The Regional Experts Show
The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life. You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first. This is the Regional Experts Show.
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3 Strategies to Go Viral as a Regional Business
09/17/2026
3 Strategies to Go Viral as a Regional Business
In June, I had 1.5 million views across my content. I don't have 500,000 followers, I've got about 10,000. That gap is exactly why I wanted to break this episode down. I resented trial reels for a while before I actually tried them, mostly because I was sick of watching people go viral by teaching other people how to go viral. Then I tried them myself and they worked, which was deeply annoying. In this episode I walk through the three things that actually moved the needle for me this year: trial reels, refining my messaging until people started telling me it felt like I was reading their mind, and then volume, plus the systems and small team that let me sustain any of it without burning out. If you only take one thing away, make it messaging. Go deeper on who your ideal client actually is and what they need to hear from you. Apply to become a Regional Expert
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Regional Australia Needs More Influential People
09/09/2026
Regional Australia Needs More Influential People
After delivering a keynote in Esperance, Tori couldn't stop thinking about one conversation that kept resurfacing: regional Australia doesn't need more influencers—it needs more influential people. In this powerful episode, she unpacks the difference between building influence and chasing attention, and why leading publicly feels so much harder when you live in a small town. From Tall Poppy Syndrome to the reality of everyone knowing your family, Tori explores the unique social pressure regional women face when they choose to share bold opinions and step into leadership. This is an invitation to stop waiting for permission, stop playing small, and recognise that your community needs more capable women willing to put their hand up, shape conversations and create opportunities. Because influence isn't about followers. It's about changing what happens next. 🔑 Inside this episode: The difference between being an influencer and being influential Why visibility feels harder in small towns How Tall Poppy Syndrome keeps capable women quiet The hidden cost of waiting for someone else to lead Why regional leadership requires proximity—not anonymity How influence creates opportunities for your business and community The challenge to become “a little too big for your boots” 👉 If you're ready to build authority and become known for your expertise, DM me "EXPERTS" on Instagram to start the conversation about The Regional Experts Mastermind.
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The Regional Business Client Funnel: Your lead magnet doesn't need downloads
09/02/2026
The Regional Business Client Funnel: Your lead magnet doesn't need downloads
Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page ebook. It starts with the sale. You'll learn how to reverse-engineer a profitable funnel by understanding buyer psychology first, identifying the transformation your paid offer delivers, and creating a lead magnet that attracts future buyers—not just email subscribers. Because downloads don't pay the bills. Buyers do. If you've been growing your email list but wondering why it isn't converting, this episode will completely change how you think about funnels, nurture sequences and lead magnets. 🔑 Inside this episode: Why your funnel should start with your paid offer—not your freebie The biggest mistake most lead magnets make How to reverse-engineer a client funnel using buyer psychology The difference between attracting downloads and attracting buyers Why every touchpoint in your funnel needs a purpose How AI speeds up funnel creation (without replacing strategy) The cost-per-lead lesson that taught Tori quality beats quantity 👉 Ready to build a funnel that actually converts? DM me "CALL" on Instagram to chat about The Regional Experts, or join my Regional Business Client Funnel Workshop.
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BTS: 30 Hours at My Desk in 5 Weeks (Part 2)
08/26/2026
BTS: 30 Hours at My Desk in 5 Weeks (Part 2)
This episode is the behind-the-scenes conversation so many people asked for after I shared that I spent just 30 hours at my desk across five weeks. The assumption is usually that less time at your desk means less support for your clients—but that couldn't be further from the truth. In this episode, I'm unpacking the intentional structures, boundaries and systems that allow me to deliver an exceptional coaching experience while also taking school holidays, travelling with my family and living the lifestyle my business was designed to support. This isn't about working less for the sake of it. It's about building a business that doesn't rely on constant availability. I share the exact client communication boundary I use, why I believe there's never an emergency in business, and the philosophy of work-life integration that shapes every decision I make as a CEO. If you've ever felt guilty stepping away from your business, this episode will challenge what you believe great service actually looks like. 🔑 Inside this episode: How I spent only 30 hours at my desk over five weeks The structural decisions that protect client experience My 24-hour client response policy (and why clients love it) Why I schedule CEO weeks and guest experts into my annual calendar The difference between work-life balance and work-life integration The belief that changed everything: there is never an emergency in business How boundaries create better coaching—not less support 👉 Want to build a business that supports your life instead of competing with it? DM me "EXPERTS" on Instagram to start the conversation about The Regional Experts Mastermind.
