are five critical platform updates every business owner and marketer needs to understand at the start of the year, and Emma is outlining each of them in this episode. From Instagram’s new five-hashtag limit to Meta testing potential charges for link posts, this episode highlights how platforms are continuing to prioritize in-app engagement, discovery, and shopping over outbound traffic. Instagram is also experimenting with a new “Your Algorithm” feature, which will now make engagement and reach matter far more than follower count and change how brands should evaluate success. You’ll also learn about Instagram’s highly anticipated public story resharing update, which unlocks new organic amplification opportunities for creators and brands alike. And finally, Emma unpacks Pinterest’s new partnership with Walmart, a move that reinforces why in-app shopping isn’t the future, it’s already here. If you want to start 2026 informed, prepared, and ahead of the algorithm, don’t miss this one. Listen in as Emma explains: How Instagram’s five-hashtag limit impacts reach, targeting, and content discovery What to do if Meta starts to restrict or charge for link posts Why Pinterest and Walmart’s partnership signals the future of in-app shopping And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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241. Should You Automate Your DMs? How to Scale Without Losing Trust (Social Bite)
01/05/2026
241. Should You Automate Your DMs? How to Scale Without Losing Trust (Social Bite)
Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it’s actually slowing your growth? DM automation isn’t a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you’ll hear why it’s so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience, refine messaging, and create offers that truly convert. You’ll learn how real conversations provide invaluable insights into objections, buying triggers, and audience language – insights that automation simply can’t replicate. You’ll also learn clear criteria to assess when automation does make sense, including high message volume, repeated questions, and the need for faster response times. Emma outlines the best places to use tools like ManyChat, as well as critical moments where automation should never replace a human, such as sales conversations, pricing discussions, and relationship-building moments. Listen in as Emma explains: Exactly what you shouldn’t replace when you automate your DMs How long founders should stay hands-on in their DMs in order to sufficiently learn their audience The specific tasks that automation works beautifully for in your social posting workflow And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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240. The Real Future of Marketing: How Small Businesses Can Win in 2026 Without Chasing Trends
12/31/2025
240. The Real Future of Marketing: How Small Businesses Can Win in 2026 Without Chasing Trends
The marketing strategies that will win in 2026 aren’t the loudest or trendiest. They’re the ones most people are overlooking right now. As we head into a new era of digital marketing, subtle but powerful shifts are already reshaping how brands connect with their audiences, and Emma is walking you through them in this episode. While everyone is busy chasing AI tools, viral platforms, and shiny new apps, many business owners are missing the deeper changes that actually drive customer behavior and long-term growth. Find out why the future of marketing isn’t about jumping on every trend, but about understanding how people are responding to content, platforms, and messaging in real time. You’ll hear about the growing fatigue around AI-generated content, the rise of private and niche communities as social platforms splinter, and the increasing challenge of standing out in overcrowded email inboxes. This conversation goes beyond predictions and trend lists, offering practical insights to help small business owners prepare now, before competitors catch on. Listen in as Emma explains: Why AI-generated content is creating burnout and how to sound human again How private communities will outperform follower counts in modern marketing What social platform splintering means for reaching and retaining your audience And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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239. How We’re Raising the Bar at Ninety Five Media in 2026 (Social Bite)
12/29/2025
239. How We’re Raising the Bar at Ninety Five Media in 2026 (Social Bite)
The next chapter at Ninety Five Media isn’t being built on trends – it’s being built on intention. “Good enough” is no longer acceptable in a rapidly evolving, AI-driven landscape. In this episode, Emma is detailing how Ninety Five Media is doubling down to offer thoughtful, human-led social media experiences when other agencies are shifting toward sameness. Rather than focusing on trends or tactics, Emma dives into how the team is redefining high-touch, luxury-level service, why excellence is becoming a non-negotiable standard, and what it looks like to build a company that prioritizes intention, strategy, and longevity. She also reflects on the aftermath of the post-pandemic agency boom and why Ninety Five Media is committed to building something that lasts, evolves, and continues to lead with clarity and care. If you’re curious about where Ninety Five Media is headed in 2026 and what it means for the clients and brands they support, this episode offers a clear window into the standards, values, and vision shaping the year ahead. Listen in as Emma explains: Why excellence is a non-negotiable mindset at Ninety Five Media and how it will shape every client experience heading into 2026 How raising internal standards directly elevates the way clients show up and scale on social How Ninety Five is blending AI innovation with human connection, not choosing one over the other And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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238. Are These Invisible Marketing Drains Quietly Killing Your Growth?
