234: Scaling Beyond Services: How to Add Products to Your Service-Based Business w/ Anthony Standifer
Release Date: 01/09/2025
257: What Does Entrepreneurial Freedom Really Mean (and Look Like)?
Black to Business
We talk about freedom a lot, especially around Juneteenth. But what does it actually look like in your business? Is it more time with your kids? Being able to say no to the wrong clients? Finally unplugging for a weekend without everything falling apart? In this week’s solo episode, Monique is breaking down what entrepreneurial freedom really means beyond the quotes and buzzwords. Because if your business is running you instead of supporting you, something needs to shift. And we’re naming it. Too many of us are building businesses that look successful on the outside but feel heavy,...
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256: Getting Clear On Your Business Before You Worry About Branding
Black to Business
When you’re starting a business, it’s easy to feel like you need to look the part before you fully understand what your business even is. And for Black entrepreneurs, that pressure hits different. We’re often expected to appear polished and professional from day one, even when we’re still figuring things out behind the scenes. The thing is, visuals won’t fix confusion. A great logo and a sleek website won’t do much if you can’t clearly explain what you offer, who it’s for, and why it matters. In this solo episode, Monique is breaking down why clarity should always...
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255: Why You’re Stuck Without a Game Plan & How to Move Forward
Black to Business
Ever feel like you're working your tail off but somehow going nowhere? Like you're checking all the boxes (posting on social, networking, building your offers) but the progress just isn't showing up the way you want it to? You're not imagining it, and this is way more common than you think. In this episode, Monique T. Marshall is getting into the real reasons why so many Black entrepreneurs hit that frustrating wall where they're busy but not productive. She's breaking down what's actually keeping you stuck and giving you a clear path forward that doesn't involve working yourself into the...
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254: Start From Where You Are: The Proven System to Grow Your Business Without Burnout, Budgets, or Second-Guessing w/ Boomy Tokan
Black to Business
When you’re a Black entrepreneur building from the ground up, the pressure to have it all figured out can be overwhelming. You’re told to have a perfect brand, a full team, and six months of savings before you even get started. But for many of us, that kind of access just isn’t our reality. And still, we’re expected to make it work. This episode is your reminder that you don’t need to wait for the stars to align. You can start and grow your business with what you already have. In this conversation, startup strategist and educator Boomy Tokan shares a practical system designed...
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253: Leveraging LinkedIn for Business Growth & Relationship Building w/ Larry Long Jr.
Black to Business
Let’s be honest. When you hear “LinkedIn,” your first thought might be that it’s just for job seekers, corporate professionals, or people in industries that don’t reflect your own. Maybe you’ve avoided it because it feels stiff, too polished, or like a space where you have to shrink who you are just to fit in. But here’s what most folks miss: LinkedIn is one of the most powerful tools for building relationships, increasing visibility, and growing your business. If you’re not using it with intention, you’re likely missing out on real opportunities. In this episode, we sit down...
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252: You Are the Bottleneck in Scaling Your Business from $0 to $3M w/ Dr. Sammy Orelien
Black to Business
If you're building your business from the ground up and finding it hard to grow beyond a certain point, you’re not alone. Maybe you're stuck juggling everything, feeling like the business can’t run without you, or just hitting a wall around that six or seven-figure mark. This episode is for you if you’ve been wondering what it really takes to get to that next level and why, despite your efforts, things still feel like they depend solely on you. In today’s conversation, we’re joined by Sammy Orelien, a serial entrepreneur who has built and scaled multimillion dollar businesses...
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251: How to Prepare Your Business for Succession & Who Takes Over After You w/ David Edey
Black to Business
If you’re building something powerful with your business, you’ve probably thought about who it’s all for. But have you really planned for what happens to that business when you’re no longer in the driver’s seat? Whether you’re just getting started or years in, thinking about the future can feel overwhelming, especially when it involves tough conversations about money, death, or legacy. But not having a plan is a risk too many Black entrepreneurs are taking, and it’s costing us the very generational wealth we’re working so hard to build. In this episode, we’re joined by David...
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250: How to Diversify Your Media Coverage to Scale Your Brand w/ Leah Frazier
Black to Business
As a Black entrepreneur building something from the ground up, you’ve probably felt like traditional media isn’t built for you. Maybe you’ve been told you need to land a TV spot or a magazine feature to gain real credibility. But in today’s media world, there are so many more ways to be seen, heard, and taken seriously, and many of them are right at your fingertips. Diversifying your media coverage means learning how to show up across different platforms in a way that fits your brand and reaches your audience, without trying to force yourself into spaces that don’t serve you. ...
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249: Creative Control: How Artists & Creators Can Build Wealth on Their Own Terms w/ DIVINE
Black to Business
If you’ve ever felt like you had to choose between making money and staying true to your creativity, this episode is for you. We’re diving into the real meaning of creative control and why ownership, financial literacy, and mindset are non-negotiable when it comes to building wealth on your own terms. Whether you're in music, content creation, or any business, there’s a way to protect your vision and still build something profitable and powerful. In this conversation, we’re joined by DIVINE, hip hop artist turned tech entrepreneur and the co-founder of Notes, a financial...
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248: From Book to Business: How Authors Can Scale Their Impact & Income w/ Taurea Avant
Black to Business
At first glance, authors and entrepreneurs might seem like they live in separate worlds. But they are more connected than you might think. Traditionally, books have been treated as stand-alone works, limiting their potential impact. Out of the 11,000 books published every day, only about 1,000 make over $1,000 a year. But what if your book could do more than sit on a shelf? What if it could spark a movement, create consistent income, and build the foundation of a thriving business? In this episode, we’re diving into how your book can be the blueprint for your brand, the manifesto of...
info_outlineYou’ve built a solid service-based business. Your clients love what you do, and you’re making an impact. But as you think about the future, you’re wondering, “How can I scale without burning out? How can I build something that works for me, even when I’m not actively working?” That’s where adding products to your business comes in.
For many service providers, creating a physical product can feel overwhelming. Where do you even start? How do you choose a product that makes sense for your business? And what if it doesn’t sell? These are all valid questions, and in this episode, we’ve brought on someone who knows exactly how to navigate these challenges.
Anthony Standifer, Co-founder and CMO of mSEED Group, has over 25 years of experience in product formulation and brand development. He’s worked with over 250 brands to turn ideas into tangible, sellable products, and he’s here to share the exact steps you need to take to diversify your business with products. Whether you’re a coach, consultant, or freelancer, this episode will show you how to take your expertise and translate it into products that extend your brand and create new revenue streams.
DURING THIS EPISODE YOU’LL LEARN:
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Why adding products can diversify your income and help you scale sustainably
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How to choose a product that aligns with your expertise and audience’s needs
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The exact steps to go from product idea to launch
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Tips for pricing your product to ensure profitability
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Ways to leverage your existing client base to market and sell your product
Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/234
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