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BTI #318: Are You Afraid Of... Fear-Based Marketing?

Beyond the Image Podcast

Release Date: 12/13/2021

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Last week, I received a funny thing dropped off at our front door. It was self made newspaper (really propaganda) pushing specific vitamins and supplements to make you healthier in a myriad of ways (so the claims wrote). 

I don’t bring this up to make fun of this, but I want us to dissect this newspaper together so we can see errors in the marketing as it used fear (and lots of it) to scare readers into purchasing products.

“When fear-based marketing crosses that line into being unethical, then this is not a sale, this is coercion.”

IN THIS EPISODE

  • Fear-based marketing and the ethics behind it.
  • Recognizing when marketing becomes unethical.
  • The negative result that comes with unethical marketing.
  • Examples of misleading and unethical tactics.
  • Why fear doesn’t always mean to “do it anyway.”
  • Why fear-based marketing won’t lead to building long term relationships.
  • How to measure if marketing is ethical or not.
  • A way you can easily define unethical fear-based marketing.
  • What to focus on when closing sales.

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