12/24/2025
238. Are These Invisible Marketing Drains Quietly Killing Your Growth?
If your marketing feels “off” but you can’t pinpoint why, this episode may just be what you’ve been looking for.As we step into 2026, it’s time to eliminate the hidden performance drains that could be quietly holding your business back. Listen in to hear a breakdown of the four most common (yet rarely acknowledged) factors that stall momentum, weaken content quality, and leave founders feeling stuck or uninspired. From creative fatigue that dulls your messaging to decision bottlenecks that slow your entire team, these drains often operate beneath the surface until results suddenly dip. Emma dives into emotional resistance – the fear-based hesitation that keeps you playing small – and the operational misalignment that makes consistency feel impossible, even with the best strategy. With these practical solutions, mindset shifts, and founder-tested frameworks, you’ll walk away knowing exactly which drain is impacting you most and how to fix it over the next 30, 60, and 90 days. This episode is a must-listen for any founder or creator ready to step into the new year with a marketing system that actually supports growth. Listen in as Emma explains: How creative fatigue shows up and why your audience feels it first What emotional resistance looks like and how to rebuild bold messaging The operational gaps that sabotage consistency (and how to realign fast) And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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237. The Psychology of Why People Buy on Social Media (Even When You’re Not “Selling”) (Social Bite)
12/22/2025
237. The Psychology of Why People Buy on Social Media (Even When You’re Not “Selling”) (Social Bite)
You’re leaving sales on the table if you think buying only happens when you're actively selling. Psychologists know there are five psychological triggers that quietly drive conversions on social media – even when your content isn’t overtly sales-focused – and Emma breaks each one down in this episode. You’ll uncover how subtle shifts in your content can build trust faster, align with your buyer’s aspirations, and spark momentum long before you ever make an ask. You’ll also learn the types of stories that often sell better than your strongest CTA and the overlooked cues that make your audience feel confident, understood, and ready to take the next step. This episode reframes selling as service and empowers you to use psychology ethically to shorten your buying timeline, deepen trust, and let your content work smarter, not louder. If you want to create a powerful “buying environment” that warms your audience long before a sales conversation begins, this episode is your blueprint. Listen in as Emma explains: Why consistent, repetitive messaging builds trust faster than any single sales post ever could How buyers make decisions based on who they aspire to become – and how your content can tap into that identity How to create a predictable, trust-filled environment that makes taking the next step feel natural for your audience And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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236. Steal Our Process: The Exact Year-End Content Review Process We Use to Plan Next Year’s Marketing
12/17/2025
236. Steal Our Process: The Exact Year-End Content Review Process We Use to Plan Next Year’s Marketing
Your marketing content is only as strong as the data you use to shape it, and the end of the year is the perfect moment to uncover what’s truly working. In this episode, Emma walks you through the exact year-end content audit process Ninety Five Media uses to evaluate performance, refine strategy, and build a profitable plan for the year ahead. You’ll learn which metrics actually matter, how to spot patterns in your top-performing posts, and why gut instinct should never replace data when you're planning your next year of marketing. You’ll also hear how shifting content goals, evolving platforms, and audience behavior all influence what your 2026 strategy should look like, and why a content audit is essential if you want to grow intentionally instead of posting blindly. This episode will help you cut through the noise of year-end strategizing, get clear on what to scale, and confidently build a content roadmap that drives results throughout 2026. Listen in as Emma and Danielle explore: How to evaluate content performance using meaningful, insight-driven metrics How to identify repeatable patterns in your strongest-performing content What to prioritize when planning a marketing strategy for 2026 And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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235. Planning a High-Impact Team Retreat: Lessons From 3 Years of Remote Team Building (Social Bite)
12/15/2025
235. Planning a High-Impact Team Retreat: Lessons From 3 Years of Remote Team Building (Social Bite)