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BTS: 30 Hours at My Desk in 5 Weeks (Part 1)
08/19/2026
BTS: 30 Hours at My Desk in 5 Weeks (Part 1)
What would happen to your business if you stepped away from your desk for five weeks? For Tori, the answer was a lot. In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you behind the scenes of five weeks where she spent less than 30 hours at her desk. There were family holidays, fishing trips, Bali, client calls, workshops and plenty of time away from the business. And the business kept moving. During that five-week period, Tori hired and onboarded a new team member, ran a live workshop with 492 registrants, grew her email list by around 800 people, reached 1.5 million Instagram profile views, gained around 1,200 followers, brought in four new clients and continued delivering for her existing clients. The important part is what made that possible. This isn't a story about disappearing from your business and hoping everything magically works out. Tori shares what she was still doing, what she deliberately wasn't doing, and why stepping away from performative busyness gave her more clarity around the work that actually moves the business forward. Because having more freedom in your business isn't something you wake up with one day. It's something you build through team, systems, client experience, clear priorities and years of strategic work. 🔑 Inside this episode: What Tori actually did during five weeks away from her desk How the business continued growing while she was on holiday The difference between being away from your business and being absent from your clients How she hired and onboarded a new team member without personally holding every step What happened with email list growth, Instagram reach and new clients Why client delivery remained a priority throughout the break How Tori uses SOPs to turn ideas into actionable resources for clients Why she avoids performative busyness What she focused on instead of constantly being at her desk Why building a business that gives you freedom takes years of intentional work The systems, team and structure underneath the freedom 👉 If you're ready to build a business that supports your life instead of consuming it, Tori invites you to explore The Regional Experts Mastermind. DM me “EXPERTS” on Instagram to start the conversation.
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BTS WITH MY OBM: The Systems That Keep the Business Moving
07/08/2026
BTS WITH MY OBM: The Systems That Keep the Business Moving
What does it actually look like to run a growing online business behind the scenes? In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly. From why they rarely have meetings, to how they use Slack and Airtable to manage projects, client journeys, launches, and team communication, this episode is a practical look at what sustainable business operations really look like. They also unpack how they approach hiring, launching new offers, managing contractors, continuous improvement, and why building a business isn't about holding everything in your head—it's about creating systems your team can trust. If you've ever wondered what happens behind the scenes of a business that continues to scale without constant chaos, this episode gives you an honest look inside. 🔑 Inside this episode: Why Tori and Meredith rarely hold meetings How Slack has transformed communication across the team Why Airtable is the "single source of truth" for the business How project management supports sustainable growth The systems behind launches and new offers How AI supports the team without replacing people The importance of transparency with contractors How they hire and onboard new team members Why continuous improvement is part of every process What solo business owners should look for in their first hire 👉 If you're finding yourself overwhelmed by keeping everything in your head, this episode will show you how better systems, communication, and delegation create a business that's built to grow.
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BTS WITH MY OBM: Who Does What Behind the Scenes?
06/30/2026
BTS WITH MY OBM: Who Does What Behind the Scenes?
What does an Online Business Manager actually do? And where does the CEO role stop? In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution. As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more than hard work. It requires clear roles, strong systems, trust, and a team that knows exactly who owns what. Tori shares how she approaches her role as CEO, why she believes strategy should always come before execution, and how Meredith turns big ideas into structured, repeatable systems that keep the business moving forward. They also discuss AI, delegation, coaching, decision-making, and why having someone who challenges your thinking—not simply agrees with you—is one of the biggest advantages a growing business can have. If you've ever wondered what happens behind the scenes of a successful online business, this episode offers an honest look at the systems, leadership, and collaboration that make sustainable growth possible. 🔑Inside this episode: The difference between the CEO and OBM roles Why scaling requires structure—not just more effort How Tori and Meredith divide responsibilities The role AI plays inside their business Why education is a non-negotiable for their team How they make strategic decisions together Why disagreement can strengthen a business The importance of delegation and clear ownership How coaching influences business direction Why client experience drives every systems decision 👉 If you're growing your business and finding yourself bottlenecked by doing everything yourself, this episode will help you understand what support can really look like behind the scenes.
