Libsyn Directory

What *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)

Release Date: 11/21/2024

The Price Is Wrong: Does Price Really Matter to Customers?

Brain Driven Brands

Sarah, Nate and Consumer Casey go back to Chat to for another exciting game on pricing! Who will win the 3 round competition of real brands and their pricing decisions! Is it real or is it FAKE? Special Guest: Casey Levinger Instagram: CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

Built to Survive: Why The Brain Hates Your Ads

Brain Driven Brands

What actually makes people convert? 🤔 In this week’s episode, Sarah dissects one of her new favorite books on neuromarketing and psychology based advertising. She also sheds light on why most DTC brands ads are “hated” by the brain…and what you can do to change that in 2025 and beyond. Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

How to Teach Your Team to Activate the Buyer’s Brain: (Feat. Dr. Trautmann)

Brain Driven Brands

In this episode, Sarah sits down with international neuroscience and behavioral expert Dr. Thomas Trautmann to talk about the elephant in the room…THE BRAIN. We uncover the essential neurological processes that are hindering your sales, why your team often says “yes” but means “no”, and the one tactic you need to start using in your ads to go from a 20% chance of selling to a 70% chance. Guest: Dr. Trautmann Website: LinkedIn: https://www.linkedin.com/in/thomastrautmann/ Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube:...

The $100M Marketing Competition

Brain Driven Brands

Possibly one of the most fun episodes we’ve ever created. In this episode of Brain Driven Brands, Sarah and Nate go head to head in one of the most challenging Tweet: https://x.com/SarahLevinger/status/1887188821218926618 CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

Magically Increase Conversions With This Simple Psych Tactic

Brain Driven Brands

Welcome back to Brain Driven Brands! In this episode, Sarah and Nate break down some of the latest science around conversions, uncovering one of the least known (but highly powerful) psychology tactics that can boost LP conversion rates with just a simple tweak. (Hint: you’re probably already using it.) Tweet: Source: CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on...

Boomers Buy…But Not Like THAT (GM101)

Brain Driven Brands

Boomers have all the money, but most marketers have no idea how to sell to them. If you’ve ever wondered why your “cutting-edge” ad campaigns are getting ghosted by the 55+ crowd, this episode is for you. Sarah and Nate break down exactly why traditional marketing doesn’t work on Boomers—and what actually does. From why they still read long-form copy (yes, even the About Us page) to why a missing phone number on your site makes them assume you're running a scam, this episode is a hilarious yet practical guide to unlocking the $4.4 trillion Boomer buying power. What You’ll Learn:...

7 Things You Need to Stop Thinking as a Marketer (WL&WDJ)

Brain Driven Brands

In this episode, Sarah and Nate get real…we’re diving into some of the biggest marketing blunders, misconceptions, and downright incorrect beliefs that all of us in DTC either used to believe, or currently have so you can avoid the mistakes that will make it harder to grow. CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

Hey Guy, We Need to Talk…(About Generating Market Demand)

Brain Driven Brands

“Good product generates demand!” FALSE - good product is just a byproduct of demand, and we can prove it. In this episode, Sarah challenges Nate’s view on generating market demand and we go DEEP into what market tides are going to do next (hint: behavior is cyclical…everything comes back around). Tweet: CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:...

One Word to [Convert] Them All: Here’s What It Is!

Brain Driven Brands

In this episode of Brian Driven Brands, Sarah quizzes Nate on a 1970’s study around the simple word that gets people to say “yes” 94% of the time! 🤯 We also dive into how Nate’s going to use this in his ads this week as well as one place where he’s already using it…and didn’t even know it. Tweet: Jame’s Clear research: CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find...

DON’T Market Your App Until You Listen to THIS!

Brain Driven Brands

Biggest problem for apps - you can’t show transformation…you can only show features. So what should an app founder do to grow their brand? In this episode, Sarah and guest Aazar Shad break down the reality for most app brands (spoiler, it’s a freaking hard industry to be in) and chat angles that will not only bypass the brain’s natural desire to skip non-video ads, but also tap into what your customers want most. Sarah also uncovers a new message that might help one app brand unlock the growth they’ve been looking for for years…Even if you’re not in apps, you’ll want to listen...

More Episodes

On this episode of Brain Driven Brands, Nate has to face his own customer in a no-hold-back, deep conversation about what *really* makes them convert! We dive deep into the customer perception of the OG brand and dissect some ads in real time.

Guest: Casey Levinger

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

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