BTI #283: Creating Recurring Revenue with John Warrillow
Release Date: 09/08/2021
Do Celebrity Shoots Actually Help Your Portfolio?
Beyond the Image Podcast
On the surface, shooting celebrities or high-profile athletes seems like a golden ticket to a stronger portfolio. But here’s the truth: it’s not the name—it’s the image. In this episode, I break down the myth that photographing celebrities or athletes will instantly elevate your brand. I share stories from my own career—including a high-caliber shoot with first-round NFL draft pick Beanie Wells, and a less-than-stellar session with actors Eric Bana and Joel McHale—and explain why editors don’t care who is in your photo if the quality isn’t there. You’ll also learn what...
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What’s in My Camera Bag for On-Location Shoots
Beyond the Image Podcast
After photographing over 800 magazine covers and producing countless brand campaigns, James Patrick knows the one thing that separates pros from pretenders: being prepared. In this episode of Beyond the Image, James opens up his on-location camera bag and breaks down the exact gear he brings to every shoot—and why it earns a spot. From the two camera bodies that serve distinct roles to the lenses, lighting, and accessories that keep shoots running smoothly, you’ll learn what’s mission-critical, what’s overrated, and how to build a lean, effective kit that performs under pressure....
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Projects I Thought Would Make Or Break My Career
Beyond the Image Podcast
Here are proejcts I was convinced would make (or break) my career as a photographer. The truth is - they didn't do either. This is about the culmination of our efforts. https://jamespatrick.com/
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Awful Way to Get New Clients as a Photographer
Beyond the Image Podcast
I recently experienced one of the worst, if not THE WORST, attempts at marketing and busienss develiopment from a photogarpher I think I have ever seen. But what I did about it may shock you even more. This episode is all about client relationships. How to establish them. How to build them. and most importantly - how to maintain them. https://jamespatrick.com/
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5 Ways to Make More Money as a Photographer
Beyond the Image Podcast
Last week we hosted our annual photo marketing roundtable here at The Hive Studios in Phoenix, Arizona. At this event, a handful of creative professionals (photographers and videographers) sat around together to discuss ideas, strategies, complications and breakthroughs in their business as business owners. Through the course of this discussion - there were 5 main areas that were brought up as important means to generate additional and predictable revenue as a creative professional. Connect with me https://jamespatrick.com/
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Is Peerspace Going to Get Too Expensive?
Beyond the Image Podcast
Peerspace is a brokerage site used for short-term rentals for photo shoots, video productions, events, podcasts, meetings and the like. Historically, Peerspace made their revenue by taking a percentage off of every single booking done through their website. However, recently Peerspace has instituted a bidding system which allows location managers to pay to have their spaces ranked higher in the site's search algorithm. What will this do for renters? What will this do for location managers? Short answer; things are likely to get more expensive for everyone. https://jamespatrick.com/
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Biggest Marketing Mistake Photographers Make
Beyond the Image Podcast
There is one mistake that I've seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and valleys and often find themselves struggling to bring in new business. For those in Arizona - we are hosting a photo marketing roundtable on May 22nd at The Hive Studios in Phoeninx, Arizona. RSVP at
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Why Photographers are Toxic
Beyond the Image Podcast
Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition - no one is immune from it. So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community. https://jamespatrick.com/
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Biggest Mistakes Photographers Make in Lighting Subjects
Beyond the Image Podcast
I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/
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You Bid Too Low, Now What?
Beyond the Image Podcast
You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly - you underbid. So what do you do? In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise. https://jamespatrick.com/
info_outlineIf today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.
My guest today is the founder of The Value Builder System and best selling author or Built to Sell, John Warrillow.
IN THIS EPISODE
- The lightbulb moment when John realized the importance of creating recurring revenue in his business model.
- How John quickly grew his business and developed recurring income.
- The importance of productizing your business and incorporating a subscription model.
- Segmenting your audience.
- The Trojan Horse effect.
- Effective positions brands are taking with subscription models.
- TVR
- The reason you want to niche down and find one customer to serve.
- Packing value into the subscriptions you create.
- The 60-day window magic.
- The power of spontaneous gifts to your subscribers.
- Getting your subscriber fully integrated.
“Once somebody becomes a subscriber, they are infinitely more
likely to buy your other things.”
* Go lock in your pass NOW at FITposium.com!
Connect with John
Download FREE subscription model worksheet, learn about the drivers of value, and more at the link below!
We’ve Put Together a Collection of Useful Gifts for Listers of Beyond The Image (builttosell.com)
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com