loader from loading.io

BTI #242: The Actual Role of Marketing with Shannon Fable

Beyond the Image Podcast

Release Date: 06/02/2021

BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman show art BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman

Beyond the Image Podcast

I get to chat with my friend, Chris Goodman, the coach who helps other business owners unpack what it is that we are stuck with in order to move forward more effectively in our business. Chris and I met several years ago at a mastermind session. Every time we had a breakout session, I tended to gravitate towards whatever Chris was saying because it had so much weight and power that I could implement in my own business.

BTI #284: How to Land a Magazine Cover show art BTI #284: How to Land a Magazine Cover

Beyond the Image Podcast

It’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021.

BTI #283: Creating Recurring Revenue with John Warrillow show art BTI #283: Creating Recurring Revenue with John Warrillow

Beyond the Image Podcast

If today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.

BTI #282: Why Pitching is So Scary show art BTI #282: Why Pitching is So Scary

Beyond the Image Podcast

In this episode,. I’m talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves.

BTI #281: How NOT to Pitch to Magazines show art BTI #281: How NOT to Pitch to Magazines

Beyond the Image Podcast

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I’m diving into that and bringing in my 20 year personal experience in the industry. 

BTI #280: Get Published in Best Holistic Life Magazine with Jana Short show art BTI #280: Get Published in Best Holistic Life Magazine with Jana Short

Beyond the Image Podcast

Today, we’re talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business.

BTI #279: Paid Ads vs. Earned Media show art BTI #279: Paid Ads vs. Earned Media

Beyond the Image Podcast

Today, I’m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media.

BTI #278: Opportunities to Get Published show art BTI #278: Opportunities to Get Published

Beyond the Image Podcast

First, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for FITposium 2021. We’ve never had this many media opportunities in the other 6 years we’ve done this conference!

BTI #277: Niche Please with Skyler Irvine show art BTI #277: Niche Please with Skyler Irvine

Beyond the Image Podcast

In today's episode, we’re going to chat about why YOU have been struggling with standing out within your market or demographic.

BTI #276: How to Speak on More Stages show art BTI #276: How to Speak on More Stages

Beyond the Image Podcast

This episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for your business. I’ve been doing this in my career for 20 years now and it is a phenomenal way to amplify your authority. 

More Episodes

We have a special episode for you today. As we were going back through our archives, I found this interview with Shannon Fable back in 2019 for a separate podcast that I used to run called the FITposium podcast. As I was re-listening to this interview, I realized this was such an in depth, powerful interview about marketing and how we chose to market our brand and services, I knew I needed to share this with you. So, let’s dive in.

Shannon Fable is a fitness business consultant and serves as chair of the board for American Council on Exercise’s (ACE). Shannon focuses on business development with fitness brands; she helps them dig into where they want to go, who they think their target market is, and help them develop a strategic plan on how to get there.


  • How the fitness and health industry has changed in the last 3-5 years.
  • The importance of working from an abundance mentality in this industry.
  • Earning the attention of the audience you’re trying to connect with correctly.
  • Realizing that marketing doesn’t get you clients, it gets you awareness.
  • Why having patience in the sales cycle is key.

“When their (the customer’s) level of trust lines up with the value they’re putting on what you’re doing, then they will buy.”

  • Not being afraid to give, give, give, and give in order to build relationships.
  • Why content marketing is crucial.
  • To stop selling out of your own pocket.
  • What to do differently when price is an objection.
  • Why you need to set up a business and offer a variety of services/products.
  • The 3 things you can always monetize:
  1. A digital product for passive income
  2. A group product
  3. A one-on-one coaching product
  • Are you a freelancer or an entrepreneur?
  • How and why you need to get really clear about what you want. 

“If you’re not willing to give away your information without fear that giving it away will steal from your potential to monetize what you know, you are not going to make it in this business because people can get that information somewhere else.”

Connect with Shannon:

Website: www.shannonfable.com/

Instagram: @sfable

Share this podcast with a friend and remember to leave a 5-star review!

BIG NEWS! We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

  • Brings together entrepreneurs to connect and support each other.
  • Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
  • It’s a brand new and revamped mastermind.
  • A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
  • A photoshoot with me so I can help you build marketing materials for your brand and business development.
  • Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.