Insights on Achieving High Growth Despite Challenges
Making Sparks Podcast for Fabrication Leaders
Release Date: 10/09/2024
What Modern Fabricators Can Learn from Blacksmiths
Making Sparks Podcast for Fabrication Leaders
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The Critical Few: How to Focus Your Business for Real Growth
Making Sparks Podcast for Fabrication Leaders
🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥 In this episode, hosts Matthew and Casey sit down with executive coach Brent Rasche to unpack what strategic planning really looks like inside a growing manufacturing business. From shiny object syndrome to identifying the “critical few,” this conversation dives deep into why planning isn’t a one-time offsite event — it’s a discipline that must be exercised consistently. They discuss how to build a leadership rhythm that sticks, why transparency drives...
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The Price of Progress: Investing in Machines, People, and Trust
Making Sparks Podcast for Fabrication Leaders
🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥 In this episode, hosts Matthew and Casey sit down with Rob Sublette of Mountain Man Welding and Fabrication to talk about leadership, ownership transitions, smart investment in equipment, and building a business that thrives on quality and process. In this episode, you’ll learn: - Why investing in your business can inspire confidence in your team - How buying the right equipment sets up long-term growth - The importance of balancing financial realities with...
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From Logos to Legacy: Why Your Brand Needs a Story
Making Sparks Podcast for Fabrication Leaders
When your back is against the wall, you don’t get a playbook. You get a choice. From credit card debt and loan sharks to customs audits and six-figure B2B deals, this episode breaks down what it really looks like to build a business when you have no experience, no safety net, and no margin for error. Host Casey Voelker and co-host Matthew Nix sit down with Nick Scrivens of Forged Fabrics to unpack how storytelling, quality, and grit turned a struggling apparel startup into a premium B2B brand serving household-name manufacturers. This isn’t just a conversation about shirts. It’s about...
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From the Shop Floor to Magnolia Network: Why Authenticity Wins
Making Sparks Podcast for Fabrication Leaders
You don’t end up on the Magnolia Network by accident. You earn it through craftsmanship, discipline, and work that speaks for itself. In this episode of Making Sparks, host's Matthew Nix and Casey Voelker sits down with Rodney Ross and Jared “Cappie” Capp, the builders, craftsmen, and storytellers behind work that blends tradition with modern visibility. From hands-on trade skills to national recognition, this conversation digs into what it really takes to build credibility that lasts. Rodney and Cappie share their perspective on craftsmanship, leadership, and why authenticity still...
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The Science Behind Better Welders and Better Shops
Making Sparks Podcast for Fabrication Leaders
Most fab shops say they can’t find good welders. Nate Bowman says that’s not the real problem. From outdated training models to unclear career pathways to leaders expecting loyalty without direction, this episode breaks down why shops struggle to hire and retain talent and what to do instead. Live from FABTECH 2025, host Casey Voelker sits down with Nate Bowman, aka The Weld Scientist, to unpack the real science behind training welders, building sustainable career paths, and adopting technology without falling for hype. This conversation connects people, process, and innovation in a way...
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You Can’t Elbow Your Way to Leadership — Goodhart Sons’ Wake-Up Call
Making Sparks Podcast for Fabrication Leaders
Most fab shops talk about culture. Marc and Mike Goodhart had to rebuild theirs. From stepping into a fifth-generation family business… to confronting the hard truth that you can’t “muscle” your way into leadership… to reshaping a 90-year-old company around accountability, clarity, and people—the Goodhart brothers’ story is a blueprint for every shop trying to build something that lasts. In this episode, Marc and Mike open up about the real work behind succession, culture, profit-sharing, next-gen recruiting, and running a family business with honesty and humility. Their insights...
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Reviving the Trades: Santiago Rivera on Tough Love, Structure, and Second Chances
Making Sparks Podcast for Fabrication Leaders
Most welding instructors teach technique. Santiago Rivera teaches transformation. From learning to weld left-handed for a car… to surviving addiction… to rebuilding a welding program that changed hundreds of students’ lives—Santiago’s story is one of grit, redemption, and unwavering purpose. In this episode, Santiago opens up about the journey that shaped him, the students who motivate him, and the leadership philosophy that’s helping revive the trades for the next generation. It’s not just about welding. It’s about building people. In this episode, you’ll learn: How a...
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Character Over Competency: Why Blue Collar Leadership Starts with Vulnerability
Making Sparks Podcast for Fabrication Leaders
Most leaders in manufacturing are focused on performance, process, and technical competence. But when a team is underperforming, the root cause often has nothing to do with skills or processes like Lean—it's about character. In this essential episode, the hosts sit down with Mac and Ria, founders of Blue Collar Leadership, live from the Fabtech show floor. Drawing from 20 years on the factory floor and extensive work in the Lean methodology, Mac shares why the most critical investment a company can make is in the personal growth and character development of its frontline employees. ...
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Why Showing Up Still Matters in Manufacturing
Making Sparks Podcast for Fabrication Leaders
Most people see Fabtech as just a trade show. But for those in the fabrication world, it’s where the entire industry comes together — to connect, learn, and see what’s next. In this episode, Casey Voelker sits down with Rick Snyder of Multipress and Matt Crosby of Pacific Press live from the Fabtech show floor. Together, they talk about what it’s really like exhibiting, the value of showing up in person, and why networking matters now more than ever. It’s not just about machines and demos — it’s about people, partnerships, and perspective. In this episode, you’ll learn: What...
info_outlineCurious about leadership and growth in metal fabrication? In this episode of Making Sparks, Casey Voelker and Matthew Nix sit down with Jeff Salyer from Wysong Manufacturing to discuss the importance of culture, leadership, and business strategy in the fabrication industry. Jeff shares his journey from law enforcement to marketing, and how Wysong has increased profits by 45% during an unpredictable year.
They dive into the power of custom press brakes, the role of automation in American manufacturing, and why it's essential to lean into company culture for success. If you're interested in insights on leadership, automation, and setting your business apart in today’s competitive market, tune in!
Breakdown of the Episode:
[0:00] Introduction to Episode
[2:40] Jeff’s journey to Wysong
[3:05] Introduction to Wysong Manufacturing
[6:00] Jeff's Transition from Law Enforcement to Marketing
[8:05] ProFab Alliance Spark of Knowledge
[10:30] Culture in the workplace
[13:10] Custom Press Brakes
[18:30] Marketing Strategies
[26:27] Future of Wysong
[28:56] Automation
[31:01] Advice for Industry Leaders
Resources Mentioned:
Paperless Parts
ProFab Alliance