220: How To Secure Press Coverage When You Don't Have News w/ Brennan Nevada Johnson
Release Date: 10/03/2024
241: From Corporate Success to Entrepreneurial Freedom: Building a Business Without Compromise w/ Derek Lewis
Black to Business
In this episode of the Black to Business podcast, we sit down with Derek Lewis, a seasoned corporate executive turned entrepreneur, as he shares his journey from a 35-year career at PepsiCo to building his own business. Derek discusses the mindset shifts, transferable skills, and strategic planning required to transition from corporate leadership to business ownership. He also explores the importance of relationships, financial discipline, and staying true to your values while growing a business. DURING THIS EPISODE YOU’LL LEARN: The importance of mindset when making the leap from a...
info_outline
240: Building Your Business with Growth in Mind
Black to Business
Too many entrepreneurs stay focused on what’s in front of them—getting clients, making sales, and keeping their business afloat. While handling the day-to-day is important, real growth happens when you start thinking long-term, even before you feel ready. Bigger opportunities, whether it’s brand partnerships, speaking engagements, sponsorships, or high-level clients, don’t just show up out of nowhere. They come to businesses that have positioned themselves to receive them. And that’s exactly what we’re diving into in this episode. If you’re tired of feeling stuck in survival...
info_outline
239: Pivot & Prosper: Turning Setbacks into Comebacks in Business w/ Melva LaJoy Legrand
Black to Business
Setbacks are a part of the journey for every entrepreneur, but they don’t have to be the thing to stop you. They can be the setup for something greater. We understand that overcoming challenges like financial issues, business struggles, or self-doubt can make you question if you’re on the right path. But success isn’t just about having the perfect idea. It’s about being resilient, having the right mindset, and being ready to adjust when things don’t go as planned. In this episode, we dive into what it really takes to turn obstacles into opportunities. Melva LaJoy Legrand,...
info_outline
238: How to Prepare Your Business for Hiring Before You Actually Need Help
Black to Business
As a Black entrepreneur, you wear many hats. You’re the CEO, the marketer, the customer service rep, the accountant, and everything in between. But at some point, doing everything yourself will slow your business down, limit your growth, and lead to burnout. The truth is, many entrepreneurs wait too long to hire help, and by the time they do, they’re drowning in work with no clear process to onboard someone effectively. That’s why preparing for hiring before you actually need help is critical. We understand that hiring can feel overwhelming. You might wonder where to start, what...
info_outline
237: How to Lead People Who Don’t Think or Look Like You w/ Stephanie Chung
Black to Business
Diverse teams are powerful, but they don’t run on autopilot. As a Black entrepreneur, you’re building something bigger than yourself, whether it’s a small business, a growing startup, or an industry-disrupting venture. But success isn’t just about numbers; it’s about people. And in today’s business world, knowing how to lead people who don’t think or look like you isn’t optional. It’s essential. We understand that leadership can feel overwhelming, especially when you’re managing a team with different backgrounds, communication styles, and experiences. Many resources...
info_outline
236: Financial Freedom Redefined: How Digital Currency Can Empower Entrepreneurs w/ Tonya Evans
Black to Business
In this episode, we tackle one of the most transformative topics of our time: how digital currency and blockchain technology are reshaping financial freedom, especially for Black entrepreneurs. With systemic barriers often limiting access to traditional financial systems, the rise of decentralized technologies offers a new path forward. We understand how critical it is for you as an entrepreneur to not only grow your business but also to build sustainable, generational wealth. That’s why this conversation is designed to break down the complexities of digital currency into actionable...
info_outline
235: Mastering Brand Messaging: The FAST Method for Building a Powerful Personal Brand w/ Toni S. Brown
Black to Business
Building a powerful personal brand is one of the most effective ways to stand out as an entrepreneur, and in this episode, we’re diving deep into how to do just that. If you’ve ever wondered how to package your expertise, communicate your value, and establish yourself as a thought leader in your industry, this episode is for you. Crafting impactful brand messaging is essential for positioning yourself as an expert in your field, connecting authentically with your audience, and creating opportunities to grow your business. Toni S. Brown shares her FAST Method (Foundation, Audience,...