Nothing accelerates team trust, creativity, and connection like face-to-face time, but simply gathering in person doesn’t guarantee impact. In this episode, Emma pulls back the curtain on the planning, purpose, and power of in-person team retreats, using Ninety Five Media’s annual gathering as a mini case study. She shares why Ninety Five Media invests so intentionally in these moments and why January (though undeniably chaotic) is the most effective month to align the team and set the tone for the year. From choosing the right location to balancing professional development with unstructured bonding time, you’ll hear how thoughtful planning and intentional “micro-moments” create deeper trust and stronger collaboration. Tune in to learn why a team retreat functions like a mini-conference, why the investment pays off, and how face-to-face interaction fuels faster communication, more supportive relationships, and longer retention – especially within fully remote teams. Listen in as Emma explains: What makes retreats an essential investment in culture, retention, and team joy How in-person time accelerates trust, creativity, and communication in remote teams Why it is so crucial to allow for unscheduled “in-between” spaces And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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234. 5 Things I’ve Learned in My 5th Year of Entrepreneurship
12/10/2025
234. 5 Things I’ve Learned in My 5th Year of Entrepreneurship
No one tells you how crazy, and wildly rewarding, the first few years of entrepreneurship can actually be. In this special anniversary episode, Emma sits down to share the unfiltered lessons she’s learned in her fifth year of running Ninety Five Media full-time. These are the things she wishes someone had told her sooner, so she could’ve avoided a whole lot of stress, confusion, and late-night spirals – now, she’s doing just that for you. Emma opens up about the identity shift that happens when you leave corporate, the panic that can hit even when you know you made the right choice, and why growth almost always requires letting go: of habits, of roles, of clients, and sometimes of the version of yourself you’ve outgrown. She also gets candid about the messy middle of learning to rely on systems instead of sheer hustle, trusting her team to operate without her, and finally stepping fully into the role of visionary instead of operator. If you’re in your first few years of business or gearing up to take the leap, use these reflections to skip some of the painful lessons and move forward with more clarity, confidence, and calm. Listen in as Emma and Danielle explore: Why scalable systems – not more strategy – create momentum and freedom in your business How stepping into the visionary role accelerates growth more than endless “doing” The 3 business levers that profitability depends on And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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233. December 2025 Marketing Updates: Instagram’s New Analytics, Reddit’s Community Trends & TikTok’s Holiday Strategy (Social Bite)
12/08/2025
233. December 2025 Marketing Updates: Instagram’s New Analytics, Reddit’s Community Trends & TikTok’s Holiday Strategy (Social Bite)
Your 2026 marketing success hinges on understanding the shifts happening right now, and this month’s updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving community management is no longer optional, it’s essential. You’ll also learn how Reddit’s holiday shopping threads are influencing buying behavior earlier than ever, why TikTok is aggressively pushing TikTok Shop with major incentives, and how Instagram’s new competitive insights tool finally lets brands benchmark themselves against others in their niche. Finally, Emma breaks down TikTok’s new user controls that limit AI-generated content – an update signaling a major shift back toward authentic, human-led marketing. Listen in as Emma explains: Why community management is now a non-negotiable growth lever How TikTok sellers can benefit from TikTok Shop incentives this season Why human-first content will dominate in 2026 And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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232. Crafting a Personality Brand that Wins Clients with Master Copywriter Danielle Hughes
12/03/2025
232. Crafting a Personality Brand that Wins Clients with Master Copywriter Danielle Hughes
Your audience deserves a brand that feels as real as the person behind it. But actually creating that brand isn’t always a no-brainer. Emma is joined in today’s episode by Danielle Hughes, Chief Personality Officer at More Than Words Marketing, to uncover the power of building a personality brand, not just a personal brand. They dive into why founders often hide behind polished professionalism, how that limits brand resonance, and why showing a little more of who you are can actually shorten the sales cycle. Embracing your quirks, experiences, and true voice is the key to standing out online, and Danielle breaks down her approachable process for helping you uncover the traits that make you magnetic (especially on LinkedIn). If you’ve ever felt intimidated about “putting yourself out there,” this conversation will encourage you to rethink what branding really means in 2026 and why your story is your strongest differentiator. Listen in as Emma and Danielle explore: Why storytelling is crucial for showcasing credibility and connecting with new audiences How founder voice and brand voice differ, and how they evolve as you grow Practical steps for identifying storylines that resonate and drive engagement And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! Connect with Danielle: Website: LinkedIn: Download Danielle’s free Personality Brand Bio checklist! 10 small steps to infuse personality in your bio: Ready to get saved by the brand?
