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282: The Doctor’s Guide to Building an Online Presence With Dr Mike Woo-Ming and Dr. Anne Truong

BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

Release Date: 02/26/2025

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This episode features Dr. Mike Woo-Ming and Dr. Anne Truong discussing why doctors should use social media to grow their careers. Traditional ways of getting patients, like newspaper ads and referrals, are becoming less effective. COVID-19 showed the importance of having an online presence. With their expertise, doctors can easily share valuable information and reach more people through platforms like YouTube. This helps build trust, attract patients, and even create new income opportunities. They encourage doctors to start making content and using social media to secure their future. 

 

Three Actionable Takeaways:

  1. Doctors Need an Online Presence – Traditional ways of attracting patients, like newspaper ads and referrals, are no longer reliable. Social media helps doctors stay visible and reach more people.

  2. Social Media Can Grow Your Practice – Platforms like YouTube and Facebook allow doctors to educate, build trust, and even attract patients from across the country or worldwide.

  3. Start Now, Even If It's Not Perfect – Many doctors hesitate because they feel they’re not tech-savvy, but starting with simple content and improving over time is key. The barrier to entry is low, and taking action is the most important step.

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