220: How To Secure Press Coverage When You Don't Have News w/ Brennan Nevada Johnson
Release Date: 10/03/2024
249: Creative Control: How Artists & Creators Can Build Wealth on Their Own Terms w/ DIVINE
Black to Business
If you’ve ever felt like you had to choose between making money and staying true to your creativity, this episode is for you. We’re diving into the real meaning of creative control and why ownership, financial literacy, and mindset are non-negotiable when it comes to building wealth on your own terms. Whether you're in music, content creation, or any business, there’s a way to protect your vision and still build something profitable and powerful. In this conversation, we’re joined by DIVINE, hip hop artist turned tech entrepreneur and the co-founder of Notes, a financial...
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248: From Book to Business: How Authors Can Scale Their Impact & Income w/ Taurea Avant
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At first glance, authors and entrepreneurs might seem like they live in separate worlds. But they are more connected than you might think. Traditionally, books have been treated as stand-alone works, limiting their potential impact. Out of the 11,000 books published every day, only about 1,000 make over $1,000 a year. But what if your book could do more than sit on a shelf? What if it could spark a movement, create consistent income, and build the foundation of a thriving business? In this episode, we’re diving into how your book can be the blueprint for your brand, the manifesto of...
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247: Tapping into Your Inner "ChYld" for Social Media & Branding Success w/ Aaron Chism
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When it comes to growing a brand online, we’re often told to follow trends, look polished, and stick to what's “proven.” But the truth is, real growth and real connection often starts with creativity, curiosity, and a willingness to be yourself. For Black entrepreneurs, there’s a lot of pressure to get it right from the beginning. But what if your breakthrough came not from being perfect, but from being free? In this episode, we’re breaking down how rediscovering your creativity and honoring your inner child can unlock authenticity, consistency, and visibility in your content....
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246: Digital Domination: How Black Entrepreneurs Can Attract & Convert Clients Online w/ Quintel Harcum
Black to Business
You're posting on social media, following trends, and showing up online... but your ideal clients still aren’t converting. Sound familiar? In today’s digital-first business world, it’s no longer enough to just show up online. To stand out and build a sustainable business, we as Black entrepreneurs must learn how to own our digital space and turn that presence into real income. But with so much noise online, how do you create content that connects, builds trust, and converts without relying on complicated ad strategies? In this episode, digital strategist and creative brand...
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245: Internal Success First: Building a Business That Feels Good to You
Black to Business
When we talk about business success, the focus is often on what things look like from the outside: numbers, visibility, and public wins. But what about what it feels like to actually run your business behind the scenes? In this solo episode, we’re closing out Women’s History Month with a powerful reflection on internal success. Because building a business that looks good but feels heavy, misaligned, or overwhelming is not the goal. You deserve a business that supports you fully. One that nurtures you emotionally, mentally, financially, and energetically. Whether you’re in a...
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244: One Size Does Not Fit All: Building Customizable Solutions for Diverse Learners w/ Kianjai Huggan
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In today’s fast-paced digital world, accessibility and customization are no longer optional. They’re essential. As a Black entrepreneur, you know that creating a business that serves diverse audiences means acknowledging that not everyone learns or engages with content the same way. Yet, many business owners overlook the importance of designing experiences that truly meet the needs of all users, leading to lost opportunities and disengaged customers. In this episode, we dive deep into why "one size does not fit all" when it comes to education, business, and digital accessibility....
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243: Lessons from Powerful Black Women Entrepreneurs: Advice for Growth & Success
Black to Business
Black women are the fastest-growing group of entrepreneurs, leading in business innovation and breaking barriers in industries where we’ve historically been underrepresented. But let’s be real—the journey isn’t always easy. Access to capital, visibility, and positioning for major opportunities can still be a challenge. Yet, despite these obstacles, Black women continue to thrive, build, and create pathways where none existed before. At Black to Business, we understand the challenges and the power that comes from learning from those who have already paved the way. That’s why, in honor...
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242: Balancing Business & Motherhood: A Self-Care Strategy for Sustainable Success w/ Krystle Redding
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Balancing a growing business with the pressures of motherhood is something many entrepreneurs know all too well. You’re juggling endless responsibilities, working to stay on top of your business goals, and striving to be fully present for your family, all while feeling like there’s barely enough time or energy for yourself. The pressure to “do it all” can easily feel overwhelming, but here’s the truth, you don’t have to do it all. Success shouldn’t come at the expense of your mental and physical well-being. In this episode, Krystle Redding, a powerhouse business...
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241: From Corporate Success to Entrepreneurial Freedom: Building a Business Without Compromise w/ Derek Lewis
Black to Business
In this episode of the Black to Business podcast, we sit down with Derek Lewis, a seasoned corporate executive turned entrepreneur, as he shares his journey from a 35-year career at PepsiCo to building his own business. Derek discusses the mindset shifts, transferable skills, and strategic planning required to transition from corporate leadership to business ownership. He also explores the importance of relationships, financial discipline, and staying true to your values while growing a business. DURING THIS EPISODE YOU’LL LEARN: The importance of mindset when making the leap from a...
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240: Building Your Business with Growth in Mind
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Too many entrepreneurs stay focused on what’s in front of them—getting clients, making sales, and keeping their business afloat. While handling the day-to-day is important, real growth happens when you start thinking long-term, even before you feel ready. Bigger opportunities, whether it’s brand partnerships, speaking engagements, sponsorships, or high-level clients, don’t just show up out of nowhere. They come to businesses that have positioned themselves to receive them. And that’s exactly what we’re diving into in this episode. If you’re tired of feeling stuck in survival...
info_outlineIn this episode, we dive deep into essential strategies for securing press coverage even when you feel like your business lacks a significant news event. We understand that many entrepreneurs—whether you're just starting out or have been in business for years—often feel that without a major announcement, your story goes unheard. Brennan Nevada Johnson, founder of Brennan Nevada Inc., shares invaluable insights on how to creatively position your business in the media. This conversation is crucial for anyone eager to build visibility, connect with their audience, and leverage public relations as a powerful tool for growth. Brennan emphasizes that every business has a unique story waiting to be told, and finding innovative ways to present that story can lead to increased awareness and credibility. Throughout the episode, you will discover actionable tips that will empower you to take control of your narrative and maximize your opportunities for media exposure, no matter your current situation.
THINGS YOU’LL LEARN DURING THIS EPISODE
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Key strategies for securing press coverage without a major news event.
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The importance of actively seeking press coverage, regardless of your business stage.
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Common misconceptions about public relations and how to overcome them.
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How to identify and craft compelling stories that resonate with your audience.
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Effective methods for building and nurturing relationships with journalists.
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The role of content marketing in a media strategy when you don’t have news.
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Practical tips for leveraging thought leadership to enhance your visibility and impact.
Brennan Nevada Johnson is the founder of Brennan Nevada Inc., New York’s only Black female-owned, award-winning tech PR agency. With over a decade of experience, Brennan specializes in helping startups, tech companies, and venture capitalists amplify their media presence and thought leadership. Her agency has worked with notable brands like SoLo Funds and RenderATL, focusing on the art of storytelling and the power of earned media. In this episode, she brings her expertise to the forefront, helping you navigate the world of press coverage, even when you don’t have traditional news to share.
Join us for this informative discussion that will equip you with the tools and confidence to tell your story and secure the media coverage your business deserves!
Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/220
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