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231. The Secret to Storytelling That Sells: Make Your Audience the Hero (Social Bite)
12/01/2025
231. The Secret to Storytelling That Sells: Make Your Audience the Hero (Social Bite)
Your content might be good, but if your audience can’t see themselves in your message, it’s not doing its job. There’s an uncomfortable truth most founders never hear: your audience doesn’t actually care about you; they care about what you can do for them. In this episode, you’ll learn why story-driven content only works when your story is positioned as part of your audience’s journey. Emma breaks down why “me-centered” marketing falls flat, how to reframe your content around transformation, and the simple mindset shift that turns personal stories into high-converting messaging. Find out how to connect the dots between your experiences and your audience’s desires, how to swap “I” language for “you” language, and why sharing client transformations is one of the fastest ways to build trust. You’ll also hear practical examples you can apply today, helping you transform your content from a digital diary into a powerful sales engine. Listen in as Emma explains: Why your story only converts when it’s positioned in this way The quick language swap to make to instantly deepen connection and relevance The number one question every story should answer And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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230. The 4-Step Framework to Map Out Your 2026 Marketing Goals
11/26/2025
230. The 4-Step Framework to Map Out Your 2026 Marketing Goals
What if a single planning session could completely reshape your entire 2026? In this episode, you will learn how to strategically map out your upcoming year using the proven Ninety Five Media Method: a four-part framework trusted by brands scaling with intention. As we enter the reflective energy of late Q4, now is the most pivotal moment to pause, assess what worked, evaluate what didn’t, and set aligned goals that actually move the needle. In this episode Emma opens up about her own word-of-the-year practice, the challenges and rewards of stepping into a visionary role, and why narrowing your focus leads to far stronger results. By the end of this conversation, you’ll have a practical, repeatable process to set strategic, measurable, and sustainable marketing goals that support your broader business growth in 2026. Listen in as Emma explains: Why year-end reflection reveals the data you need for clear direction How the Ninety Five Media Method turns goals into actionable marketing strategy How measurable, assigned goals create accountability and eliminate overwhelm And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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229. +10M% Impressions in 90 Days After Ghosting Their Instagram: A Ninety Five Media Client Case Study (Social Bite)
11/24/2025
229. +10M% Impressions in 90 Days After Ghosting Their Instagram: A Ninety Five Media Client Case Study (Social Bite)
What if the next 90 days could completely transform your business? In today’s episode, Emma breaks down an incredible case study on a luxury home build and remodel brand that went from ghosting their Instagram for 6 years to dominating their niche in just 3 months. Their previous lack of content was costing them visibility, trust, and business. In this episode you’ll learn the exact three-pillar strategy that Ninety Five Media used to initiate their explosive growth: education that built authority, storytelling that showcased craftsmanship, and connection that humanized their brand. These foundational shifts led to jaw-dropping results, including 184% follower growth, over 10 million percent growth in impressions, and thousands of qualified website visits - all within the first 90 days. If you want a glimpse of what’s possible with strategic, intentional marketing, this story is your blueprint. Listen in as Emma explains: Why consistency compounds rapidly, even in just 90 days The best style of content to build trust and position you as the authority How to nail before-and-after storytelling for maximum impact And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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228. Stop Posting About Yourself: The Simple Content Shift That Instantly Magnetizes Followers
11/19/2025
228. Stop Posting About Yourself: The Simple Content Shift That Instantly Magnetizes Followers
