BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

BootstrapMD -A podcast for doctors and physician entrepreneurs who want to learn to increase their financial worth and bring balance to your work life. We discuss building side businesses, investment opportunities, and how to live life on your own terms. Forge your own path, by leveraging your current knowledge to educate others.

Ep311 - Resilience Redefined : From Battlefield ICU to Physician Coach 09/17/2025

Ep311 - Resilience Redefined : From Battlefield ICU to Physician Coach How can military-honed resilience and positive psychology supercharge physician leadership? In this episode of Bootstrap MD, host Dr. Mike Woo-Ming interviews Dr. Christopher Colombo, as he shares his path from elementary school dreams of medicine to active-duty training, and his post-retirement "Lego break" before embracing part-time ICU night shifts and executive coaching. Inspired by a fellow physician's transition, he pursued training in executive and positive psychology coaching to address the personal-professional overlaps that frustrated him—like compartmentalizing life domains without recognizing the "you" as the common denominator. The discussion dives into military lessons on resilience (e.g., Army-adopted programs from UPenn's Barbara Fredrickson), the pitfalls of large-organization training, and why authenticity matters in leadership. Dr. Colombo offers mindset shifts for new leaders: acknowledge emotions and relationships, control primitive responses via storytelling, and use techniques like drafting "flame emails" to yourself. He emphasizes building trust through personal "why" alignment and avoiding cognitive traps like "should" or "must." A vital listen for physicians eyeing leadership or coaching, blending clinical credibility with life-changing insights. Three Actionable Takeaways: Acknowledge Emotions in Leadership – Suppress less, embrace more: Build relationships by understanding your team's personal "why" and framing missions accordingly. Control reactions by pausing to re-story stimuli (e.g., "That driver isn't plotting against me") before responding. Draft 'Flame Emails' to Yourself – When rage hits from an email, reply to your own address, vent fully, then step away. Return calmer to craft (or delegate) a measured response—preventing regrettable sends and honing emotional regulation. Pursue Authentic Alignment – Identify your core values (e.g., excellence over winning) to bridge personal and professional life. Seek a "cognitive sparring" partner for breakthroughs, ensuring you're effective, not just right. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at About the Guest: Dr. Christopher Colombo is a retired Army critical care physician with 24 years of service, including deployments, is co-founder and president of Functional Mentoring (functionalmentoring.com). A former department chief and program director, he blends executive and positive psychology coaching to mentor physicians, focusing on resilience, emotional control, and aligning personal-professional values. Email: Website: Book a free 45-minute cognitive sparring session via the website. About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the Doctor Podcast Network! /episode/index/show/bootstrapmd/id/38241210

Ep310 - From Bedside to Boardroom: Dr. Michael Fang’s Quest to Revolutionize Healthcare 09/10/2025

Ep310 - From Bedside to Boardroom: Dr. Michael Fang’s Quest to Revolutionize Healthcare What does it take for a geriatrician to become a healthcare innovator impacting millions? In this episode, Dr. Mike Woo-Ming sits down with Dr. Michael Fang to share his journey from practicing medicine to co-founding Base10, an infection control software that saved lives in 150 nursing homes during the COVID pandemic, generating over $35M before its acquisition. He also co-founded Inosphere, impacting 7M mental health patients in the UK, Ireland, and Scotland. Now, as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine and CEO of Rise Health, Dr. Fang is redefining health insurance for independent physicians and medical practices. He discusses leveraging physician skills for entrepreneurship, the unmet need for affordable health plans, and the power of community through WeCare IPA. This episode is packed with insights for physicians looking to break free from traditional practice and create scalable impact. Three Actionable Takeaways: Leverage Your Physician Skills for Entrepreneurship – Apply your ability to process information, communicate effectively, and make quick decisions to entrepreneurial ventures. Start small, using your clinical income to fund initial projects, and don’t wait for an MBA to jump in. Explore Health Plan Solutions for Independence – If you’re an independent physician or running a small practice, investigate Rise Health’s health captive model to reduce insurance costs for you, your staff, and their families, removing barriers to starting your own practice. Join a Supportive Community – Engage with communities like WeCare IPA to access benefits like discounted specialty medications for your patients, even if you don’t need Rise Health’s insurance, to enhance your practice’s efficiency and impact. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at About the Guest Dr. Michael Fang is a geriatrician, internist, and serial entrepreneur with a passion for democratizing healthcare. As co-founder and CEO of Base10, he developed infection control software used by 150 nursing homes during the COVID pandemic, generating $35M in revenue before its acquisition. He co-founded Inosphere, addressing social determinants of health for 7M mental health patients in the UK, Ireland, and Scotland. Currently, Dr. Fang serves as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine Institute of AI in Medicine and leads Rise Health, a health plan for independent physicians. His expertise lies in healthcare innovation, informatics, and creating scalable solutions for systemic challenges. LinkedIn: Website: About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the /episode/index/show/bootstrapmd/id/38148730

Ep309 - The Wealth Ladder: 6 Levels Every Physician Must Climb to Escape the Hamster Wheel 09/03/2025

Ep309 - The Wealth Ladder: 6 Levels Every Physician Must Climb to Escape the Hamster Wheel In this episode, host Dr. Mike Woo-Ming exposes the "great physician money lie"—that high income automatically leads to wealth—and shares transformative insights from the book "The Wealth Ladder." Drawing from his 20+ years as a physician entrepreneur, he explains why many doctors earning $300,000+ live paycheck to paycheck, trapped in lifestyle inflation and employee mindsets. Dr. Woo-Ming breaks down the four levels of the wealth ladder, from financial insecurity to true freedom, and provides a simple formula to calculate your net worth. He emphasizes shifting from trading time for money to building income-producing assets, like businesses or investments, while avoiding common pitfalls like overspending. With practical advice on developing an owner mindset, pursuing financial education, and taking action—such as attending conferences like PID Con—this episode empowers physicians to reclaim control, reduce stress, and build lasting wealth beyond their salaries. Three Actionable Takeaways: Calculate Your True Net Worth: Subtract all liabilities (debts, loans) from assets (savings, investments, property) to determine your wealth level; aim to match your lifestyle to net worth, not income, to avoid financial stress. Shift to an Owner Mindset: Stop trading time for money by building skills for income-producing assets, like consulting, online courses, or cash-pay practices; focus on value creation untied to hours worked. Invest in Financial Education: Read books like "The Wealth Ladder," join physician groups on financial independence, attend conferences (e.g., PID Con), and learn from mentors to avoid common pitfalls and accelerate asset-building. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the /episode/index/show/bootstrapmd/id/38066200

