Growing your business authentically with AI on the rise
Release Date: 05/23/2024
BTS: 30 Hours at My Desk in 5 Weeks (Part 1)
Big Money Strategies
What would happen to your business if you stepped away from your desk for five weeks? For Tori, the answer was a lot. In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you behind the scenes of five weeks where she spent less than 30 hours at her desk. There were family holidays, fishing trips, Bali, client calls, workshops and plenty of time away from the business. And the business kept moving. During that five-week period, Tori hired and onboarded a new team member, ran a live workshop with 492 registrants, grew her email list by around 800 people, reached 1.5...
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BTS WITH MY OBM: The Systems That Keep the Business Moving
Big Money Strategies
What does it actually look like to run a growing online business behind the scenes? In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly. From why they rarely have meetings, to how they use Slack and Airtable to manage projects, client journeys, launches, and team communication, this episode is a practical look at what sustainable business operations really look like. They also unpack how they approach hiring, launching new offers,...
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BTS WITH MY OBM: Who Does What Behind the Scenes?
Big Money Strategies
What does an Online Business Manager actually do? And where does the CEO role stop? In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution. As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more than hard work. It requires clear roles, strong systems, trust, and a team that knows exactly who owns what. Tori shares how she approaches her role as CEO, why she believes...
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BTS WITH MY OBM: The Systems Behind the Strategy
Big Money Strategies
In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder. For years, Tori built Big Money Strategies through a combination of strategy, delivery, and sheer determination. But as the business grew, it became clear that scaling would require more than just working harder. It required systems. It required structure. And it required support. In this episode, Tori and Meredith pull back the curtain on...
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BTS: Bulletproofing my regional business
Big Money Strategies
In this episode we cover: The exciting rebrand currently underway and why it feels like the grown-up version of my business Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography Why we're moving away from Kajabi after five years The shift to ConvertKit, Squarespace, Airtable and purpose-built platforms Preparing the business for two months of travel across the United States How I'm "bulletproofing" client delivery while working across multiple time zones My current thoughts on AI, ChatGPT and Claude Why I'm using AI more for systems, automation and strategy...
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AUTHORITY: The Only Thing Left Is the Decision
Big Money Strategies
This is the final episode of the AUTHORITY season — and it might be the most important one. Because by now, you don’t need more strategy. You don’t need more information. You don’t need another course, checklist, or framework. You need a decision. In this episode, Tori brings the entire season full circle and challenges the real reason many women stay stuck — not lack of knowledge, not lack of skill, but the absence of a clear decision to lead. Authority isn’t a milestone you reach. It’s a standard you choose. And once that decision is made,...
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AUTHORITY: What I See Coming — And Why You Need to Move Now
Big Money Strategies
In this episode, Tori zooms out and shares what she’s seeing across the market right now — and why this moment matters more than most people realise. With tools, platforms, and trends changing almost weekly, it’s easy to feel like you’re falling behind or chasing the next thing. But the truth is, the women who are winning right now aren’t chasing tools. They’re building unshakable foundations. In this episode, Tori breaks down the three core pillars that underpin every scalable business — sell, attract, deliver — and why those fundamentals matter more than...
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AUTHORITY: Stop Explaining Yourself. Start Getting Paid.
Big Money Strategies
If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you. Because the problem isn’t your confidence. The problem is positioning. In this episode of the Authority season, Tori breaks down the over-explaining trap many service providers fall into — and why constantly defending your value is a symptom of weak upstream authority. When your positioning is clear and your authority is visible, sales conversations change completely. Instead of...
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AUTHORITY: Here's Exactly What I'm Teaching on March 12
Big Money Strategies
In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she’ll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap. If you’ve ever felt like you’re doing great work but still having to over-explain your value, justify your pricing, or constantly prove yourself in sales conversations — this episode will resonate deeply. Because being good and being known are not the same thing. Many service providers stay stuck in operator mode: delivering, over-delivering, and staying busy. But the...
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AUTHORITY: Visibility Without Authority Is Just Noise
Big Money Strategies
Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you “made it”? It worked. But there was zero substance. In this episode of the Authority season, we’re unpacking the difference between visibility and authority — and why optimising for attention instead of trust is exhausting, unsustainable, and quietly eroding your positioning. Because here’s the truth: Getting seen and getting trusted are two very different things. If you’re constantly performing for the algorithm, chasing trends, or feeling deflated when “good...
info_outlineI'm all about using AI to boost authenticity and productivity, not compromise it. Dive into my world where ChatGPT, Canva, and video editing software work their magic while keeping my content genuine. But hey, AI isn't perfect - I chat about its limits in crafting user-friendly experiences.
Join me as we navigate the importance of staying real and transparent in the AI-driven business world.
Let’s Connect
✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588
✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/
✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720
✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject