235: Mastering Brand Messaging: The FAST Method for Building a Powerful Personal Brand w/ Toni S. Brown
Release Date: 01/16/2025
257: What Does Entrepreneurial Freedom Really Mean (and Look Like)?
Black to Business
We talk about freedom a lot, especially around Juneteenth. But what does it actually look like in your business? Is it more time with your kids? Being able to say no to the wrong clients? Finally unplugging for a weekend without everything falling apart? In this week’s solo episode, Monique is breaking down what entrepreneurial freedom really means beyond the quotes and buzzwords. Because if your business is running you instead of supporting you, something needs to shift. And we’re naming it. Too many of us are building businesses that look successful on the outside but feel heavy,...
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256: Getting Clear On Your Business Before You Worry About Branding
Black to Business
When you’re starting a business, it’s easy to feel like you need to look the part before you fully understand what your business even is. And for Black entrepreneurs, that pressure hits different. We’re often expected to appear polished and professional from day one, even when we’re still figuring things out behind the scenes. The thing is, visuals won’t fix confusion. A great logo and a sleek website won’t do much if you can’t clearly explain what you offer, who it’s for, and why it matters. In this solo episode, Monique is breaking down why clarity should always...
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255: Why You’re Stuck Without a Game Plan & How to Move Forward
Black to Business
Ever feel like you're working your tail off but somehow going nowhere? Like you're checking all the boxes (posting on social, networking, building your offers) but the progress just isn't showing up the way you want it to? You're not imagining it, and this is way more common than you think. In this episode, Monique T. Marshall is getting into the real reasons why so many Black entrepreneurs hit that frustrating wall where they're busy but not productive. She's breaking down what's actually keeping you stuck and giving you a clear path forward that doesn't involve working yourself into the...
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254: Start From Where You Are: The Proven System to Grow Your Business Without Burnout, Budgets, or Second-Guessing w/ Boomy Tokan
Black to Business
When you’re a Black entrepreneur building from the ground up, the pressure to have it all figured out can be overwhelming. You’re told to have a perfect brand, a full team, and six months of savings before you even get started. But for many of us, that kind of access just isn’t our reality. And still, we’re expected to make it work. This episode is your reminder that you don’t need to wait for the stars to align. You can start and grow your business with what you already have. In this conversation, startup strategist and educator Boomy Tokan shares a practical system designed...
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253: Leveraging LinkedIn for Business Growth & Relationship Building w/ Larry Long Jr.
Black to Business
Let’s be honest. When you hear “LinkedIn,” your first thought might be that it’s just for job seekers, corporate professionals, or people in industries that don’t reflect your own. Maybe you’ve avoided it because it feels stiff, too polished, or like a space where you have to shrink who you are just to fit in. But here’s what most folks miss: LinkedIn is one of the most powerful tools for building relationships, increasing visibility, and growing your business. If you’re not using it with intention, you’re likely missing out on real opportunities. In this episode, we sit down...
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252: You Are the Bottleneck in Scaling Your Business from $0 to $3M w/ Dr. Sammy Orelien
Black to Business
If you're building your business from the ground up and finding it hard to grow beyond a certain point, you’re not alone. Maybe you're stuck juggling everything, feeling like the business can’t run without you, or just hitting a wall around that six or seven-figure mark. This episode is for you if you’ve been wondering what it really takes to get to that next level and why, despite your efforts, things still feel like they depend solely on you. In today’s conversation, we’re joined by Sammy Orelien, a serial entrepreneur who has built and scaled multimillion dollar businesses...
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251: How to Prepare Your Business for Succession & Who Takes Over After You w/ David Edey
Black to Business
If you’re building something powerful with your business, you’ve probably thought about who it’s all for. But have you really planned for what happens to that business when you’re no longer in the driver’s seat? Whether you’re just getting started or years in, thinking about the future can feel overwhelming, especially when it involves tough conversations about money, death, or legacy. But not having a plan is a risk too many Black entrepreneurs are taking, and it’s costing us the very generational wealth we’re working so hard to build. In this episode, we’re joined by David...
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250: How to Diversify Your Media Coverage to Scale Your Brand w/ Leah Frazier
Black to Business
As a Black entrepreneur building something from the ground up, you’ve probably felt like traditional media isn’t built for you. Maybe you’ve been told you need to land a TV spot or a magazine feature to gain real credibility. But in today’s media world, there are so many more ways to be seen, heard, and taken seriously, and many of them are right at your fingertips. Diversifying your media coverage means learning how to show up across different platforms in a way that fits your brand and reaches your audience, without trying to force yourself into spaces that don’t serve you. ...
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249: Creative Control: How Artists & Creators Can Build Wealth on Their Own Terms w/ DIVINE
Black to Business
If you’ve ever felt like you had to choose between making money and staying true to your creativity, this episode is for you. We’re diving into the real meaning of creative control and why ownership, financial literacy, and mindset are non-negotiable when it comes to building wealth on your own terms. Whether you're in music, content creation, or any business, there’s a way to protect your vision and still build something profitable and powerful. In this conversation, we’re joined by DIVINE, hip hop artist turned tech entrepreneur and the co-founder of Notes, a financial...
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248: From Book to Business: How Authors Can Scale Their Impact & Income w/ Taurea Avant
Black to Business
At first glance, authors and entrepreneurs might seem like they live in separate worlds. But they are more connected than you might think. Traditionally, books have been treated as stand-alone works, limiting their potential impact. Out of the 11,000 books published every day, only about 1,000 make over $1,000 a year. But what if your book could do more than sit on a shelf? What if it could spark a movement, create consistent income, and build the foundation of a thriving business? In this episode, we’re diving into how your book can be the blueprint for your brand, the manifesto of...
info_outlineBuilding a powerful personal brand is one of the most effective ways to stand out as an entrepreneur, and in this episode, we’re diving deep into how to do just that. If you’ve ever wondered how to package your expertise, communicate your value, and establish yourself as a thought leader in your industry, this episode is for you. Crafting impactful brand messaging is essential for positioning yourself as an expert in your field, connecting authentically with your audience, and creating opportunities to grow your business.
Toni S. Brown shares her FAST Method (Foundation, Audience, Strategies, Thought Leadership) for building a personal brand that is both authentic and transformative. Her approach breaks down the complexities of branding into simple, actionable steps that you can implement immediately. Whether you’re just starting out or looking to refine your brand messaging as you scale, this workshop-style conversation will help you lay a solid foundation, attract the right audience, and amplify your message with confidence.
Toni brings her expertise as a personal brand strategist and consultant who has helped countless entrepreneurs and executives elevate their brands. With a career that started in corporate America and transitioned into entrepreneurship, Toni’s insights are practical, relatable, and designed to equip you with the tools you need to succeed.
DURING THIS EPISODE YOU’LL LEARN:
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Why personal brand messaging is essential for standing out as an entrepreneur.
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A breakdown of the FAST Method and how it simplifies branding.
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How to identify your ideal audience and connect with them authentically.
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Common misconceptions about personal branding and how to avoid them.
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Strategies for positioning yourself as a thought leader in your industry.
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Tips for adapting your messaging for different audience segments without losing your brand’s essence.
Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/235
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