Your audience doesn’t care about you, and that’s exactly why your content isn’t converting. In this wakeup-call episode, Emma breaks down the counterintuitive truth behind why so many brands struggle to turn followers into buyers. You’ll learn why posting about your products, process, or passion won’t move the needle until you make one critical mindset shift: turning your content from brand-centered to audience-centered. Emma shares real-life before-and-after caption examples across different industries to show you how small language tweaks can make a massive impact on engagement and conversions. If you’ve ever wondered why your “great” content isn’t driving results, this episode will give you the clarity and strategy you’ve been missing. Discover how to speak directly to what your audience wants, create emotional connection through storytelling, and finally craft content that makes people stop scrolling and start buying. Listen in as Emma explains: Why brand-focused content fails to build emotional connection or conversions The simple audit that instantly reveals if your content is too self-focused How to rewrite captions to focus on audience transformation, not credentials And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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227. Stop Trying Something New Every Week. Do This Instead (Social Bite)
11/17/2025
227. Stop Trying Something New Every Week. Do This Instead (Social Bite)
If your marketing feels like it’s stuck in a constant cycle of starting over, this episode will hit home. “Shiny object syndrome” – that impulse to chase every new trend when results don’t come fast enough – has a cost. In this episode, Emma explains why consistency, not constant change, is the real driver of long-term marketing success. She breaks down how frequent pivots confuse algorithms, audiences, and even your internal team, resetting your growth every week. Think of it this way: just like your monthly retirement investments, consistent content acts like compounding interest, building data, trust, and algorithmic strength over time. Whether you’re rebuilding your online presence or refining a mature strategy, this bite-size episode will remind you that steady, strategic consistency is what scales. Listen in as Emma explains: Why constantly changing your marketing strategy resets your progress each week How consistency builds algorithmic trust, audience recognition, and data reliability How often to review performance so you can make data-driven, not panic-driven, adjustments And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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226. 5 Marketing Trends That Defined 2025 - and How to Leverage Them in 2026
11/12/2025
226. 5 Marketing Trends That Defined 2025 - and How to Leverage Them in 2026
The marketing world didn’t just evolve in 2025, it exploded with change. From AI-powered strategies to the rise of social search, this year has completely reshaped how brands connect, sell, and scale online. In this episode, Emma takes you behind the biggest shifts transforming digital marketing and reveals how to future-proof your strategy heading into 2026. You’ll hear why short-form video still reigns supreme (and how it’s changed), how social platforms are now the go-to search engines, and what AI’s mainstream integration means for your brand’s visibility. Plus, Emma unpacks the growing power of micro-communities and the seamless explosion of in-app shopping, all backed by the latest data. If you’re ready to reflect, adapt, and stay miles ahead of your competition, this is your marketing success roadmap for 2026. Listen in as Emma explains: Why “Video is Queen” and what’s driving 82% of internet traffic How social media has officially replaced Google as the top search tool What AI-driven strategy means for brand growth and customer experience And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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225. Stop Leaving Leads on the Table: How to Turn Event Attendees into Clients (Social Bite)
11/10/2025
225. Stop Leaving Leads on the Table: How to Turn Event Attendees into Clients (Social Bite)
What if the real magic of lead generation happens after your event ends? You know that your audience is most engaged immediately after an event. Reaching out in that window builds genuine connection and trust. In this episode, Emma shares the often-overlooked post-event strategy that has become one of the most effective lead drivers for Ninety Five Media, and it’s far simpler than you might think. There is just one small but intentional step you can take after a workshop, networking event, or live session to transform fleeting interest into meaningful conversations and real conversions. You’ll learn how thoughtful follow-ups, from personalized DMs to quick voice notes, can warm your audience faster than any standalone social post ever could. This episode is your reminder that social media doesn’t end when the event does; it’s the bridge that turns visibility into opportunity. Listen in as Emma explains: The importance of diversifying your touchpoints and not relying solely on social media to generate leads Her favorite communication method for bridging the gap between interest and conversion after an event How to treat every new follower or post-event connection as a conversation starter And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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224. November 2025 Marketing Updates: Walmart + Chat GPT Partnership, Netflix x Spotify Shows & Instagram’s Algorithm Shift
