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Amazon’s 25% Upsell Secret (That You Can Totally Steal)

Release Date: 05/22/2025

7 Good Cookies: The Marketing Lie That’s Costing You Growth

Brain Driven Brands

We kicked off Season 3 with some heat. 🔥 In this episode, Nate and Sarah talk about why the volume game in ads is broken — and how brands are shooting themselves in the foot by flooding their accounts with 100+ AI-generated ads a week. Spoiler: consumers aren’t dumb. They’re tired, frustrated, and tuning out repetitive, irrelevant creative. We share some new stats on consumer behavior (61% are less likely to buy after seeing the same ad too many times, 49% flat out refuse). We dig into why volume ≠ diversity, why overloading creative teams is unsustainable, and why the future...

🎉 Episode 100: The Top 7 Episodes You Need to Send to a Friend

Brain Driven Brands

In this episode of Brain-Driven Brands, Nate and Sarah kick off Season 3 by reflecting on some of our favorite episodes from past seasons, share the lessons that stuck with us, and give you a preview of what’s coming next. If you haven’t listened to Brain Driven Brands for long, or if you jut wanna send your friend some good content this week, SEND THEM THIS. 🔑 Key Takeaways Why “just spending more on ads” is the wrong lever—and the surprising shift that actually drives scale. The one theme that secretly connected our favorite past episodes (storytelling, bias, and...

Steal Your Customers from Your Competitors (the Easy Way)

Brain Driven Brands

In this episode, Nate and Sarah walk through one of the easiest ways to steal customers from your competitors using psychology and behavior science…by using Consumer Casey as a case study! JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

Boost Your Sales by 42%...With ONE Great [Secret]

Brain Driven Brands

On this episode of Brain Driven Brands, Sarah quizzes Nate on a super secret study that could boost his sales by 42%...if he’s only willing to do what Sarah says he should. 😅 Source: https://app.sciencesays.com/p/your-product-benefits-must-seem-related JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

Static Creative Ads, hate it or love it? (Feat. Joanna Wallace)

Brain Driven Brands

In this episode of Brain Driven Brands, special guest Joanna Wallace joins Nate and Sarah to look at some of Nate’s favorite ads and Joanna chimes in on what she likes and might not like. JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

5 Things Marketers Need to Stop Believing (Feat. Joanna Wallace)

Brain Driven Brands

In this episode of Brain Driven Brands, special guest Joanna Wallace joins Nate and Sarah to discuss some of the marketing strategies, tactics, methodologies and theory we’re just not gonna believe anymore…mostly because we were wrong about them. JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

We Made Mashed Potatoes (A Miscellaneous Episode)

Brain Driven Brands

We don’t even know how to describe this episode so...you’ll just have to listen to it. JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

“Nash Equilibrium" Is Why Your Competitors Are Winning

Brain Driven Brands

On today’s episode of Brain Driven Brands, we dissect a brand new psychological topic: Nash Equilibrium One that might mean the difference between JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

What’s NOT Working Tells You More About What Will (Here’s Why…)

Brain Driven Brands

ON this episode of Brain Driven Brands, Sarah has beef with Nate, we talk about the Tampon ad that changed a nation, and dissect the real reason your ads aren’t working! All this and more… JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

Want to Boost CVR by 5X? Don’t test hooks…JUST DO THIS!

Brain Driven Brands

Sarah and Nate are back for another round of “guess the study”! This time, Sarah quizzes Nate on a marketing study that showed one super secret hack for increasing customer’s likelihood to buy by 5.43X! JOIN The TETHER Community- CoHost: Nate Lagos Twitter: LinkedIn: Tactical and Practical Podcast: Learn more at: https://www.tetherinsights.io/ Twitter: Linkedin: Instagram: Watch me on YouTube: Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:

More Episodes

What if your product layout was costing you conversions…and you didn’t even know it?

In this episode, we unpack the psychology behind horizontal vs. vertical product displays, and how Amazon quietly uses this principle to push higher-quality, higher-priced items—boosting premium conversions by up to 25.7%.

You’ll learn:

Why horizontal layouts make people focus on quality, not price
How vertical layouts shift attention to secondary features
The subtle design choice that could instantly raise your AOV

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

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