Libsyn Directory

231. The Secret to Storytelling That Sells: Make Your Audience the Hero (Social Bite)

Release Date: 12/01/2025

250. February 2026 Marketing Updates: LinkedIn + AI Visibility, Instagram Friends & Will OpenAI Acquire Pinterest?

Stop Scrolling, Start Scaling® Podcast

AI-driven search is reshaping how your content gets discovered and most brands aren’t paying attention. In our February 2026 Marketing Updates episode, Emma breaks down four major shifts happening right now across AI, social platforms, and content discovery that could significantly impact your marketing strategy this year. From LinkedIn content showing up more frequently in AI search results to Instagram testing a major change that replaces “followers” with “friends,” these updates signal a clear move away from vanity metrics and toward relevance, trust, and real connection. Reports...

249. Adapting to the 2026 Social Media Consumer (Social Bite)

Stop Scrolling, Start Scaling® Podcast

Social media didn’t suddenly stop working; your audience just evolved faster than your strategy did. Consumers are watching more, engaging less, and deciding faster than ever, and most brands are completely missing it. In this episode, Emma breaks down the major shifts happening in consumer behavior on social media and what brands must do to adapt. Today’s buyer is more informed, more skeptical, and far quieter than ever before – consuming more content, engaging less publicly, and making decisions long before reaching out. This episode will explain why likes and followers are no longer...

248. The CEO Workflow: How I Organize My Week to Scale Without Burnout

Stop Scrolling, Start Scaling® Podcast

Your calendar might be the very thing holding your business back. A well-structured workflow doesn’t just protect your creative energy; it’s essential for effective delegation and sustainable leadership as a CEO. In this episode, Emma breaks down exactly how she structures her work calendar to support growth, focus, and long-term scalability without burning out. Drawing on over 10 years in business, she shares how her schedule evolved from chaotic, meeting-heavy days into an intentional weekly rhythm designed for leadership. Emma walks through how she divides her week – internal company...

247. Why Nurturing Your Email List Matters More Than Growing It (Social Bite)

Stop Scrolling, Start Scaling® Podcast

Scaling your business doesn’t always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You’ll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won’t move the needle, and...

246. How to Stand Out on Instagram in 2026 When Everyone Looks the Same

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If your Instagram feed feels boring, repetitive, and strangely uninspiring, it’s not just you. AI tools, templates, and trends are becoming the default, killing engagement and encouraging audiences to scroll faster than ever. 2026 is the turning point creators and brands can’t afford to ignore. In this episode, Emma unpacks what’s really happening behind the scenes of the algorithm during this AI influx. You’ll find out which retention-based metrics matter far more than how often you post, and why quality content and intentional storytelling are outperforming polished but forgettable...

245. Stop Posting and Ghosting: How Daily Engagement Drives Real Social Media Results (Social Bite)

Stop Scrolling, Start Scaling® Podcast

Posting great content isn’t enough anymore, and that’s where most brands are getting stuck. “Posting and ghosting” is a too-common approach that signals disinterest to both your audience and the algorithm, limiting your reach and stalling growth. In this episode, Emma breaks down the often-overlooked power of community management and why engagement is just as important as the content you post. You’ll learn a simple, sustainable daily engagement system designed to help you grow visibility, build real relationships with your followers, and tactfully monetize your presence if you...

244. Team 95’s Account Managers: Meet the Team Driving Your Growth on Social

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What actually goes on behind the scenes of high-performing social media accounts? In this episode, Emma is joined by Ninety Five Media’s expert Account Managers – Ali, Annie, and Kaitlin – for an honest, strategic look at what social media management truly involves beyond “just posting.” From debunking common misconceptions about delegating social media, to explaining how analytics guide every decision, this conversation reveals why social media success is a long game, and why having trained experts at the helm of your account can make all the difference in your sustained...

243. How We Sign $50K Clients With 5 Posts Per Week (Social Bite)

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Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you’ll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting five times a week isn’t about volume, it’s about repeated exposure over time. You’ll learn why single posts are overvalued, while long-term consistency is undervalued, and how prospects absorb...

242. January 2026 Marketing Updates: Instagram’s Hashtag Limit, Meta’s Link Restrictions & Pinterest x Walmart

Stop Scrolling, Start Scaling® Podcast

Social media is kicking off 2026 with major changes, and it’s worth paying attention now if you don’t want to fall behind this year. There are five critical platform updates every business owner and marketer needs to understand at the start of the year, and Emma is outlining each of them in this episode. From Instagram’s new five-hashtag limit to Meta testing potential charges for link posts, this episode highlights how platforms are continuing to prioritize in-app engagement, discovery, and shopping over outbound traffic. Instagram is also experimenting with a new “Your Algorithm”...

241. Should You Automate Your DMs? How to Scale Without Losing Trust (Social Bite)

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Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it’s actually slowing your growth? DM automation isn’t a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you’ll hear why it’s so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience, refine messaging, and create offers that truly convert. You’ll learn how real conversations provide invaluable insights into objections, buying triggers, and audience language – insights...

More Episodes

Your content might be good, but if your audience can’t see themselves in your message, it’s not doing its job. There’s an uncomfortable truth most founders never hear: your audience doesn’t actually care about you; they care about what you can do for them. In this episode, you’ll learn why story-driven content only works when your story is positioned as part of your audience’s journey. Emma breaks down why “me-centered” marketing falls flat, how to reframe your content around transformation, and the simple mindset shift that turns personal stories into high-converting messaging. Find out how to connect the dots between your experiences and your audience’s desires, how to swap “I” language for “you” language, and why sharing client transformations is one of the fastest ways to build trust. You’ll also hear practical examples you can apply today, helping you transform your content from a digital diary into a powerful sales engine.

Listen in as Emma explains:

Why your story only converts when it’s positioned in this way
The quick language swap to make to instantly deepen connection and relevance
The number one question every story should answer

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Grow your brand’s social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

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