017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations
Better PR Now with Mark Phillips
Release Date: 07/28/2018
021 - Fred Wellman - Hardest working man in PR
Better PR Now with Mark Phillips
Fred Wellman is founder of ScoutComms, a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing programs that enable businesses to work with non-profits to support America’s troops and military families. He explains why he started his own PR agency, why running a B Corp can create a competitive edge in attracting clients and employees, and the importance of serving pro bono clients. As the hardest working man in public relations, Fred Wellman is the James Brown of PR.
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020 - Curtis Sparrer on why celebrity interviews are like a high-performance sport
Better PR Now with Mark Phillips
Curtis Sparrer, principal at Bospar PR in San Francisco, shares terrific insights on why celebrity interviews are like a high-performance sport. He also explains how to set up really successful media engagements, tips on working with celebrities (he's done award-winning work with George Takei of Star Trek fame), and how to grow trust-based relationships with clients. Working with a celebrity or CEO on successful media engagements: Consider what they can and can’t talk about; do a deep dive with them and their management team about those issues before any media interviews. Before an...
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019 - Josh Elledge generated $6 Million in free publicity!
Better PR Now with Mark Phillips
Josh Elledge built and runs two very successful businesses: Savings Angel and Up My Influence. He generated more than $6 million dollars in publicity, essentially for free. Josh shares with us how he did it and he lays out the steps we can take right now to build our authority and promote our own businesses in the same way.
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018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands
Better PR Now with Mark Phillips
Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook. Michael's word of wisdom: "Start creating content; just do it."
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017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations
Better PR Now with Mark Phillips
Amy Sutton, founder of , takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We also explore the importance of relationships in PR and communications, and how to set expectations in client-agency relationships. Amy recently published an article on LinkedIn titled “,” in which she challenges the stereotype of “the PR Girl” and why that stereotype hurts both public relations professionals and their agencies, in part because of the reinforcement of glass ceilings. We explore the importance of diversity in public relations...
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016 - Jake Eisenberg turbocharges lead generation via social media
Better PR Now with Mark Phillips
I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well.
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015 - Strategic Communication lessons from the Marine Corps
Better PR Now with Mark Phillips
I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps.
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014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency
Better PR Now with Mark Phillips
The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our official transcription partner, transcribeme.com. If you'd like to see an example of their terrific work, check out the "notes" page on the Better PR Now website. For a 25% discount on their services, go to transcribeme.com/betterprnow. Today, we're fortunate to be joined by Curtis Sparrer, principal at Bospar in San Fransisco. Bospar recently won the PR Week...
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013 - Jason Anderson explains why emotional stories hook customers
Better PR Now with Mark Phillips
I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded in the Wholefoods Supermarket in Pentagon City, Virginia.
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012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD
Better PR Now with Mark Phillips
Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations, intern boss suggested it. Loves how dynamic working in PR is and how you get to “peek into” and get a behind-the- scenes view of other industries and companies. Likes: You have to continue to learn and grow. You will always be challenged. As technology changes and, how we consume news and media also change, you have to adapt. The importance of balancing the needs of your...
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