Utilizing Marketing Strategies in Industrial and Manufacturing Businesses
Making Sparks Podcast for Fabrication Leaders
Release Date: 08/21/2024
What Modern Fabricators Can Learn from Blacksmiths
Making Sparks Podcast for Fabrication Leaders
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The Critical Few: How to Focus Your Business for Real Growth
Making Sparks Podcast for Fabrication Leaders
🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥 In this episode, hosts Matthew and Casey sit down with executive coach Brent Rasche to unpack what strategic planning really looks like inside a growing manufacturing business. From shiny object syndrome to identifying the “critical few,” this conversation dives deep into why planning isn’t a one-time offsite event — it’s a discipline that must be exercised consistently. They discuss how to build a leadership rhythm that sticks, why transparency drives...
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The Price of Progress: Investing in Machines, People, and Trust
Making Sparks Podcast for Fabrication Leaders
🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥 In this episode, hosts Matthew and Casey sit down with Rob Sublette of Mountain Man Welding and Fabrication to talk about leadership, ownership transitions, smart investment in equipment, and building a business that thrives on quality and process. In this episode, you’ll learn: - Why investing in your business can inspire confidence in your team - How buying the right equipment sets up long-term growth - The importance of balancing financial realities with...
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From Logos to Legacy: Why Your Brand Needs a Story
Making Sparks Podcast for Fabrication Leaders
When your back is against the wall, you don’t get a playbook. You get a choice. From credit card debt and loan sharks to customs audits and six-figure B2B deals, this episode breaks down what it really looks like to build a business when you have no experience, no safety net, and no margin for error. Host Casey Voelker and co-host Matthew Nix sit down with Nick Scrivens of Forged Fabrics to unpack how storytelling, quality, and grit turned a struggling apparel startup into a premium B2B brand serving household-name manufacturers. This isn’t just a conversation about shirts. It’s about...
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From the Shop Floor to Magnolia Network: Why Authenticity Wins
Making Sparks Podcast for Fabrication Leaders
You don’t end up on the Magnolia Network by accident. You earn it through craftsmanship, discipline, and work that speaks for itself. In this episode of Making Sparks, host's Matthew Nix and Casey Voelker sits down with Rodney Ross and Jared “Cappie” Capp, the builders, craftsmen, and storytellers behind work that blends tradition with modern visibility. From hands-on trade skills to national recognition, this conversation digs into what it really takes to build credibility that lasts. Rodney and Cappie share their perspective on craftsmanship, leadership, and why authenticity still...
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The Science Behind Better Welders and Better Shops
Making Sparks Podcast for Fabrication Leaders
Most fab shops say they can’t find good welders. Nate Bowman says that’s not the real problem. From outdated training models to unclear career pathways to leaders expecting loyalty without direction, this episode breaks down why shops struggle to hire and retain talent and what to do instead. Live from FABTECH 2025, host Casey Voelker sits down with Nate Bowman, aka The Weld Scientist, to unpack the real science behind training welders, building sustainable career paths, and adopting technology without falling for hype. This conversation connects people, process, and innovation in a way...
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You Can’t Elbow Your Way to Leadership — Goodhart Sons’ Wake-Up Call
Making Sparks Podcast for Fabrication Leaders
Most fab shops talk about culture. Marc and Mike Goodhart had to rebuild theirs. From stepping into a fifth-generation family business… to confronting the hard truth that you can’t “muscle” your way into leadership… to reshaping a 90-year-old company around accountability, clarity, and people—the Goodhart brothers’ story is a blueprint for every shop trying to build something that lasts. In this episode, Marc and Mike open up about the real work behind succession, culture, profit-sharing, next-gen recruiting, and running a family business with honesty and humility. Their insights...
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Reviving the Trades: Santiago Rivera on Tough Love, Structure, and Second Chances
Making Sparks Podcast for Fabrication Leaders
Most welding instructors teach technique. Santiago Rivera teaches transformation. From learning to weld left-handed for a car… to surviving addiction… to rebuilding a welding program that changed hundreds of students’ lives—Santiago’s story is one of grit, redemption, and unwavering purpose. In this episode, Santiago opens up about the journey that shaped him, the students who motivate him, and the leadership philosophy that’s helping revive the trades for the next generation. It’s not just about welding. It’s about building people. In this episode, you’ll learn: How a...
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Character Over Competency: Why Blue Collar Leadership Starts with Vulnerability
Making Sparks Podcast for Fabrication Leaders
Most leaders in manufacturing are focused on performance, process, and technical competence. But when a team is underperforming, the root cause often has nothing to do with skills or processes like Lean—it's about character. In this essential episode, the hosts sit down with Mac and Ria, founders of Blue Collar Leadership, live from the Fabtech show floor. Drawing from 20 years on the factory floor and extensive work in the Lean methodology, Mac shares why the most critical investment a company can make is in the personal growth and character development of its frontline employees. ...
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Why Showing Up Still Matters in Manufacturing
Making Sparks Podcast for Fabrication Leaders
Most people see Fabtech as just a trade show. But for those in the fabrication world, it’s where the entire industry comes together — to connect, learn, and see what’s next. In this episode, Casey Voelker sits down with Rick Snyder of Multipress and Matt Crosby of Pacific Press live from the Fabtech show floor. Together, they talk about what it’s really like exhibiting, the value of showing up in person, and why networking matters now more than ever. It’s not just about machines and demos — it’s about people, partnerships, and perspective. In this episode, you’ll learn: What...
info_outlineDid you know that the way you're marketing right now could be your secret weapon for massive growth? In this eye-opening episode of MakingSparks, we dive deep with Alissa Paik, an expert in leveraging existing marketing efforts combined with new opportunities to improve your brand perception and marketing results. Alissa shares invaluable insights on why doubling down on your current strategies might be the key to unlocking your brand's full potential.
Join Casey Voelker, Matthew Nix, and Alissa Paik as they explore real-world examples and actionable tips that can transform your approach to marketing. Whether you're an entrepreneur, marketer, or simply curious about optimizing your efforts, this episode is packed with knowledge that could redefine your strategy.