Growing your business authentically with AI on the rise
Release Date: 05/23/2024
KNOWN: Behind the Masterclass: What I’m Teaching, Why It Matters, What’s Next
Big Money Strategies
In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one’s for you. Tori shares the foundational shift from “getting paid for your hours” to “getting paid for your brain,” and explains why visibility without positioning is just noise. You’ll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends,...
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KNOWN: What Makes an Expert Actually Stand Out
Big Money Strategies
The two cornerstones every regional woman in business needs to go from hidden gem to go-to authority. Being brilliant at what you do isn’t enough if no one knows about it. In this episode of Big Money Energy, Tori unpacks what it really takes to become known as an expert — and why simply “doing more marketing” won’t cut it. You’ll hear how to identify the core elements that make your expertise undeniable, and how to pair that with strategic visibility so you’re no longer the best-kept secret in your industry. From building a powerful core message that “enters the room...
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KNOWN: Why No One Knows You’re the Best (Yet)
Big Money Strategies
You can be the best in your field… but if no one knows, you’ll keep getting overlooked. In this episode of the Known series, I’m digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with authority, conviction, and clarity. We’ll talk about the mindset traps, the outdated messaging models that are holding you back, and the practical moves you can make today to go from “helpful and relatable” to “trusted and in demand.” If you’ve ever felt like you’re doing exceptional...
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KNOWN: You’re Already the Expert — It’s Time to Act Like It
Big Money Strategies
If you’re doing world-class work behind the scenes but feel like you’re playing small publicly, this episode is your permission slip to step out of the shadows and claim your space as a leader. Tori shares practical strategies for shifting from “quiet achiever” to obvious choice in your industry — especially for rural and regional women ready to own their authority. We dive deep into visibility that feels genuine (not egotistical), why your messaging must evolve with your expertise, and how to stop diluting your voice so you can finally be recognized as the go-to in your niche....
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UNFILTERED: I Don’t Sell Like I Used To — And My Clients Don’t Buy the Same Either
Big Money Strategies
The way we sell has changed—and so has the way our clients buy. In this honest wrap-up to the Unfiltered series, Tori breaks down why urgency, countdown timers, and “move fast” tactics just don’t cut it in 2025’s market. Instead, today’s buyers crave depth, clarity, and trust—and they’re taking their time before saying yes. In this episode, Tori shares: Why slow, values-led sales are not a sign of failure, but a smart response to a maturing market How buyer journeys have shifted—people want to binge your expertise, ask more questions, and move at their own pace ...
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UNFILTERED: I’m Not Marketing the Same Way I Did Last Year
Big Money Strategies
The rules of marketing have changed—and if you’re still using last year’s playbook, your results might be showing it. In this episode, Tori gets real about what’s no longer working, what’s actually moving the needle in 2025, and why connection and nuance will outpace volume every single time. You’ll hear: The outdated tactics to ditch (and the red flags your content needs a refresh) Why deeper, more personal content—think stories, voice notes, behind-the-scenes—wins over generic, AI-fed marketing How to personalise your message, lean into quality over quantity, and show...
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UNFILTERED: Trust Is the New Lead Magnet
Big Money Strategies
Trust is no longer optional - it’s the currency your rural business needs to thrive in 2025’s “trust recession.” In this episode, Tori unpacks why traditional lead magnets and hype tactics have stopped working, and what it really takes to connect, nurture, and convert discerning buyers in today’s market. You’ll discover: Why we’re seeing a trust recession (and what it means for every offer you put out) How buyer timelines are longer and decisions are deeper—plus what actually shortens the trust cycle Practical ways to build trust: transparency, real-time...
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UNFILTERED: How I’m Making Decisions in a Noisy Market
Big Money Strategies
Feeling overwhelmed by too many “shoulds,” shiny tactics, and digital noise? You’re not alone—and you’re definitely not behind. In this raw, practical episode, Tori shares her real-time decision-making filter for leading (and staying sane) in a market designed to distract. Inside, you’ll learn: How to use energy, revenue, sustainability, and alignment as your decision-making North Star The real reason you’re tired of content for content’s sake—and how to pivot your strategy to what actually feels good (and works!) Why waiting for total certainty or external validation...
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UNFILTERED: How Is That Word of the Year Going?
Big Money Strategies
What does leadership really look like when you’re building a business from the bush—and how do you keep your “word of the year” alive when life gets loud? In this unfiltered, mid-year reset, Tori shares why she’s tossing “nice” to the side and stepping into her role as a true industry leader. You’ll hear the behind-the-scenes on why this season is different, why it’s okay (and powerful) to ruffle a few feathers, and what it takes to elevate your business when you’re surrounded by the noise of shifting markets. Key takeaways: Why being relatable won’t get you paid—and...
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UNFILTERED INTRO: The Podcast is Changing. BTS the strategy breakdown.
Big Money Strategies
After nearly 300 episodes, I’m sharing a raw and honest behind-the-scenes look at why I’m evolving the podcast format—and what it means for you. In this kickoff to the Unfiltered season of the Big Money Strategies podcast, I’m pulling back the curtain on why weekly and even fortnightly episodes stopped working, how content burnout crept in, and what led me to create a slower, more intentional way of sharing value. We’re switching to seasonal episodes—designed to go deep, not wide—with each season centered around one powerful theme. This shift is about honoring the messages that...
info_outlineI'm all about using AI to boost authenticity and productivity, not compromise it. Dive into my world where ChatGPT, Canva, and video editing software work their magic while keeping my content genuine. But hey, AI isn't perfect - I chat about its limits in crafting user-friendly experiences.
Join me as we navigate the importance of staying real and transparent in the AI-driven business world.
Let’s Connect
✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588
✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/
✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720
✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject