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How to Develop a Brand Strategy with Lesser Evil

Bite Into Business

Release Date: 03/07/2022

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Bite Into Business

In this episode, we bring in Erica Liu from Gr8nola, a superfood granola company that is just killing the granola game. Like GoNanas, Gr8nola had to adapt their business significantly during the pandemic and all the challenges it brought with it, so we talk all about adapting channel strategies, adjusting to supply chain issues, and meeting the demand of an increasingly digital world today, so LOTS of meaty topics here!

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In this episode, we bring in the founders of Swoon, a zero sugar simple syrup and mixers company, paving the way in the health food and beverage industry. Like Annie and Morgan, Jen & Christina were good friends before they were co-founders, so we talk all about the benefits of having another co-founder, the benefits, challenges, and funny stories! Try our infamous banana bread: and use code BITEINTOBIZ for 15% off your purchase!

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How to Develop a Brand Strategy with Lesser Evil show art How to Develop a Brand Strategy with Lesser Evil

Bite Into Business

In this episode, we talk with Caitlin Mack, Senior Brand Manager of Lesser Evil, the iconic healthy snack company. We discuss some of our favorite topics: brand evolution and strategy, packaging, innovation, marketing different SKUS, and so much more - it's a juicy one! Try our infamous banana bread: and use code BITEINTOBIZ for 15% off your purchase!

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In this episode we go into the nitty gritty of product design from packaging and naming, to timing and making it “shareable,” or in other words, “instagrammable.” If you have a product idea and are ready to bring it to market, this episode is for YOU! Try our infamous banana bread: and use code BITEINTOBIZ for 15% off your purchase!

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In this episode we talk about the stereotypes around hard vs. soft skills, gender, and how to use negative perceptions to fuel your business. As a women-owned business, a big part of our mission is empowering other women and small businesses, so we’re especially passionate about this topic! Try our infamous banana bread: and use code BITEINTOBIZ for 15% off your purchase!

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In this episode, we talk with Caitlin Mack, Senior Brand Manager of Lesser Evil, the iconic healthy snack company. We discuss some of our favorite topics: brand evolution and strategy, packaging, innovation, marketing different SKUS, and so much more - it's a juicy one! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!