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BTS WITH MY OBM: The Systems Behind the Strategy
06/24/2026
BTS WITH MY OBM: The Systems Behind the Strategy
In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder. For years, Tori built Big Money Strategies through a combination of strategy, delivery, and sheer determination. But as the business grew, it became clear that scaling would require more than just working harder. It required systems. It required structure. And it required support. In this episode, Tori and Meredith pull back the curtain on their working relationship, how Meredith transitioned from client to OBM, and the operational changes that helped create a more scalable business model. They also explore the difference between a Virtual Assistant and an OBM, why trust is essential in leadership teams, and how having someone who thinks differently can strengthen business growth. If you've ever wondered whether you're doing too much yourself, or what support actually looks like behind the scenes of a successful business, this episode offers a refreshingly honest look at what scaling really requires. 🔑 Inside this episode: Why Tori knew she needed an OBM to scale How Meredith transitioned from client to team member The operational bottlenecks that were limiting growth Why client experience and systems matter The difference between a VA and an OBM How continuous improvement shapes business growth The role trust plays in a leadership team Why hiring someone who thinks differently is an advantage How systems create more space for delivery and leadership 👉 If you're building a business that feels heavily dependent on you, this episode will challenge you to think differently about support, systems, and sustainable growth.
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BTS: Bulletproofing my regional business
06/16/2026
BTS: Bulletproofing my regional business
In this episode we cover: The exciting rebrand currently underway and why it feels like the grown-up version of my business Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography Why we're moving away from Kajabi after five years The shift to ConvertKit, Squarespace, Airtable and purpose-built platforms Preparing the business for two months of travel across the United States How I'm "bulletproofing" client delivery while working across multiple time zones My current thoughts on AI, ChatGPT and Claude Why I'm using AI more for systems, automation and strategy than content creation The difference between workshops and masterclasses, and why workshops are becoming a core part of my business model What's working with trial reels and recent social media growth The growth of The Regional Experts and the impact clients are creating across regional Australia Navigating the first year without having a child at home full-time Finding balance between business growth, motherhood and personal fulfilment What's coming next on the podcast Resources mentioned ConvertKit Squarespace Airtable ThriveCart Claude ChatGPT The Regional Experts Monthly workshops Connect with Tori Come and say hello on Instagram and let me know what questions you'd love answered in future behind-the-scenes episodes. This new series is your chance to peek inside the business, ask questions and hear what's really happening as we grow, scale and navigate the realities of running a regional business. Apply to join the Regional Experts . Connect with me on Instagram .
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AUTHORITY: The Only Thing Left Is the Decision
04/06/2026
AUTHORITY: The Only Thing Left Is the Decision
This is the final episode of the AUTHORITY season — and it might be the most important one. Because by now, you don’t need more strategy. You don’t need more information. You don’t need another course, checklist, or framework. You need a decision. In this episode, Tori brings the entire season full circle and challenges the real reason many women stay stuck — not lack of knowledge, not lack of skill, but the absence of a clear decision to lead. Authority isn’t a milestone you reach. It’s a standard you choose. And once that decision is made, everything shifts: Your messaging becomes clearer Your pricing becomes firmer Your standards rise Your positioning sharpens Tori also shares her own turning point — the moment she decided to step into authority in regional business, long before there was proof it would work. Because confidence doesn’t come before action. It follows it. If you’ve been listening to this season, nodding along, feeling like something needs to change — this is your moment to stop waiting and move. 🔑 Inside this episode: Why authority is a decision, not a milestone The real reason you haven’t moved yet How confidence is built after action, not before The identity shift required to lead in your industry Why being polarising is part of leadership How authority changes your standards, pricing, and boundaries The difference between knowing and actually deciding 👉 If you’re ready to stop waiting and step into authority, Tori invites you to apply for The Regional Experts Mastermind. 👉 DM me “EXPERTS” on Instagram to start the conversation.
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AUTHORITY: What I See Coming — And Why You Need to Move Now
03/23/2026
AUTHORITY: What I See Coming — And Why You Need to Move Now
In this episode, Tori zooms out and shares what she’s seeing across the market right now — and why this moment matters more than most people realise. With tools, platforms, and trends changing almost weekly, it’s easy to feel like you’re falling behind or chasing the next thing. But the truth is, the women who are winning right now aren’t chasing tools. They’re building unshakable foundations. In this episode, Tori breaks down the three core pillars that underpin every scalable business — sell, attract, deliver — and why those fundamentals matter more than ever in a rapidly evolving digital landscape. She also shares what’s actually changing in buyer behaviour: Buyers are more discerning Trust is harder to earn Noise is at an all-time high And in that environment, volume is not the answer. Authority is. If you’ve been sitting in hesitation, overthinking your next move, or waiting for the “right time” — this episode is your reminder that waiting is not neutral. It’s costing you. 🔑 Inside this episode: Why tools and trends are distractions without strong foundations The three pillars every scalable business is built on: sell, attract, deliver How buyer behaviour is shifting in 2026 Why specificity, consistency, and depth are now the advantage The real opportunity for regional women in a global market Why inconsistent positioning is eroding trust The hidden cost of waiting and delaying decisions 👉 If you’re ready to stop waiting and start building a business that compounds, Tori invites you to apply for The Regional Experts Mastermind. DM “EXPERTS” on Instagram to start the conversation.