11/05/2025
224. November 2025 Marketing Updates: Walmart + Chat GPT Partnership, Netflix x Spotify Shows & Instagram’s Algorithm Shift
AI is no longer the future of marketing, it’s the present. In this month’s Marketing Updates episode, Emma breaks down the five biggest shifts redefining how we search, shop, and create online. From Walmart’s groundbreaking partnership with OpenAI to Netflix’s bold move into podcasting, November’s updates reveal how fast social platforms and consumer behavior are evolving, and what it means for your business heading into 2026. You’ll also learn why Instagram is testing new algorithm controls and experimenting with Reels as the default feed, plus how Meta’s latest holiday ad toolkit can help you boost Q4 results. These changes aren’t just trends – they’re signals of a complete transformation in how consumers discover and buy products online. Whether you’re a marketer, creator or entrepreneur, tune in to discover the AI-driven shifts and opportunities that will shape the online marketing landscape in 2026 and beyond. Listen in as Emma explains: How Walmart + OpenAI are redefining eCommerce through “conversational shopping” Why Netflix and Spotify’s partnership signals a new era for podcasting Meta’s top holiday season ad strategies to maximize your Q4 sales and visibility And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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223. Marketing Is Not an Expense, It’s Your Highest-Return Investment (Social Bite)
11/03/2025
223. Marketing Is Not an Expense, It’s Your Highest-Return Investment (Social Bite)
If you’re looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of your business benefits. From attracting dream clients and top talent to freeing up your time and increasing your company’s valuation, Emma explains how marketing multiplies your results far beyond the dollars you spend. She also shares practical ways to recognize if you’re still stuck in a scarcity mindset and how to shift into a long-term growth perspective that fuels sustainable success. This is the mindset shift that takes your brand from survival to unstoppable momentum. Listen in as Emma explains: Why founders fail when they treat marketing as a line-item expense The ROI metrics that truly show your marketing’s value Practical signs you need to shift from scarcity to investment thinking And so much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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222. Why Now is the Best Time to Sell Services, Even When Everyone’s Selling Products
10/29/2025
222. Why Now is the Best Time to Sell Services, Even When Everyone’s Selling Products
When everyone else is pushing products, the smartest entrepreneurs are selling transformation. In this episode, Emma reveals why Q4 isn’t just a shopping season, it’s decision season for your dream clients. As consumers look ahead to the new year, they’re not just buying quick fixes; they’re investing in lasting support and strategic growth. That’s where your services come in. Emma breaks down how to position your brand as the “private chef” solution in a market full of ingredients, helping your audience understand the value of done-for-you transformation over DIY. You’ll learn how to market effectively during the holiday rush, create genuine urgency without discounts, and stand out from the product-heavy noise filling everyone’s feed. If you’ve ever felt overshadowed by Black Friday launches or holiday promos, this episode will shift your mindset and show you how to make Q4 your strongest, most profitable quarter yet as a service provider. Listen in as Emma explains: Why service providers thrive when everyone else is selling products How to market transformation instead of transactions this holiday season Simple strategies to create urgency and boost conversions in Q4 And much, much more! Connect with Ninety Five Media: Check out our website: Follow us on Instagram: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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221. From DIY Emails to 73% Open Rates: Inside a Jewelry Brand’s 5-Month Transformation (Social Bite)
10/27/2025
221. From DIY Emails to 73% Open Rates: Inside a Jewelry Brand’s 5-Month Transformation (Social Bite)
What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven email marketing. Emma breaks down exactly what changed: from list segmentation and refreshed design to smarter timing and unwavering consistency. Whether you’re a founder managing your own marketing or ready to outsource to an expert team, this episode proves what’s possible when you pair creative storytelling with strategic execution. Listen in as Emma explains: How segmentation and list hygiene dramatically boost deliverability The design refreshes that convert browsers into buyers Why consistency (not volume) drives sustainable email growth And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Grow your brand’s social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them!
