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BTI #267: How Podcasts Can Help Your Business Growth

Beyond the Image Podcast

Release Date: 08/02/2021

BTI #289: Afraid of Hiring a Coach? show art BTI #289: Afraid of Hiring a Coach?

Beyond the Image Podcast

In today’s episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us.

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BTI #288: I Can't Do This! show art BTI #288: I Can't Do This!

Beyond the Image Podcast

Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it!

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BTI #287: Create a Brand Worth Noticing with Ashley Drummonds show art BTI #287: Create a Brand Worth Noticing with Ashley Drummonds

Beyond the Image Podcast

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business.

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BTI #286: Lessons Learned from FITposium '21 show art BTI #286: Lessons Learned from FITposium '21

Beyond the Image Podcast

It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It’s one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number.

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BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman show art BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman

Beyond the Image Podcast

I get to chat with my friend, Chris Goodman, the coach who helps other business owners unpack what it is that we are stuck with in order to move forward more effectively in our business. Chris and I met several years ago at a mastermind session. Every time we had a breakout session, I tended to gravitate towards whatever Chris was saying because it had so much weight and power that I could implement in my own business.

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BTI #284: How to Land a Magazine Cover show art BTI #284: How to Land a Magazine Cover

Beyond the Image Podcast

It’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021.

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BTI #283: Creating Recurring Revenue with John Warrillow show art BTI #283: Creating Recurring Revenue with John Warrillow

Beyond the Image Podcast

If today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.

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BTI #282: Why Pitching is So Scary show art BTI #282: Why Pitching is So Scary

Beyond the Image Podcast

In this episode,. I’m talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves.

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BTI #281: How NOT to Pitch to Magazines show art BTI #281: How NOT to Pitch to Magazines

Beyond the Image Podcast

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I’m diving into that and bringing in my 20 year personal experience in the industry. 

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BTI #280: Get Published in Best Holistic Life Magazine with Jana Short show art BTI #280: Get Published in Best Holistic Life Magazine with Jana Short

Beyond the Image Podcast

Today, we’re talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business.

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More Episodes

In this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead generation and the growth of your business.

“When it comes to trying to rapidly promote a product, a service, or a launch that myself or my team are doing, the paramount strategy we lean into is a podcast tour.”

Also, at FITposium 2021, we are not only going to teach you how to land podcast features, we are also going to connect you to top podcast hosts to give you the opportunity to grow your business through earned podcast media. Register HERE.

IN THIS EPISODE

  • Why podcasts and going on a podcast tour is important.
  • The things you need to know to properly leverage the power of landing podcast features.
  • The growth in the podcast industry and why it’s beneficial to be featured on them..
  • How the passivity of podcasts appeals to the audience.
  • The power of connection through podcasts via tone, time, and trust.
  • Automatic approval with the host’s audience and why it makes it easier to build rapport.
  • The top 3 types of shows you want to look into being on.
  • What to include in a podcast pitch.

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com