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AUTHORITY: Stop Explaining Yourself. Start Getting Paid.
03/16/2026
AUTHORITY: Stop Explaining Yourself. Start Getting Paid.
If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you. Because the problem isn’t your confidence. The problem is positioning. In this episode of the Authority season, Tori breaks down the over-explaining trap many service providers fall into — and why constantly defending your value is a symptom of weak upstream authority. When your positioning is clear and your authority is visible, sales conversations change completely. Instead of convincing, defending, and explaining, the conversation shifts to logistics: how to get started, timelines, and next steps. That’s the difference between selling hours and getting paid for your thinking. Tori also shares her own story of walking away from a government contract that priced her perceived value at $20 per hour — and how shifting away from hourly pricing completely transformed her business model. If you're ready to move out of the time-for-money trap and into authority-based pricing, this episode will challenge how you approach both sales and positioning. 🔑 Inside this episode: The over-explaining trap that drains your authority Why sales calls should be logistics conversations How positioning pre-sells your services The shift from charging for hours to charging for expertise Why premium positioning reduces price objections How visible authority separates your self-worth from your pricing 👉 If you're ready to stop selling hours and start getting paid for your expertise, Tori invites you to apply to join The Regional Experts Mastermind. DM “EXPERTS” on Instagram to start the conversation.
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AUTHORITY: Here's Exactly What I'm Teaching on March 12
03/09/2026
AUTHORITY: Here's Exactly What I'm Teaching on March 12
In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she’ll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap. If you’ve ever felt like you’re doing great work but still having to over-explain your value, justify your pricing, or constantly prove yourself in sales conversations — this episode will resonate deeply. Because being good and being known are not the same thing. Many service providers stay stuck in operator mode: delivering, over-delivering, and staying busy. But the businesses that scale move beyond service delivery and into authority positioning — where clients arrive already trusting the expertise behind the offer. In this episode, Tori shares the two core strategies she’ll teach in the masterclass and why this moment — especially in a rapidly evolving digital landscape shaped by AI — is the time for regional women to claim authority positioning online. She also shares the strategic reasoning behind a controversial launch decision: no replay. For the first time, this masterclass will only be available live — and that decision wasn’t based on vibes, but on data. 🔑 Inside this episode: Why being good at what you do is no longer enough The authority shift from operator to industry expert How authority changes your pricing power Why visibility must support positioning The difference between quantity marketing and impact marketing How Tori uses data to optimise launches and marketing strategy Why this masterclass will have no replay 👉 Join the live workshop: How to Become a Regional Expert and End the Time-for-Money Trap link to register: March 12 | Live only (no replay)
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AUTHORITY: Visibility Without Authority Is Just Noise
03/02/2026
AUTHORITY: Visibility Without Authority Is Just Noise
Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you “made it”? It worked. But there was zero substance. In this episode of the Authority season, we’re unpacking the difference between visibility and authority — and why optimising for attention instead of trust is exhausting, unsustainable, and quietly eroding your positioning. Because here’s the truth: Getting seen and getting trusted are two very different things. If you’re constantly performing for the algorithm, chasing trends, or feeling deflated when “good content” doesn’t hit — you’re building around noise, not leadership. Authority-led visibility is built differently. It’s slower. Clearer. Repetitive. Intentional. And it compounds. Inside this episode, Tori breaks down how to move from attention-seeking marketing to authority-building positioning — and why the question isn’t “How do I grow faster?” but “What do I want to be known for?” 🔑 Inside this episode: The difference between visibility and trust Why algorithm-chasing leads to burnout How repetition builds positioning power Why authority simplifies your marketing The danger of diluted messaging Using AI as infrastructure — not identity 👉 Join the live masterclass: How to Become a Regional Expert and End the Time-for-Money Trap March 12 | 60-minute workshop DM “MASTERCLASS” on Instagram to register, or click the link to join:
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AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
02/25/2026
AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
Being good at what you do? That’s the baseline now. In today’s market, competence secures loyalty — but it does not secure demand. Your clients aren’t choosing between you and the person an hour away anymore. They’re choosing between you and the entire internet. In this episode of the Authority season, we unpack why “being good” is no longer a differentiator in rural and regional business — and why visibility, positioning, and authority are now the leverage points that drive scale. The geography walls are gone. Buyers are researching, Googling, comparing, and fact-checking before they ever reach out. If your digital presence doesn’t reflect your real capability, you’re losing opportunities you don’t even know existed. This episode will shift you from “I do great work” to “I am the obvious choice.” 🔑 Inside this episode: Why competence is now the bare minimum The shift from local reputation to global comparison How perceived authority drives pricing power Why visibility compounds credibility The danger of relying on word-of-mouth alone The difference between being good and being the leader 👉 Tori is hosting a masterclass: How to Become a Regional Expert and End the Time-for-Money Trap March 12 | 60-minute live workshop DM “MASTERCLASS” on Instagram to register, or head to this link:
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AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
02/25/2026
AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
The person who looks more authoritative online is often perceived as more competent. Even if they are not. In this episode, I unpack why competence is now the entry requirement, not the advantage. And why regional women, in particular, cannot afford to rely on word of mouth reputation alone. If you have built something solid but still feel like you are competing on effort, explaining your pricing, or being overlooked by louder voices, this one is for you. Being good built your foundation. Authority is what builds your future. If you are ready for the next step. Book an interview with Tori . Check out the Regional Experts .
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AUTHORITY: You Don’t Become an Authority. You Decide to Be One
02/16/2026
AUTHORITY: You Don’t Become an Authority. You Decide to Be One
Authority isn’t a milestone. It’s a decision. In this first episode of the Authority season, we unpack what it really means to stop being optional and start leading. Not influencer authority. Not borrowed credibility. Real authority — built on lived experience, clear positioning, strong opinions, and the willingness to take up space. In a maturing market filled with AI noise and endless volume, authority isn’t about posting more. It’s about clarity, conviction, leadership, and responsibility. It’s about recognising that if you create outcomes, you have a responsibility to lead with that expertise. We explore why waiting to be chosen keeps regional women stuck — and why recognition only comes after you decide to lead. Because the truth is: the market doesn’t hand out authority. You claim it, act like it, refine your positioning, and the recognition compounds over time. This season, we’re diving into authority-led visibility, selling without convincing, expanding beyond your postcode, and building a business that supports real leadership. If you’re ready to stop softening your message, stop underpricing, and stop waiting for permission — this season is for you. 🔑 Inside this episode: Why authority is a decision, not a qualification The difference between influencer authority and real authority How tall poppy syndrome keeps regional women small Why recognition follows leadership (not the other way around) The responsibility that comes with expertise
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NEXT: What Got You Here Won’t Get You There
12/03/2025
NEXT: What Got You Here Won’t Get You There
We can hustle, we can muscle, we can get gritty — but at some point, the cracks start to show. In this final episode of NEXT, Tori shares why what got you here isn’t what will take you to your next level of business growth. Through honest reflection on the things she’s had to close, shift, or outgrow in her own business, Tori shows that evolution isn’t failure — it’s refinement. She explores the difference between effort-based growth and strategy-based growth, and why clarity and design always outperform “doing more.” If you’re feeling like your old strategies just aren’t landing anymore, this episode will help you see that it’s not a setback — it’s your signal to evolve. 🔑 Inside this episode: The business strategies and offers Tori let go of (and why) Why repeating what worked before keeps you stuck The real difference between early-stage traction and long-term scalability How to refine your business for your next level Why clarity, design, and trust matter more than hustle 👉 Join the waitlist for the Regional Experts Mastermind: If you’re ready to make 2026 your next-level year, head to theregionalexperts.com/mastermind to join the waitlist and get first access to openings.
