BTI #283: Creating Recurring Revenue with John Warrillow
Release Date: 09/08/2021
The 7 Biggest Portrait Lighting Mistakes I See Photographers Make
Beyond the Image Podcast
Great portrait lighting isn’t about owning more lights. It’s about understanding what your light is actually doing. After photographing more than 800 magazine covers and working with photographers for years, I’ve seen the same lighting mistakes come up again and again. In this episode of Beyond the Image, I break down the 7 biggest portrait lighting mistakes I see photographers making and, more importantly, how to start thinking about lighting differently. We’ll look at mistakes like relying too heavily on the brightest part of the light, only lighting the broad side of the face,...
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Photography Copyright Explained: How to Protect Your Photos, Brand & Business | Wendy Neal, Esq.
Beyond the Image Podcast
What happens when someone uses your photograph without permission? Who actually owns the copyright? Should you register every photo you take? What happens when a client wants the RAW files? And what legal protection do you really have when another photographer, contractor, client, magazine, or business uses your work? For Episode 700 of Beyond the Image, James Patrick sits down with attorney Wendy Neal for a deep dive into copyright, trademarks, licensing, contracts, infringement, and protecting the intellectual property behind a photography business. With 27 years of legal experience spanning...
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What Photographers Get Wrong About Copyright (And How to Protect Your Work)
Beyond the Image Podcast
You created the image. You own the copyright. So what happens when someone uses your photograph without your permission? In this episode of Beyond the Image, James Patrick breaks down one of the most overlooked parts of running a photography business: understanding and protecting your intellectual property. James explores the difference between copyright and trademark, why photographers often wait until something goes wrong to learn about their rights, what questions to ask when your work is used without permission, and why contracts, licensing, documentation, and education matter. He also...
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Not Every Client Has to Be Your Client
Beyond the Image Podcast
What do you do when a company with more than $70 billion in annual revenue asks you to work for one-tenth of your normal rate? You could try to convince them that your pricing is justified. You could explain your experience, your overhead, your equipment, your expertise and the value of the work. Or you could have a completely different conversation. In this episode of Beyond the Image, James Patrick breaks down what happened when a major company presented him with a budget dramatically below his normal rate, and why he chose not to negotiate against himself. Instead of simply discounting his...
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I Followed Peerspace's Rules. They Flagged My Account Anyway.
Beyond the Image Podcast
What happens when you follow a platform’s rules exactly as they’re written… and still get flagged? In this episode of Beyond the Image, James Patrick shares his recent experience with Peerspace after a potential renter tried to move a conversation off-platform. James did exactly what Peerspace’s rules require: he refused and kept the conversation on the platform. He was then flagged by Peerspace anyway. What followed raised much bigger questions about the relationship between Peerspace and the small businesses that supply its marketplace. James breaks down Peerspace’s increasingly...
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You Don't Need More Leads, You Need This Instead
Beyond the Image Podcast
If your answer to every slow season is, "I just need more leads," this episode is for you. The truth is, most photographers don't have a lead problem—they have a client journey problem. In this solo episode of Beyond the Image, James Patrick breaks down why chasing more inquiries isn't the answer and why building a complete marketing journey is what creates consistent, predictable business growth. You'll learn: Why more leads won't fix a broken marketing process The client journey every photographer should be intentionally designing Why marketing is more than social media How to stop...
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Why Photographers Feel Invisible (And Why More Leads Won't Fix It)
Beyond the Image Podcast
You create great work. Your clients love the experience. So why does it still feel like no one knows who you are? In this episode of Beyond the Image, James Patrick breaks down one of the biggest misconceptions photographers have about growing their business: believing that more followers, more leads, or another marketing tactic will finally make them visible. The truth is, most photographers don't have a lead problem. They have a positioning problem. You'll learn why talent alone doesn't create opportunities, how to become known for something specific, and what actually builds trust with the...
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The Most Expensive Marketing Mistake I Keep Making
Beyond the Image Podcast
What if one of the biggest wastes of money in your business isn't bad gear, a bad hire, or a failed ad campaign? In this episode, James shares one of the costliest mistakes he's made over the last 20 years: repeatedly hiring lead generation companies that promised a calendar full of qualified prospects. Instead, they delivered copy-and-paste outreach, unqualified meetings, damaged brand perception, and zero clients. You'll learn: Why automated outreach often hurts more than it helps How "guaranteed leads" can still waste your time and money The hidden cost of outsourcing your relationships...
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What to Do When a Client Cancels Your Photography Project
Beyond the Image Podcast
Every creative eventually gets the email or phone call they never want to receive: "We're going to have to cancel the project." Whether you're a photographer, videographer, designer, or creative entrepreneur, canceled projects can cost far more than just the paycheck. They cost planning time, production hours, reserved calendar space, and lost opportunities. In this episode of Beyond the Image, I share several real stories from my own business—including projects canceled just days before production—and explain how I now protect my business with stronger contracts, retainers, cancellation...
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Stop Blaming Your Gear: What Actually Makes a Professional Photographer
Beyond the Image Podcast
Most photographers overestimate the importance of gear and underestimate the importance of experience. In this episode, we break down why professionals don’t lose shots because of equipment—they lose shots because of decisions, skill gaps, or lack of clarity on what actually matters. The right gear matters only when it directly improves your work, your workflow, or your client results. Everything else is noise. Instagram: Substack: Website:
info_outlineIf today’s topic hasn’t been in the front of your mind over the last 18 months with everything that’s happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business.
My guest today is the founder of The Value Builder System and best selling author or Built to Sell, John Warrillow.
IN THIS EPISODE
- The lightbulb moment when John realized the importance of creating recurring revenue in his business model.
- How John quickly grew his business and developed recurring income.
- The importance of productizing your business and incorporating a subscription model.
- Segmenting your audience.
- The Trojan Horse effect.
- Effective positions brands are taking with subscription models.
- TVR
- The reason you want to niche down and find one customer to serve.
- Packing value into the subscriptions you create.
- The 60-day window magic.
- The power of spontaneous gifts to your subscribers.
- Getting your subscriber fully integrated.
“Once somebody becomes a subscriber, they are infinitely more
likely to buy your other things.”
* Go lock in your pass NOW at FITposium.com!
Connect with John
Download FREE subscription model worksheet, learn about the drivers of value, and more at the link below!
We’ve Put Together a Collection of Useful Gifts for Listers of Beyond The Image (builttosell.com)
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com