EP308 - Digital Marketing Demystified: A Roadmap for Growing Your Practice with Andrew Newland 08/27/2025

EP308 - Digital Marketing Demystified: A Roadmap for Growing Your Practice with Andrew Newland This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit t to meet your financial coach and find out if concierge planning is right for you. ——————— In this episode of Bootstrap MD, host Dr. Mike Woo-Ming welcomes Andrew Newland, to share his entrepreneurial journey from landscaping to marketing, driven by personal health challenges that led him to focus exclusively on the functional medicine space. He breaks down key SEO pillars—technical, content, and local optimization—explaining how practices can rank higher on Google by creating valuable, patient-focused content like blog posts on symptoms and treatments. The discussion covers common pitfalls, the importance of community involvement beyond digital efforts, and adapting to AI's impact on search rankings. Andrew offers practical tips, including free website evaluations and his book on digital marketing for functional practices. This episode is essential for physician entrepreneurs seeking to grow their visibility, attract ideal patients, and achieve sustainable business success. Three Actionable Takeaways Optimize Your Website for SEO Basics – Ensure your site has fast loading times, mobile responsiveness, and HTTPS security; integrate keywords naturally into content like blog posts on common symptoms (e.g., fatigue, hormone imbalance) to improve Google rankings without over-optimizing. Create High-Quality, Patient-Focused Content – Write or outsource educational articles and videos addressing patient pain points, such as "What causes chronic fatigue?" or location-specific issues like altitude sickness in Colorado, to build trust and drive organic traffic. Get Involved in Your Community – Beyond digital marketing, sponsor local events, host talks at gyms on health topics, or network to gain face-to-face exposure; combine this with AI-adapted SEO to stand out in search results and attract ideal patients. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at About the Guest: Andrew Newland is the founder and CEO of Functional Medicine Marketing, a digital agency dedicated to helping functional and integrative medicine clinics grow their visibility and attract ideal patients. With a background in communications and entrepreneurship, Andrew transitioned from running a landscaping business in Colorado Springs to focusing on marketing after personal health challenges led him to embrace functional medicine. His agency, previously Six IT Marketing (inspired by Alice in Wonderland’s “six impossible things”), specializes in SEO-first strategies designed for longevity, leveraging technical optimization, high-quality content, and local SEO. Andrew is also the author of Digital Marketing & SEO for Functional Medicine Practices, available on Amazon and as a free e-copy at functionalmedmarketing.com, where he offers free website evaluations to help physicians optimize their online presence. Website: About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the Doctor Podcast Network! /episode/index/show/bootstrapmd/id/37973065

Ep307 - The 4P Framework for Physician Branding Success 08/20/2025

Ep307 - The 4P Framework for Physician Branding Success This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your financial coach and find out if concierge planning is right for you. ——————— In this episode of Bootstrap MD, host Dr. Mike Woo-Ming, shares his proven Four P Framework to revolutionize physician branding: Positioning, Presence, Proof, and Premium. Through real-world examples, he contrasts two dermatologists—one struggling with low-cost deals and outdated facilities, the other thriving with premium pricing and a six-month waitlist—highlighting how branding shapes perception and profitability. Dr. Ming explains how to position yourself as a specialist for a specific audience, maintain a consistent online and offline presence, build trust with compelling proof like patient testimonials and media features, and deliver a premium experience that justifies higher rates. He also warns against common pitfalls like appealing to everyone, inconsistent messaging, and competing on price alone. This episode is a must-listen for physicians aiming to attract better patients, increase revenue, and enjoy a fulfilling practice. Three Actionable Takeaways: Define Your Positioning – Use the formula "I help [specific audience] achieve [specific result] without [specific pain point]." For example, "I help women over 35 regain energy through hormone therapy without endless doctor visits." Write your positioning statement using this framework to clarify your niche and attract ideal patients. Ensure Consistent Presence – Audit your website, Google My Business, LinkedIn, and social media for inconsistencies in photos, messaging, or visuals. Fix the three biggest discrepancies this week to create a cohesive brand that builds recognition and trust. Build Trust with Proof – Reach out to three recent patients with measurable outcomes and request testimonials or video reviews. Write a three-sentence personal story using the Challenge-Journey-Mission framework to share why you became a physician, fostering an emotional connection with patients. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the Doctor Podcast Network! /episode/index/show/bootstrapmd/id/37883995

Ep306 - Why Smart Doctors Stay Poor (And How to Instantly Fix It) 08/13/2025

Ep306 - Why Smart Doctors Stay Poor (And How to Instantly Fix It) This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your financial coach and find out if concierge planning is right for you. ____________ In this episode, host Dr. Mike Woo-Ming, explores the mental barriers preventing physicians from thriving as entrepreneurs. Dr. Woo-Ming shares his wake-up call from a grueling Christmas morning ER shift, highlighting the pitfalls of a risk-averse, perfectionist mindset ingrained by medical training. He outlines three transformative mindset shifts: moving from perfectionism to iteration, transitioning from clinician to CEO, and embracing collaboration over scarcity. Through stories of building cash-based clinics and a test-prep company, he emphasizes creating systems for value-based revenue, delegating tasks, and learning from competitors. Dr. Woo-Ming offers practical tools like the Goal Getting Six system and CEO time-blocking to help physicians build sustainable businesses while maintaining clinical excellence. This episode is vital for healthcare professionals seeking to overcome burnout, regain autonomy, and build wealth through entrepreneurship. Three Actionable Takeaways: Embrace Iteration Over Perfection – Start your business imperfectly and refine it with real patient feedback. Done beats perfect; focus on solving problems rather than flawless execution to build momentum and grow sustainably. Transition to a CEO Mindset – Delegate routine tasks to staff and create systems to work on your business, not in it. Invest in training mid-level providers to free up time, ensuring your practice runs without you as the bottleneck. Adopt a Collaborative Approach – Shift from a scarcity mindset to one of abundance by learning from competitors’ successes and failures. Research market demands and differentiate your services to create value and build lasting relationships. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at http://bootstrapmd.com About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: www.https://www.bootstrapmd.com /episode/index/show/bootstrapmd/id/37786590

Ep305 - Ten Ways I Use ChatGPT as a Physician Entrepreneur 08/06/2025

Ep305 - Ten Ways I Use ChatGPT as a Physician Entrepreneur This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your financial coach and find out if concierge planning is right for you. ——————— In this episode of Bootstrap MD, host Dr. Mike Woo-Ming talks about how ChatGPT can help doctors and other healthcare professionals in their work. Addressing skeptics, he outlines 10 real-world applications of AI in his practice, including telemedicine documentation, patient education, email responses, and marketing content creation. Dr. Woo-Ming emphasizes using ChatGPT as a tool to work smarter, not harder, while maintaining strict privacy standards (no patient data input). From crafting simplified patient instructions to drafting legal agreements and analyzing business expenses, he demonstrates how AI saves time, reduces burnout, and enhances productivity. This episode is a must-listen for physicians seeking practical ways to integrate AI into their workflows and reclaim time for what matters most. Three Actionable Takeaways Streamline Documentation with Templates – Use ChatGPT to create de-identified SOAP note templates for common conditions (e.g., erectile dysfunction, weight management) to cut charting time from 10 minutes to under 2 minutes, ensuring compliance with workplace AI policies. Enhance Patient Education – Prompt ChatGPT to explain treatments like tirzepatide at a sixth-grade reading level to improve patient compliance and reduce side-effect-related dropouts, tailoring outputs to your practice’s needs. Optimize Business Operations – Leverage ChatGPT for financial analysis (e.g., identifying overspending in software subscriptions) or drafting job postings and SOPs to save costs and improve hiring efficiency, always reviewing outputs for authenticity. About the Show Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the /episode/index/show/bootstrapmd/id/37695385

EP304 - Why Systems, Not Goals, Drive Physician Entrepreneur Success 07/30/2025

EP304 - Why Systems, Not Goals, Drive Physician Entrepreneur Success This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your financial coach and find out if concierge planning is right for you. ——————— Are your business goals holding you back? In this episode of Bootstrap MD, Dr. Mike Woo-Ming, shares a game-changing mindset shift for healthcare professionals tired of unpredictable revenue and burnout. Drawing from his experience building seven-figure businesses, Dr. Woo-Ming explains why focusing on systems, not goals, is the key to sustainable success. He breaks down why goal-only thinking creates feast-or-famine cycles, feelings of failure, and vulnerability to real-world variables like staff turnover or market shifts. Through practical examples—like patient acquisition, content marketing, hiring, and investment systems—Dr. Woo-Ming offers a four-step framework to systemize your practice or side hustle. This episode is packed with actionable strategies to help physicians take control of their income, time, and freedom by building reliable, repeatable processes. Three Actionable Takeaways: Define Specific, Measurable Outcomes – Set clear but flexible goals (e.g., "10 paying coaching clients in 60 days") to guide your system-building without micromanaging every detail. Focus on Repeatable Inputs – Identify and schedule consistent weekly tasks (e.g., outreach to 5 leads, creating 1 video) that drive your outcomes, ensuring control over what you can predictably execute. Track Inputs, Not Just Results – Monitor weekly system tasks (e.g., discovery calls booked, content published) using simple tools like Google Docs or Loom to ensure consistency and improve outcomes over time. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the /episode/index/show/bootstrapmd/id/37601170

Ep303 - Buying a Business: A Shortcut to Physician Entrepreneurship 07/23/2025

Ep303 - Buying a Business: A Shortcut to Physician Entrepreneurship This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your financial coach and find out if concierge planning is right for you. _____________ Can buying a business be the key to achieving your entrepreneurial dreams as a physician? In this episode, Dr. Mike Woo-Ming, dives into the world of business acquisitions as a faster, less stressful alternative to starting from scratch. He compares offline businesses (like med spas, urgent cares, or even non-healthcare ventures like restaurants) with online businesses (such as e-commerce stores, coaching platforms, or SaaS companies), outlining their unique benefits and risks. Dr. Woo-Ming shares lessons from his own successes—like acquiring a profitable medical clinic—and pitfalls, including a failed online marketing venture. He provides practical guidance on evaluating deals, from analyzing financials and customer retention to assessing location and scalability. With a detailed due diligence checklist, this episode equips physicians with the tools to make informed acquisition decisions that align with their time constraints, lifestyle goals, and desire for financial independence. Three Actionable Takeaways: Perform Thorough Due Diligence – Review at least two years of financials (P&L, balance sheets, cash flow statements), verify traffic and conversion metrics for online businesses, and insist on live screen-sharing to confirm data authenticity. Assess Business Fit for Your Lifestyle – Choose offline businesses for hands-on involvement and tangible assets, or online businesses for location freedom and scalability, based on your career stage and personal goals. Leverage Your Network and Experts – Explore opportunities through platforms like BizBuySell or Empire Flippers, tap into medical networks for unlisted deals, and consult CPAs and attorneys to avoid costly oversights. About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. 👥 Connect with Dr. Mike Website: Podcast Network: LinkedIn: https://www.linkedin.com/in/mike-woo-ming /episode/index/show/bootstrapmd/id/37513335

