BGMP 054 Distributor and Retailer Marketing with Ross Thompson
Board Game Marketing Podcast
In this episode, host Nalin talks with Ross Thompson about everything you need to know when you’re thinking about different distribution channels and retail for your game. He explains the tiers involved in the distribution organization and gives you tips on how you can get prepared to go into retail even before getting fully funded. We discuss: [01:36]: Ross tells us who he is, a bit about his experience, and how the different tiers of fulfillment and distribution work together. [04:19]: Why and how you should contact distributors and retailers before your campaign finishes. [08:11]:...
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BGMP 053 Dogs BOND with Alex Lu
Board Game Marketing Podcast
In this episode, host Nalin talks with Alex Lu, creator of Dogs BOND, a family board game about rescuing dogs that promotes dog adoption. Perfect for all dog lovers out there. He talks about how he prepared for launch, where did he find his audience, and how he kept engagement and excitement up during the live campaign days. We discuss: [01:22]: Alex tells us about him and about where the inspiration came from for his first game “Dogs BOND”, which goal is to be a game that includes the whole family, and raises awareness about dog adoption. [05:34]: How Alex chose the dog...
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BGMP 052 Creating Videos with Jon Caspian
Board Game Marketing Podcast
In this episode, host Nalin talks with Jon Caspian, from Jon Caspian Media, about everything related to video production for crowdfunding. He tells us about the most important parts when creating visual assets, how he does storyboarding, and how he has managed to pivot his business model after 2020. Don’t miss out! We discuss: [01:29]: Jon tells us how he went from being a cruise ship performer to a video producer by chance. How he learned from another professional photographer. And how he eventually decided to start as an entrepreneur video producer by himself. [04:59]: The most...
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BGMP 051 Building A Publishing Company With Ed Baraf
Board Game Marketing Podcast
BLOG TITLE: Building A Publishing Company With Ed Baraf In this episode, host Nalin talks with Eduardo Baraf about the complicated and incredible journey of making a career in the board game designing and publishing world. He talks about the keys to success like building a community and really getting to know your audience, but also the importance of connecting with other people and being willing to lend a hand. We discuss: [01:20]: Ed tells us a bit about his career in game design, from working in the videogame industry to launching his first game through...
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BGMP 050 Community Marketing with Danni Loe
Board Game Marketing Podcast
In this episode, host Nalin talks with Danni Loe from Pandasaurus Games about the launch of their latest game. She talks about the challenges of creating the right expectations, preparing stretch goals ahead of time, and the importance of creating strong communities. We discuss: [0:33]: Danni tells us how she started with Pandasaurus, the importance of communicating with the backers during and after the campaign, and how often they do it. [06:41]: How they converted feedback into actionable things to incorporate in their game, without even having printed it yet. ...
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BGMP 049 Chai with Connie and Dan Kazmaier
Board Game Marketing Podcast
In this episode, host Nalin talks with Connie and Dan about the creation of Chai, a board game for people passionate about tea (and games). They are a team dedicated to create new memorable games, and nurturing an awesome communi-tea around them. They’ve sold over 15,000 copies of their tea board game so far, and here’s a bit of how they did it. We discuss: [1:11]: Connie and Dan tell us about their introduction to the game of tabletop games throughout their lives. And how they came up with the idea of Chai. [08:56]: They started their marketing by making sure to...
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BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
Board Game Marketing Podcast
In this episode, host Nalin talks with Marcin Swierkot from Gamefound. They discuss how this pledge manager has evolved into a complete crowdfunding platform tailored for board game creators and enthusiasts. Its vision is to make every part of the user experience as both creator or backer the easiest and most personalized way possible, so that everyone can aim for success. We discuss: [1:26]: Gamefound started as a pledge manager, but has now evolved into a complete crowdfunding platform with the vision of making everything easier for both the creator and the backer,...
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BGMP 047 The Mariana Trench with Tris Rossin
Board Game Marketing Podcast
In this episode, host Nalin talks with Triss from The Mariana Trench, about the marketing strategy and learnings from the re-launch campaign for this game. What can creators learn from listening to their audience and the consequences of spreading too thin when it comes to trying to cover each and every social channel and marketing strategy. This is a great episode for all of those creators thinking about re-launching their own campaigns! We discuss: [1:30]: How a family project became the first game Triss designed, that has led him to work for over 4 years in game...
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BGMP 046 Macaron with Ta-Te Wu
Board Game Marketing Podcast
In this episode, host Nalin talks with Ta-Te Wu from Macaron, about the marketing strategy and learnings from the launch of the game. We talk about the importance of having a reviewer marketing strategy in place, and of finding the best reviewers that fit with a game. We discuss: [1:29]: How Ta-Te went from a youth experience playing games, to board game designer and publisher. [06:04]: Where the inspiration for Macaron, his newest game, came from, and how from the beginning there were doubts about launching a game with a less popular name or topic. [14:30]: The importance...
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BGMP 045 A Conversation with Gabe Barrett
Board Game Marketing Podcast
In this episode, host Nalin talks with Gabe from the Board Game Design Lab. He has launched 10 crowdfunding campaigns and now is working on a huge platform to connect and help board game creators. He discusses the key points to succeed in crowdfunding and what he wants to achieve with Board Game Design Lab. Check it out! We discuss: [1:20]: Who Gabe is and a bit of his podcaster journey. He has launched 10 crowdfunding campaigns so far! [03:16]: The key to launching a successful campaign is to understand who your audience is, listening to their input and opinions, and really...
info_outlineIn this episode, host Nalin talks with Connie and Dan about the creation of Chai, a board game for people passionate about tea (and games). They are a team dedicated to create new memorable games, and nurturing an awesome communi-tea around them. They’ve sold over 15,000 copies of their tea board game so far, and here’s a bit of how they did it.
We discuss:
- [1:11]: Connie and Dan tell us about their introduction to the game of tabletop games throughout their lives. And how they came up with the idea of Chai.
- [08:56]: They started their marketing by making sure to not post too much about your game or trying to make a sale. But instead adding value to the market, sharing other people’s games and creating valuable content that people can relate to.
- [11:43]: Creating engaging and AUTHENTIC posts and captions for Instagram, that invite people to engage and catch their attention, can be a lot of work and time investment.
- [16:20]: Knowing which type of pictures and arts will work best for your brand is a bit of trial and error. But with a cellphone camera creators have more than enough gear to start creating quality content in different formats.
- [18:58]: Starting out by finding out who their audience was through Facebook groups and playtesters that helped them realize exactly what demography the game was working best for, and perhaps adjust their strategy to better reach this exact audience.
- [24:31]: Inviting people to be part of the Facebook group through a free print and play, and having a compelling document with all of the possible FAQs, helped them connect with new people and get valuable feedback on their game.
- [34:31]: The second campaign Connie and Dan is an expansion to the original game and, although covid made it difficult to manage all of the logistics, it became a good reminder to backers of the game they already enjoyed, and it helped keep the community engaged.
- [39:28]: Life after Kickstarter is full. Creators have to keep growing the relationships they’ve made, research their best option for getting into retail, keep promoting and getting your game mentioned by reviewers in the tabletop game world.
- [32:03]: What’s coming up in 2021 for Chai and where you can get in touch with Connie and Dan.
Thanks for listening to the Board Game Marketing Podcast!
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For more information on how to market your game, be sure to check out the Meeple Marketing Blog.