info_outline
234: Scaling Beyond Services: How to Add Products to Your Service-Based Business w/ Anthony Standifer
Black to Business
You’ve built a solid service-based business. Your clients love what you do, and you’re making an impact. But as you think about the future, you’re wondering, “How can I scale without burning out? How can I build something that works for me, even when I’m not actively working?” That’s where adding products to your business comes in. For many service providers, creating a physical product can feel overwhelming. Where do you even start? How do you choose a product that makes sense for your business? And what if it doesn’t sell? These are all valid questions, and in this...
info_outline
233: Aligning Your ‘Why’ with Your 2025 Goals
Black to Business
The start of a new year is more than just setting resolutions. It’s about reflecting on your purpose and aligning your goals with what truly matters. As Black entrepreneurs, our journeys are uniquely layered with challenges, wins, and responsibilities that extend beyond business. This episode is designed to help you tap into your "why," ensuring that your 2025 goals are not just impactful but deeply connected to your vision and mission. In this episode, Monique dives into how revisiting your purpose can lead to clarity, focus, and intentional growth in the new year. Whether you’re feeling...
info_outline
232: Wrapping Up 2024 & Looking Ahead to 2025
Black to Business
As 2024 comes to a close, this special solo episode is all about reflection, celebration, and intention. It’s been an incredible year for the Black to Business community, and Monique T. Marshall is here to share some of the biggest milestones, the lessons learned, and an exciting look ahead to what’s coming in 2025. For Black entrepreneurs, closing out the year is more than just wrapping up loose ends, it’s about honoring the work you’ve done, reflecting on the challenges and wins, and setting the stage for what’s next. Whether you’re celebrating a year of growth or...
info_outlineIn this episode, we dive deep into essential strategies for securing press coverage even when you feel like your business lacks a significant news event. We understand that many entrepreneurs—whether you're just starting out or have been in business for years—often feel that without a major announcement, your story goes unheard. Brennan Nevada Johnson, founder of Brennan Nevada Inc., shares invaluable insights on how to creatively position your business in the media. This conversation is crucial for anyone eager to build visibility, connect with their audience, and leverage public relations as a powerful tool for growth. Brennan emphasizes that every business has a unique story waiting to be told, and finding innovative ways to present that story can lead to increased awareness and credibility. Throughout the episode, you will discover actionable tips that will empower you to take control of your narrative and maximize your opportunities for media exposure, no matter your current situation.
THINGS YOU’LL LEARN DURING THIS EPISODE
-
Key strategies for securing press coverage without a major news event.
-
The importance of actively seeking press coverage, regardless of your business stage.
-
Common misconceptions about public relations and how to overcome them.
-
How to identify and craft compelling stories that resonate with your audience.
-
Effective methods for building and nurturing relationships with journalists.
-
The role of content marketing in a media strategy when you don’t have news.
-
Practical tips for leveraging thought leadership to enhance your visibility and impact.
Brennan Nevada Johnson is the founder of Brennan Nevada Inc., New York’s only Black female-owned, award-winning tech PR agency. With over a decade of experience, Brennan specializes in helping startups, tech companies, and venture capitalists amplify their media presence and thought leadership. Her agency has worked with notable brands like SoLo Funds and RenderATL, focusing on the art of storytelling and the power of earned media. In this episode, she brings her expertise to the forefront, helping you navigate the world of press coverage, even when you don’t have traditional news to share.
Join us for this informative discussion that will equip you with the tools and confidence to tell your story and secure the media coverage your business deserves!
Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/220
Thank you so much for listening! Please support us by simply rating and reviewing our podcast!
Got a question? We’d love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA
Connect with us on Instagram:
https://www.instagram.com/blacktobusiness/
Don’t miss an update! Sign up for our weekly newsletter: