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BTI #279: Paid Ads vs. Earned Media

Beyond the Image Podcast

Release Date: 08/30/2021

BTI #297: Growing Your Business on Social Media with Dave Dreas show art BTI #297: Growing Your Business on Social Media with Dave Dreas

Beyond the Image Podcast

Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear friend, Dave Dreas. Dave is one of my favorite entrepreneurs, not just in the Phoenix market but truly anywhere. He has such open, honest, and raw conversations about the entrepreneurial journey. That’s why he’s such a perfect person to host on this podcast.

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BTI# 296: Becoming Unapologetic with Heidi Powell show art BTI# 296: Becoming Unapologetic with Heidi Powell

Beyond the Image Podcast

As I am on parental leave we are throwing back to one of our best interviews! When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach. Her and her husband launched the Transform App, which skyrocketed on the Apple Podcasts app, and she connects so beautifully with other men and women to help them grow the change within themselves. The one and only, Heidi Powell.

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BTI #295: Charting Your Journey with Kirstyn Brown show art BTI #295: Charting Your Journey with Kirstyn Brown

Beyond the Image Podcast

In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRONG Fitness Magazine. When I originally asked Kirstyn to be on the show, I thought we were going to cover a topic I talk about a lot on the show, which is getting published. When she said yes, she said, “I want to interview you.”

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BTI #294: What to Do When Social Media Crashes show art BTI #294: What to Do When Social Media Crashes

Beyond the Image Podcast

In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It’s only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app.

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BTI #293: Get Unstuck and Start Scaling with Leah Gervais show art BTI #293: Get Unstuck and Start Scaling with Leah Gervais

Beyond the Image Podcast

In this episode, we’re going to be talking about scaling.This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we’re diving into how to shift to one to many. 

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BTI #292: How to Handle Unsupportive People show art BTI #292: How to Handle Unsupportive People

Beyond the Image Podcast

In today’s episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks. Let’s dive in and break it down so you know how to handle these people.

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BTI #291: How to Avoid Burnout show art BTI #291: How to Avoid Burnout

Beyond the Image Podcast

Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show.

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BTI #290: Book Yourself Solid with Shannon Fable show art BTI #290: Book Yourself Solid with Shannon Fable

Beyond the Image Podcast

Exclusive LIVE Fit Business Online session with Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid.

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BTI #289: Afraid of Hiring a Coach? show art BTI #289: Afraid of Hiring a Coach?

Beyond the Image Podcast

In today’s episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us.

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BTI #288: I Can't Do This! show art BTI #288: I Can't Do This!

Beyond the Image Podcast

Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it!

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More Episodes

Today, I’m talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media.



IN THIS EPISODE

 

  • Why paid advertisements are no longer as effective.
  • Why earned media will reach a bigger audience.
  • The power of organic earned media.
  • The fastest way to generate more leads in your business.
  • Why you should join us at FITposium 2021 - there will be 32 publishing opportunities!

 

“When you look at a comparison between a paid advertisement versus an organic or authentic editorial feature, the feature will have 4 times the engagement versus the advertisement.”



Go lock in your pass NOW at FITposium.com!

 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com