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The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?
04/03/2025
The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?
In this episode, we’re putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight’s new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink. Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face: Level 1: Pick a fight (a real one) Level 2: Design a ritual, not a funnel Level 3: Write a tattoo-worthy tagline Level 4: Turn product into identity Level 5: Face the final boss: Would anyone actually tattoo this brand? It’s fast. It’s fun. It’s uncomfortably honest. And it just might help you build the kind of brand that commands cult-leader status. CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:
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