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Cooler Heads Prevail: The Small Business Journey of Bison Coolers

The Pro Capital Show

Release Date: 04/22/2025

Before the Millions: The Money Habits that Build Wealth show art Before the Millions: The Money Habits that Build Wealth

The Pro Capital Show

In this episode of Wisdom & Wealth, Cory Procter shares practical wealth-building strategies for those who may not yet meet the minimum investment requirements for traditional advisory firms. Cory emphasizes that true financial success starts with financial literacy and mindset—not money. He encourages listeners to begin with monthly budget meetings, track their spending, and view money as a tool rather than something to fear or avoid. Cory also warns against the trap of credit card debt, explaining how it sabotages long-term wealth. The episode dives into simple, actionable investment...

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The Pro Capital Show

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The Pro Capital Show

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The Pro Capital Show

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The Pro Capital Show

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The Pro Capital Show

In this episode of Wisdom & Wealth, Cory Procter sits down with Texas country music star Casey Donahew for an honest look at the journey from small-town gigs to big-stage success. Casey shares how a college hobby turned into a full-time music career, fueled by late nights, open mic performances, and relentless hustle. He opens up about the critical role his wife Melinda has played in their business, from financial planning to day-to-day management. Together, they’ve built a life rooted in family, financial discipline, and smart investments—including real estate and whole life policies....

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The Pro Capital Show

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Cooler Heads Prevail: The Small Business Journey of Bison Coolers show art Cooler Heads Prevail: The Small Business Journey of Bison Coolers

The Pro Capital Show

In this episode of Wisdom and Wealth, Jeremy Denson, co-founder of Bison Coolers, shares the inspiring story behind building a successful American-made brand from the ground up. What began as a way to support his wife’s career change quickly turned into a fast-growing business—with the simple goal of selling just one cooler a day. Jeremy opens up about the early wins and the hard-hitting challenges, including a costly $500,000 rebrand after a trademark dispute forced them to change their name from Brute Outdoors to Bison Coolers. He also talks about the pivotal moment that doubled their...

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The Pro Capital Show

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In this episode of Wisdom and Wealth, Jeremy Denson, co-founder of Bison Coolers, shares the inspiring story behind building a successful American-made brand from the ground up. What began as a way to support his wife’s career change quickly turned into a fast-growing business—with the simple goal of selling just one cooler a day.

Jeremy opens up about the early wins and the hard-hitting challenges, including a costly $500,000 rebrand after a trademark dispute forced them to change their name from Brute Outdoors to Bison Coolers. He also talks about the pivotal moment that doubled their revenue: landing a major partnership with McCoy's Building Supply.

From hiring top talent to balancing business and family, Jeremy’s story is packed with honest lessons and entrepreneurial grit. A must-listen for anyone chasing growth without losing sight of what matters most.

Check out Jeremy's Bison Coolers website, https://www.bisoncoolers.com

To learn more about Pro Capital Wealth Management, visit https://www.procapitaltx.com.  

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