Ep294 - Book, Course, or Coaching? Choosing the Right Path for Physician Entrepreneurs

This episode is sponsored by: Set For Life Insurance

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In this episode, Dr. Mike Woo-Ming guides physician entrepreneurs on choosing between writing a book, creating a course, or starting a coaching program. He breaks down each option’s time, tech, marketing, and earning potential, sharing insights from his 20+ years as a physician entrepreneur and his Momentum MD Mastermind. Coaching is recommended as the fastest, leanest starting point, followed by courses for scalability and books for long-term credibility. With real-world examples, Dr. Woo-Ming offers a decision-making framework to align choices with your goals and resources, helping you avoid analysis paralysis and build a sustainable business.

Three Actionable Takeaways:

• Start with Coaching: Identify a specific result you can deliver, create a simple one-on-one coaching program, and contact 10 potential clients for real conversations to build revenue and insights quickly.

• Transition to Courses: If you have coaching clients, document your process and questions. Build an email list with a lead magnet and pre-sell a course to validate demand before creating it.

• Plan for a Book: Write a book to establish long-term credibility once you have a proven system and backend offers, ensuring resources for marketing and a 12+ month timeline.

About the Show:

Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to break free from traditional healthcare careers and take control of their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show provides actionable insights on starting and scaling businesses, creating passive income, and navigating the evolving landscape of healthcare entrepreneurship.

Each episode features real-world advice from industry leaders, including physicians who have built thriving businesses, investors who have leveraged healthcare innovation, and experts in telemedicine, medical consulting, and digital health. Whether you're looking to start a telemedicine practice, create an online business, or explore non-clinical career options, Bootstrap MD delivers practical strategies to help you succeed.

Tune in weekly for inspiring interviews, deep dives into business models, and step-by-step guidance on turning your medical expertise into a profitable, fulfilling career—without sacrificing your well-being.

 

About the Host:

Through two decades of experience as a physician entrepreneur, Dr. Mike Woo-Ming has built and sold two seven-figure companies in the online marketing and lead software industry. He is also a physician practice owner, currently running multiple successful medical clinics.

He founded BootstrapMD, a consultancy firm, to help empower physician entrepreneurs through live events, courses, and coaching. Dr. Mike is also the CEO of Executive Medical, a boutique medical practice specializing in age management, weight loss, and aesthetics. As a co-owner and medical director of several clinics, he helps other doctors transition into business ownership.

To learn more, read his book, The Positioned Physician: Earn More, Work Smart, Love Medicine Again, available on Amazon. 

Let’s Connect: Start building your business today. Learn more at: www.bootstrapmd.com 

https://momentummd.com/

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