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BTI #254: Becoming Your Own Publisher with Cynthia Sassi

Beyond the Image Podcast

Release Date: 06/30/2021

BTI #288: I Can't Do This! show art BTI #288: I Can't Do This!

Beyond the Image Podcast

Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it!

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BTI #287: Create a Brand Worth Noticing with Ashley Drummonds show art BTI #287: Create a Brand Worth Noticing with Ashley Drummonds

Beyond the Image Podcast

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business.

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BTI #286: Lessons Learned from FITposium '21 show art BTI #286: Lessons Learned from FITposium '21

Beyond the Image Podcast

It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It’s one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number.

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BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman show art BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman

Beyond the Image Podcast

I get to chat with my friend, Chris Goodman, the coach who helps other business owners unpack what it is that we are stuck with in order to move forward more effectively in our business. Chris and I met several years ago at a mastermind session. Every time we had a breakout session, I tended to gravitate towards whatever Chris was saying because it had so much weight and power that I could implement in my own business.

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BTI #284: How to Land a Magazine Cover show art BTI #284: How to Land a Magazine Cover

Beyond the Image Podcast

It’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021.

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BTI #283: Creating Recurring Revenue with John Warrillow show art BTI #283: Creating Recurring Revenue with John Warrillow

Beyond the Image Podcast

If today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.

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BTI #282: Why Pitching is So Scary show art BTI #282: Why Pitching is So Scary

Beyond the Image Podcast

In this episode,. I’m talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves.

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BTI #281: How NOT to Pitch to Magazines show art BTI #281: How NOT to Pitch to Magazines

Beyond the Image Podcast

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I’m diving into that and bringing in my 20 year personal experience in the industry. 

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BTI #280: Get Published in Best Holistic Life Magazine with Jana Short show art BTI #280: Get Published in Best Holistic Life Magazine with Jana Short

Beyond the Image Podcast

Today, we’re talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business.

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BTI #279: Paid Ads vs. Earned Media show art BTI #279: Paid Ads vs. Earned Media

Beyond the Image Podcast

Today, I’m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media.

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More Episodes

Today, we are talking about all things content and content marketing. I know you’ve heard the phrasing and seen the memes about how content is king. It’s true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy.

I’m so excited to have Cynthia Sassi on today. She’s the founder of Fabulous Media Group and we are diving into this topic. Tune in and get ready to take notes!

IN THIS EPISODE

  • What drew Cynthia to the digital marketing industry.
  • How digital advertising has leveled the marketing playing field.

“With digital, we can change things up by the minute. If something’s not working, we can try something else.”

  • The difference between digital and physical marketing materials.
  • How consumer demand and advertising money effects how things are marketed.
  • Different factors that Cynthia analyzes in order to create effective content.
  • Why consistency is so important.
  • Having an ideal client you are marketing to.

“When you try to market to everyone, you’re going to market to no one.” 

  • The importance of being flexible in your approach.
  • How to stand out in your digital marketing.
  • Taking a step back and asking yourself what YOU would want to see in order to add value to your marketing.

Connect with Cynthia:

Website: Fabulous Media Group -

Instagram: @cynthiasassi
@fabulousarizona @fabulouswisconsin @fabulousiowa @fabulouswashington @fabulouscalifornia

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com 

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

  • Brings together entrepreneurs to connect and support each other.
  • Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
  • It’s a brand new and revamped mastermind.
  • A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
  • A photoshoot with me so I can help you build marketing materials for your brand and business development.
  • Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. 

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com