Stop Staring at Me: The Weird Psychology of Eye Contact in Ads đ
Release Date: 10/23/2025
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info_outlineIn this Brain Driven Brands episode, Nate and I unpack a wild little study that found ads can be 30% more effective depending on where your modelâs eyes are looking.
Turns out, the difference between âI trust this brand with my organsâ and âwhy is she looking at me like that?â comes down to whether your product is utilitarian or hedonic (fancy words for âpracticalâ vs âfunâ). We break down why eye contact builds trust for supplements and skincareâbut looking away sells fashion and for-funsies products.
TL;DR: Your modelâs gaze might be the cheapest conversion hack youâve never tested.
đ Learn more how to become a psychology-based performance marketer: skool.com/tether-lab
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
CoHost: Sarah Levinger
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg