#453 - Dr. Monica Vermani gets REAL about Stop Existing and Start LIVING
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Experienced Licensed Clinical Psychologist with a demonstrated history of working in the health wellness and specializes working with mood, anxiety and trauma populations. Skilled in corporate wellness, family/couples counselling, negotiation, Psychological Assessments, Crisis Intervention, Self-esteem building, cognitive behavioural therapy and mindfulness meditation practices. Strong healthcare services, professional graduated from Certified Coaches Federation, UofT and worked in correctional facilities, as well as at reputable hospitals including Lakeridge mental health, CAMH and UHN. Learn...
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#452 - Ryan Hanley gets REAL about being On a mission to help leaders FINISH BIG.
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Ryan Hanley is the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm built off his 18 years of industry experience. Learn more at https://ryanhanley.com Ryan was previously the founder and CEO of Rogue Risk, a first-of-its-kind digital commercial insurance agency. He’s also held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. In addition, Ryan is a sought-after keynote speaker on leadership, growth, and insurtech, bestselling author of Content Warfare, and producer of the industry's top podcast, the Finding Peak Podcast. Ryan...
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#451 - Cari Jacobs-Crovetto gets REAL about becoming a Highly Effective Uniquely HUMAN
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I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety...
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#450 - Mike Caldwell gets REAL about using Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings
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As The Marketing Medic, I leverage my trademarked Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings. My mission is to help clients identify and deeply understand their audiences, enabling them to craft a resonant Empathic Marketing message that makes their audience feel truly understood. With a strong foundation in empathy, I expertly build customized websites and sales funnels designed to deliver your messages to a receptive audience primed for conversion. My holistic approach combines empathy, strategy, and technology to help clients not only...
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#449 - Jason Friedman gets REAL about Scaling Your Business by Obsessing over your Customers’ Success
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Imagine a captivating performance where the audience is completely transfixed. Not a peep. Total focus, until, suddenly, rising as one, they leap to their feet, furiously applauding and demanding more. Why? The audience was taken on a journey. Their needs were anticipated and then met. Their attention was earned and then held. Their entire experience was meticulously crafted and delivered. And then the audience demanded more. That's the power your organization can command to scale your business with the support of our team at CXFormula, LLC. Together my long-time business partner,...
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#448- Shane Mishler gets REAL about Driving Operational Excellence and Relationship Building in Tech
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🚀 Driving Operational Excellence and Relationship Building in Tech As the Chief Operating Officer at SD Tech, I lead our dynamic team in providing consultation, implementation, and support for technology and IT solutions to businesses. We have disrupted this space by not just focusing on tech, but on people. We're about building lasting relationships. We believe in the power of partnerships – and we exemplify this with our talented employees, valued clients, and the extended network of friends and family. At SD Tech, we don't just offer IT solutions; we cultivate partnerships. Let's...
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#447 - Arsh Sanwarwala gets REAL about Data-Driven And High-Converting Websites
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Investing in a website that is not optimized for conversions is like pouring water into a leaky bucket with a hole in it. You are likely spending thousands of dollars on your digital marketing efforts, all to have your website not properly optimized to convert that traffic into buyers. Acquiring traffic is becoming increasingly expensive and competitive every single day. With the increased cost of customer acquisition, it’s crucial that your brand converts as many visitors into buyers as possible. That’s where ThrillX comes in. We are a Canadian-based UX/UI Design and Conversion Rate...
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#446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth.
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As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company. Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected. At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals. We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern approach aligned with how today's prospects...
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#445 - Jermane Cheathem gets REAL about Traveling the World & The Solopreneur Freedom Formula
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Life Is Too Short To Struggle To Get Clients. Feeling frustrated? I’ve been there. You shouldn’t have to waste your life figuring it all out on your own. You were designed for more and you know it. You deserve a simple plan that works. Success is simpler than you think. – Jermane
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#444 - Josh Fuller gets REAL abou DX + Brand + People
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After spending the last decade leading engagements with outstanding studios like Deloitte Digital and SpireDigital, and then moving into the startup world with groups like HumanCode and Helix, I’m thrilled to again be returning to my roots of independent product and creative consulting. Focusing on brand strategy and creation, digital product and design engagements.
info_outline**WHAT WE DO**
We develop insights into what buyers need to know and experience before they will invest in your solution.
These insights are 100% fact-based and developed through in-depth interviews with recent buyers.
Buyer personas take all the guesswork out of marketing and sales by revealing your buyers:
1 - Priority Initiatives - what triggers buyers to look for your solution now
2 - Success Factors - results that buyers expect from their investment
3 - Perceived Barriers - purchase fears and concerns that they have
4 - Decision Criteria - criteria buyers use to evaluate their options
5 - Buyer's Journey - steps, people involved, resources trusted
Use these insights to develop strategies and messaging that influence buyers at each stage in the funnel.
**RESULTS YOU CAN EXPECT**
(client testimonials):
“It's like getting the answers before the test! Because we’re using the language of customers and focusing on their priorities, we’ve engaged 8,100 new buyers this year, nearly doubling the 4,400 from all of last year.” (CMO)
“The pipeline experienced triple-digit growth from the new messaging. Our sales reps really appreciate it. We're making their lives easier because we’re telling them how to win!” (VP, Product Marketing)
“At a recent trade show, our biggest competitor was across the aisle. When visitors came to our booth, they asked what made us different. We were ready – the persona work made it easy to communicate differentiation. It was the most successful trade show we’ve ever done!” (SVP, Marketing)
“The insights told us what to say and not to say. It contributed to a new tagline and a deep awareness of buyer journey stages. It helped us build specific marketing elements for different stages: what to say to whom, when.” (CMO)
“We streamlined our messaging to the most important touchpoints, to the kind of education buyers actually want. Now we can say to our colleagues, ‘These are the messages we need to say and why.’” (Director, Brand Marketing)
**NEXT STEPS**
Contact us to learn more; we'd love to hear about your buyer persona needs.
https://buyerpersona.com/contact-us.