Ep302 - YouTube vs. Podcasting vs. Webinars: Where Should You Focus? 07/16/2025

Ep302 - YouTube vs. Podcasting vs. Webinars: Where Should You Focus? This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: to meet your financial coach and find out if concierge planning is right for you. _________ More and more physicians are seeking autonomy through direct pay models, aesthetics, concierge, telemedicine, and niche cash-based practices. But how do you market yourself without burning out? In this episode, Dr. Mike Woo-Ming breaks down the top three content platforms for building a medical business or personal brand: YouTube, Podcasting, and Webinars. He explains the strengths and trade-offs of each, shares real-world examples from his own journey, and provides a step-by-step action plan to help you choose your platform and get started—even if you’re still in clinical practice. Whether you're aiming to build visibility, trust, or conversions, this episode helps you take strategic steps toward practicing medicine on your own terms. Three Actionable Takeaways: Start Small, But Start Now You don’t need fancy gear or a big audience. Pick one platform and stay consistent for 90 days. Choose Based on Your Goals Want to build authority? Start a podcast or YouTube channel. Need more leads? Leverage YouTube’s search engine power. Ready to sell a coaching program or course? Use webinars to convert. Stack Strategically Record a podcast → Film it for YouTube → Promote your webinar across both platforms for maximum reach and ROI. 🎧 About the Host Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience, having built and sold multiple seven-figure companies. He currently leads Executive Medical, a clinic specializing in age management and aesthetics. Through , he mentors other physicians in launching businesses, building content platforms, and reclaiming autonomy in their careers. 👥 Connect with Dr. Mike 🌐 Website: 🎙 Podcast Network: /episode/index/show/bootstrapmd/id/37421870

Ep301 - Why Physicians Are Leaving Insurance-Based Medicine in 2025 07/09/2025

Ep301 - Why Physicians Are Leaving Insurance-Based Medicine in 2025 This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: to meet your financial coach and find out if concierge planning is right for you. ________ Burnout is still sky-high. Reimbursements keep shrinking. In this solo episode, Dr. Mike Woo-Ming explores why more and more physicians are turning away from the traditional insurance-based model and instead embracing direct pay, concierge, aesthetics, telemedicine, and niche practices. He shares the data, real-world stories, and his own experience to help you understand the market shift and take advantage of it. This isn’t just about frustration—it’s about opportunity. Dr. Mike breaks down how to move forward strategically, even if you’re not ready to quit your job just yet. From small side gigs to full-blown business transitions, this episode is your blueprint for practicing medicine on your terms. _____________ Three Actionable Takeaways: Recognize the problem hiding in plain sight. Burnout, shrinking margins, and prior auth fatigue are signals—not a dead end. Start simple. Test a part-time model, telemedicine, or aesthetics before fully transitioning out of insurance. Think like a CEO. Make the mental shift from being an employee to owning your value and building your business. About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. 👥 Let’s Connect: 🎙 Want to start a podcast? Check out /episode/index/show/bootstrapmd/id/37342260

Ep300 - 300 Episodes Later: 10 Game-Changing Lessons for Physician Entrepreneurs 07/02/2025

Ep300 - 300 Episodes Later: 10 Game-Changing Lessons for Physician Entrepreneurs This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. 👉 Visit: to meet your financial coach and find out if concierge planning is right for you. _________ In this episode, Dr. Mike Woo-Ming celebrates the 300th episode of BootstrapMD by reflecting on his biggest takeaways from interviewing hundreds of physician entrepreneurs. He delivers 10 powerful, battle-tested lessons from the trenches of physician entrepreneurship. Whether you're in the early stages of thinking about building a side venture or already running your business, this episode is a masterclass in growth, fulfillment, and reclaiming control over your career. This podcast exists because of its listeners, and every message, review, and share has played a vital role in its growth and success over 300 episodes. If this episode provided value, please consider leaving a review—every piece of feedback is read and appreciated. Share the episode with a colleague who may be exploring new possibilities in their career, and join the BootstrapMD community at to access valuable resources, upcoming events, and ongoing support for physician entrepreneurs. Three Actionable Takeaways: 1. Take Imperfect, Purpose-Driven Action: Start before you feel fully ready—clarity comes through action. Build a business or career path rooted in purpose, not just profit, and embrace the power of facing fear head-on. 2. Leverage Your Medical Training Beyond the Clinic: Your MD/DO is an asset, not a limitation. Recognize burnout early and pivot with intention. Use your clinical skills to add unique value in non-traditional roles, and don’t let your specialty define your ceiling. 3. Build Smart Systems and Strong Support: Avoid burnout by designing efficient, scalable systems—and don’t do it alone. Surround yourself with mentors, collaborators, and a like-minded entrepreneurial tribe to stay adaptable and future-proof your growth. About the Host: Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience. He’s built and sold multiple 7-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and career autonomy. 👥 Connect with Dr. Mike: 🎙 Want to start your own podcast? Check out the Doctor Podcast Network. /episode/index/show/bootstrapmd/id/37239100

Ep299 - Is Your Business Idea Worth It? A Step-by-Step Validation Guide for Physicians 06/25/2025

Ep299 - Is Your Business Idea Worth It? A Step-by-Step Validation Guide for Physicians This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. 👉 Visit: to meet your financial coach and find out if concierge planning is right for you. _________ Got a business idea but unsure if it’s worth pursuing? In this solo episode, Dr. Mike Woo-Ming walks you through a proven, step-by-step process to validate your online business idea before you invest time, money, or energy. From identifying pain points in your medical practice to using keyword research, competitor analysis, and building an engaged audience—Dr. Mike shares how to minimize risk and maximize potential for physician entrepreneurs. You'll learn how to run surveys, gauge demand, differentiate from competitors, and ultimately develop a minimum viable product (MVP) that meets a real need. This episode is essential listening if you're toying with an idea and wondering, “Will this work?” Three Actionable Takeaways: Identify real-world problems you and your colleagues face—your future business idea lives there. Validate demand by using surveys, keyword research, and feedback—not assumptions. Start small with an MVP, test it, and refine before investing in a full launch. About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. 👥 Let’s Connect: 🎙 Want to start a podcast? Check out /episode/index/show/bootstrapmd/id/37140760

