235: Mastering Brand Messaging: The FAST Method for Building a Powerful Personal Brand w/ Toni S. Brown
Release Date: 01/16/2025
249: Creative Control: How Artists & Creators Can Build Wealth on Their Own Terms w/ DIVINE
Black to Business
If you’ve ever felt like you had to choose between making money and staying true to your creativity, this episode is for you. We’re diving into the real meaning of creative control and why ownership, financial literacy, and mindset are non-negotiable when it comes to building wealth on your own terms. Whether you're in music, content creation, or any business, there’s a way to protect your vision and still build something profitable and powerful. In this conversation, we’re joined by DIVINE, hip hop artist turned tech entrepreneur and the co-founder of Notes, a financial...
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248: From Book to Business: How Authors Can Scale Their Impact & Income w/ Taurea Avant
Black to Business
At first glance, authors and entrepreneurs might seem like they live in separate worlds. But they are more connected than you might think. Traditionally, books have been treated as stand-alone works, limiting their potential impact. Out of the 11,000 books published every day, only about 1,000 make over $1,000 a year. But what if your book could do more than sit on a shelf? What if it could spark a movement, create consistent income, and build the foundation of a thriving business? In this episode, we’re diving into how your book can be the blueprint for your brand, the manifesto of...
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247: Tapping into Your Inner "ChYld" for Social Media & Branding Success w/ Aaron Chism
Black to Business
When it comes to growing a brand online, we’re often told to follow trends, look polished, and stick to what's “proven.” But the truth is, real growth and real connection often starts with creativity, curiosity, and a willingness to be yourself. For Black entrepreneurs, there’s a lot of pressure to get it right from the beginning. But what if your breakthrough came not from being perfect, but from being free? In this episode, we’re breaking down how rediscovering your creativity and honoring your inner child can unlock authenticity, consistency, and visibility in your content....
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246: Digital Domination: How Black Entrepreneurs Can Attract & Convert Clients Online w/ Quintel Harcum
Black to Business
You're posting on social media, following trends, and showing up online... but your ideal clients still aren’t converting. Sound familiar? In today’s digital-first business world, it’s no longer enough to just show up online. To stand out and build a sustainable business, we as Black entrepreneurs must learn how to own our digital space and turn that presence into real income. But with so much noise online, how do you create content that connects, builds trust, and converts without relying on complicated ad strategies? In this episode, digital strategist and creative brand...
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245: Internal Success First: Building a Business That Feels Good to You
Black to Business
When we talk about business success, the focus is often on what things look like from the outside: numbers, visibility, and public wins. But what about what it feels like to actually run your business behind the scenes? In this solo episode, we’re closing out Women’s History Month with a powerful reflection on internal success. Because building a business that looks good but feels heavy, misaligned, or overwhelming is not the goal. You deserve a business that supports you fully. One that nurtures you emotionally, mentally, financially, and energetically. Whether you’re in a...
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244: One Size Does Not Fit All: Building Customizable Solutions for Diverse Learners w/ Kianjai Huggan
Black to Business
In today’s fast-paced digital world, accessibility and customization are no longer optional. They’re essential. As a Black entrepreneur, you know that creating a business that serves diverse audiences means acknowledging that not everyone learns or engages with content the same way. Yet, many business owners overlook the importance of designing experiences that truly meet the needs of all users, leading to lost opportunities and disengaged customers. In this episode, we dive deep into why "one size does not fit all" when it comes to education, business, and digital accessibility....
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243: Lessons from Powerful Black Women Entrepreneurs: Advice for Growth & Success
Black to Business
Black women are the fastest-growing group of entrepreneurs, leading in business innovation and breaking barriers in industries where we’ve historically been underrepresented. But let’s be real—the journey isn’t always easy. Access to capital, visibility, and positioning for major opportunities can still be a challenge. Yet, despite these obstacles, Black women continue to thrive, build, and create pathways where none existed before. At Black to Business, we understand the challenges and the power that comes from learning from those who have already paved the way. That’s why, in honor...
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242: Balancing Business & Motherhood: A Self-Care Strategy for Sustainable Success w/ Krystle Redding
Black to Business
Balancing a growing business with the pressures of motherhood is something many entrepreneurs know all too well. You’re juggling endless responsibilities, working to stay on top of your business goals, and striving to be fully present for your family, all while feeling like there’s barely enough time or energy for yourself. The pressure to “do it all” can easily feel overwhelming, but here’s the truth, you don’t have to do it all. Success shouldn’t come at the expense of your mental and physical well-being. In this episode, Krystle Redding, a powerhouse business...
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241: From Corporate Success to Entrepreneurial Freedom: Building a Business Without Compromise w/ Derek Lewis
Black to Business
In this episode of the Black to Business podcast, we sit down with Derek Lewis, a seasoned corporate executive turned entrepreneur, as he shares his journey from a 35-year career at PepsiCo to building his own business. Derek discusses the mindset shifts, transferable skills, and strategic planning required to transition from corporate leadership to business ownership. He also explores the importance of relationships, financial discipline, and staying true to your values while growing a business. DURING THIS EPISODE YOU’LL LEARN: The importance of mindset when making the leap from a...
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240: Building Your Business with Growth in Mind
Black to Business
Too many entrepreneurs stay focused on what’s in front of them—getting clients, making sales, and keeping their business afloat. While handling the day-to-day is important, real growth happens when you start thinking long-term, even before you feel ready. Bigger opportunities, whether it’s brand partnerships, speaking engagements, sponsorships, or high-level clients, don’t just show up out of nowhere. They come to businesses that have positioned themselves to receive them. And that’s exactly what we’re diving into in this episode. If you’re tired of feeling stuck in survival...
info_outlineBuilding a powerful personal brand is one of the most effective ways to stand out as an entrepreneur, and in this episode, we’re diving deep into how to do just that. If you’ve ever wondered how to package your expertise, communicate your value, and establish yourself as a thought leader in your industry, this episode is for you. Crafting impactful brand messaging is essential for positioning yourself as an expert in your field, connecting authentically with your audience, and creating opportunities to grow your business.
Toni S. Brown shares her FAST Method (Foundation, Audience, Strategies, Thought Leadership) for building a personal brand that is both authentic and transformative. Her approach breaks down the complexities of branding into simple, actionable steps that you can implement immediately. Whether you’re just starting out or looking to refine your brand messaging as you scale, this workshop-style conversation will help you lay a solid foundation, attract the right audience, and amplify your message with confidence.
Toni brings her expertise as a personal brand strategist and consultant who has helped countless entrepreneurs and executives elevate their brands. With a career that started in corporate America and transitioned into entrepreneurship, Toni’s insights are practical, relatable, and designed to equip you with the tools you need to succeed.
DURING THIS EPISODE YOU’LL LEARN:
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Why personal brand messaging is essential for standing out as an entrepreneur.
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A breakdown of the FAST Method and how it simplifies branding.
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How to identify your ideal audience and connect with them authentically.
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Common misconceptions about personal branding and how to avoid them.
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Strategies for positioning yourself as a thought leader in your industry.
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Tips for adapting your messaging for different audience segments without losing your brand’s essence.
Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/235
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