170. How One Collaboration Led to 4,000 New Followers
Stop Scrolling, Start Scaling® Podcast
Release Date: 04/30/2025
180. Part 1: 5 Must-Know Q3 Marketing Strategies – Service Business Edition
Stop Scrolling, Start Scaling® Podcast
Summer may feel slow, but Q3 is secretly one of the most strategic seasons in business. Service providers who tap into its rhythms can gain a serious edge for the biggest sales period of the year: Q4. In this episode, Emma breaks down the most important marketing shifts to make during July, August, and September. From buyer psychology and content scheduling to influencer planning and belief-shifting messaging, Q3 holds untapped potential for brand building and conversion prep. If you’ve ever wondered how to stay visible and sell smarter while your audience is on vacation mode, this episode...
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179. The Peloton Principle: Sell the Transformation, Not the Product (Social Bite)
Stop Scrolling, Start Scaling® Podcast
Here’s the truth: no one is buying your offer just because of what's included. In this episode, Emma unpacks why belief-based content—not feature-stuffed sales pages—is what actually moves your audience from scrolling to sold. Using sharp, real-world examples (hello, Peloton!) and behind-the-scenes insights from digital businesses, she reveals how to shift your messaging from what you do to what your audience needs to believe is possible. You'll learn how to future-cast, reframe limiting assumptions, and position your offer as the catalyst for transformation. If your content is packed...
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178. No New Leads? It’s Not Your Content, It’s Your Platform
Stop Scrolling, Start Scaling® Podcast
If you’re showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you’ve always posted. You’ll learn why demographic data isn’t enough, how to get inside your ideal customer’s everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal...
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177. The Messaging Fix That Outperforms Viral Content (Social Bite)
Stop Scrolling, Start Scaling® Podcast
If your content isn’t converting, it’s easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week’s worth of filler content....
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176. Our Client Saw 30% Increase in Sales—Here’s the Strategy That Got Them There (In Just 5 Months)
Stop Scrolling, Start Scaling® Podcast
What if growing your sales by 30% didn’t require paid ads, daily posting, or burnout? In this episode, Emma pulls back the curtain on a powerful client case study—one that started with an ambitious goal of 20% sales growth in six months, and ended with a 30% increase in just five. You’ll hear exactly how this brand reached and exceeded their goal through intentional strategy, organic content, and a mindset shift around what their social media should really be doing. From audience analytics to launch alignment and time-saving systems, this episode uncovers how the right strategy can drive...
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175. How Getting Ready in the Morning Will Make You More Sales (Social Bite)
Stop Scrolling, Start Scaling® Podcast
The content with you in it always performs better. So why aren’t you showing up more often? In this episode, Emma explores the deeper reason so many founders resist getting in front of the camera, and what to do about it. It’s not just about vanity metrics or having the “right look.” It’s about confidence, preparation, and understanding what makes you feel like your best self. Whether you’re avoiding video content because you feel awkward, or you’re just not sure where to start, this episode is your pep talk and practical guide. Emma shares personal stories, industry data, and a...
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174. Are We Talking About Tariffs?? Messaging to Use on Social Media
Stop Scrolling, Start Scaling® Podcast
Tariffs are making headlines and impacting bottom lines—and everyone is wondering how to talk about them without sparking fear (or whether to talk about them at all). In this episode, Emma breaks down how to talk about tariffs on social media with clarity, transparency, and strategic calm. Whether you’re a product-based brand facing rising costs or a service-based business wondering how to support your clients, this conversation will help you navigate the uncertainty without sounding alarmist. You'll learn how to reframe the conversation, build trust through honesty, and even use the...
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173. You're Wasting Money on Paid Ads (Social Bite)
Stop Scrolling, Start Scaling® Podcast
Plenty of business owners think of paid ads as their golden ticket to growth. But that’s only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn’t doing its job. Emma explains why organic content isn’t just the warm-up act; it’s the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won’t work if your profile feels...
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172. May 2025 Marketing Updates: Lockable Posts, TikTok Ownership Drama & LinkedIn’s New Ad Tools
Stop Scrolling, Start Scaling® Podcast
If it feels like the second you catch up with the algorithm, everything changes again, you’re not imagining it! Today’s episode is here to help you stay ahead of the curve. We’re diving into May’s biggest marketing updates, from Instagram’s experimental new features to TikTok’s latest political saga and LinkedIn’s ad upgrades. Knowing what’s changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it’s all about keeping users engaged) you can start using these shifts to your...
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171. This Is How You Recession-Proof Your Business (Social Bite)
Stop Scrolling, Start Scaling® Podcast
What if a recession didn’t mean slowing down, but scaling up? In this energizing episode, Emma challenges the instinct to pull back when the economy starts to shake. Instead, she shares why a recession might just be the biggest opportunity for growth—if you play your cards right. Drawing lessons from the marketing shifts of 2020, Emma highlights how the brands that committed to social media before the world turned upside down were the ones who came out stronger on the other side. But even if you're just getting started, it's not too late. This episode breaks down the mindset shifts,...
info_outlineCollaboration isn't just a nice-to-have. It’s one of the fastest ways to scale. In today’s episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can’t. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You’ll also hear the behind-the-scenes story of a recent client collab that resulted in over 4,000 new followers in just five days, along with the giveaway strategy that made it go viral. Whether you're tagging brands in your content or launching a full-blown joint product, this episode will shift how you think about growing your audience and influence.
Listen in as Emma explains:
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Why collaboration works better than solo scaling in most cases
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The two types of collabs that drive major visibility
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The right (and wrong) way to pitch a collab on social
And much, much more!
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