Fintech Without Friction: Speeding Up Success with Product Ops
The Claw
In this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce friction in a complex fintech landscape. Poonam shares her journey from finance to product strategy, explains the importance of cross-functional collaboration, and unpacks why bundled pricing, onboarding speed, and client experience are key differentiators in today’s payments market. If you’re navigating product development, go-to-market strategy, or global fintech expansion, this...
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What’s Your Business Worth? How interVal Is Changing the Game
The Claw
Eric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping advisors and business owners take control of their futures. Learn how AI and storytelling intersect in the financial space—and why you need to know what your business is really worth. To connect with Karen, click here: To connect with Eric, click here: To subscribe to our YouTube channel, click here:
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Investing in Innovation: How VentureSouth Helps Angel Investors Fuel Southern Startups
The Claw
In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing accessible for newcomers and seasoned investors alike, with a special focus on high-growth companies in the Southeastern U.S. Paul shares his journey from medieval history scholar to investment banker to startup backer, and explains how VentureSouth helps everyday investors support local innovation without going it alone. You’ll hear insights on the rise of alternative...
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From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work
The Claw
In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation. Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step...
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Fixing the Follow-Up: CRM Strategy for Complex Sales
The Claw
In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for complex sales cycles, and reveals a tool that helps visualize CRM impact in real dollars. If your leads are vanishing into the "Upside Down," this one’s for you. To connect with Jason, click here: To...
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The Future of Content Creation Is Smarter (and More On-Brand)
The Claw
In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution—and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing operations with confidence in the age of AI Whether you’re a...
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Moving Minds: How ActivEd Is Redefining Learning Through Motion
The Claw
In this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech startup, and how Active Ed is helping students nationwide learn through motion. From classroom innovation to state-level contracts, this is a powerful conversation about education, entrepreneurship, and the connection between physical activity and cognitive success. To connect with Julian, click here: To connect with...
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Employee Motivation 101: The Secrets Behind Effective Incentive Programs with Don Doster
The Claw
What really motivates people to take action? Whether it’s improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what’s working now—and what’s...
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Conquering the Legal Industry's Marketing Challenges with Luis Scott
The Claw
In this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of . Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms scale to eight-figure revenues. Luis and Eric dive into the complexities of marketing within the legal field, navigating ethical rules that vary by state, and pushing the boundaries when it comes to self-promotion. Luis shares insights from his experience helping law firms expand their reach while adhering to legal regulations, including the unexpected hurdles of building a personal brand as a lawyer....
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Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth
The Claw
In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face...
info_outlineIn this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech startup, and how Active Ed is helping students nationwide learn through motion. From classroom innovation to state-level contracts, this is a powerful conversation about education, entrepreneurship, and the connection between physical activity and cognitive success.
To connect with Julian, click here: https://www.linkedin.com/in/julian-reed-1229b332/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg