002: Fran-Biderman Gross - Advantages
Best People: Best Place w/ Matt Granados
Release Date: 01/10/2022
What Makes Tracy Marlowe & Creative Noggin a Best Place to Work: Fostering Open Communication and Feedback
Best People: Best Place w/ Matt Granados
Tracy Marlowe, CEO of Creative Noggin, discusses how her company prioritizes employee well-being, individual growth, and community involvement. The company focuses on creating a culture that supports work-life balance and encourages employees to pursue their dreams. They have a strong emphasis on open communication and feedback, allowing employees to feel comfortable saying 'I don't know' and seeking help when needed. Creative Noggin also hires based on personality fit and provides flexibility in work schedules. They engage in pro bono work for organizations that support women and provide...
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What Makes James Ricci & Roy Foss Automotive Group a Best Place to Work: Continuous Learning and Unconventional Approaches
Best People: Best Place w/ Matt Granados
In this episode, Matt Granados interviews James Ricci, the President and COO of the Royfoss Automotive Group. They discuss how the company pours into its employees through training, personal development, and community involvement. James emphasizes the importance of the Foss Circle, which focuses on individual development, relationships, and impact. He also highlights the company's open-door policy and willingness to seek external training and support. James shares how they prioritize employee well-being, mental health, and work-life balance. He also discusses the importance of continuous...
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What Makes Jeremy Ames and Cory Sanford & Guidant Financial a Best Place to Work: Fostering Work-Life Balance in a Fully Remote Environment
Best People: Best Place w/ Matt Granados
Summary: Guidant Financial is a company that focuses on helping people use retirement funds to buy and start small businesses. They also provide ongoing support as a third-party administrator of 401k plans. The company strongly emphasizes caring for its employees and creating a positive work culture. They send out weekly emails from the CEO, Jeremy, that include value stories, updates on strategic goals, and closing thoughts. They also have a buddy system called 'Partner in Crime' where new employees are paired with a more experienced team member to provide support and guidance. The company...
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What Makes John Hall & Relevance a Best Place To Work: Building a Culture of Care
Best People: Best Place w/ Matt Granados
In this conversation, Matt Granados interviews John Hall, the CEO of a growth marketing service firm. They discuss how to grow employees, how to grow as a person, and how to give back to the community. The conversation highlights the importance of coaching from the leadership team, providing access to resources and trainings, and creating a safe and encouraging work environment. They also discuss the concept of missionary employees versus mercenaries and the value of giving and receiving honest feedback. John Hall emphasizes the importance of being genuine, showing appreciation, and...
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What Makes Great Plains Kubota a Best Place to Work: Building Leaders and Increasing Productivity
Best People: Best Place w/ Matt Granados
Join Shawn Priddy, Chief Operations Officer of Great Plains Kubota, as he delves into the transformative impact of implementing LifePulse in their organization. Discover how this strategic initiative has led to a significant increase in time efficiency and productivity, with an expected 15-20% boost. Shawn highlights the importance of follow-through and accountability among leaders and the positive outcomes of the optimization overhaul workshop, which has reduced excuses and revealed employees' growth potential. Great Plains Kubota is dedicated to developing leaders who are deeply...
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What Makes Todd Brand & Brand Asset Management Group a Best Place To Work: Nurturing Excellence
Best People: Best Place w/ Matt Granados
In this conversation, Matt Granados interviews Todd Brand, the owner of Brand Asset Management Group Inc., a wealth management firm. They discuss the importance of caring for employees and investing in their personal growth. Todd emphasizes the significance of love and how it impacts both the team and the clients. He believes that healthy people help people and that love is a powerful force in the workplace. Todd also talks about the role of faith in their business and how it influences their approach to serving clients. The conversation highlights the importance of bringing one's authentic...
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Jim Hicks - Why CCK Strategies is a "Best Place To Work"
Best People: Best Place w/ Matt Granados
Jim Hicks, CFO and COO of CCK Strategies, shares how the company prioritizes the well-being and growth of its employees. CCK Strategies, a public accounting firm, treats each employee as an individual and values their personal and professional development. They have created a culture that emphasizes work-life balance and encourages employees to take care of themselves. The company also focuses on hiring individuals who are a cultural fit and protects their culture by treating everyone with kindness and respect. In this conversation, Jim Hicks, a partner at CCK Strategies, discusses the...
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David Shamszad and SG Real Estate Nurturing Growth Through a Journey of Personal Development and Community Impact
Best People: Best Place w/ Matt Granados
In this conversation, Matt Granados interviews David Shamszad, CEO of SG Real Estate. They discuss David's personal journey, the growth of SG Real Estate, and the company's commitment to its employees, community, and customers. David shares his experiences with bipolar disorder and addiction, highlighting the importance of mental health and personal growth. The conversation also explores the significance of implementing standard practices and core values in the company, as well as the impact of community involvement and giving back. David Shamszad discusses the importance of creating a...
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Eric Watkins – Crafting a Culture of Success at Abstrakt Marketing Group
Best People: Best Place w/ Matt Granados
Episode Overview: Join Matt Granados as he converses with Eric Watkins, President of Abstrakt Marketing Group. Discover the secrets behind the company's thriving culture and Watkins’ journey from intern to president. Episode Description: Dive into an insightful conversation with Eric Watkins, President of Abstrakt Marketing Group, as he shares his journey and strategies for building a top workplace. Host Matt Granados uncovers the principles and practices that make Watkins' leadership and company culture stand out. Key Points Discussed: Eric Watkins' Career Path: Explore Watkins’...
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Episode 0018: Sam Burkhan - ITF Group
Best People: Best Place w/ Matt Granados
Welcome to Episode 18 of Best People: Best Place w/ Matt Granados! This week we have an amazing guest - Sam Burkhan, CEO and founder of ITF Group out of St. Louis. ITF Group is a full-service transportation company with the capabilities, expertise, and resources to help you take your business to the next level! Sam holds a Bachelor’s degree in Finance and Bachelor of Science from Valdosta State University in in Valdosta Georgia. Later, Sam studied finance at Harvard Business School in Boston, Massachusetts. Sam started his logistics company in his home in 2012 with one tractor-trailer and...
info_outlineWelcome to Episode 2 of Best People: Best Place with Matt Granados! Meet Fran Biderman-Gross, the Founder and CEO of Advantages, an award-winning branding and marketing agency. The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational 3 keys: Purpose, Values, and Story.
Advantages is a paradigm for the 3 keys; shared values are infused into every action with clients and every project is an opportunity to demonstrate how to bring Purpose into marketing, branding, leadership, and culture. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth.
Fran is also the host of the podcast 'Drive Profit With Purpose' , and is the co-author of How to Lead A Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit published by Wiley.
Listen in as Fran shares the ways she has built up her business and overtime created an incredible work environment that employees can grow in!
To learn more, visit www.advantages.com and www.3keysbook.com