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NEXT: The Best-Kept Secret Problem
11/26/2025
NEXT: The Best-Kept Secret Problem
Doing great work isn’t the problem — being seen for it is. In this episode of Big Money Strategies, we dive into what it really takes to move from being the best-kept secret to becoming the recognised expert in your space. Tori unpacks why so many women stay stuck in “convincing energy” — waiting to be ready, waiting to be discovered, or waiting for someone else to give them permission to lead. We explore how to make the mindset and positioning shift from quietly delivering incredible results to owning your authority publicly and confidently. If you’re ready to stop hiding behind humility and start leading with visible authority, this episode is your permission slip to go bigger. 🔑 Inside this episode: The cultural and mindset traps keeping women small (hello, tall poppy syndrome) Why “doing great work” isn’t enough to get noticed — and what to do instead How to shift from convincing energy to confident energy The simple mindset shift that turns expertise into authority What visible leadership looks like for regional experts in 2025 and beyond 👉 Join the waitlist for the Regional Experts Mastermind — doors reopen in 2026. Get first access, exclusive bonuses, and early invitations by heading to theregionalexperts.com/mastermind
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NEXT: The Visibility Myth That’s Wasting Your Time
11/19/2025
NEXT: The Visibility Myth That’s Wasting Your Time
If you’ve ever felt like you’re doing all the things — posting more, showing up more, chasing trending hooks — but not seeing real results, this episode is your reset. Tori breaks down the visibility myths that keep established women in business stuck on the hamster wheel of performance-based marketing. Because more content doesn’t equal more profit — strategic, authority-led visibility does. You’ll learn how to shift from convincing energy to confident energy, why authority attracts ready buyers, and how one consistent message can outperform a hundred random posts. Tori also shares her behind-the-scenes journey from burnout to aligned visibility, including the infamous “Instasite” experiment that broke the internet. If you’re ready to build visibility that converts to dollars (not just dopamine hits), this episode will change how you show up. 🔑 Inside this episode: Why more content doesn’t always mean more growth The emotional cost of the content hamster wheel How to shift from consistency for its own sake to credibility-based visibility The difference between being visible and being authoritative How to lead with conviction instead of convincing Applications are open for The Regional Experts. You don’t need more waiting — you need movement. Apply today to lock in 2025 pricing and start building what’s next. Go to to secure your spot!
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NEXT: The Trap of Selling Time
11/12/2025
NEXT: The Trap of Selling Time
If your income stops when you stop working, you’re trapped in the time-for-money cycle — and it’s keeping you from real growth. In this episode of Next, we explore how selling time caps your earning potential, fuels burnout, and turns your business into a job you want to escape. We’ll unpack why your efficiencies shouldn’t penalise you, how to make the mindset shift from hourly rates to value-based pricing, and what it looks like to sell transformation instead of time. Tori shares her own journey from overworked to outcome-driven — and how this one pivot changed everything. This episode is your permission slip to stop trading time for money and start building a scalable business model that pays you for your brilliance, not your busyness. 🔑 Inside this episode: Why selling time caps your income and your energy How efficiency can actually decrease your earnings The shift from time-based to value-based pricing How to package your expertise into productised offers Why selling results builds freedom, scalability, and sustainability Applications are open for The Regional Experts. If you are ready to take some serious action, apply now to lock in 2025 pricing.
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NEXT: The $100k Ceiling You Keep Bumping Into
11/05/2025
NEXT: The $100k Ceiling You Keep Bumping Into
If you’ve ever felt like you keep hitting the same income ceiling — stuck between $5k and $9k months, working harder but not seeing bigger results — you’re not alone. In this episode of Next, we’re unpacking the invisible $100k ceiling that so many established regional businesswomen bump into, and how to finally move through it. We explore why growth stalls even when effort doesn’t, what’s really behind the structural limits in our businesses, and how to redesign our offers, visibility, and sales systems for the next level. This isn’t about working harder — it’s about working differently. You’ll hear how we can shift from hustle-built habits into strategy-backed structure, why simplification is the secret to scaling, and how to build a sales ecosystem that converts without chasing. It’s time to normalise that hitting a ceiling isn’t failure — it’s mastery of the first phase. Now, let’s break through it. 🔑 Inside this episode: What the $100k ceiling really is and why we all hit it Why working harder stops working The three levers that unlock your next level: offers, visibility, and sales systems How structural limits (not effort) keep us stuck Why simplification and refinement drive sustainable growth Join Tori’s Your Next 100K Masterclass on November 11th — it’s free for the first 100 seats. You’ll also receive a bonus Next 100K Revenue Calculator to pinpoint your growth levers. DM Tori “100K” on Instagram @tori.kopke or visit to save your spot.
