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616: Should You Specialize and/or Niche Your Business?

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Release Date: 02/22/2024

Introducing The Biz of Nonprofit Consultants show art Introducing The Biz of Nonprofit Consultants

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

***Currently reviewing applications for 2025 and !***  Are you a Nonprofit Consultant pulled between making an impact and running a profitable business? Join Natalie Eckdahl, MBA, on a podcast crafted just for you. With 25 years of diverse experience as a management consultant, market researcher, small business owner and business coach, Natalie shares practical strategies to balance purpose and profit. Through engaging discussions, trainings, and client stories, Natalie covers everything from pricing and proposals to maintaining client boundaries and tackling hiring and leadership...

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627: Final Episode + 6 Lessons from 124 Months of Business show art 627: Final Episode + 6 Lessons from 124 Months of Business

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

***We can still work together in a or (6 months).*** In this final episode of the BizChix podcast, I have exciting news to share.  While this marks the end of the BizChix podcast after 124 months and 627 episodes, I'm thrilled to announce a new venture: The Biz of Nonprofit Consultants podcast, launching today.  This new podcast is dedicated to consultants who serve nonprofit clients, a project I've been developing since November 2023.  I'm also shifting my group coaching program and mastermind to exclusively support nonprofit consultants starting in August 2024. These program...

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626: Everyone's A Mess show art 626: Everyone's A Mess

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

***We can still work together in a or (6 months).***Do you compare yourself to other entrepreneurs and find that sometimes you don’t measure up? I’m here to remind you that it’s normal. Everyone is a bit of a mess, and that’s okay.  This episode will inspire you to embrace where you're at, love your business, and take decisive action. Tune in for a dose of empathy, gratitude, and a reminder that you are more than enough. P.S. Please share with another business owner who could use this message too!   and ask me any questions about our programs.  

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625: Don’t Lose Momentum in Your Business show art 625: Don’t Lose Momentum in Your Business

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

***We can still work together in a or (6 months).*** One of the most painful places to be in business is when you have lost all forward momentum.  You look at your pipeline for clients and it is empty.  This is especially challenging to navigate after you lose an important client, several proposals get rejected or it feels like everyone is 👻 ghosting you. Where do you even start? And what can you do to mitigate ever getting into this situation in the first place? Today, I share a training from our Six Figures Lab group coaching program, where I cover the ways I observe business...

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624: Do You Have a Sales Problem? show art 624: Do You Have a Sales Problem?

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

***We can still work together in a or (6 months).*** Let’s diagnose whether or not you have a sales problem in your service based business.  Sales is an umbrella term for a function in your business that has many facets. Are you struggling more to get leads or to convert leads you have into clients? 🎯 In this episode, we go deep on the three most often overlooked elements in the sales offer: specificity, urgency, and ROI.   ⭐️ and ask me any questions about our programs.

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623: Do You Have a Marketing Problem? show art 623: Do You Have a Marketing Problem?

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

***We can still work together in a or (6 months).*** The most common area new clients rank as needing 🔥 urgent help with is marketing.  They report they aren’t doing enough marketing.  They don’t have a real plan. Or their current marketing plan isn’t working.  🧐 But, 9 times out of 10, they DON’T have a marketing problem.  In today’s episode, Elizabeth Cook, coaches with me in our Six Figures Lab group coaching program, and I discuss why “marketing” may not be the issue and what the real problem could be.  Also, Elizabeth pulls an actual formula...

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622: Dive into Q2 with a Six Week Sprint show art 622: Dive into Q2 with a Six Week Sprint

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

The fresh energy of Spring is blooming all around me and it has made me excited to set some very big goals for 🌷Q2. You can harness this energy around you too and join me in a Six Week Sprint. Go to  for our free worksheet to guide and document your sprint.  🏃‍♀️A sprint will be especially useful if you have had a 😓tough Q1 (many people I know have) and are feeling like you need to create some momentum in your business. A Six Week Sprint is a tool made popular by software companies, that we can leverage in our small businesses. It is also a tool we can keep in our...

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621: Moving Beyond Selling a Package of Hours show art 621: Moving Beyond Selling a Package of Hours

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Have you noticed that the longer you do the same type of work, the more efficient you get? That is why charging hourly or selling a package of hours starts to feel less great over time. We teach our clients to create either a monthly or a high ticket project business model based on the deliverables not based on the number of hours it takes This works especially well for consultants, marketers and financial professionals. Elizabeth joins me in this episode and we discuss the four stages of the Retainer Roadmap and how you can specialize your services and uplevel your clients. We will share...

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620: Combining Local Networking and LinkedIn for Client Attraction: A Step-by-Step Strategy  show art 620: Combining Local Networking and LinkedIn for Client Attraction: A Step-by-Step Strategy

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

🏁 Ready for a training that is the OPPOSITE of what most people teach? Instead of focusing solely on growing an online presence, I walk you through the game-changing strategy of MERGING LOCAL networking with ONLINE engagement, with a special focus on harnessing the power of LinkedIn.   You will hear actionable tips for connecting locally, leveraging LinkedIn, and cultivating a referral-based business.  Join me as we explore the INTERSECTION of local connections and online presence to grow your business.  You will not believe how fast you get results with this strategy!...

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619: Setting and Holding Boundaries in Your Business show art 619: Setting and Holding Boundaries in Your Business

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

😬Do your CLIENTS know what your boundaries are?  🙀How about your TEAM? 👀Can YOU articulate your boundaries? Boundary issues come up FREQUENTLY as we support our clients, so please know you are not alone.  Sometimes we do not even know we need to articulate a boundary until we are faced with a new situation. 🚩If you struggle with holding boundaries in your personal life, those same struggles often show up in your business. In today’s episode, Elizabeth Cook, who coaches with me in our $ix Figures Lab Group Coaching Program, joins me to discuss some things you can put in...

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Today, I’m training on the nuances of specializing and niching in your business. It's more than just semantics; it impacts every aspect of your business, from your marketing efforts to the clients you serve. I'll walk you through real examples and share the benefits of each approach, culminating in my personal favorite - a "specialized niche" business model. 

 

Ready to go deeper with me? There are 3 ways we can work together:

1:1 Coaching (🌟new) - open to any level and type of business

Six Figures Lab Group Coaching - open to consultants, marketers and financial professionals averaging $3K to $10K/month in sales

CEOCHIX Mastermind Program - open to consultants, marketers and financial professionals averaging $10K to $70K/month in sales

 

⭐️ Connect with Natalie on LinkedIn!