EP289: How to Attract Clients and Scale Your Coaching Practice for Free
BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
Release Date: 04/16/2025
BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
How can military-honed resilience and positive psychology supercharge physician leadership? In this episode of Bootstrap MD, host Dr. Mike Woo-Ming interviews Dr. Christopher Colombo, as he shares his path from elementary school dreams of medicine to active-duty training, and his post-retirement "Lego break" before embracing part-time ICU night shifts and executive coaching. Inspired by a fellow physician's transition, he pursued training in executive and positive psychology coaching to address the personal-professional overlaps that frustrated him—like compartmentalizing life domains...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
What does it take for a geriatrician to become a healthcare innovator impacting millions? In this episode, Dr. Mike Woo-Ming sits down with Dr. Michael Fang to share his journey from practicing medicine to co-founding Base10, an infection control software that saved lives in 150 nursing homes during the COVID pandemic, generating over $35M before its acquisition. He also co-founded Inosphere, impacting 7M mental health patients in the UK, Ireland, and Scotland. Now, as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine and CEO of Rise Health, Dr. Fang is redefining...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
In this episode, host Dr. Mike Woo-Ming exposes the "great physician money lie"—that high income automatically leads to wealth—and shares transformative insights from the book "The Wealth Ladder." Drawing from his 20+ years as a physician entrepreneur, he explains why many doctors earning $300,000+ live paycheck to paycheck, trapped in lifestyle inflation and employee mindsets. Dr. Woo-Ming breaks down the four levels of the wealth ladder, from financial insecurity to true freedom, and provides a simple formula to calculate your net worth. He emphasizes shifting from trading time for...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your...
info_outlineBootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming
This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: to meet...
info_outlineThis episode is sponsored by: Set For Life
Set for Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at https://www.doctorpodcastnetwork.co/setforlife.
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Building a physician coaching or consulting business is rewarding, but without clients, it’s tough to succeed. In this episode, Dr. Mike Woo-Ming dives into seven free strategies to help you attract clients and scale your practice. From harnessing the power of referrals to creating a book or hosting your own event, these methods focus on providing value, building trust, and establishing your authority.
Whether you’re just starting out or looking to grow your existing practice, Dr. Woo-Ming’s practical tips will help you shift your mindset about marketing, focus on education, and take actionable steps to connect with your ideal clients.
Three Actionable Takeaways:
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Ask for Referrals – Over 90% of clients are willing to refer, but only 11% are asked. Start asking current clients, friends, and networks to recommend your services.
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Build Your Email List – Send regular emails with valuable content (75% education, 25% sales) to stay top-of-mind and establish authority.
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Focus on One Medium – Whether it’s podcasting, writing, or video, excel in one platform and repurpose that content across other channels to maximize reach.
About the Show:
Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship.
Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed.
Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being.
About the Host:
Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics.
He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership.
To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon.
Let’s Connect: Start building your business today. Learn more at: www.bootstrapmd.com
Want to start your own podcast? Check out Doctor Podcast Network.
https://www.doctorpodcastnetwork.co/