EP298: Financial Blind Spots Doctors Overlook (and How to Fix Them) 06/18/2025

EP298: Financial Blind Spots Doctors Overlook (and How to Fix Them) This episode is sponsored by: My Financial Coach You trained to save lives who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ____________ Dr. Mike Woo-Ming interviews Enpo Tu, COO of My Financial Coach, to discuss how physicians can avoid common financial missteps while building long-term wealth. Enpo explains the challenges physicians face around health insurance, tax planning, business structures, and financial advising, and how My Financial Coach provides unbiased, subscription-based financial planning without commissions or product sales. Together, they cover how to set up your business with an exit strategy in mind, when and why to create an LLC or S-corp, and how to vet whether your CPA is providing real value. Enpo also shares how My Financial Coach acts as "primary care for your finances," identifying early warning signs and coordinating with vetted experts across legal, tax, and investment disciplines. Three Actionable Takeaways: Start with the end in mind: Are you building to sell, building a legacy, or creating a personal income engine? Check whether you're taking only the standard deduction—if so, ask what your CPA is really doing for you. Focus on optimizing your taxes now for guaranteed returns, rather than worrying about what the markets or government may do. About the Guest: Enpo Tu is Chief Operating Officer at My Financial Coach, where he leads an education-first, process-driven financial coaching model tailored for physicians and high-net-worth professionals. With designations including CFP®, ChFC®, CLU®, CAP®, RICP®, and an MSFS degree, Enpo brings expertise across financial planning, insurance, estate, and retirement planning. Beyond his advisory work, he has led SEO and marketing strategies that have positioned My Financial Coach as a leading resource in the financial coaching space. Enpo regularly speaks and writes on topics such as physician finances, tax efficiency, entity structures, and practice ownership. 🎧 Learn more: myfinancialcoach.com LinkedIn: https://www.linkedin.com/in/enpotu/ About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: www.bootstrapmd.com Want to start a podcast? Check out the DoctorPodcastNetwork /episode/index/show/bootstrapmd/id/37009715

EP297 – How to Systemize Your Business and Survive AI Disruption with David Jenyns 06/11/2025

EP297 – How to Systemize Your Business and Survive AI Disruption with David Jenyns This episode is sponsored by: My Financial Coach You trained to save lives who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: to meet your financial coach and find out if concierge planning is right for you. ____________ Dr. Mike Woo-Ming interviews returning guest David Jenyns to dive into strategies for building systemized, scalable businesses in the face of rapid AI disruption. David introduces his new book Systems Champion, a follow-up to his bestselling Systemology, focused on empowering non-founder team members to drive systems implementation. Together, they discuss the critical role of the “Systems Champion,” the qualities to look for in hiring one, and how AI is transforming the business landscape. David shares the story of how AI disrupted a key part of his business and how he pivoted by embracing AI instead of resisting it. Three Actionable Takeaways: Identify a Systems Champion: Not every business owner is detail-oriented. Empower someone else on your team to take the lead in systematizing your operations. AI is Coming—Adapt Now: Understand your business processes deeply, then explore how AI can help you do them faster, better, and cheaper. Recruit for Systems Thinking: From job ads to onboarding, embed systems thinking into your hiring process to create a process-driven company culture. About the Guest: David Jenyns is a systems devotee and founder of , with a mission to free business owners from daily operations. He’s helped businesses of all sizes create scalable, system-driven models. His latest book, Systems Champion, focuses on empowering the right team members to drive implementation and create long-term business freedom. 🎧 Systemology and Systems Champion are available on Amazon. 🔗 Learn more: About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He’s built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let’s Connect: Want to start a podcast? Check out the /episode/index/show/bootstrapmd/id/36903595

Ep296 – How Doctors Are Monetizing Their Expertise in the Creator Economy 06/04/2025

Ep296 – How Doctors Are Monetizing Their Expertise in the Creator Economy This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ____________ In this episode, Dr. Mike Woo-Ming explores the creator economy's potential for physicians seeking wealth and autonomy. He discusses leveraging platforms like YouTube, TikTok, and Substack to monetize expertise through content creation. Dr. Woo-Ming shares success stories, actionable strategies, and common pitfalls, emphasizing a business mindset. Three Actionable Takeaways: Clarify Your Why: Clearly define your purpose before creating any content—education, audience growth, business building, or personal fulfillment. Focus on One Platform: Choose one content channel that suits your strengths, and stay consistent to avoid creator burnout and confusion. Monetize Smart: Don’t rely solely on ad revenue—offer products, services, coaching, or digital downloads to generate sustainable income. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it’s your guide to building a profitable, fulfilling career. Tune in weekly at . About the Host: Dr. Mike Woo-Ming, with over 20 years as a physician entrepreneur, has built and sold two seven-figure companies in online marketing and lead software. He runs multiple medical clinics specializing in age management, weight loss, and aesthetics, and is CEO of Executive Medical. Through BootstrapMD, he empowers physicians with coaching, courses, and events. He authored The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Join the Doctor’s Online Success community at . Want to start a podcast? Check out Doctor Podcast Network. /episode/index/show/bootstrapmd/id/36836665

EP295 - How Letting Go Can Help You Grow: A Doctor's Guide to Freedom 05/28/2025

EP295 - How Letting Go Can Help You Grow: A Doctor's Guide to Freedom This episode is sponsored by: Set For Life Insurance Set For Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at . ____________ Dr. Mike Woo-Ming shares the "Let Them Theory" from Mel Robbins’ book Let Them on the Bootstrap MD podcast. This mindset helps physicians release the need to control others’ opinions, freeing energy for building cash-based practices or scaling businesses. He lists five energy drains—being misunderstood, questioned, compared, doubted, or resisted—and urges doctors to let go of people-pleasing. Examples include a client succeeding in a weight loss clinic despite doubters. Dr. Woo-Ming suggests practicing this mindset daily and joining his free Doctor’s Online Success community. Three Actionable Takeaways: Use the "Let Them" Mantra: Daily, recite “Let them think it. Let them say it. Let them go.” Write down one criticism to release (e.g., a peer’s doubt about your practice) Target Your Ideal Audience: Focus on patients or clients who value your mission, letting go of those who question or compare your services. Build a Supportive Network: Let resistant team members adapt or leave. Join the free Doctor’s Online Success community (skool.com) to connect with like-minded physicians. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship. Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed. Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being. About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: https://momentummd.com/ Want to start your own podcast? Check out /episode/index/show/bootstrapmd/id/36739465

Ep294 - Book, Course, or Coaching? Choosing the Right Path for Physician Entrepreneurs 05/21/2025

Ep294 - Book, Course, or Coaching? Choosing the Right Path for Physician Entrepreneurs This episode is sponsored by: Set For Life Insurance Set For Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at . ____________ In this episode, Dr. Mike Woo-Ming guides physician entrepreneurs on choosing between writing a book, creating a course, or starting a coaching program. He breaks down each option’s time, tech, marketing, and earning potential, sharing insights from his 20+ years as a physician entrepreneur and his Momentum MD Mastermind. Coaching is recommended as the fastest, leanest starting point, followed by courses for scalability and books for long-term credibility. With real-world examples, Dr. Woo-Ming offers a decision-making framework to align choices with your goals and resources, helping you avoid analysis paralysis and build a sustainable business. Three Actionable Takeaways: Start with Coaching: Identify a specific result you can deliver, create a simple one-on-one coaching program, and contact 10 potential clients for real conversations to build revenue and insights quickly. Transition to Courses: If you have coaching clients, document your process and questions. Build an email list with a lead magnet and pre-sell a course to validate demand before creating it. Plan for a Book: Write a book to establish long-term credibility once you have a proven system and backend offers, ensuring resources for marketing and a 12+ month timeline. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship. Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed. Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being. About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: https://momentummd.com/ Want to start your own podcast? Check out /episode/index/show/bootstrapmd/id/36651450

EP293 - Reflections from the Momentum MD Spring Retreat 05/14/2025

EP293 - Reflections from the Momentum MD Spring Retreat This episode is sponsored by: Set For Life Insurance Set For Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at . ___________ In this episode, Dr. Mike Woo-Ming reflects on the Momentum MD Spring Retreat, a powerful gathering of physician entrepreneurs, CEOs, clinic owners, and coaches in Las Vegas. The retreat went beyond business strategies, focusing on connection, clarity, and personal growth. Dr. Woo-Ming shares seven key takeaways, including overcoming universal fears, reframing imposter syndrome, and using the OOCEMR framework to simplify decisions. These insights will help you align your roles as a physician and entrepreneur, foster vulnerability for breakthroughs, and commit to actionable goals to propel your side hustle or career forward. Three Actionable Takeaways: Reframe Imposter Syndrome: Act despite self-doubt by focusing on outward actions and results, using community support to reframe fears as growth opportunities. Use the OOCEMR Framework: Apply the Outcomes, Options, Consequences, Evaluate, Mitigate, Resolve process to prioritize high-impact projects and avoid "shiny object syndrome." Declare Your Goals Publicly: Speak your next steps out loud in a supportive community to make them real and drive accountability for your business or career goals. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship. Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed. Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being. About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: Want to start your own podcast? Check out /episode/index/show/bootstrapmd/id/36556925

EP292 - 9 Productivity Pitfalls Every Physician Entrepreneur Must Avoid 05/07/2025

EP292 - 9 Productivity Pitfalls Every Physician Entrepreneur Must Avoid Starting a side gig as a physician entrepreneur is exciting but challenging, especially when productivity pitfalls get in the way. In this episode, Dr. Mike Woo-Ming breaks down nine productivity killers that can derail your progress, including lack of motivation, unclear goals, and technology distractions. Drawing from his own experience as a physician and business owner, he offers actionable solutions like time blocking, setting SMART goals, and prioritizing high-impact tasks to help you stay on track. Whether you’re launching a coaching practice, online course, or other venture, these strategies will empower you to work smarter, avoid burnout, and keep your side hustle moving forward. Three Actionable Takeaways: Boost Motivation with Accountability – Find a mentor or peer group to stay motivated and break down daunting tasks into manageable steps. Focus on High-Impact Tasks – Use the Eisenhower Matrix or prioritize three key daily tasks to drive your business forward, avoiding low-value distractions like perfecting logos. Eliminate Distractions – Turn off notifications, time block your work, and check email only at set times (e.g., 10 AM or 4 PM) to maintain focus. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship. Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed. Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being. About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: Want to start your own podcast? Check out Doctor Podcast Network. /episode/index/show/bootstrapmd/id/36464710

EP291 - The Fast Track to Becoming a Physician Author 04/30/2025

EP291 - The Fast Track to Becoming a Physician Author Sponsored by: Set For Life Set For Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at ______________ In this episode, Dr. Mike Woo-Ming dives into the power of physician authorship and how writing a book can elevate your career as a healthcare entrepreneur. From building content-based trust to commanding higher fees for speaking and consulting, a book positions you as an authority in your field. Dr. Woo-Ming breaks down the myths—like needing a publisher or not having enough time—and shares how AI tools like ChatGPT and Claude have revolutionized the writing process, making it faster and more accessible. He also introduces his upcoming Physician Author Blueprint course, a three-day intensive to help physicians create a book framework, leverage AI, and explore publication pathways. Whether you’re aiming to attract patients, land speaking gigs, or create digital products, this episode is packed with insights to get you started. Three Actionable Takeaways: Define Your Book’s Foundation Early – Identify your target audience and unique angle before writing to ensure your book resonates and stands out. Use your clinical or nonclinical experiences to craft a compelling narrative. Leverage AI for Faster Writing – Use AI tools like ChatGPT to overcome writer’s block, generate outlines, and create content efficiently, cutting down the time needed to complete your manuscript. Self-Publish for Control and Profit – Opt for self-publishing platforms like Amazon to retain creative control and maximize revenue, avoiding the need for traditional publishers. About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: Want to start your own podcast? Check out Doctor Podcast Network /episode/index/show/bootstrapmd/id/36363655

EP290 - From Side Gig to Full-Time: Mastering Telemedicine with Air Academy 04/23/2025

EP290 - From Side Gig to Full-Time: Mastering Telemedicine with Air Academy This episode is sponsored by: Set For Life Set for Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at . __________ Telemedicine is transforming healthcare, and physicians are at the forefront of this revolution. In this episode, Dr. Mike Woo-Ming welcomes back Dr. Suneer Chander and Dr. Takashi Nakamura, founders of Air Physician Academy, to discuss how doctors can thrive in the telemedicine space. From obtaining multiple state licenses to diversifying income through multiple contracts, they share actionable insights on building a flexible, fulfilling, and profitable telemedicine career. The duo also dives into the evolution of Air Physician Academy, which has trained over 110 physicians through its Elite and Launch programs. They debunk common misconceptions about telemedicine, highlight opportunities for specialists, and share success stories of doctors who’ve transitioned to thriving telemedicine careers. Whether you’re curious about telemedicine as a side gig or ready to go all-in, this episode offers practical strategies to navigate the digital health landscape. Three Actionable Takeaways: Pursue Multiple State Licenses – Expand your reach and income potential by obtaining licenses in multiple states. Use a licensing specialist to streamline the process and reduce administrative burdens. Diversify Income with 5-7 Contracts – Mitigate risk by working with multiple telemedicine companies as an independent contractor, ensuring flexibility and stability. Join a Community – Connect with like-minded physicians through programs like Air Physician Academy to share resources, templates, and insights for success in telemedicine. Let’s Connect: Start building your telemedicine career today. Learn more about Air Physician Academy at: Want to start your own podcast? Check out . /episode/index/show/bootstrapmd/id/36271620

EP289: How to Attract Clients and Scale Your Coaching Practice for Free 04/16/2025

EP289: How to Attract Clients and Scale Your Coaching Practice for Free This episode is sponsored by: Set For Life Set for Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at . ______ Building a physician coaching or consulting business is rewarding, but without clients, it’s tough to succeed. In this episode, Dr. Mike Woo-Ming dives into seven free strategies to help you attract clients and scale your practice. From harnessing the power of referrals to creating a book or hosting your own event, these methods focus on providing value, building trust, and establishing your authority. Whether you’re just starting out or looking to grow your existing practice, Dr. Woo-Ming’s practical tips will help you shift your mindset about marketing, focus on education, and take actionable steps to connect with your ideal clients. Three Actionable Takeaways: Ask for Referrals – Over 90% of clients are willing to refer, but only 11% are asked. Start asking current clients, friends, and networks to recommend your services. Build Your Email List – Send regular emails with valuable content (75% education, 25% sales) to stay top-of-mind and establish authority. Focus on One Medium – Whether it’s podcasting, writing, or video, excel in one platform and repurpose that content across other channels to maximize reach. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship. Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed. Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being. About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: Want to start your own podcast? Check out . https://www.doctorpodcastnetwork.co/ /episode/index/show/bootstrapmd/id/36154115

Ep288: Revolutionizing Healthcare with Crowd Health’s Community-Powered Alternative 04/09/2025

Ep288: Revolutionizing Healthcare with Crowd Health’s Community-Powered Alternative This episode is sponsored by: Set For Life Set for Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at ________ Health insurance is a pain point for doctors and patients, with skyrocketing costs, denied claims, and endless red tape. In this episode, Dr. Mike Woo-Ming sits down with Andy Schoonover, founder and CEO of Crowd Health, a revolutionary platform that’s flipping the script on healthcare. By leveraging crowdfunding and cash payments, Crowd Health eliminates the middleman, secures massive discounts, and fosters a community where members support each other’s medical bills from routine visits to million-dollar emergencies. Andy shares his journey from running a healthcare tech company to ditching insurance after a denied $8,000 claim for his daughter’s ear surgery. He explains how Crowd Health’s peer-to-peer model works, why it’s a lifeline for cash-based physicians, and how it’s saving members up to 50% compared to traditional insurance. Whether you’re a physician tired of fighting insurers, an entrepreneur seeking better healthcare options, or simply curious about the future of medicine, this episode will inspire you to rethink how healthcare can work. Tune in to discover real-world success stories, the benefits for independent practices, and why clinicians and entrepreneurs are flocking to Crowd Health to take back control of healthcare. Three Actionable Takeaways: Explore Cash-Based Care for Your Practice – Independent physicians can join Crowd Health’s database at joincrowdhealth.com to attract cash-paying patients, reduce billing hassles, and get paid faster without insurance delays. Consider Community Funding for Yourself – If you’re uninsured or facing high deductibles, Crowd Health’s $55/month per person plan (plus community contributions) offers a cost-effective alternative to traditional insurance—sign up anytime with no open enrollment. Prioritize Metabolic Health for Savings – Crowd Health’s longevity program incentivizes wellness with discounts for healthy metrics like low visceral fat or fasting insulin, helping you save on contributions while improving outcomes. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship. Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed. Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being. About the Guest: Andy Schoonover is the founder and CEO of Crowd Health, a community-powered alternative to health insurance that uses crowdfunding to help members pay healthcare bills with cash, securing significant discounts. Previously, Andy led VRI, a healthcare tech company focused on remote patient monitoring for chronic conditions. A graduate of the University of Virginia and Stanford University’s Graduate School of Business, Andy started Crowd Health in 2021 after personal frustrations with insurance denials, building a platform that now serves 10,000 members and supports independent physicians. Crowd Health Website: LinkedIn: About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: Want to start your own podcast? Check out Doctor Podcast Network: https://www.doctorpodcastnetwork.co/ /episode/index/show/bootstrapmd/id/36049105

Ep287: Safeguarding Your Physician Career with Disability Insurance Insights from Jamie Fleischner 04/02/2025

