‘Marketing mindset’ a key to transforming healthcare, digital health?
Release Date: 10/09/2019
BOH#73 How Carteret County, NC cut overdose deaths by 80% and overdose-related ER visits by 50%
Business of Healthcare
Carteret County is a coastal North Carolina community of approx 70,000 residents which swells to 200,000 during the summer beach season. Carteret had a big overdose problem, ranked in the worst quintile in North Carolina.That’s where Consolidated Health and Human Services Director Dr. Randall Williams and Post Overdose Response Team Manager Brook Lane come in. In only two years, they reduced overdoses by 90%, overdose deaths by 80%, and overdose-related ER visits by 50%. In this episode of the Business of Healthcare, we explore how these two leaders helped dramatically...
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BOH#73 How Carteret County, NC cut overdose deaths by 80% and overdose-related ER visits by 50%
Business of Healthcare
Carteret County is a coastal North Carolina community of approx 70,000 residents which swells to 200,000 during the summer beach season. Carteret had a big overdose problem, ranked in the worst quintile in North Carolina.That’s where Consolidated Health and Human Services Director Dr. Randall Williams and Post Overdose Response Team Manager Brook Lane come in. In only two years, they reduced overdoses by 90%, overdose deaths by 80%, and overdose-related ER visits by 50%. In this episode of the Business of Healthcare, we explore how these two leaders helped dramatically...
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Do PE-backed physician practices do a better job getting the right patients?
Business of Healthcare
Gautam Shrikhande, MD, Chief Executive Officer of Pelvic Rehabilitation Medicine and Brian Rath, Partner, Lorient Capital join to explore the role of private equity in physician services. Physicians want to serve patients with the highest value care at the best cost while being fairly compensated. Growth is a sign of a healthy, well-run practice. Ethical medical groups attract patients and increase revenue per patient by providing better outcomes, patient experience, and value as compared to local alternatives. Some practices of these practices are choosing private equity to fund...
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The Modern Discipline of Patient Experience
Business of Healthcare
You may think Patient Experience is a straightforward discipline. Cathy Lee, Corporate Vice President for Patient Experience, joins BOH host Matthew Hanis to explain the lenses of a modern patient experience program and her innovations in the space.
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Arkansas Children’s using Digital Ethnography for 'Voice of the Customer'
Business of Healthcare
Digital ethnography observes healthcare decision making on community message boards. These insights bring a more distinct ‘voice of the customer’ to shape marketing and service delivery. Health system marketing leader Jeff T. House and digital ethnography Dean Browell, Ph.D. join BOH host Matthew Hanis to explain how digital ethnographic research is applied and some of the surprising insights which have emerged.
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‘Marketing mindset’ a key to transforming healthcare, digital health?
Business of Healthcare
Why are marketing tools, techniques and approaches so important to transforming healthcare? In his BOH interview, Zeev Neuwirth, MD says, “The field, in my estimation, that really understands what people want and need is the field of marketing.” Neuwirth describes the ‘marketing mindset’, stages systems go through embracing these techniques, the threat marketing experts Google, Amazon and CVS bring and the implications for payment reform, digital health and chronic disease management.
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Banner Health ED Triage App improving net promoter scores
Business of Healthcare
Can health systems engage consumers digitally to improve quality, cost and satisfaction? According to Mark Jannone, Senior Director, Banner Health’s Banner Innovation Group, the answer is a solid, “Yes.” He is helping to pilot digital ED triage and chatbot tools. Jannone reports the tools achieve a 35% reduction in inappropriate ED cases with 92% triage accuracy, decrease the time patients are in the ED by about 50% and increase net promoter scores by 40%.
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#62 Why the population health movement will save U.S. healthcare
Business of Healthcare
“No outcome, no income,” says Dr. David Nash, Founding Dean Emeritus, Jefferson College of Population Health. JCPH is the nation’s first graduate school of population health. Nash describes the emergence of the population health movement, why fixing the US healthcare system is so important for our economy and our society, and concrete interventions such as going at risk with supply chain partners such as pharma.
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Treating opioid addiction in rural family practice
Business of Healthcare
Karen L. Smith MD, FAAFP kept discovering opioid addiction in the families she served in her independent, rural primary care practice. With growing need and few referral options, Smith began providing medication-assisted treatment. MAT uses medication, counseling and behavioral therapies to treat substance use disorders and sustain recovery. Smith shares patient stories which led her to take on this challenge and the barriers a physician must overcome to provide MAT.
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How Wilmington NC Leaders Triggered Scalable Opioid Use Disorder Interventions
Business of Healthcare
In 2016, Wilmington, NC had the highest concentration of opioid use disorder among US cities. Community leaders including regional health system chief physician executive Philip M. Brown, MD, FACS helped intervene in this public health epidemic. Brown describes the moment a national report triggered awareness of the local opioid epidemic. He and his fellow leaders undertook multi-faceted interventions to change prescribing habits, impact social determinants and, most importantly, de-stigmatize addiction.
info_outlineWhy are marketing tools, techniques and approaches so important to transforming healthcare? In his BOH interview, Zeev Neuwirth, MD says, “The field, in my estimation, that really understands what people want and need is the field of marketing.” An Atrium Health clinical executive and author of recently published Reframing healthcare - roadmap for creating disruptive change, Neuwirth describes the ‘marketing mindset’, stages systems go through embracing these techniques, the threat marketing experts Google, Amazon and CVS bring and the implications for payment reform, digital health and chronic disease management.
Interview filmed in partnership with the Society for Healthcare Strategy and Market Development (SHSMD) and sponsored by MedChat. MedChat provides LiveChat, Bots and text tools for a modern digital front door www.medchatapp.com