#464 - Stewart Cohen gets REAL about producing Visual work that resonates far beyond our field.
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My company is called SCPictures, which is a full-service production company catering to the advertising/marketing world. "We produce work that resonates far beyond our field." I am a director/photographer who strives to capture the spirit of the moment from the viewer's perspective so that the results are genuine. "We continually strive to work with like-minded people to create extraordinary work." Stewart’s Profile Websites In 2019, I took on SuperStock, a media licensing house that has been around since 1973. With my team of twelve, we collectively manage twenty-five...
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#463 - Jesse P. Gilmore gets REAL about Launching your scalable agency offer in 14 days.
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Attention: Full service, creative, marketing agency owners. The number #1 reason you started the agency: 1) Freedom That's how simple it is. You want to grow your agency while working less in the business, right? We help you transform from the hustler/doer to the CEO. With our Leverage for Growth program and my 1-1 support, together we: — Create scalability in your agency so as you take on more clients, you don't increase your personal hours to serve them. — Increase your revenue by consistently attracting your dream clients that value your services through an effective...
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#462 - Luis Garcia gets REAL about Your Ai-Power Virtual Training Deparment
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Luis is a seasoned international executive who has been working in technology, digital media, and education for over twenty five years. He specializes in driving new ventures and products to rapid growth by building effective teams that use innovation, technology and creativity to solve complex problems. A life-long technologist with acute business acumen, he thrives at the union of people, product, technology, marketing and operations. Luis is the co-founder of Collectiva, a company that offers fractional executive services for game tech startups. At Collectiva, Luis partners with companies...
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#461 - Nina Sossamon-Pogue gets REAL about the story from Olympic Dreams to Resilience Queen
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Join us this week on Be Real as we sit down with Nina Sossamon‑Pogue, a remarkable thought leader and speaker whose journey spans elite gymnastics, award-winning journalism, corporate leadership, authorship, and resilience advocacy. From her early days as a USA Gymnast and Olympic hopeful—training away from home at just 13—to a career-ending injury at LSU, Nina's life took unexpected turns. She successfully transitioned into journalism as an Emmy‑winning news anchor, then pivoted again into the tech world as a corporate executive during a successful IPO. Still seeking purpose...
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#460 - John Horn get REAL about Dominating Google Ads and Growing your Business
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StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. I invest my time and energy into equipping our team to provide best-in-class service to our clients. We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths. Team Building: I'm always on the lookout for stellar...
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#459 - Bob Bowdon gets real about Monetizing Content Isn't Greed, It's Fairness with VidaFair
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If artistic painters can decide prices for their work, why shouldn't filmmakers and video content creators? VidaFair is a new pay-per-rental video monetization platform based on fair pricing and transactions between creators and consumers. VidaFair allows video creators to set their own fee for 24-hour video stream rentals of their content. Video viewers pay the content creator fee and a small fee to VidaFair, without being asked to subscribe to anything, ever. Creators and viewers get the safety and security of the PayPal payment processing. We do believe content creators...
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#458 - Alia Yasmin Khan gets REAL about CREATE-REWIRE-ACCOMPLISH
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--Sublime Knowledge Mindset Coaching Personalized Coach-Podcaster-Author-Speaker CREATE-REWIRE-ACCOMPLISH Unlock your Mind and Transform your Life through Personal Growth and Development.
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#457 - Michal Stawicki gets REAL about helping solopreneurs to grow their business faster and with less stress
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Business coach & mentor | I help solopreneurs to grow their business faster and with less stress
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#456- Jack Skeels gets REAL about Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed organizations
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With over 11 years of experience as the CEO and Founder of AgencyAgile, Inc., I help agencies, digital shops, consultancies, and other project-driven organizations achieve higher productivity, quality, and happiness. I leverage my background in finance, entrepreneurship, industrial engineering, and computer science, as well as my certifications in Scrum and Coaching, to deliver customized solutions that address the most endemic problems in the agency world. I am also the author of "Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed...
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#455 - Brent Keltner gets REAL about The Revenue Acceleration Playbook
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Buyer Personalization Drives Revenue Generate more qualified leads that close and upsell faster from each buyer or customer interaction. https://winalytics.com/ According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers. Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction. Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for...
info_outline**WHAT WE DO**
We develop insights into what buyers need to know and experience before they will invest in your solution.
These insights are 100% fact-based and developed through in-depth interviews with recent buyers.
Buyer personas take all the guesswork out of marketing and sales by revealing your buyers:
1 - Priority Initiatives - what triggers buyers to look for your solution now
2 - Success Factors - results that buyers expect from their investment
3 - Perceived Barriers - purchase fears and concerns that they have
4 - Decision Criteria - criteria buyers use to evaluate their options
5 - Buyer's Journey - steps, people involved, resources trusted
Use these insights to develop strategies and messaging that influence buyers at each stage in the funnel.
**RESULTS YOU CAN EXPECT**
(client testimonials):
“It's like getting the answers before the test! Because we’re using the language of customers and focusing on their priorities, we’ve engaged 8,100 new buyers this year, nearly doubling the 4,400 from all of last year.” (CMO)
“The pipeline experienced triple-digit growth from the new messaging. Our sales reps really appreciate it. We're making their lives easier because we’re telling them how to win!” (VP, Product Marketing)
“At a recent trade show, our biggest competitor was across the aisle. When visitors came to our booth, they asked what made us different. We were ready – the persona work made it easy to communicate differentiation. It was the most successful trade show we’ve ever done!” (SVP, Marketing)
“The insights told us what to say and not to say. It contributed to a new tagline and a deep awareness of buyer journey stages. It helped us build specific marketing elements for different stages: what to say to whom, when.” (CMO)
“We streamlined our messaging to the most important touchpoints, to the kind of education buyers actually want. Now we can say to our colleagues, ‘These are the messages we need to say and why.’” (Director, Brand Marketing)
**NEXT STEPS**
Contact us to learn more; we'd love to hear about your buyer persona needs.
https://buyerpersona.com/contact-us.