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Ep302 - YouTube vs. Podcasting vs. Webinars: Where Should You Focus?

BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

Release Date: 07/16/2025

Ep311 - Resilience Redefined : From Battlefield ICU to Physician Coach show art Ep311 - Resilience Redefined : From Battlefield ICU to Physician Coach

BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

How can military-honed resilience and positive psychology supercharge physician leadership?  In this episode of Bootstrap MD, host Dr. Mike Woo-Ming interviews Dr. Christopher Colombo, as he shares his path from elementary school dreams of medicine to active-duty training, and his post-retirement "Lego break" before embracing part-time ICU night shifts and executive coaching. Inspired by a fellow physician's transition, he pursued training in executive and positive psychology coaching to address the personal-professional overlaps that frustrated him—like compartmentalizing life domains...

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BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

What does it take for a geriatrician to become a healthcare innovator impacting millions?  In this episode, Dr. Mike Woo-Ming sits down with Dr. Michael Fang to share his journey from practicing medicine to co-founding Base10, an infection control software that saved lives in 150 nursing homes during the COVID pandemic, generating over $35M before its acquisition. He also co-founded Inosphere, impacting 7M mental health patients in the UK, Ireland, and Scotland. Now, as Chief Strategy Officer at Northwestern’s Feinberg School of Medicine and CEO of Rise Health, Dr. Fang is redefining...

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In this episode, host Dr. Mike Woo-Ming exposes the "great physician money lie"—that high income automatically leads to wealth—and shares transformative insights from the book "The Wealth Ladder." Drawing from his 20+ years as a physician entrepreneur, he explains why many doctors earning $300,000+ live paycheck to paycheck, trapped in lifestyle inflation and employee mindsets.  Dr. Woo-Ming breaks down the four levels of the wealth ladder, from financial insecurity to true freedom, and provides a simple formula to calculate your net worth. He emphasizes shifting from trading time for...

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BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit...

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BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit  to...

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BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit   to...

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BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit  to...

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BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your...

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Ep303 - Buying a Business: A Shortcut to Physician Entrepreneurship show art Ep303 - Buying a Business: A Shortcut to Physician Entrepreneurship

BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit to meet your...

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Ep302 - YouTube vs. Podcasting vs. Webinars: Where Should You Focus? show art Ep302 - YouTube vs. Podcasting vs. Webinars: Where Should You Focus?

BootstrapMD - Physician Entrepreneurs Podcast with Dr. Mike Woo-Ming

This episode is sponsored by: My Financial Coach You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals. Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: to meet...

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More Episodes

This episode is sponsored by: My Financial Coach

You trained to save lives—who’s helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it’s crushing student loans, optimizing investments, or planning for retirement, you’ll get a personalized strategy built around your goals.

Save for a vacation home, fund your child’s education, or prepare for life’s surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit: https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you.

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More and more physicians are seeking autonomy through direct pay models, aesthetics, concierge, telemedicine, and niche cash-based practices. But how do you market yourself without burning out?

In this episode, Dr. Mike Woo-Ming breaks down the top three content platforms for building a medical business or personal brand: YouTube, Podcasting, and Webinars.

He explains the strengths and trade-offs of each, shares real-world examples from his own journey, and provides a step-by-step action plan to help you choose your platform and get started—even if you’re still in clinical practice.

Whether you're aiming to build visibility, trust, or conversions, this episode helps you take strategic steps toward practicing medicine on your own terms.

Three Actionable Takeaways:

  1. Start Small, But Start Now
    You don’t need fancy gear or a big audience. Pick one platform and stay consistent for 90 days.

  2. Choose Based on Your Goals

    • Want to build authority? Start a podcast or YouTube channel.

    • Need more leads? Leverage YouTube’s search engine power.

    • Ready to sell a coaching program or course? Use webinars to convert.

  3. Stack Strategically
    Record a podcast → Film it for YouTube → Promote your webinar across both platforms for maximum reach and ROI.

🎧 About the Host

Dr. Mike Woo-Ming is a physician entrepreneur with over 20 years of experience, having built and sold multiple seven-figure companies. He currently leads Executive Medical, a clinic specializing in age management and aesthetics. Through BootstrapMD, he mentors other physicians in launching businesses, building content platforms, and reclaiming autonomy in their careers.

👥 Connect with Dr. Mike

🎙 Podcast Network: Doctor Podcast Network