I deleted 8 years of Instagram content- more IG BTS strategy
Release Date: 04/25/2024
NEXT: The Trap of Selling Time
Big Money Strategies
If your income stops when you stop working, you’re trapped in the time-for-money cycle — and it’s keeping you from real growth. In this episode of Next, we explore how selling time caps your earning potential, fuels burnout, and turns your business into a job you want to escape. We’ll unpack why your efficiencies shouldn’t penalise you, how to make the mindset shift from hourly rates to value-based pricing, and what it looks like to sell transformation instead of time. Tori shares her own journey from overworked to outcome-driven — and how this one pivot changed everything. This...
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NEXT: The $100k Ceiling You Keep Bumping Into
Big Money Strategies
If you’ve ever felt like you keep hitting the same income ceiling — stuck between $5k and $9k months, working harder but not seeing bigger results — you’re not alone. In this episode of Next, we’re unpacking the invisible $100k ceiling that so many established regional businesswomen bump into, and how to finally move through it. We explore why growth stalls even when effort doesn’t, what’s really behind the structural limits in our businesses, and how to redesign our offers, visibility, and sales systems for the next level. This isn’t about working harder — it’s about...
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NEXT: Busy, Booked, and Broke
Big Money Strategies
If your calendar’s packed but your profit isn’t growing, this episode of Big Money Strategies is going to hit home. So many regional women are hustling harder than ever — booked out, busy, showing up online — but still not seeing the income they deserve. In the first episode of the Next series, Tori breaks down why your first 100K business model won’t get you to your next 100K. She unpacks the hidden revenue leaks, visibility myths, and system gaps that quietly cap your growth. You’ll learn how to shift from survival to scale, simplify your structure, and finally build a business...
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KNOWN: Becoming The Expert You Already Are
Big Money Strategies
You already have the expertise. You already have the skills. The only thing holding you back from leadership is waiting for some arbitrary milestone, more followers, or another qualification to “prove” you’re ready. In this final episode of the Known series on Big Money Strategies, we talk about becoming the expert you already are — and what shifts when you finally own that role. This is your confidence reset: from quietly doing great work in the background to stepping into thought leadership, claiming your space, and attracting opportunities that match your expertise. We’ll explore...
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KNOWN: What I See Coming for Regional Leaders
Big Money Strategies
The next few years are going to reward those of us who are visible, decisive, and willing to claim space in industries that have overlooked regional leaders for too long. In this episode of Big Money Strategies, we dive into the predictions and opportunities shaping the future of regional leadership. We explore why depth beats breadth in 2025, the rise of the micro-niche, and how to combine local credibility with global reach. We also discuss the dangers of waiting for “perfect” circumstances, the risks of staying on the hamster wheel of marketing, and why thought leadership — not more...
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KNOWN: How I’m Designing a Business That Supports Visibility (Without Burnout)
Big Money Strategies
Visibility without capacity leads us straight into stress, missed opportunities, and that exhausting feast-or-famine cycle. In this episode of Big Money Strategies, we explore how to design our businesses to support visibility without burning out — so we can show up consistently, grow with ease, and stay in demand. Together, we look at the lessons from pulling back on visibility in 2024, and how we can rebuild with stronger systems, intentional repurposing, and the Master Content Blueprint. We talk about why visibility isn’t about doing more, but about saying the same powerful message in...
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KNOWN: From Invisible to In Demand — What Changes When You’re KNOWN
Big Money Strategies
She shares the ripple effects of visibility and what it looks like to step fully into demand. From easier sales and elevated networks to controlling your client load and building a brand that’s no longer interchangeable — this is what happens when your thought leadership and visibility finally align. If you’re ready to leave behind the time-for-money trap and scale with strategy, this episode will show you what’s possible. We cover: Why clarity makes your visibility magnetic How becoming known shifts your sales, brand equity, and confidence The power of building authority as a...
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KNOWN: Behind the Masterclass: What I’m Teaching, Why It Matters, What’s Next
Big Money Strategies
In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one’s for you. Tori shares the foundational shift from “getting paid for your hours” to “getting paid for your brain,” and explains why visibility without positioning is just noise. You’ll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends,...
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KNOWN: What Makes an Expert Actually Stand Out
Big Money Strategies
The two cornerstones every regional woman in business needs to go from hidden gem to go-to authority. Being brilliant at what you do isn’t enough if no one knows about it. In this episode of Big Money Energy, Tori unpacks what it really takes to become known as an expert — and why simply “doing more marketing” won’t cut it. You’ll hear how to identify the core elements that make your expertise undeniable, and how to pair that with strategic visibility so you’re no longer the best-kept secret in your industry. From building a powerful core message that “enters the room...
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KNOWN: Why No One Knows You’re the Best (Yet)
Big Money Strategies
You can be the best in your field… but if no one knows, you’ll keep getting overlooked. In this episode of the Known series, I’m digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with authority, conviction, and clarity. We’ll talk about the mindset traps, the outdated messaging models that are holding you back, and the practical moves you can make today to go from “helpful and relatable” to “trusted and in demand.” If you’ve ever felt like you’re doing exceptional...
info_outlineIn this episode, I dive into how I'm optimising my Instagram profile for conversions by focusing on reels and stories. Rather than stressing over the algorithm or content creation, I'm investing my time in building relationships. I discuss my strategic approach to creating an 'instasite' grid, which features carousels and static posts to boost engagement. Through ManyChat, I'm directing traffic to my links and ensuring top, mid, and bottom funnel content across platforms.
Tune in to hear how a thoughtful social media strategy can elevate your brand and nurture new followers.
Let’s Connect
✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588
✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/
✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720
✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject