BTI #297: Growing Your Business on Social Media with Dave Dreas
Beyond the Image Podcast
Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear friend, Dave Dreas. Dave is one of my favorite entrepreneurs, not just in the Phoenix market but truly anywhere. He has such open, honest, and raw conversations about the entrepreneurial journey. That’s why he’s such a perfect person to host on this podcast.
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BTI# 296: Becoming Unapologetic with Heidi Powell
Beyond the Image Podcast
As I am on parental leave we are throwing back to one of our best interviews! When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach. Her and her husband launched the Transform App, which skyrocketed on the Apple Podcasts app, and she connects so beautifully with other men and women to help them grow the change within themselves. The one and only, Heidi Powell.
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BTI #295: Charting Your Journey with Kirstyn Brown
Beyond the Image Podcast
In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRONG Fitness Magazine. When I originally asked Kirstyn to be on the show, I thought we were going to cover a topic I talk about a lot on the show, which is getting published. When she said yes, she said, “I want to interview you.”
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BTI #294: What to Do When Social Media Crashes
Beyond the Image Podcast
In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It’s only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app.
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BTI #293: Get Unstuck and Start Scaling with Leah Gervais
Beyond the Image Podcast
In this episode, we’re going to be talking about scaling.This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we’re diving into how to shift to one to many.
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BTI #292: How to Handle Unsupportive People
Beyond the Image Podcast
In today’s episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks. Let’s dive in and break it down so you know how to handle these people.
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BTI #291: How to Avoid Burnout
Beyond the Image Podcast
Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show.
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BTI #290: Book Yourself Solid with Shannon Fable
Beyond the Image Podcast
Exclusive LIVE Fit Business Online session with Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid.
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BTI #289: Afraid of Hiring a Coach?
Beyond the Image Podcast
In today’s episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us.
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BTI #288: I Can't Do This!
Beyond the Image Podcast
Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it!
info_outlineIn today's episode, we’re going to chat about why YOU have been struggling with standing out within your market or demographic.
If you’ve been trying to promote your brand, product, or service and you’ve been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren’t being specific enough about in who you are, what you do, why it matters, and how you’re actually helping your client.
My good friend, Skyler Irvine, just dropped a new book all about this called Niche Please, and we’re going to talk all about the importance of specialization and drilling down into your core audience and how you serve them.
“If you can’t differentiate yourself, then no one else will be able to either.”
IN THIS EPISODE
- The inspiration behind Skyler’s new book and how it matters even more after 2020.
- The importance of pausing and asking yourself, “What is it I’m really trying to achieve?”
- The difference between being productive and being busy and why staying productive is so important.
- Skyler’s 3 Niche Approach - Business, Content, & Media
- Overcoming the fears that come with niching down.
- Why dabbling in different niches won’t last long term.
- Doing what your competition is not doing.
- How to create effective content and knowing what your goal is.
- Figuring out who you’re posting for.
- Starting with the end in mind to get the result we want to achieve.
- What it really means to dominate a platform.
- Marketing efficiencies and utilizing them correctly.
- Creating content people can watch, read, listen to, and look at.
- Building the life you truly want.
“It’s better to be hated than to be confusing.”
Connect with Skyler
Buy Skyler’s Book: Niche, Please!
Instagram - @vanrenzler
Website: skylerirvine.com
Podcast: skylerirvine.com/category/podcast
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com