loader from loading.io

BTI #251: Important Facebook Advertising Changes with Amy Bliefnick

Beyond the Image Podcast

Release Date: 06/23/2021

BTI #288: I Can't Do This! show art BTI #288: I Can't Do This!

Beyond the Image Podcast

Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it!

info_outline
BTI #287: Create a Brand Worth Noticing with Ashley Drummonds show art BTI #287: Create a Brand Worth Noticing with Ashley Drummonds

Beyond the Image Podcast

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business.

info_outline
BTI #286: Lessons Learned from FITposium '21 show art BTI #286: Lessons Learned from FITposium '21

Beyond the Image Podcast

It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It’s one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number.

info_outline
BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman show art BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman

Beyond the Image Podcast

I get to chat with my friend, Chris Goodman, the coach who helps other business owners unpack what it is that we are stuck with in order to move forward more effectively in our business. Chris and I met several years ago at a mastermind session. Every time we had a breakout session, I tended to gravitate towards whatever Chris was saying because it had so much weight and power that I could implement in my own business.

info_outline
BTI #284: How to Land a Magazine Cover show art BTI #284: How to Land a Magazine Cover

Beyond the Image Podcast

It’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021.

info_outline
BTI #283: Creating Recurring Revenue with John Warrillow show art BTI #283: Creating Recurring Revenue with John Warrillow

Beyond the Image Podcast

If today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.

info_outline
BTI #282: Why Pitching is So Scary show art BTI #282: Why Pitching is So Scary

Beyond the Image Podcast

In this episode,. I’m talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves.

info_outline
BTI #281: How NOT to Pitch to Magazines show art BTI #281: How NOT to Pitch to Magazines

Beyond the Image Podcast

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I’m diving into that and bringing in my 20 year personal experience in the industry. 

info_outline
BTI #280: Get Published in Best Holistic Life Magazine with Jana Short show art BTI #280: Get Published in Best Holistic Life Magazine with Jana Short

Beyond the Image Podcast

Today, we’re talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business.

info_outline
BTI #279: Paid Ads vs. Earned Media show art BTI #279: Paid Ads vs. Earned Media

Beyond the Image Podcast

Today, I’m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media.

info_outline
 
More Episodes

Today, we are chatting all about all things related to the changes that we’ve seen in the Facebook advertising platform, what this means for anyone who has advertised or is planning to advertise, and what we as business owners need to know to best equip ourselves for this change.

As we see shifts organically or from changes in algorithms, it’s important for us to talk about the way it effects our business. We are so honored to have our very own, Amy Bliefnick on today. Amy does all our in-house marketing and advertising. She has been in the digital marketing space for over 10 years and has homed in on Facebook advertising as her main way to drive traffic to and scale her client’s businesses.

IN THIS EPISODE

  • The new changes in the Facebook advertising platform.
  • The new iOS 14 update and how we can respond as advertisers.

“If you stick to the foundations, you should be fine through everything else.” 

  • Why your visibility may decrease with this new update via no longer have cookie-based advertising.
  • It’s important to know, as of now, this is only happening on Apple mobile devices, but we believe other companies will quickly follow (and some already are!).
  • Things that have been effected: CPMs, not being able to create large retargeting audiences, a decreased look alike audience, Facebook reports will no longer be reliable.
  • Strategic and tactical actions you can take to combat these changes.
  • The importance of understanding that consumer demand is ever changing so we must be ready,
  • Domains and subdomains and how to get verified.
  • 8 conversion events and how to set them up.
  • Why thank you pages are important in tracking your advertisements.
  • Conversion API – the new way of doing things moving forward and how you can do it.
  • Diversifying your leads. 

Connect with Amy:

Website: www.511west.com

Instagram: @amy511west

Message her on her website or Instagram to receive a training on how to put these things into practice!

Share this podcast with a friend and remember to leave a 5-star review!

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com 

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

  • Brings together entrepreneurs to connect and support each other.
  • Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
  • It’s a brand new and revamped mastermind.
  • A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
  • A photoshoot with me so I can help you build marketing materials for your brand and business development.
  • Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com