Ep287: Safeguarding Your Physician Career with Disability Insurance Insights from Jamie Fleischner This episode is sponsored by: Set For Life Set for Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at . ______ As physicians, our ability to earn is our greatest asset—yet a single injury or illness can derail everything. In this episode, Dr. Mike Woo-Ming sits down with Jamie Fleischner, president and founder of Set for Life Insurance, a company that has guided over 30,000 physicians since 1993. Jamie shares her expertise on disability insurance, focusing on the unique benefits of Guaranteed Standard Issue (GSI) policies that skip medical underwriting and ensure coverage regardless of preexisting conditions. From the importance of "own occupation" definitions to the pitfalls of relying solely on employer-provided plans, Jamie offers practical advice for physicians at all stages—whether you’re a resident, a mid-career doctor, or transitioning to a new path like private practice or entrepreneurship. She also highlights common misconceptions, red flags to watch for when shopping for policies, and why timing is everything when securing coverage. Tune in to learn how to protect your income, navigate career shifts, and ensure your financial future, no matter what life throws your way. Three Actionable Takeaways: Secure Coverage Early – Disability insurance gets more expensive and harder to obtain as you age or develop health issues. Act during training or while you have verifiable W2 income for the best rates and options. Prioritize "Own Occupation" Policies – Ensure your policy covers your specific specialty, so you’re protected even if you pivot to another role or career without losing benefits. Reevaluate Regularly – Life changes like career transitions, income shifts, or paying off debt are key moments to adjust your coverage—don’t set it and forget it. About Guest: Jamie Fleischner is the founder and president of Set for Life Insurance, a company dedicated to helping physicians secure disability and life insurance since 1993. With over 30 years of experience, she has worked with more than 30,000 doctors across the country, offering tailored solutions like Guaranteed Standard Issue (GSI) disability insurance. Inspired by her personal experience caring for her mother during a double lung transplant, Jamie is passionate about ensuring physicians protect their income and financial stability. Set for Life Insurance Website: About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: www.bootstrapmd.com Want to start your own podcast? Check out . /episode/index/show/bootstrapmd/id/35961675

Ep286: How physicians can overcome fear and embrace career transitions with Dr. Maiysha Clairborne 03/26/2025

Ep286: How physicians can overcome fear and embrace career transitions with Dr. Maiysha Clairborne This episode is sponsored by: Set For Life Set for Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at . ______ As physicians, our identity is often deeply tied to our profession. What happens when we consider stepping away from clinical practice or transitioning into a new career? In this episode, Dr. Maiysha Clairborne discusses the emotional and psychological hurdles physicians face when leaving or reducing their role in medicine. Dr. Clairborne, explains how the conditioning from medical training shapes our fears and beliefs. She delves into strategies for overcoming guilt, reprogramming limiting beliefs, and exploring new career paths that align with our values and skills. Whether you’re considering non-clinical opportunities, entrepreneurship, or just looking for a more balanced work-life dynamic, this episode provides actionable insights for making empowered career choices. Three Actionable Takeaways: Recognize and Challenge Your Conditioning – Many of the fears associated with career changes stem from deeply ingrained beliefs. Identifying these patterns can help reframe your perspective. Embrace a Growth Mindset – Leaving or altering your medical career does not mean losing your identity. Instead, it’s an opportunity to leverage your skills in new and fulfilling ways. Seek Support and Guidance – Whether through coaching, mentorship, or community groups, surrounding yourself with supportive voices can make transitions smoother and less daunting. About the Guest: Dr. Maiysha Clairborne is an integrative medicine physician, internationally known speaker, author & Master Hypnotherapist & Teacher of NLP and Hypnosis. She helps people transform their lives by helping them master their mindset & communication, eliminating fear, self-doubt, & negative emotions that get in the way of their success. Dr. Maiysha Clairborne’s website: Dr. Maiysha Clairborne’s Physician Coaches Profile: About the Host: Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics. He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership. To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. Let’s Connect: Start building your business today. Learn more at: Want to start your own podcast? Check out /episode/index/show/bootstrapmd/id/35833835

285: From Employee to CEO – The Mindset Shift Physicians Need 03/19/2025

284: How I Retired at 34: Dr. Mike Woo-Ming Reveals His Wealth-Building Secrets 03/12/2025

283: Exploring Non-Clinical Careers with Dr. John Jurica 03/05/2025

283: Exploring Non-Clinical Careers with Dr. John Jurica This episode is sponsored by: Set for Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at _____ Physicians often feel stuck in traditional roles, but there are countless non-clinical and non-traditional career paths available. In this episode, Dr. John Jurica shares his experiences as a hospital CMO, entrepreneur, and consultant. With host Dr. Mike Woo-Ming, Dr. Jurica discusses the growing demand for alternative careers, the mindset shift required to break free from conventional paths, and the rise of remote opportunities post-pandemic. They explore the top non-traditional careers for physicians today, highlighting how the pandemic accelerated the rise of remote medical jobs. From new graduates to retirees, more physicians are seeking alternative paths, driven by the need for flexibility and control. They discuss the importance of building a scalable, sellable business and the benefits of medical writing, legal consulting, and running a healthcare-related business as viable, rewarding career options. Three Actionable Takeaways: 1️. Mindset Shift is Key – Leaving traditional medicine requires a shift from employee to entrepreneur. Physicians must embrace business skills and seek mentorship. 2️. Leverage Existing Skills – Careers like medical writing, consulting, and telemedicine allow physicians to use their expertise in new ways without starting from scratch. 3. Build an Asset, Not Just a Job – Physicians who create scalable businesses, like med spas or senior care services, can eventually sell them for significant profit. Let’s Connect Start Building Your Business(es) Today. Learn more here: Want to start your own podcast? Check out Doctor Podcast Network! /episode/index/show/bootstrapmd/id/35528535

282: The Doctor’s Guide to Building an Online Presence With Dr Mike Woo-Ming and Dr. Anne Truong 02/26/2025

BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

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