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NEXT: Busy, Booked, and Broke
10/29/2025
NEXT: Busy, Booked, and Broke
If your calendar’s packed but your profit isn’t growing, this episode of Big Money Strategies is going to hit home. So many regional women are hustling harder than ever — booked out, busy, showing up online — but still not seeing the income they deserve. In the first episode of the Next series, Tori breaks down why your first 100K business model won’t get you to your next 100K. She unpacks the hidden revenue leaks, visibility myths, and system gaps that quietly cap your growth. You’ll learn how to shift from survival to scale, simplify your structure, and finally build a business that grows — not one that just keeps you busy. 🔑 Inside this episode: Why a full calendar doesn’t equal a full bank account The difference between working harder and building smarter The four levers that actually drive scalable growth (offers, systems, visibility, and sales) How to identify revenue leaks that keep you stuck in hustle mode Why simplification — not more effort — is your next step to scale 🎓 Want to learn how to scale sustainably? Join Tori’s Your Next 100K Masterclass on November 11th — it’s free for the first 100 seats. You’ll also receive a bonus Next 100K Revenue Calculator to pinpoint your growth levers. 👉 DM @tori.kopke on Instagram with “100K” to grab your ticket.
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KNOWN: Becoming The Expert You Already Are
10/01/2025
KNOWN: Becoming The Expert You Already Are
You already have the expertise. You already have the skills. The only thing holding you back from leadership is waiting for some arbitrary milestone, more followers, or another qualification to “prove” you’re ready. In this final episode of the Known series on Big Money Strategies, we talk about becoming the expert you already are — and what shifts when you finally own that role. This is your confidence reset: from quietly doing great work in the background to stepping into thought leadership, claiming your space, and attracting opportunities that match your expertise. We’ll explore how to move through imposter syndrome with an evidence-based self-audit, anchor into your power message, and create a vision big enough to carry you into the next 5 years. Because the truth is: you don’t need more learning. You need to step up and lead. 🔑 Inside this episode: Why waiting to “feel ready” is keeping you small How to do a self-audit to prove your expertise and beat imposter syndrome Why results and reputation matter more than follower counts How to anchor into a power message and clear offer The importance of creating a bold long-term vision 👉 The Regional Experts Mastermind is open now. If you’re ready to stop hiding and step into visible leadership, let’s connect. DM Tori “call” on Instagram @tori.kopke to book a free strategy chat.
/episode/index/show/bigideasrural/id/38251030
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KNOWN: What I See Coming for Regional Leaders
09/24/2025
KNOWN: What I See Coming for Regional Leaders
The next few years are going to reward those of us who are visible, decisive, and willing to claim space in industries that have overlooked regional leaders for too long. In this episode of Big Money Strategies, we dive into the predictions and opportunities shaping the future of regional leadership. We explore why depth beats breadth in 2025, the rise of the micro-niche, and how to combine local credibility with global reach. We also discuss the dangers of waiting for “perfect” circumstances, the risks of staying on the hamster wheel of marketing, and why thought leadership — not more content — is the true driver of momentum. This is a call to action: step into your authority, innovate, and do it scared if you have to. Because the leaders who claim their space now will be the ones building momentum, creating opportunities, and leading regional business into the future. 🔑 Inside this episode: Why now is the moment for regional women to claim leadership How micro-niches and specialization will win in 2025 The danger of staying small and invisible out of ego or fear Why thought leadership — not just more marketing — creates momentum How to move through the messy middle faster and elevate your positioning 👉 The Regional Experts Mastermind is now open. If we’re ready to step into leadership and create visibility that moves us out of the messy middle, let’s connect. DM Tori “call” on Instagram @tori.kopke to book a free strategy chat.
/episode/index/show/bigideasrural/id/38216400
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KNOWN: How I’m Designing a Business That Supports Visibility (Without Burnout)
09/17/2025
KNOWN: How I’m Designing a Business That Supports Visibility (Without Burnout)
Visibility without capacity leads us straight into stress, missed opportunities, and that exhausting feast-or-famine cycle. In this episode of Big Money Strategies, we explore how to design our businesses to support visibility without burning out — so we can show up consistently, grow with ease, and stay in demand. Together, we look at the lessons from pulling back on visibility in 2024, and how we can rebuild with stronger systems, intentional repurposing, and the Master Content Blueprint. We talk about why visibility isn’t about doing more, but about saying the same powerful message in many different ways — and how we can stretch our content further across platforms. We’ll also look at what it means to prepare our businesses behind the scenes — building capacity, setting boundaries, and designing delivery models that actually support growth. With batching, team support, and AI-powered systems, we can all create visibility that fuels our thought leadership without draining our energy. 🔑 Inside this episode: Why visibility without capacity leaves us burned out and inconsistent How we can repurpose content strategically for maximum reach The role of systems, team, and AI in making visibility easier How to layer visibility strategies across long-form, short-form, and paid channels What it looks like when our businesses support sustainable visibility 👉 The Regional Experts Mastermind is now open. If we’re ready to step into thought leadership and create visibility that actually works for our lives and businesses, let’s connect. DM Tori “call” on Instagram @tori.kopke to book a free strategy chat.