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220. Part 2: 5 Must-Know Q4 Marketing Strategies - Product Business Edition
10/22/2025
220. Part 2: 5 Must-Know Q4 Marketing Strategies - Product Business Edition
Q4 strategy doesn’t have to mean endless discounts. It’s time to think bigger. In this episode, Emma reveals how product-based business owners can dominate the final quarter of the year without slashing prices or relying on flash sales. From building VIP access campaigns that spark excitement, to creating story-driven bundles that connect emotionally with your audience, you’ll discover how to turn your holiday marketing into a powerful brand-building season. Emma also shares how to use user-generated content, experiential pop-ups, and cross-brand collaborations to create memorable customer experiences that drive real revenue, not just quick conversions. If you’re ready to finish 2025 strong and step confidently into 2026 with a thriving, loyal community behind your brand, this is the episode you can’t afford to miss. Listen in as Emma explains: How to reframe discounts into exclusive access that drives urgency and loyalty The secret to designing story-driven holiday bundles that actually sell Why UGC and community storytelling outperform traditional Q4 ad strategies And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, ! Get 20% off your first month or year with code:
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219. 3 Overlooked Marketing Channels That Are Selling for (or Against) You (Social Bite)
10/20/2025
219. 3 Overlooked Marketing Channels That Are Selling for (or Against) You (Social Bite)
What if your best marketing efforts are happening when you’re not even online? In this episode, Emma reveals how “shadow marketing” – the unseen interactions shaping your audience’s perception – can either silently convert or quietly repel your ideal clients. Emma breaks down the three overlooked shadow channels that are already influencing your sales every week and shares actionable tips for optimizing each one. Every hidden touchpoint can work in your favor without a single new post, building trust, authority, and brand consistency. It’s simply a matter of recognizing the opportunities and dialing in your most effective brand voice. Listen in to discover how to make these subtle yet powerful marketing moments align with your strategy and how a few small tweaks can massively amplify your brand’s impact. Listen in as Emma explains: The marketing that is happening with or without you, and how to make it intentional How Google reviews can build unexpected SEO and trust The impact of a polished email signature And so much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business!
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218. Part 1: 5 Must-Know Q4 Marketing Strategies - Service Business Edition
10/15/2025
218. Part 1: 5 Must-Know Q4 Marketing Strategies - Service Business Edition
Q4 isn’t just the busiest season of the year, it’s your biggest opportunity. For service businesses, this quarter can be the ultimate launchpad into 2026 if you approach it with the right strategies. In this episode, Emma dives into five powerful Q4 marketing strategies designed specifically for service providers who want to finish the year strong while setting the tone for an even better new year. From reframing offers as bridges to Q1 success, to leveraging audience participation and turning social proof into true industry authority, this conversation goes beyond quick wins and short-term holiday sales. Instead, it’s about building momentum, standing out in a crowded marketplace, and engineering bold category-defining moments that position your brand for lasting growth. If you’ve ever felt like Q4 is just about scrambling to meet year-end goals, this episode will shift your mindset and equip you with actionable strategies to transform your service business this season and beyond. Listen in as Emma explains: How to launch future-focused Q4 campaigns that fuel Q1 success Why doubling down on your “power platform” beats being everywhere online Ways to turn your audience into an R&D team for faster growth And much, much more! Connect with Ninety Five Media: Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: Book a call to explore our social media management services for your business! Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, , to experience how easy this gets to be:
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