/episode/index/show/bigideasrural/id/38122670
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KNOWN: From Invisible to In Demand — What Changes When You’re KNOWN
09/10/2025
KNOWN: From Invisible to In Demand — What Changes When You’re KNOWN
She shares the ripple effects of visibility and what it looks like to step fully into demand. From easier sales and elevated networks to controlling your client load and building a brand that’s no longer interchangeable — this is what happens when your thought leadership and visibility finally align. If you’re ready to leave behind the time-for-money trap and scale with strategy, this episode will show you what’s possible. We cover: Why clarity makes your visibility magnetic How becoming known shifts your sales, brand equity, and confidence The power of building authority as a regional expert Why this work transforms not just your business, but your entire lifestyle Visibility with strategy isn’t a luxury — it’s the unlock for sustainable growth and regional impact. And this is just the beginning.
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KNOWN: Behind the Masterclass: What I’m Teaching, Why It Matters, What’s Next
09/03/2025
KNOWN: Behind the Masterclass: What I’m Teaching, Why It Matters, What’s Next
In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one’s for you. Tori shares the foundational shift from “getting paid for your hours” to “getting paid for your brain,” and explains why visibility without positioning is just noise. You’ll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends, and why rural leadership is a massive untapped opportunity. This episode is especially practical for women ready to shift from general growth to owning a category of one. We cover: The real reason for rebranding the Power Project Why visibility plans must match your lifestyle and business model The most overlooked building blocks of thought leadership What happens when you own your expertise and claim your space Whether you’re semi-known or ready to be the go-to expert in your niche, this is your permission slip to scale with strategy — not stress.
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KNOWN: What Makes an Expert Actually Stand Out
08/27/2025
KNOWN: What Makes an Expert Actually Stand Out
The two cornerstones every regional woman in business needs to go from hidden gem to go-to authority. Being brilliant at what you do isn’t enough if no one knows about it. In this episode of Big Money Energy, Tori unpacks what it really takes to become known as an expert — and why simply “doing more marketing” won’t cut it. You’ll hear how to identify the core elements that make your expertise undeniable, and how to pair that with strategic visibility so you’re no longer the best-kept secret in your industry. From building a powerful core message that “enters the room before you do,” to navigating the challenges of positioning yourself when you live in a small town, this episode is a practical roadmap for rural women ready to raise their profile. Tori also shares why owning your space and naming your expertise allows you to charge more, step out of competition, and become a category of one. 🔑 Inside this episode: Why marketing without positioning is just noise How to build a brand around a single, powerful core message What it means to claim your space as a regional expert The sweet spot where visibility and positioning create unstoppable growth If you’re tired of spinning your wheels on social media and want to map out your cornerstones for visibility and authority, this episode is your starting point. 👉 Join Tori’s free live masterclass on September 4th to go deeper into the blueprint for becoming a regional expert. DM her “masterclass” on Instagram @tori.kopke or head to theregionalexperts.com.
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KNOWN: Why No One Knows You’re the Best (Yet)
08/20/2025
KNOWN: Why No One Knows You’re the Best (Yet)
You can be the best in your field… but if no one knows, you’ll keep getting overlooked. In this episode of the Known series, I’m digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with authority, conviction, and clarity. We’ll talk about the mindset traps, the outdated messaging models that are holding you back, and the practical moves you can make today to go from “helpful and relatable” to “trusted and in demand.” If you’ve ever felt like you’re doing exceptional work behind the scenes but not being recognized publicly, this episode is your blueprint for change. No more staying quiet. No more safe messaging. It’s time to step into your next level of leadership. Join me for a deep dive into: The real reason your dream clients aren’t choosing you Why “how-to” content no longer builds authority What true thought leadership looks like in today’s market How to leverage what feels basic as your most powerful content Why consistency beats perfection every time You’re not the student anymore. You’re the expert. Let’s start showing up like it. 🎯 Ready to be seen as the go-to in your niche? Want to dive deeper or get tailored support on what you hear in this episode? DM Tori on Instagram—she’d love to connect, answer your questions, and support your next big move.
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